David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Water World.Water Aid reminds viewers of the origin of rainbows - and the importance of ensuring everyone can have them.
    • Boxed In... with Paul Burke and Sue HiggsIn the first of a new series of podcasts that will soon have its own home outside of DAVID, Paul Burke and Sue Higgs share their top TV boxset tips with Jason Stone.
    • What The What?This slick communication suggests style and substance can, on occasion, coexist quite comfortably
    • Cheque it out.As Covid-19 continues to disrupt the financial sector, TD Bank urge customers to party like it’s 1992… and not for the first time, so to speak.
    • Protect our protectors.This extraordinarily impactful film supports frontline healthcare workers in their bid to force the government into providing badly needed PPE to help protect them against Covid-19.
    • All clapped out.Clapping for the NHS aside... let's look at how we respond to Covid calls to arms.
    • Comfort eating.This eloquent short film by director Libby Burke Wilde sheds light on Blackpool’s Syrian community, and the importance of food to those forced to leave their homeland.
    • A cycle for life.Joe Ogunmokun - a producer at Havas - is using his furlough to 'cycle to France' in his living room to raise money for his friend Ben Chatfield's fight against cancer.
    • When the stars align.ITV’s big guns are on the case to mark Mental Health Awareness Week 2020.
    • Front Line FacesThere's a second epidemic brewing amidst the chaos of Covid-19: a looming avalanche of mental health problems.
    • Life: InsideThe barbarity of the American prison system is widely documented, but Covid-19 has thrown its issues into stark relief.
    • Fear of the UnknownThe prospect of contracting Covid-19 is scary for everyone, but those with pre-existing conditions have an extra layer of worry.


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"Drive What You Love"
18 May 2020

This Lego ad provides a welcome jolt to the system amidst a glut of commercials that are well-meaning but samey by necessity. Tapping into a desire to hit the road and somehow leave coronavirus in the dust, the ad sees various high-performance vehicles roar into life and tackle a distinctly homey race track.

Bolstered by some well-tuned sound design and a few choice cuts to the driver’s seat, the film makes a compelling case for the brand’s Technic fleet. As much of the target audience remain cooped up indoors, it’s also a shrewd reminder that even the most mundane setting can host something spectacular.

Virus Crisis Podcast: Nathan Price

In the latest Virus Crisis podcast, New Zealander Nathan Price talks about his life and directorial career.

The Park Pictures director charts a story which begins on a sheep farm in his native New Zealand and takes him and his wife-to-be to the most romantic city in the world before returning home in a blaze of glory. Or something like that.


"The Ryan Gosling Social Distancing Scale"
1 min 53s
17 May 2020

This entertaining explanation of proper physical distancing demonstrates that not all PSAs have to be doom and gloom. Director Simon Cole’s film takes the form of an old-school science experiment, complete with lab coats and obscure graphs, as scientists attempt to find the perfect unit of measurement to ensure the public stay six-feet apart from each other.

That unit, as it turns out, is none other than Ryan Gosling. A cardboard cut-out of the actor takes a trip into the field for further experiments, providing amusing yet informative examples of what social distancing should look like. This film strikes the jovial, retro tone just right, and manages to find humour in the grim reality of pandemic life.

Short Films
"Mobsters in Lockdown"
4 mins 30s
17 May 2020

The coronavirus outbreak has seen most sectors and industries grind to a halt entirely, including, for better or worse, organised crime. That’s the premise of director Tim James Brown’s light-hearted short film, which riffs on Fortnite, panic buying, and - most notably - the naming scene from ‘Reservoir Dogs’.

The gang’s loose grasp of video conferencing is familiar but diverting, while a physics-defying gag about soft quilted toilet paper reinforces the comic potential of our new ‘favourite’ method of communication. Eagle-eyed gamers, however, may question how Mobster #2 can play Fortnite on a PlayStation Portable (may it rest in peace).

Virus Crisis Podcast: Mark Borkowski

PR legend Mark Borkowski offers his fascinating take on the emerging landscape being forged by the Covid-19 crisis.

All kinds of ground was covered in a wide-ranging interview including Borkowski's hope that there will be no room for saccharine-sweet Christmas commercials in a post-viral world; how the crisis is amplifying the woes of the retail sector; the horror of knowing the worst possible people are running the country; and the catastrophic mistakes made by Prince Andrew in his bid to clear his name.



Recent Promos
(1-25 of 25)

Håkan Hellström
"All Dreams Are Fulfilled"
5 mins 15s
26 May 2020
Håkan Hellström’s ‘All Dreams Are Fulfilled’ has more than a hint of ‘My Generation’ about it, but the track plays second fiddle to Fillip Nilsson’s quirky promo. Shot in Gothenburg’s Ullevi stadium after hours, the piece sees Hellström one-up David Attenborough by playing drums with a proboscis monkey. Well, sort of.

Amy Gardner
"Blood Echoes"
4 mins 41s
18 May 2020
Over two hundred years after the Bolshoi Theatre opened its doors in 1776, Gabe Stone Shayer became the first black dancer to graduate from its prestigious ballet school. This nimbly atmospheric short film captures Philadelphia-born Shayer in full flow, demonstrating why he caught the Moscow dance elite’s eye in the first place.

Bree Runway
"Damn Daniel"
3 mins
17 May 2020
The rise of the so-called quarantine special continues with this lo-fi Bree Runway promo. Filled to the brim with CRT televisions, leg warmers, and leopard print unitards, this is undeniably an Eighties fever dream. However, there is little to differentiate Runway’s affectionate romp from other VHS-era throwbacks.

"You're Born"
3 mins 24s
15 May 2020
The Fountain of Youth receives an ice-cold makeover in this promo for Russian beatmakers AIGEL. Shot by Latvian director Andzej Gavriss, the film depicts a middle-aged statesman who travels deep into the frozen wilderness in order to defy both nature and political term limits. Well, at least he’s got the Russian Orthodox Chruch’s approval.

Little Mix
"Break Up Song"
3 mins 36s
17 May 2020
This mixed media promo for Little Mix's thoughtfully titled 'Break Up Song' shows there's still plenty of creativity to be found in quarantine. Tactile animation sees Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall and Perrie Edwards transformed into textile TV presenters, sparking the group's unique interpretation of classic morning show tropes.

Glass Animals
4 mins 44s
15 May 2020
Needs must during a lockdown... especially when you have a music video to make. Take Colin Read, for example, who was scheduled to film a promo with indie rock band Glass Animals. Suffice to say, social distancing threw a spanner in the works. Pulse Films’ new signing refused to let public health measures get in the way of a shoot, however.

Mark Ronson
"I Want to See... (Ft Raissa)"
3 mins 02s
17 May 2020
Lockdown has made producer and DJ Mark Ronson curious about what nighttime looks like around the world. Each to his own, we guess. Keen to satisfy Ronson’s curiosity are his equally stir-crazy fans, who contribute fetching shots of thunderstorms, nocturnal animals, and red skies at morning for director Jamie-James Medina's ad hoc promo.

Daði Freyr
"Think About Things"
4 mins 05s
17 May 2020
With Eurovision understandably on hold this year, it's heartening to see that Iceland's entry 'Think About Things' is still getting the attention it deserves. The catchy track from Daði Freyr has become a viral sensation over the past few weeks, with many fans uploading their own versions of this amusing music promo.

Little Big
3 mins 13s
17 May 2020
Russian rave band Little Big prove an ideal fit for the Eurovision Song Contest, as this loose-limbed promo for ‘Uno’ demonstrates. Visually, members Ilya Prusikin, Sonya Tayurskaya, Anton Lissov, and Sergey Makarov evoke Eurovision circa 1974, but the track is very much its own beast.

A Kind of Man
"A Kind of Man"
4 mins 50s
5 May 2020
This double promo for Danish artist A Kind of Man takes an odd turn in part two, as a father comes to terms with his son’s growing independence. Director Meeto’s slow-burning relationship drama culminates in a surprisingly paranormal final act, which is more confounding than cathartic. It sure is pretty though.

A Kind of Man
4 mins 03s
5 May 2020
Director Meeto delivers a one-two punch for compatriot A Kind of Man, starting with this dreamlike promo about a timid young man and his tough guy dad. Flitting between their high-rise flat and a forest clearing, the film offers a tactile, engaging portrait of masculinity as father encourages son to both toughen up and loosen up.

Arlo Parks
"Black Dog"
4 mins 02s
5 May 2020
This atmospheric promo for Arlo Parks's latest track 'Black Dog' offers a nuanced take on depression. It feels particularly relevant right now - as lockdown conditions are practically a recipe for poor mental health - and this film takes a soft tone as it bears witness to the various ways depression can rear its ugly head.

Mel Giedroyc
"Non Vedo L'Ora"
3 mins 10s
5 May 2020
One of fourteen entries to comedian Tom Taylor’s Isolation Song Contest, this inspired effort by Mel Giedroyc (aka Melania) turns lockdown into a cheesy pop melodrama. Caked to the nines in fake tan, Giedroyc’s Italian diva is forced to raid the cleaning cupboard… all because her “selfish cow” of a maid is unavailable.

"The Day Before You Came"
6 mins 41s
5 May 2020
It was only a matter of time before the lockdown was immortalised in Lego brick form, but we didn’t expect it to sound like this. Scored by Abba’s ‘The Day Before You Came’, director Will Gould’s stop-motion animation condenses nearly two months of lockdown into six heart-rending minutes. Swedish pop meets child's play.

Monsta X
"You Can’t Hold My Heart"
3 mins 01s
5 May 2020
K-pop group Monsta X defy both gravity in this promo for latest single 'You Can't Hold My Heart'. The minimalist film focuses on members Shownu, Kihyun, Minhyuk, Hyungwon, Joohoney and I.M., depicting them in a mysterious red world as they float through the air or walk on the ceiling. At least, if there even is a ceiling.

Polo G
2 mins 48s
4 May 2020
This promo for rapper Polo G threatens to suck you in with its woozy aesthetic and fat stacks, but a disjointed narrative upsets the flow somewhat. Polo G’s lyrics keep you invested, however, as the Chicago-born artist relates gun violence in acute terms (“He tripped and fell, they stood over him and that .9 was dumpin'/Like taco night, we leave them shells sittin' inside your stomach”).

Zhavia Ward
3 mins 21s
29 Apr 2020
This minimalist promo for Zhavia Ward's latest single 'Waiting' takes a stand against those who would rather hold the singer back. Directed by Andrew Sandler and Tusk, the black-and-white film sees Ward beset by masked haters, alternately free and restrained by turns as she stares down the barrel of the camera to address the naysayers.

3 mins 12s
29 Apr 2020
There are shades of ‘The Matrix’ to this Octavian promo, as he and guest stars Santi and Obongjayar meet a pair of white-dreadlocked bouncers outside a club seemingly beyond our plane of existence. Entry requires an injection to the wrist, soundtracked by a granular, electronic scream. What greets them is a club night like no other.

Chaz Cardigan
"Not OK!"
3 mins 15s
26 Apr 2020
US up-and-comer Chaz Cardigan has decided to release a ‘quarantine edition’ of his latest single ‘Not OK!’, complete with a new, lo-fi promo. Unlike Cardigan’s gummy bear-filled original, director Will Kindrick’s film embraces the new normal and assembles a remote cast of dozens. The result is, well, more than OK.

Scribz Riley
3 mins 43s
25 Apr 2020
Apart from some obvious gags about a lack of social distancing, this Scribz Riley promo initially inspires a sense of inner-city tranquility. As residents congregate below, Newham-born Riley floats in the sky before crashing onto the roof of his car. Try explaining explaining that to your insurance company in the morning.

"Happy Days"
3 mins
26 Apr 2020
This sweet, user-generated promo for Blink-182's latest track 'Happy Days' looks to the venerable pop-punk group’s fans for inspiration. The diverse bunch are all in the same boat right now, and their respective performances of the song don't shy away from their current reality: hand sanitiser, masks, and video calls.

The Rolling Stones
"Living in a Ghost Town"
3 mins 59s
23 Apr 2020
After eight years of silence, the Rolling Stones prove there's life in the old dogs yet as they release new track 'Living in a Ghost Town'. While the group claim the song was written over a year ago, it's impossible to ignore the uncanny lyrical parallels with our current circumstances. The accompanying promo takes a look at deserted London through a new lens, as director Joe Connor gives what could be familiar visuals an impressively alien edge.

New Rules
2 mins 58s
23 Apr 2020
At first glance, New Rules look like another cookie-cutter boy band. Scratch beneath the surface, however, and there’s a band seemingly in tune with their fan base’s hopes and fears. The Anglo-Irish trio’s website, for example, provides links to mental health charities and progressive Instagram feeds. Not just a bunch of pretty faces then.

Rina Sawayama
3 mins 38s
22 Apr 2020
Director Ali Kurr’s latest collaboration with Rina Sawayama marks the release of her self-titled debut album, and delivers on the promise shown by previous track ‘STFU!’. With ‘XS’, the Japanese singer takes aim at wanton consumerism via the medium of shopping channels. Pleasingly, both Kurr and Sawayama run with the premise.

Major Lazer
"Lean Your Head On Me (ft Marcus Mumford)"
3 mins 40s
21 Apr 2020
Would you believe this is the second quarantine music promo Marcus Mumford has starred in? The de facto most productive man in the indie pop scene provides the vocals in this track for Major Lazer, while the promo for 'Lean Your Head On Me' sees Mumford joined by performers of all stripes the world over.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.