David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Anonymous Content sign Elena Petitti di RoretoDirector Elena Petitti di Roreto is the latest to join Anonymous Content for commercial and music video representation in the UK.
    • This is AmericaThe start of a new school year is a stressful time for kids all over the world - none more so than those who know their daily environment isn't safe.
    • Change of SceneryThe world takes on a fantastically elastic quality in this whimsical commercial for Lego.
    • Caring ConnectionThis poignant outing for Vodafone's New Zealand arm explores just one way 5G can make the world a better place.
    • What do people know?Nike's latest addition to their 'Dream Crazier' strand focuses on tennis players Caroline Garcia, Simona Halep, Madison Keys, and Elina Svitlona.
    • Feel Films add Coral Amy Brown.Bolton-born director and photographer Coral Amy Brown says she is "super excited" to be joining Feel Films.
    • Santi & Pablo join 76 Ltd.76 Ltd are pleased to announce the signing of directors Santi & Pablo for commercial representation.
    • Keeping the Lights OnThe nurses who keep the NHS running take centre stage in the health service's latest recruitment drive.
    • Picture Perfect MemoriesInstax campaign to re-establish photos as something to be given, not just taken.
    • Burning issues at workWhile Gaviscon proper has thankfully abandoned the dreaded twins and their ailing guts for a more entertaining route, its new brand Guardium has also emerged boldly into the spotlight.
    • Messy business.To say it's tough out there may be the understatement of the year, but it's also the tagline of Apple's latest commercial.
    • Michel & Nico arrive at BlinkBlink have signed sibling director duo Michel & Nico to their roster for commercial representation.
    • Tyrrells go largeHaving won a trio of KP Snacks accounts back in May, St Luke's is now unveiling their first work for one of those brands - the premium crisps Tyrrells.
    • Players Gonna PlayIt's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it.


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"Rebuild the World"
1 min 42s
19 September 2019

The world takes on a fantastically elastic quality in this whimsical commercial for Lego. The surreal film sees a hunter attempting to keep up with his prey... with only an oversized bow and arrow for company. Fear not, younger viewers, as there's never any suggestion that his furry little opponent is in danger. Instead, the rowdy rabbit manages to outwit him at every turn.

Lively production design will satisfy young and old alike, with bright colours and constantly-morphing characters grabbing attention while nostalgia runs through each iconic Lego piece (the flames are a particularly nice touch). Madcap and eccentric, directors Traktor have constructed a worthy tribute to the ubiquitous toy.

2 mins
17 September 2019

This poignant outing for Vodafone's New Zealand arm explores just one way 5G can make the world a better place. With greater connection comes an easier sharing of resources - something an elderly gent finds out the hard way when his beloved pooch falls ill.

There's a lovely stillness to this film, as subdued family time with the sickly dog and his struggling owner is interspersed with shots of a man trying to navigate rainy city streets in a hurry. The connection isn't immediately clear, but the emotional tone of the film leads us to trust that there's hope on the horizon.

While the old man/sick pet trope is a familiar method of tugging on an audience's heartstrings, the lovely performances from the family mean we feel genuine relief when it's revealed that Huxley has, in fact, made it - thanks to a surgeon able to dial in remotely via the advertised network. Charming work which uses all of its 120" runtime for maximum emotional pay off.

"Dream Crazier: Tennis"
20 September 2019

Nike's latest addition to their 'Dream Crazier' strand focuses on tennis players Caroline Garcia, Simona Halep, Madison Keys, and Elina Svitlona as they each describe how to cope with cynics and haters. As director Stefan Hunt's film shows, it can be done with a light touch.

The international quartet are well cast, as they challenge preconceptions about size, character, and "ladylike" behaviour on the tennis court. Despite the high stakes, there is still room for the odd trick shot or wink to camera.

Such moments are playfully enhanced by hand-drawn animation, including Keys's run-in with a pesky fly. Rather than detract from the players' statements, these moments ensure a winning blend of the bold and the light-hearted.

Feel Films add Coral Amy Brown.

Bolton-born director and photographer Coral Amy Brown says she is "super excited" to be joining Feel Films.

Brown was previously an in-house film director at Grey London, where she really began to find her voice as a filmmaker. She can also draw on her experience as an assistant to the late Frank Budgen.


Santi & Pablo join 76 Ltd.

76 Ltd are pleased to announce the signing of directors Santi & Pablo for commercial representation.

The Colombian duo of Santiago Arbelaez and Pablo Rivera flit between commercials, documentaries, and editorial content at the drop of a hat, making them one of the most capable pairings around.



On This Day
(1-25 of 25)

BBC Radio 2
"Elvis's Band"
21 Sep 2006
Brilliantly concocted ad uses archive footage to show Elvis Presley introducing member s of his band. But the real band have been replaced by a mix of contemporary and classic artists such as The Sugarbabes, Noel Gallagher, Stevie Wonder, Keith Moon and Marvin Gaye.

"Trail Of Destruction"
21 Sep 2009
Minnesota Vikings player Adrian Peterson is too good for the opposition in this impressive US ad for Nike. The American footballer dodges every tackle using speed, agility and brute force to score a succession of touchdowns leaving the other team completely demoralised.

British Airways
21 Sep 2011
This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication that's been made for shareholders rather than punters.

Google Nexus
"Public Speaking"
21 Sep 2013
A boy is anxious about a talk he has to give in class, and turns to his Google Nexus for guidance. It's a touching ad - although the ending's a tad twee - and it's a lovely way to demonstrate the usefulness of the device. Plus they've done well to avoid making him seem like a precocious, smarmy brat.

First Direct
"Little Frill"
21 Sep 2014
First Direct has already proved that you don't have to sound earnest and servile as a bank if you have a sterling reputation for customer service. So, building on its 'unexpected' theme, it's moved on from Barry the platypus (much loved by the public) to a frilled lizard with a penchant for pizza and a tiny tarsier DJ as a flat mate.

Thomson Holidays
"Discover Your Smile"
21 Sep 2014
A much-loved but put-upon teddy steals the show in this latest spot from the travel agency. Patiently enduring the indignities his life entails, his wistful one-eyed gaze gradually becomes a smile of profound contentment when his little human takes him on holiday and he discovers there's more to life than being hung out to dry on a clothes line.

"How 20 Years Have Flown"
21 Sep 2015
This lovely spot for EasyJet takes us to life's funfair and shows us that the more things change, the more they stay the same. In other words, each generation experiences broadly the same cycle of meeting The One, settling down, having children, drifting apart, only to rediscover each other when the fledglings have flown the nest.

"The Chase"
21 Sep 2015
Daniel Craig plays second fiddle to a young woman on a pair of waterskis in W+K Amsterdam's Heineken swansong, and it's a fantastic way to bow out. Craig makes good his escape from a gang of villains in a Mediterranean fishing village by jumping into a motor boat but doesn't realise it was being prepared for a jaunty bit of water sports.

"The Faith of a Few"
1 min 43s
21 Sep 2017
This fantastic vintage film for Mini by Daniel Wolfe feels as timeless as it is compelling. We watch John Cooper oversee the building of the first racing Mini, even as he's told it will never work. This becomes a mantra, a soundbite repeated along with others which build up into a cacophony of doubt... all accompanying footage of the car proving the haters wrong.

"Bath Time"
21 Sep 2018
This cuddlesome stop-motion ad for boiler outfit Hometree claims "a warm home is too important for a broken boiler to get in the way"… and that mantra covers field mice dwellings as well, apparently. Thus, Snap London and director Jack Cunningham depict a rodent mum and dad treating their mini-mouse to a bath. From nuzzling snouts to excited splashes, it's about as cute as you would expect.

Quaker Oats
"Uncle Guber"
21 Sep 2006
Windy Miller is being visited by his Uncle Guber from Norway. Being from Scandinavia, naturally he's a nudist and objects are strategically moved around so that we never get a view of his nether regions. He's certainly red in the face after a bowl of the hot cereal lands in his lap.

Fifa 09
"Manchester United Vs Real Madrid"
4 mins
21 Sep 2008
An epic commercial to launch the latest version of the popular video football game pits Manchester United against Real Madrid. The fans of both teams ready themselves for a monumental struggle with Wayne Rooney standing among the console players as the video game is played out on a big screen.

"Hammond's Search"
21 Sep 2009
Richard Hammond, looking like Suzi Quatro after a sex change operation, pushes his trolley to extreme locations in his search for decent meat. You have to wonder why he doesn't drive to the supermarket... he does know how to drive, doesn't he?

Apple iPod
21 Sep 2009
To illustrate the news that the latest versions of the iPod Nano can capture video, a succession of people are shown singing and dancing as the device captures their efforts. Apple's ads for the iPod are so much more fun than their ads for the iPhone.

"MPs, Planes And Gravy Trains"
21 Sep 2009
Stock footage has been cleverly used to make a spoof ad which advertises a Dispatches programme which will examine the profligacy of our representatives at Westminster.

LG Refrigerators
"Something Better"
21 Sep 2009
This impressive American ad asks a series of questions about the LG Refrigerator it advertises. Mind you, the answer to the last question is fairly obvious: "so, is it a refrigerator or something better?" It'll be the first one.

Peugeot 207
"Oh To Be Young"
21 Sep 2009
Older cars which are being scrapped are provoked into song by the sight of the advertised car as it passes by in this charming French ad. It's a bit odd that all the singing cars are old American models rather than ageing European models though.

21 Sep 2010
Pocketful Of Rainbows by Elvis Presley provides the musical backdrop for this charming lottery ad out of Ireland. Water is fired into the air to create rainbows which enchant and enthral as people make their way about the city.

"Washing Machine"
21 Sep 2010
This ad for the consumer affairs magazine wants to let us know about the extent of their commitment and it does this by revealing that they use dirty dogs to test the effectiveness of products that promise to remove pet odours. And to illustrate the point, we're shown a dog getting very dirty indeed.

"Digital Camera"
21 Sep 2010
Another commercial demonstrating the extent of the consumer affairs magazine's commitment. In this ad, a man tumbles down some steps in an historic city and falls into a river to illustrate the way digital cameras are tested for their robustness by Which?

Unreported World
21 Sep 2010
This kind of programming is Channel 4 at its best and this excellent trail manages to convey the drama of the stories it reports without appearing overly prurient. Made of short excerpts and snippets of interviews with the programme's presenters, this piece offers a dynamic series of reasons for tuning in.

"Vacuum Cleaners"
21 Sep 2010
Another in this charming series which draws attention to a recruitment web site by making it appear as though inanimate objects have improved their lives by using it to acquire a new job. In this execution, a vacuum cleaner explains to his pal that he's managed to get a job as a chef... and the whole proposition is only improved by the silliness of it all.

Sony Bravia
21 Sep 2011
Cricket is made to look extremely sexy in this Indian ad for the Sony Bravia. Slow motion and high definition cameras are combined to make some relatively simple manoeuvres look like so much more.

International Alert
"Peace Talks"
21 Sep 2011
This impressive looking piece uses a visual metaphor to demonstrate the power of words. A stream of bullets emanating from one man's mouth are deflected and neutralised by a stream of words pouring from another's. David Morrissey's grave tones underline the message.

"Life is Delicious"
21 Sep 2013
The soft cheese spread gets an excellent upmarket makeover in this 60" spot. A far cry from the clunky attempts at humour and family recipes seen in times past, this has it as a delicious ingredient in a beachside picnic. Music by Sigur Rós member Jónsi adds to the classiness.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.