David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Forever nab Fons Schiedon.Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.
    • Game changer.This epic commercial for Facebook's Oculus is a game changer.
    • Dog Eat Dog sign Iain MorrisDog Eat Dog have signed acclaimed comedy writer and director Iain Morris to their roster.
    • Knickerbocker glory.Two-time NBA champions the Knicks celebrate New York's unquenchable character in stark black and white
    • Studio Desk arrive at Jelly London.Jelly London have bolstered their animation wing by signing Emily Downe and Kathrin Steinbacher, a.k.a. Studio Desk.
    • Home truths.This stirring piece of work offers a valuable insight into growing up Black in modern Britain.
    • Helena Coan joins OB's independent RosterOB Management have signed director, writer, and musician Helena Coan to their roster for independent representation.
    • Round eight for Papaya Young Directors.We take our good news stories where we can get them right now, and word of Papaya's eighth Young Directors competition certainly fits that bill.
    • The right direction.This delicately animated series for the CTCP takes a positive approach to attempts to quit smoking.
    • Step on my Day-Glo boots.This hyper-caffeinated Puma commercial riffs on Neymar's reputation as the ultimate wind-up merchant.
    • Scott Carthy joins SpindleLondon-based director and filmmaker Scott Carthy has joined Spindle's roster for representation in the UK.
    • Leading RoleThis intriguing film from Gillian Zinser interrogates traditional masculinity, focused on Cuban ballet dancer Andy Sousa and his story.
    • Vincenzo Lodigiani lands at Curate Films.Curate Films have completed the signing of Italian director Vincenzo Lodigiani to their growing animation roster.
    • Nil desperandum.You would think that failure would be frowned upon by the British Army, but this 30” recruitment film actively encourages it.
    • Matt Carter signs for Kode.Highly regarded director Matt Carter has joined Kode for commercial representation.
    • Mutt ado about nothing.This entertaining ad for Waggel puts a cinematic spin on animal-led horror.
    • Choc value.This Cadbury Creme Egg ad is the latest commercial to have its YouTube comments disabled to stop online abuse.
    • Retrofuturistic banking.Few are likely to be missing the in-branch bank experience, but the bank of Antandec is happy to oblige those who are.

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Matt Carter signs for Kode.

Highly regarded director Matt Carter has joined Kode for commercial representation.

After studying graphic design at De Montfort University, Carter worked at both Channel 4 and the BBC in various creative roles. Once he caught the directing bug, Carter went into overdrive with a string of memorable commercials, including a chaotic plug for Celebrity Juice.


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Waggel
"Shower"
30s
10 January 2021

Pet owners trapped at home with their furry companions during yet another lockdown may feel like they've slipped into a particularly invasive horror film, but this entertaining ad for Waggel puts a cinematic spin on things. The chilling tale follows the exploits of an innocent pooch, whose attempts to shower are interrupted by a feline interloper.

Creative duo Joel Anderson and Mark Dymond draw inspiration from thriller classics 'The Shining' and 'Psycho' to set the commercial's tone, right down to the bathroom design and rapid cuts between bather and clawed assailant. It's lovely work which should please both movie buffs and pet enthusiasts in the audience, all while making a compelling case for insurance against such domestic mishaps.


Cadbury Crème Eggs
"Golden Goobilee!"
53s
10 January 2021

This Cadbury Creme Egg ad is the latest commercial to have its YouTube comments disabled to stop online abuse. The catalyst is a gay couple sharing a kiss with the advertised product, which is too much for some viewers to, ahem, swallow. It feels like McCain and Hallmark Channel all over again.

It’s also a less than encouraging start to 2021. We live in a world blighted by Covid-19, Donald Trump, et cetera, and this is what people are upset about? DAVID has picked the wrong year to do Dry January.

The ad itself brims with personality, and makes good use of its diverse, sweet-toothed cast. A woman with a prosthetic arm is a particular highlight, as she demonstrates what a hardcore 'dipper' is all about.


Santander
"Virtual Bank"
60s
11 January 2021

Few are likely to be missing the in-branch bank experience during lockdown, but the ever-affable bank of Antandec is happy to cater to those few weirdos who crave such a thing. Rather than risk anyone's health, the entrepreneurial pair turn to VR technology in order to create a face-to-face atmosphere that meets social distancing guidelines.

The result is a lovely 16-bit rendering of a bank branch, harkening back to console classics with its pixelated animation and virtual hobnobs waiting to be grabbed like Mario's gold coins. The cheeky spokesmen once again prove good value too, as self-deprecating character designs and slapstick performances bring a lighthearted sense of humour to proceedings. Unlikely to comfort any still waiting on a PS5, but fun nonetheless.


Macmillan
"Whatever It Takes"
2 mins 20s
9 January 2021

For nearly a year now, our collective focus has shifted away from cancer as the medical sum of all fears. But it's still out there, creating misery wherever it can. Indeed, as the NHS's resources are stretched to breaking point, cancer has taken the opportunity to wreak even more havoc than usual.

This makes it both incredibly important and incredibly challenging to draw our attention back towards it, and towards the charities which exist to help to combat it. But you could hardly hope to see anything more impactful than this extraordinary film for Macmillan. It takes your breath away with its spellbinding honesty – and, given its frankness about the reality of being stricken with cancer, it has no right to be as uplifting as it is. Everyone involved deserves the maximum credit for combining their talents and commitment to create a film which does not pull any punches in its depiction of cancer's seriousness. Each vignette is loaded with emotional punch – even a moment of levity at 00:57 when a medic unexpectedly dances to amuse a patient is counter-weighted by how gravely ill the man looks.

Director Jonathan Alric builds the piece towards an extraordinary climax – if you've held back your tears for the first two minutes, then surely they'll come as a Macmillan nurse rises to her feet with impeccable timing to comfort a young woman visiting one of her patients. And yet, for a moment with such gut-wrenching power, it is remarkably restrained.

AMV's decision to ask a director with so little experience in the TVC realm to take charge of this project was remarkably bold, and it is gratifying to see this creative courage being so richly rewarded. How ever amazing Ben Polkinghorne and Scott Kelly's script may have been, there is no question that Alric has maximised its emotionality to the fullest extent possible. Bravo, everyone.


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Five Star Work
(1-25 of 25)

Oculus
"First Steps"
3 mins 07s
12 Jan 2021
You know how Matt Berry says the word 'epic'? Well, this magnificent commercial for Facebook's Oculus is very much 'epic' in that sense. Director Ian Pons Jewell has become a director whom agencies turn to when epic is the name of the game, and, on this project, he's delivered in spades once again.

New York Knicks
"The New New York"
60s
14 Jan 2021
New York has always been known for its unique attitude and irascible population, and despite the best efforts of the coronavirus this dynamic film shows there's fight in the ol' girl yet. Two-time NBA champions the Knicks celebrate the city's unquenchable character in stark black and white, as residents assure us that the New York spirit is in no way diminished by circumstance.

Football Beyond Borders
"Black &6Teen"
4 mins 31s
12 Jan 2021
This stirring piece of work offers a valuable insight into growing up Black in modern Britain. Built around a poem written by a 16 year old girl called Abi who grew up in Thornton Heath, it contains truths which demonstrate how far this country still has to go before it can claim to offer equal opportunities to each of its young people.

Puma
"Drive Them Crazy"
1 min 39s
12 Jan 2021
This hyper-caffeinated Puma commercial riffs on Neymar's reputation as the ultimate wind-up merchant. Co-directed by Frenchmen Adrien Lagier and Ousmane Ly, the film sees the Brazil and Paris Saint-Germain striker execute Plan Z: an assortment of tricks designed to turn defenders' heads à la 'The Exorcist'.

Waggel
"Shower"
30s
10 Jan 2021
Pet owners trapped at home with their furry companions during yet another lockdown may feel like they've slipped into a particularly invasive horror film, but this entertaining ad for Waggel puts a cinematic spin on things. The chilling tale follows the exploits of an innocent pooch, whose attempts to shower are interrupted by a feline interloper.

Macmillan
"Whatever It Takes"
2 mins 20s
9 Jan 2021
You could hardly hope to see anything more impactful than this extraordinary film for Macmillan. It takes your breath away with its spellbinding honesty – given its frankness about the reality of being stricken with cancer, it has no right to be as uplifting as it is. Everyone involved deserves the maximum credit for combining their talents and commitment to create a film which does not pull any punches in its depiction of cancer's seriousness.

Breast Cancer Now
"A Love Hate Relationship"
68s
8 Jan 2021
Director Anna Ginsburg's free-flowing animation for Breast Cancer Now offers a colourful twist on relationship dramas. Keen to paint a more inclusive picture of women's health, the commercial features a diverse cast with mixed feelings about their breasts - feelings that may lead some to avoid vital self-care.

Gousto
"Give It Some"
60s
7 Jan 2021
Recipe box firm Gousto say go big or go hungry in this 60" commercial, which turns cooking into an old-school music channel. Strobe lights flash and dry ice billows throughout Juan Cabral's film, as the cast prepare meals infused with hair metal, big beat, and synth-pop (specifically ‘Enola Gay’ by Orchestral Manoeuvres in the Dark).

IKEA
"Fortune Favours the Frugal"
60s
6 Jan 2021
Interstellar landfill takes centre stage in this environmentally-minded campaign from IKEA. The meticulously-crafted film from director Tom Kuntz et al. sees a meteor of trash-fuelled cosmic destruction on a collision course with Earth. The only way to lessen the impact is to consume consciously - something the characters here model in stylish fashion.

BBC iPlayer
"Like Nowhere Else"
60s
5 Jan 2021
Many viewers will see themselves as streaming war veterans after months of binge-watching and extreme channel-hopping. This zany commercial for BBC iPlayer feels like an on-demand fever dream, realised thanks to some playful visual effects and repurposed footage. Like BBC Radio 2's Elvis concert from 2006, it's a fun reminder of the brand’s weighty portfolio.

Women's Aid
"Respite"
90s
5 Jan 2021
Staying home has unarguably been the safest course of action for most of us over the past year. Yet for some, their residence isn't a refuge from the threat of other people. This thought-provoking film from Women's Aid makes that clear in poignant fashion, as it depicts a woman finding a moment of peace with her children the only way she can.

On The Beach
"Someday"
2 mins
29 Dec 2020
It's fitting that one of the last advertising notes sounded in 2020 should be from a brand which shares its name with one of the 20th century's most famous pieces of post-apocalyptic fiction, but while it may be impossible for some of us to dissociate 'On the Beach' from Neville Shute's grim novel, it seems unlikely that the holiday company's founders have any awareness of it at all. If they had, they probably would have adopted a different name.

QuickBooks
"Chip Shop"
60s
29 Dec 2020
This is fun. QuickBooks are advertising themselves as an essential tool for small businesses, but that doesn't mean their communication has to be dry and dull. Instead, they've opted for a full-on parody of a powerhouse corporate ad… and it's magnificent.

Betfair
"Serial Winners: Joseph O'Brien"
8 mins 08s
16 Dec 2020
Directing duo That Jam interview horse racing royalty in this compelling documentary for Betfair. Viewers are granted access to jockey-turned-trainer Joseph O’Brien’s stables in Kilkenny, Ireland, where the softly-spoken twenty-something continues to excel in the family business. Fat chance of a day off anytime anytime soon though.

NHS Charities
"The Gift"
90s
16 Dec 2020
This marvellous film directed by Sweetshop's Nicolas Jack Davies is built around the clever idea that Santa Claus – the central figure of Christmas in the modern era – is, by dint of his age, weight, and diet of milk and cookies, extremely vulnerable to Covid. The white-bearded patient is a cipher for all of those who have been lovingly cared for in our hospitals, and the film captures the dedication of the staff to whom we owe so much.

Channel 4
"Merry Different"
70s
14 Dec 2020
According to this irreverent Channel 4 ad, Santa’s ready to axe Christmas 2020 altogether. While that's music to Chief Medical Officers' ears, some believe the holiday isn't beyond saving. The cavalry includes Easter Bunny, the Tooth Fairy, a Halloween ghost, Cupid, and a St. Patrick’s day leprechaun, who each have their own ideas about how Christmas can be salvaged. Some are, well, more disturbing than others.

Coors Light
"The Beerman"
1 min 35s
15 Dec 2020
Much like the bedraggled snowman which stars in this excellent ad for Coors Light, 2020 has left us all feeling battered. However, a joyful musical interlude courtesy of director Mike Warzin is bound to lift audience spirits in unexpected and delightful ways - reminding us all that there is light at the end of what's been a very long tunnel.

Humankind
"Lucy Adams"
1 min 49s
14 Dec 2020
Over the course of 2020, many of us will have developed the opinion that humanity could do with a reboot every now and then. Sega's latest game allows players to do just that, prompting us to turn history on its head as it develops from the Stone Age to the present day and beyond. Ambitious, megalomaniacal gamers in the audience will doubtless welcome the title's release in April 2021.

Jack Daniel's
"First Timers"
60s
10 Dec 2020
Bucket lists may be on hold under quarantine conditions, but this feisty commercial from Jack Daniel's encourages viewers to get their groove back sooner rather than later. Various characters declare "I've always wanted to do that!" during the pacy montage, as horns are blared, drinks are slid artfully down bars, and work calls are rejected with extreme prejudice.

Bumble
"When Dating Met 2020"
86s
10 Dec 2020
Casual dating as we know it went out the window during 2020... along with pretty much everything else. This entertaining ad for dating app Bumble celebrates the efforts of those still determined to find love despite lockdown, diving into the awkward, amusing, and sometimes infuriating aspects of forging a relationship under pandemic conditions.

Burger King
"Stevenage vs. Everything"
45s
10 Dec 2020
Burger King's unlikely association with League Two club Stevenage FC continues with a new logo for the women's team. Having already bribed Fifa fans to play as the small-fry club and brought its red and white kit to global digital attention, the fast food giants now focus their efforts on ensuring parity of support with their 'Burger Queen' campaign.

DocMorris
"Take Care"
2 mins 55s
8 Dec 2020
With the upcoming five-day 'Covid vacation' the first time many UK grandparents are likely to have seen their favourite sprogs for most of the past year, this heartwarming German commercial shows how their European counterparts may be preparing for similar reunions. The film follows a former athlete as he begins to work on his physical fitness in his later years - though it's unclear as to what end.

Just-Eat
"Doggy Dogg Christmas"
60s
6 Dec 2020
After making his Just Eat debut in July, rapper Snoop Dogg returns for the brand’s 60" Christmas ad… but only in vocal form. His onscreen replacement is a dog puppet who looks too furry and cuddly to match Snoop’s Dobermann alter-ego in 'What’s My Name?' However, separated from the original and taken on its own merits, there is much to enjoy.

Animal Crossing: New Horizons
"Moving"
60s
6 Dec 2020
As one of the few properties which benefited from the Covid-19 pandemic, 'Animal Crossing: New Horizons' became a global sensation after its March release - just in time for lockdown and then the endless, relentless expanse of quarantine. Rather than delve into such topical imagery, however, the brand use a more universal, timeless experience in their latest commercial outing: moving to a new home.

Sky Sports
"Snowballs"
40s
7 Dec 2020
Sky Sports are dreaming of a white Christmas, but not the kind certain Millwall fans are hoping for. Instead of chancing their arm with the local fake snow merchant, the broadcaster cover the land in plain white footballs. Can anyone imagine the next Premier League, World Cup, or European Championship ball showing such aesthetic restraint?

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.