David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Zak Razvi is FurlinedFurlined have signed acclaimed director Zak Razvi for US and UK representation.
    • Basil expedition.This seabound documentary charts Sergio and Luca Gamberini’s efforts to safeguard one farm’s basil crop.
    • Young puns.This ad for the National Responsible Fatherhood Clearinghouse (or, er, fatherhood.gov) celebrates lame dad jokes by letting their intended audience deliver the punchlines.
    • Konsiderably Klever KonstructionThis funny film features an excellent satire of the endless woes provided by flat pack furniture.
    • A family affair.A Currys PC World employee tries (and fails) to test drive the new Lenovo IdeaPad at home.
    • The top twenty.Monday Night Football is back, and Sky Sports have given the programme a 2017/18 makeover.
    • Feeding time.While more and more taboos are broken, some remain shatterproof - like breastfeeding in public. Stink Studios’s Joe Lawton finds this, well, hard to swallow.
    • Hail to the KingThere's a new King in town in this entertaining ad for VW's Tiguan model.
    • Baller BeginningsNBA star Blake Griffin discusses the roots of his career in this stylish American ad for Jordan sneakers.
    • Daryl Chase joins Tomboy Films.Filmmaker Daryl Chase has signed with Tomboy Films for commercial representation.
    • Who's Corrie now?Coronation Street now has as many years as Heinz has varieties and despite a broadcasting landscape that has altered out of all recognition since the programme's 1960 debut, it remains one of ITV's most important assets.
    • Go West.Dominic West replaces the Italian puppets in a new campaign for Dolmio.

CRAFTWORKS

Wednesday, 6th September.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How We Made... Macmillans.

● Free the Bid.

● Alicia MacDonald.

● Straight 8.

● Fell.

● John Smith's Penguins.

TICKETS AND DETAILS HERE.


Eva Michon heads to BRF

BRF (formerly known as B-Reel Films) have signed award-winning director Eva Michon to their roster.

South African-born and Toronto-made Michon studied at the renowned Ryerson University before getting her start in film. She cut her teeth on music promos, creating compelling content for artists such as Owen Pallett and Head Wound City.


CLICK HERE TO READ MORE...

Bwin
"Black vs Yellow"
90s
16 August 2017

The betting sector has been going from strength to strength recently and this startling film for Bwin is further evidence that a competitive realm can still prompt a creative surge.

It features a couple of rascals in stolen cars. Just on the basis of that alone, you feel that 90% of clients would be breaking into a cold sweat... but they ain't seen nothing yet. The duo throw everything into a struggle for dominance, crashing into each other as though they're re-enacting the chariot scene from Ben Hur.

Eventually it's a straight-forward race for the line and punters are encouraged to guess which of the two cars is going to cross it first. Now, let's get back to the 10% of clients who aren't already requiring a defibrillator when considering this conceit. Because - at this point - a train hoves into view and it's obvious to anyone with a passing acquaintance with physics that it isn't going prettily for our intrepid racers. That's taken care of most of that remaining 10%, leaving only a handful of clients willing to buy into a concept like this. Bravo to them.

Director Nima Nourizadeh wrings every drop of energy from the excellent script and he result is a film that's really going places... which is probably more than can be said for the two protagonists!

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Kwiff
"Father And Son"
50s
16 August 2017

This is a wonderfully daft piece of work from an inspired series of ads which draw attention to a fun proposition... randomly lengthened odds which mean punters will enjoy a windfall if their bet comes in.

The key calculation made by agency Droga5 was to grab viewers' attention with sufficient vim to ensure they discover what the whole Kwiffing business is about. They must have realised that anyone who enjoys a flutter will be drawn to the idea of this added bonus... if they get to hear about it

But how to command attention in a crowded marketplace where quirkiness is the norm?

The answer is to out-quirk the best of them with distinctive ideas which are each - in their own way - completely unignorable.

This ad - for example - asks us to imagine being father to a very cool version of yourself. In truth, this is the fate of most fathers but here it is literal as the son is the same age as the dad. The absurdity is magnified by casting that deliberately undermines the whole premise: there is no godly reason why the 'son' should be regarded as charismatic and - despite appearances - it isn't merely through the prism of his dad's admiration that he's seen as the epitome of cool.

Everyone appears to recognise his superbness and the madness of this makes a funny script even funnier.

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Radox
"It's Just Fashion"
64s
16 August 2017

The scene: a fashion show. Models slinking up and down the catwalk. Among them is one with a smile that's electrified rather than electrifying... in fact, she's something of a live wire. Not content with strutting her stuff for the journos and designers, she gets positively playful and sends a ripple of consternation through the room. Why? She's responding to the magical effects of Radox...

it's a great way of drawing attention to the idea that this is a form of relaxation that lasts well beyond bath-time. The 'slow release' will apparently have a long-term impact... though it remains for be seen whether it will be as much like a psychotic episode as it appears to be here.

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Toyota
"Safe and Sound"
2 mins
16 August 2017

Toyota appeal to the paranoia of every parent whose teen is about to hit the road with a freshly minted driving license in this amusing ad. We're introduced to Callum and his parents, who are understandably concerned about the fate of their car under his control (and their son's well being, of course).

Luckily, Toyota have created a 'Safe and Sound' app which ensures his good behaviour... via embarrassment. Should a young driver speed or fiddle with their phone while the car is running, they'll find themselves dealing with a humiliating playlist switch...

It's a clever solution to a very real problem, and one that's bound to appeal to parents whether they're more concerned about their kid or insurance premiums. Callum's performance really nails it here, embodying the excruciating humiliation of youthful uncoolness perfectly.

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Recent Promos

Tee Grizzley
"Teetroit"
2 mins 51s
21 Aug 2017
The 1967 Detroit riot saw the Motor City break down over five days. Fifty years on, the city’s social and economic struggles continue to influence writers, filmmakers, and musicians alike. Now Tee Grizzley’s ‘Teetroit’ coincides with the theatrical release of Kathryn Bigelow’s ‘Detroit’.

Logic
"1-800-273-8255"
6 mins 59s
18 Aug 2017
Logic is known for his celebration of diversity, standing out in a rap scene which remains steadfastly conservative on certain issues (just check the YouTube comments...). This promo from director Andy Hines takes a serious tone, given the song is named after the National Suicide Prevention Lifeline's phone number, and tackles a boy struggling with intolerance towards his sexual orientation.

Mashrou' Leila
"Roman"
4 mins 07s
18 Aug 2017
This intriguing promo for Lebanese band Mashrou' Leila explores Middle Eastern feminism. The daring film uses traditionally dressed Arab and Muslim actresses in unexpected ways to celebrate the progress and history of the region, as the song deals with its distant past. At the climax, the women walk into the sea to represent the change they're striving for in society. A compelling slice of culture which makes us want to know more.

Bruno Mars
"Versace On The Floor"
5 mins 36s
16 Aug 2017
Zendaya stars in this sultry promo for noted smoothie Bruno Mars's 'Versace On The Floor'. The world is bathed in purple and gold, light glinting off sequins and jewellery and giving everything an appropriately luxurious feel as the 80s inspired track glides along. We especially like the perspex-topped piano, a vintage touch which really fits Cameron Duddy's carefully-crafted aesthetic.

P!nk
"What About Us"
5 mins 21s
17 Aug 2017
This promo for 'What About Us', directed by Georgia Hudson, brings a sheen to the darkness of inner city life. We see tightly choreographed routines carried out in parking lots, all-night diners, and on the street, before escaping into the desert as the sun comes up. P!nk's powerful vocals are on full display here, as she laments 'all the happy ever afters' that never came to fruition.

Dua Lipa
"New Rules"
3 mins 44s
16 Aug 2017
This sleek promo for Dua Lipa's 'New Rules' is an intriguing mix of pop video and branded content, as the singer shares the spotlight with Hyatt’s boutique hotel, The Confidante. We watch as Dua and her squad of girlfriends get over a breakup in the most stylish way possible, complete with makeovers and choreographed support, before transforming into flamingos. Fun stuff.

Wretch 32
"Whistle (ft Donae'o, Kojo Funds)"
2 mins 46s
14 Aug 2017
Tottenham-born Wretch 32 has a new single out; one that's more accessible than his usual output. To go with it, director João Retorta has filmed a split-screen promo in which the hip-hop artist and fellow rappers Donae'o and Kojo Funds mooch about in a murky underground club. Bound to go down well with grime fans.

MNEK
"Paradise"
3 mins 23s
11 Aug 2017
MNEK samples Ultra Nate's 90s classic 'Free' on his release 'Paradise', as a response to all the current EDM tracks sampling R&B songs. The summery, infectious result comes with a slick promo by Ciaran Lyons which sees the singer moving through a minimalist, hyperreal landscape - presumably towards the titular destination - and into the blue yonder.

Kelela
"LMK"
3 mins 27s
10 Aug 2017
Björk collaborator Andrew Thomas Huang has created a richly layered promo for R&B singer Kelela's 'LMK'. Whether her music does anything for you or not, his visuals give the impression that Kelela means business and we should sit up and listen. The clip is both unsettling and inviting in just the right way to make fans of the genre feel it's edgy without losing that mainstream touch - a neat trick.

Raw Bars & JR
"Oochee Wally"
3 mins 37s
9 Aug 2017
South African cider brand Hunter’s and urban station Metro FM aim to give raw talent a leg-up. This fluorescent promo sees young gun Raw Bars and rapper JR share the limelight… and they’ve both got cold, hard cash on the mind. Meanwhile, Independent’s Daniel Levi opts for carnivalesque sci-fi - all neon fixtures and plumes of colourful powder.

Stereophonics
"All in One Night"
4 mins 44s
8 Aug 2017
Say what you will about Stereophonics - the Welsh rockers have staying power. The group’s brand of wistful rock has served them well over the past twenty-five years. While latest release ‘All in One Night’ won’t convert cynics, frontman Kelly Jones crafts another earnest romance. While the lyrics aren’t exactly open to interpretation, director Joe Connor and DP Simon Hawken deliver an engaging promo.

Rinngs
"Oceans"
4 mins 07s
3 Aug 2017
This fragmented Rinngs promo feels like an urban fever dream. Directing duo Silent Tapes and DP Francis Lane follow the protagonists through industrial estates and midnight bus rides. Erratic cuts keep the viewer on their toes, though 'Oceans' provides a melodic anchor. An opaque vision of love under the city lights.

Jai Wolf
"Indian Summer"
4 mins 15s
3 Aug 2017
Gap years are like sneezes: enjoyable for the person having one, less so for whoever's in the splash zone. This promo for 'Indian Summer' is beautifully shot, giving a halcyon sheen to a world of backpacking through the jungle, meeting new people, and frolicking on the beach... but part of us can't help thinking about how insufferable this bloke's going to be when he gets home and starts talking about how he 'found himself'.

Manchester Orchestra
"The Sunshine"
2 mins 41s
2 Aug 2017
Seems the AA’s singing toddler has an even younger rival. Instead of Tina Turner, this youngster delivers some soft indie rock. When Manchester Orchestra’s Andy Hull conks out, his companion takes over. PrettyBird’s Daniels navigate the Uncanny Valley largely intact. It shows just how far digital artistry has come - though some will insist it's not far enough.

Lewis Capaldi
"Lost On You"
3 mins 56s
1 Aug 2017
This intimate promo for Lewis Capaldi's 'Lost On You' is as stripped-back as the song it accompanies. The singer sits on a stool, performing in a decaying room surrounded by retro luggage and abandoned instruments. The sepia-tinged grade and distinctive lighting enhance the vintage vibe, with subtle imperfections in the image evoking old film footage and decay.

Tchami
"World to Me (ft. Luke James)"
5 mins 20s
31 Jul 2017
Ordinary people need not apply in this Tchami promo. Drawn to Shanghai’s bright lights, the city’s relentless pace takes its toll on the protagonist. Partizan’s Sing J Lee delivers a kaleidoscopic tour of Shanghai nightlife before easing into a soporific homecoming. Diverse scenery and deep house beats combine to good effect.

Charli XCX
"Boys"
2 mins 48s
31 Jul 2017
This pastel-hued video for Charli XCX sees an appropriate amount of Boys get in touch with their softer side. The promo boasts a star-studded cast, featuring the likes of Riz Ahmed, Mark Ronson, the Libertines' Carl Barat, and Stormzy, who are each framed in their own individual scene. Subverting masculine tropes, the guys embrace babies, play with puppies, and pillow-fight - all without a single 'no homo' being uttered.

Dillon Francis
"Say Less"
4 mins 28s
27 Jul 2017
This glossy promo by the artist formerly known as Mr Whitmore - now sticking with Tomás after dropping the nom de plume - demonstrates that it's worth paying attention when the credits roll. The promo begins in the midst of a night out, which soon takes a violent turn...

Barns Courtney
"Golden Dandelions"
3 mins 24s
27 Jul 2017
Barns Courtney's latest track is his strongest yet; his voice gathering in range and depth till it channels Scott Walker himself. Fittingly, 'Golden Dandelions' comes with a promo by Alex Southam which reflects the song's retro aesthetic; bringing together Courtney's lung-power, the miracle of existence, and its flipside, doom.

Fabich
"Hold On"
3 mins 45s
27 Jul 2017
Break-ups are never easy… especially when your other half really can’t let go. This amusing promo for Fabich’s ‘Hold On’ depicts a desperate bid for reconciliation. Jemma is ready to move on with her life - easier said than done when your ex is holding on for dear love. Caviar’s Ollie Wolf runs with the track’s title.

Dej Loaf
"No Fear"
3 mins 01s
24 Jul 2017
A sassy promo for 'No Fear' has Dej Loaf taking us on a journey across the California desert... on her bed. While we can't feel much love for the track, the CG action keeps us invested as we move from a bed trip to a head trip via Dej Loaf's ear. Multiple versions of the singer appear once we emerge back into the real world... a neat conclusion courtesy of director Rubberband.

Alice Jemima
"Take Me Back"
2 mins 38s
26 Jul 2017
This halcyon Alice Jemima promo says thanks for the memories. A woman summons past acquaintances in a near-permanent daydream. Director James Heaphy flits between past and present as the protagonist revisits time well spent. A chilled soundscape and Jemima’s delicate vocals complete the video’s summery vibe.

Tom Grennan
"Found What I've Been Looking For"
3 mins 14s
26 Jul 2017
Powerhouse vocalist Tom Grennan returns with this stark promo to accompany 'Found What I've Been Looking For'. Shot primarily in black and white, with brief flashes of golden light for contrast, the video lets Grennan's voice and understated performance stand alone. Blank backdrops place the singer front and centre as a relentless guitar line lifts the raw vocals from the void.

Nothing But Thieves
"Sorry"
4 mins 02s
25 Jul 2017
How would you spend your last two hours on Earth? Director Thomas James asks if we have any plans for doomsday in this Nothing But Thieves promo. Some drink to forget, others run for the hills… though business is booming for one riverbank preacher. As frontman Conor Mason sings “I’'m ready for it/I've been waiting so long”, the inevitable looms large.

Vic Mensa
"Rage"
5 mins 18s
19 Jul 2017
Rapper Vic Mensa has been steadily making a name for himself since 2009, and his first album for major label Roc Nation is hotly anticipated in the hiphop world. If bonus track 'Rage' is anything to go by, it's going to be pretty special. Reflecting on more turbulent times in his life, it comes with a promo by Andrew Donoho which takes the 'crash and burn' metaphor quite literally.

Recent Promos

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.