David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Dominic O’Riordan joins FamiliaFamilia are delighted to add award-winning director Dominic O’Riordan to their roster.
    • Run, Ruud, run.Heineken and Sonny's Fredrik Bond reunite for this 60" foot chase starring Ruud van Nistelrooy.
    • Thoroughly Decent CoffeeThis excellent ad for posh coffee boffins Taylors of Harrogate shows just how much finesse goes into making great coffee.
    • Bang TV sign US director Rudi SchwabBang TV are extremely excited to have added Rudi Schwab to their roster and it's not just because he's "not a car guy".
    • All aboard.Over three years since its launch, the Apple Watch finally makes an impression.
    • He takes a whiskey drink, he takes a lager drinkThis amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under.
    • A New PerspectiveThis striking ad break for Channel 4 - created in association with the RNIB - draws us into a world that is rarely, well, seen.
    • Top of the food chain.The Mayor of New York City may be surprised to learn he doesn’t run the Big Apple - an eighty-something baker called Edna does.
    • Mark Pellington is ready to Rumble.American filmmaker Mark Pellington has joined Rumble Films for UK representation.
    • The De Blinkks head to Colonel BlimpColonel Blimp have signed award winning photographic and filmmaking collective the De Blinkks to their roster.
    • Nexus Studios sign ChromosphereNexus have signed US-based design and animation studio Chromosphere to their roster.
    • Stars of CCTV.The Adidas Tango Squad launch an audacious raid on Real Madrid's training ground.
    • Horses for causes.The Compton Cowboys are a perfect fit for Guinness's 'made of more' campaign and Henry-Alex Rubin has created a lovely film celebrating the unlikely juxtaposition of urban gangs and equestrianism.
    • Seize the night.Absolut Vodka go back to the beginning with this eye-catching commercial.
    • Greater expectations.'Thor' actor Chris Hemsworth ruminates on what separates good from great for Buchanan’s whisky.

THE BLACK BOX

ALICE:

You know how you were going on about nominative determinism yesterday?

JASON:

Yes?

ALICE:

Well, what about Gerry Human? He's a good example, isn't he?

JASON:

So you're saying, he's a human because of his name?

ALICE:

Well... yes.

JASON:

So what do you think he was when he was born?

ALICE:

A baby, I'd imagine.

JASON:

I can't fault your logic.


Absolut Vodka
"Big Bang"
60s
15 September 2017

Having previously insisted love is indeed all around us, Absolut now go back to the beginning with this eye-catching commercial. Starting with the Big Bang, the Swedish vodka cram trillions of years worth of history into 60”.

Director Emmanuel Lubezki crafts a brisk jaunt from dinosaurs to Pong and beyond. As human achievements zip by, the brand encourage us to make our own contribution to history. After all, the night is young.

It’s a visually impressive rush. Meanwhile, the vodka align themselves with more enterprising drinkers. A lofty notion, but Absolut believe anything is possible… so long as we keep a clear head.

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Buchanan's
"Choose Great"
90s
15 September 2017

Advertisers sure love Chris Hemsworth in a suit. The Australian and occasional God of Thunder ruminates on what separates good from great for Buchanan’s whisky. And the difference? It’s a gut feeling - aided by the blended spirit, of course.

While the Thor actor flits between boardrooms and weddings, Framestore Pictures’s Ahn Vu inserts enough fantastical elements to draw the eye. As luck would have it, she’s now available for UK work. Good time to speak with Corin West at Lemonade Reps to toast her arrival, then.

For more on Ahn Vu, speak to Corin on 07792 675 779 or drop him a line at corin@lemonadereps.com. Framestore's Lorraine Fearon can also give you the low-down at lorraine.fearon@framestore.com.

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H & M
"Karaoke"
2 mins 30s
15 September 2017

Rumour has it that those at the top of the creative tree at adam&eveDDB have been trying to identify an opportunity to incorporate Wham!'s Wham Rap! into a commercial for years. If this is true then they seem to have found the perfect moment to unleash it. This ad for H&M is given a huge dollop of energy by George Michael's perfect 1980s earworm, and you may find yourself forming a new appreciation for a song that once seemed quite inconsequential.

The set-up is lovely. A shy young Japanese woman takes to the karaoke stage and offers an introduction before a succession of models lip synch to George Michael's gauche vocal performance. There are plenty of famous faces including Naomi Campbell - joining in the fun as the aesthetic takes us back to the 1980s.

And it's all brought to a satisfying climax by a literal mic drop from the shy woman who kicked it all off.

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James Lees joins Outsider

Outsider Films are extremely pleased to have added James Lees to their roster of directors. Lees's recent film for Beats featuring Conor McGregor caught a lot of people's attention with its gritty depiction of the Irish mixed martial artist's roots.

A few days ago DAVID spoke to Lees while the director pottered around the Joshua Tree National Park during a well-earned break.


CLICK HERE TO READ MORE...

Virgin Atlantic
"Wi-Fi"
60s
15 September 2017

Virgin Atlantic get meme-tastic to show off their new wi-fi capabilities in this fun ad. With internet now available on every flight, passengers can browse the latest videos to their hearts' content... and even recreate them, if this film is to be believed.

Director Jamie Maule-Ffinch has dug deep into the viral archive, bringing back deep cuts from the early days of YouTube including 'peanut butter jelly time', Chocolate Rain, and Salad Fingers. There's even an appearance from that dress, a quick ice bucket challenge, and a Harlem Shake for good measure.

The imagery comes thick and fast from the word go, and there's some clever trickery to make everything feel like one, unbroken shot. We'd recommend a second watch to see how many references you get... we lost count.

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On This Day

BBC Radio 2
"Elvis's Band"
60s
21 Sep 2006
Brilliantly concocted ad uses archive footage to show Elvis Presley introducing member s of his band. But the real band have been replaced by a mix of contemporary and classic artists such as The Sugarbabes, Noel Gallagher, Stevie Wonder, Keith Moon and Marvin Gaye.

Nike
"Trail Of Destruction"
90s
21 Sep 2009
Minnesota Vikings player Adrian Peterson is too good for the opposition in this impressive US ad for Nike. The American footballer dodges every tackle using speed, agility and brute force to score a succession of touchdowns leaving the other team completely demoralised.

British Airways
"Pioneers"
90s
21 Sep 2011
This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication that's been made for shareholders rather than punters.

Google Nexus
"Public Speaking"
60s
21 Sep 2013
A boy is anxious about a talk he has to give in class, and turns to his Google Nexus for guidance. It's a touching ad - although the ending's a tad twee - and it's a lovely way to demonstrate the usefulness of the device. Plus they've done well to avoid making him seem like a precocious, smarmy brat.

First Direct
"Little Frill"
30s
21 Sep 2014
First Direct has already proved that you don't have to sound earnest and servile as a bank if you have a sterling reputation for customer service. So, building on its 'unexpected' theme, it's moved on from Barry the platypus (much loved by the public) to a frilled lizard with a penchant for pizza and a tiny tarsier DJ as a flat mate.

Thomson Holidays
"Discover Your Smile"
60s
21 Sep 2014
A much-loved but put-upon teddy steals the show in this latest spot from the travel agency. Patiently enduring the indignities his life entails, his wistful one-eyed gaze gradually becomes a smile of profound contentment when his little human takes him on holiday and he discovers there's more to life than being hung out to dry on a clothes line.

Heineken
"The Chase"
90s
21 Sep 2015
Daniel Craig plays second fiddle to a young woman on a pair of waterskis in W+K Amsterdam's Heineken swansong, and it's a fantastic way to bow out. Craig makes good his escape from a gang of villains in a Mediterranean fishing village by jumping into a motor boat but doesn't realised it was being prepared for a jaunty bit of water sports.

Easyjet
"How 20 Years Have Flown"
60s
21 Sep 2015
This lovely spot for EasyJet takes us to life's funfair and shows us that the more things change, the more they stay the same. In other words, each generation experiences broadly the same cycle of meeting The One, settling down, having children, drifting apart, only to rediscover each other when the fledglings have flown the nest.

Quaker Oats
"Uncle Guber"
30s
21 Sep 2006
Windy Miller is being visited by his Uncle Guber from Norway. Being from Scandinavia, naturally he's a nudist and objects are strategically moved around so that we never get a view of his nether regions. He's certainly red in the face after a bowl of the hot cereal lands in his lap.

Fifa 09
"Manchester United Vs Real Madrid"
4 mins
21 Sep 2008
An epic commercial to launch the latest version of the popular video football game pits Manchester United against Real Madrid. The fans of both teams ready themselves for a monumental struggle with Wayne Rooney standing among the console players as the video game is played out on a big screen.

LG Refrigerators
"Something Better"
30s
21 Sep 2009
This impressive American ad asks a series of questions about the LG Refrigerator it advertises. Mind you, the answer to the last question is fairly obvious: "so, is it a refrigerator or something better?" It'll be the first one.

Peugeot 207
"Oh To Be Young"
45s
21 Sep 2009
Older cars which are being scrapped are provoked into song by the sight of the advertised car as it passes by in this charming French ad. It's a bit odd that all the singing cars are old American models rather than ageing European models though.

Morrisons
"Hammond's Search"
40s
21 Sep 2009
Richard Hammond, looking like Suzi Quatro after a sex change operation, pushes his trolley to extreme locations in his search for decent meat. You have to wonder why he doesn't drive to the supermarket... he does know how to drive, doesn't he?

Apple iPod
"Video"
30s
21 Sep 2009
To illustrate the news that the latest versions of the iPod Nano can capture video, a succession of people are shown singing and dancing as the device captures their efforts. Apple's ads for the iPod are so much more fun than their ads for the iPhone.

Dispatches
"MPs, Planes And Gravy Trains"
40s
21 Sep 2009
Stock footage has been cleverly used to make a spoof ad which advertises a Dispatches programme which will examine the profligacy of our representatives at Westminster.

Which?
"Digital Camera"
30s
21 Sep 2010
Another commercial demonstrating the extent of the consumer affairs magazine's commitment. In this ad, a man tumbles down some steps in an historic city and falls into a river to illustrate the way digital cameras are tested for their robustness by Which?

Unreported World
"Stories"
60s
21 Sep 2010
This kind of programming is Channel 4 at its best and this excellent trail manages to convey the drama of the stories it reports without appearing overly prurient. Made of short excerpts and snippets of interviews with the programme's presenters, this piece offers a dynamic series of reasons for tuning in.

Lotto
"Rainbow"
90s
21 Sep 2010
Pocketful Of Rainbows by Elvis Presley provides the musical backdrop for this charming lottery ad out of Ireland. Water is fired into the air to create rainbows which enchant and enthral as people make their way about the city.

Which?
"Washing Machine"
30s
21 Sep 2010
This ad for the consumer affairs magazine wants to let us know about the extent of their commitment and it does this by revealing that they use dirty dogs to test the effectiveness of products that promise to remove pet odours. And to illustrate the point, we're shown a dog getting very dirty indeed.

Totaljobs.com
"Vacuum Cleaners"
30s
21 Sep 2010
Another in this charming series which draws attention to a recruitment web site by making it appear as though inanimate objects have improved their lives by using it to acquire a new job. In this execution, a vacuum cleaner explains to his pal that he's managed to get a job as a chef... and the whole proposition is only improved by the silliness of it all.

Sony Bravia
"Cricket"
30s
21 Sep 2011
Cricket is made to look extremely sexy in this Indian ad for the Sony Bravia. Slow motion and high definition cameras are combined to make some relatively simple manoeuvres look like so much more.

International Alert
"Peace Talks"
50s
21 Sep 2011
This impressive looking piece uses a visual metaphor to demonstrate the power of words. A stream of bullets emanating from one man's mouth are deflected and neutralised by a stream of words pouring from another's. David Morrissey's grave tones underline the message.

Nike
"Running Woman"
30s
21 Sep 2013
Another beautifully filmed piece for the brand spurring people to push themselves has a runner outstripping wolves and track athletes. It's a strong conceit: if you can run late, you can run the block... and then on to bigger, better, more ambitious things. Clever way of conveying Nike's philosophy.

Philadelphia
"Life is Delicious"
60s
21 Sep 2013
The soft cheese spread gets an excellent upmarket makeover in this 60" spot. A far cry from the clunky attempts at humour and family recipes seen in times past, this has it as a delicious ingredient in a beachside picnic. Music by Sigur Rós member Jónsi adds to the classiness.

Go Compare
"Wiggle Workout"
30s
21 Sep 2014
A good, solid addition to the campaign, this sees the worthy folk of the village down at the fitness centre doing a 'Wiggle Workout'. A muscular chap who obviously wiggles more than his metacarpals encourages them on, and one effervescent woman claims "I lost a hundred and seventy pound off my bill - I feel terrific!" Listen to the exchange at the end, too - there's a whole other euphemism going on.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.