David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • This is my life.US make-up brand CoverGirl assemble a strong cast in this classy ad.
    • Pick a WinnerA playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute.
    • One appy passenger.This latest outing suggests the joy of saving with the online ticket office.
    • Five Favourite... DogsIt's often said that the British public love dogs more than people... so here are five of our favourite films featuring furry friends.
    • Like ads in rain.Say what you will about Blade Runner 2049’s ravaged ecosystem and irradiated landscapes - at least advertising is still booming.
    • Snap HappyThis compelling, dance-focused ad from LEZ Creative's Holly Blakey creatively explores the 'Style Seeker' app.
    • Shine on.Range Rover summon a swarm of fireflies who seem rather taken with the advertised jeep.
    • A piece of my mind.This vivid short film marks World Mental Health Day with an eloquent insight into troubled minds.
    • Broadcast blackmail.Orange prove knowledge is power in these 20” ads which take spoiler alerts to cunning extremes.
    • Let Freedom Ring2017's Project Everyone film is a confronting, inspiring call to arms which M J Delaney executes with her usual panache.
    • Pulse strike it lucky with LuckyMe.Pulse Films have added directing duo LuckyMe to their promo roster.
    • Homespun Yarns Vol. 4London’s Ministry of Sound will host Homespun Yarns for the second year running.
    • Cadence Films sign Clemens Purner.Clemens Purner has joined Cadence Films for commercial representation.
    • To Crispfinity and BeyondGary Lineker fails to learn the importance of sharing in this funny ad for Walkers Tear 'n' Share.
    • Fancy a bite?Leo Burnett demonstrate once again an uncanny ability to make the most of McDonald's cyclical propositions by injecting a little humour.

CRAFTWORKS

Wednesday, 11th October.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How we made... BT Sport.

● Ian Derry.

● The Bake-Off Challenge.

● Believe's Michel & Nico.

● The Dambusters Renuion.

TICKETS AND DETAILS HERE.


Cadence Films sign Clemens Purner.

Clemens Purner has joined Cadence Films for commercial representation.

Described as a “terrific addition” to the Cadence roster, Purner combines agency and production nous. Having studied at Miami Ad School’s Hamburg branch, he keeps brands and agencies onside with his perceptive approach.


CLICK HERE TO READ MORE...

Walkers Tear 'n' Share
"Movie Night"
30s
9 October 2017

Gary Lineker fails to understand the importance of sharing in this funny ad for Walkers Tear 'n' Share. While the name of the product clearly implies it's not designed for a person to stuff in their gob alone, Gary has missed the memo and rebuffs his friends' crisp-grabbing advances... until they take matters into their own hands.

It's a nicely handled piece of work, the movie night narrative juxtaposed neatly by the film-within-a-film. The astronaut spoof is a good choice, all stoicism and sacrifice in the face of the last 'protein pill'. We get the impression Gary would have had it in his mouth before anyone else could blink, the greedy sod.

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McDonald's
"Savannah"
40s
9 October 2017

Leo Burnett once again demonstrate an uncanny ability to make the most of McDonald's cyclical propositions by injecting a little humour into the script. And by asking Tony Barry to direct, they gain hugely from his innate understanding of how a joke should be weighted.

A couple on a safari holiday are driven by their guide to a remote spot on a South African savannah. When the latter adds dangerous animals to his wistfully delivered list of the local attractions, they realise they may have bitten off more than they can chew.

The metaphorical message is clear - if you want to sample an exotic cuisine, you may find yourselves with all kinds of nonsense on your plate so it's best to stick with a food outlet you can trust. It may not be something gourmets want to hear, but they're not exactly the target audience.

As a piece of advertising, it gets the job done. It captures the audience's attention and then provides them with a glimpse of something they might want to try, and we suspect sales of the advertised offering will go through the roof on the back of this. Safari holidays... not so much.

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Vodafone
"Hello"
60s
6 October 2017

Occasionally a commercial pops up which looks like it's been made for the home audience... DAVID can picture this ad going down a storm when projected on to a big screen at Vodafone's annual shindig - being cheered to the rafters by phalanxes of staff after their livers have been gently marinaded in cheap wine.

It's big, brassy and it makes a statement about Vodafone's global power as a company but there's not a lot here to connect with the general public.

It's also a missed opportunity because it promises 'the story of hello' before limiting itself to various forms of greetings from around the world. In fact, the word 'hello' was an expression of surprise until the invention of the telephone when its manufacturers adopted it as the ideal greeting to use when answering it So the real story of 'hello' lends itself rather neatly to a TV commercial for a phone. Ah, well.

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Adidas
"Speedfactory"
60s
9 October 2017

The future is now, according to this slick Adidas commercial. We learn how the brand's ‘Speedfactory’ shoes reach the city streets. While a NASA-style narrator extols “data-driven design” and “open source co-creation”, urban runners push their new shoes to the limit.

It’s a polished insight into the sportswear giant’s automated methods. Stink’s CD Morrish shifts between human and mechanical endeavour, while a muted palette ensures each splash of colour stands out. Enough to intrigue serious-minded joggers worldwide.

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Recent Promos

U2
"You're The Best Thing About Me"
4 mins 48s
13 Oct 2017
It's such a shame that Tatia Pilieva's short film is a promo for U2, because it's so searingly poignant that it deserves better than this dialled-in track by Bono and co. To complement the song's theme about love, Pilieva created a mini-documentary about four couples - who are together in real life - facing a long-distance separation of uncertain length.

Grizzly Bear
"Mourning Sound"
4 mins 28s
13 Oct 2017
Grizzly Bear's first album since 2012's much-loved Shields has a more electronic slant than we're used to hearing from them, and nowhere is this more apparent than on 'Mourning Sound'. An oblique reflection on homelessness, hauling logs, and walking along busy freeways, it inspired promo director Beatrice Pegard in a completely different way.

Jessie Ware
"Alone"
3 mins 38s
13 Oct 2017
Jessie Ware enjoys some alone time in this lucent promo, courtesy of Forever’s Charlie Robins. Amidst stylish rooms and equally chic wardrobe changes, Ware blends sweet nothings and enduring bonds: ‘I could watch you watch me forever’. Beautifully lit with ornate set design complementing Ware’s urbane presence.

TD_Nasty
"Where U Wanna Be (feat. Clara La San)"
3 mins 42s
13 Oct 2017
A dancer rests her eyes and nothing else in this nimble TD_Nasty promo. Sleepwalking has rarely looked so graceful - no blindfolds required, either. Director Fiona Jane Burgess captures unrestrained expression in one continuous take. Meanwhile, Nasty belies his name with some inviting beats and Clara La San’s guest vocals.

Kele Okereke
"Streets Been Talkin'"
4 mins 18s
10 Oct 2017
Bulldogs are, well, top dog at the moment. Following Bulldog Skincare’s psychic mutt, this Kele Okereke promo stars another lovable hound. After a brief stint in the doghouse, Buddy enjoys life on the outside with his owner. Alas, trouble follows this pooch like a bad smell. Meanwhile, Okereke's shift into folk music is a pleasant surprise.

Charlotte Gainsbourg
"Deadly Valentine"
6 mins 03s
3 Oct 2017
The second track released from Charlotte Gainsbourg's album Rest, 'Deadly Valentine' is an offbeat, dreamy dance number. It's about finding The One: about being childhood sweethearts who grow up and grow old together without ever falling out of love. Sounds hellish cheesy, but both the song and the accompanying promo elegantly sidestep the ripe Camembert landmines to deliver something rather haunting and gorgeous.

Soulwax
"Is It Always Binary"
4 mins 16s
6 Oct 2017
Soulwax are live and kicking in this well-staged promo. The Belgian beatmakers perform ‘Is It Always Binary’ on a specially-constructed stage. Strobe lights respond to every beat and chunky synth line, while brothers David and Stephen Dewaele lead a tight live performance. The duo’s newfound preference for live drums pays off.

The Horrors
"Something To Remember Me By"
5 mins 36s
29 Sep 2017
Everyone wants a piece of The Horrors as they release their fifth album - and that includes pharmaceutical giants. This Max Weiland-shot promo sees the Southend rockers endure the Panopticon International Corporation’s dubious ethics. Blood, sweat, tears, and other bodily fluids are extracted in suspect laboratory conditions.

Fergie
"Like It Ain't Nuttin'"
3 mins 55s
29 Sep 2017
Fergie makes a confident comeback with this club banger and its appropriately slick promo. The beat-heavy track invokes early 00's hip hop, as Fergie raps about spending money 'like it ain't nuttin''. Vignettes show her take on an edgy array of personas, performing to the camera as she takes in the night time sights of her adopted home town. Cool, nicely constructed work.

Jimmy Whoo
"Motel Music Part II"
8 mins 41s
28 Sep 2017
Since 2013, electronic artist Jimmy Whoo has been busy with a project called Motel Music, inspired by the influences he's absorbed on his travels. To mark its end, RSA's Johnny Hardstaff has created an intriguing short film around three of Whoo's songs and it's not until the final moments of the clip that we realise just how weird the premise actually is.

Michael Cera
"Best I Can"
4 mins 39s
26 Sep 2017
Moxie duo Dan & Antonio’s romantic documentary ‘Dina’ charmed this year’s Sundance Film Festival with its quirky insight into modern love. This equally twee promo - scored by actor-stroke-musician Michael Cera - marks the film’s impending US release.

Ry X
"Bad Love"
3 mins 11s
25 Sep 2017
Irrum's languid, tropical promo for 'Bad Love' by Ry X borrows from a host of painterly influences - the still, ghostly young women of the Pre-Raphaelites; the lushness of the Impressionists; the strangeness of the Magic Realists. Everything about the film is realised with loving attention, and Andres Arochi's cinematography gives it an ethereal sensuality.

Loyle Carner
"Sun of Jean"
5 mins 07s
22 Sep 2017
Rare is the rap video you can show your dear old mum. Credit to Loyle Carner Bullion’s Joao Retorta then for achieving such a feat. This ‘Sun of Jean’ promo brings mothers and sons together for a cuppa, a jigsaw, and a night on the sofa. Languid and personable, MC Carner vocalizes an unshakable bond. But it’s Carner’s mum, Jean, who steals the show.

Tom Walker
"Heartland"
4 mins
22 Sep 2017
National pride comes under examination in this story-driven Tom Walker promo. When an underworld courier rescues a woman by accident, they roam town and country in search of peace. It’s a tough ask: slavery, shady deals, hostile locals - all black stains on this green and pleasant land. There is still beauty to be found, however.

Nick Mulvey
"Mountain to Move"
4 mins 01s
21 Sep 2017
Nick Mulvey’s ‘Mountain to Move’ receives a lively promo courtesy of Bullion’s Davis Silis. Following the topical ‘Myela’, this is a more carefree number. While Mulvey and co play, his colourful entourage turn an industrial wasteland into a dancefloor. Ideal for those already in need of an autumn pick-me-up.

Björk
"The Gate"
6 mins 49s
20 Sep 2017
Björk is back - with 'The Gate', the first release from her latest album. According to the singer it's a transcendent love song; moving beyond the grief of loss expressed on 'Vulnicura' and into the realm of the ethereal. To capture its mood, long-time collaborator Andrew Thomas Huang has created a radiant, shimmering and unbounded world for Björk to inhabit and suffuse with emotion.

HMLTD
"Satan, Luella, and I"
6 mins 14s
20 Sep 2017
South London’s HMLTD have a taste for the theatrical. Luckily, the band’s flamboyant style gives LEZ Creative’s Ilona McIlwain carte blanche. Set amongst abandoned buildings and occult ceremonies, this baroque promo for ‘Satan, Luella, and I’ doubles-down on macabre flair. A darkly glam calling card for everyone involved.

Radiohead
"Lift"
4 mins 07s
15 Sep 2017
For fans of early Radiohead the release of 'Lift' brings their mid-90s sound into the here and now, as fresh and powerful as ever. It's been bumping around in their live performances for years without ever finding a home on a studio album - but finally, it's enjoying a deserved moment in the sun and Oscar Hudson has made a stunning video to go with it.

Young Martha
"Homie (ft Meek Mill)"
3 mins 37s
12 Sep 2017
Whatever we think of the track, 'Homie' is - as a promo - pretty awesome. Hudson is becoming synonymous with intricate, in-camera pyrotechnics (see his promo for and this lifts his game yet another notch.

Piers James
"Samurai"
3 mins 07s
12 Sep 2017
Rapper Piers James summons his inner warrior in this lithe ‘Samurai’ promo. Broadstairs turns feudal as a lone samurai throws some menacing shapes. Despite the scenic location, conflict is inevitable. Director Luke Davies and DP Mollie Manning Walker linger on the samurai’s imposing armour. As for the track, James fuses East and West.

Punctual
"Faded Youth"
3 mins 26s
11 Sep 2017
This nostalgia-suffused promo for Punctual's 'Faded Youth' captures what it is to live in and outgrow a tired seaside town. The film and the grade give it a powerful sense of a place that was once a fashionable holiday destination, and we're drawn to the two young women who - we sense - both feel they don't belong and yet would be fiercely protective of their roots.

Beck
"Up All Night"
4 mins 25s
8 Sep 2017
'Up All Night' is the latest single to be released from Beck's upcoming thirteenth album Colors. First out last year, the track now gets a fresh lease of life thanks to the trippy promo by directing collective CANADA - and the richly imagined party shenanigans they've created is jam-packed with visual nuggets that make it a pleasure to revisit over and over.

Super Full Moon
"Human"
4 mins 32s
6 Sep 2017
Animation director Sandra Clua has created a great promo for Super Full Moon which demonstrates the complexity of the human condition rather beautifully. Starting with Ikea-style directions for building your very own person, the freshly constructed being at the film's centre still suffers all the anguish and ennui each of us experiences at some time or other in our lives.

Pentakill
"Mortal Reminder"
4 mins 39s
7 Sep 2017
If you’ve never heard of Pentakill, you probably haven’t heard of ‘League of Legends’, either. The popular MOBA (that’s ‘multiplayer online battle arena’) game features its own heavy metal group: Pentakill. Think Gorillaz meets high fantasy warfare. Band members include Sona, Karthus the Deathsinger, and - ahem - Mordekaiser the Master of Metal.

Hurts
"Ready To Go"
3 mins 40s
4 Sep 2017
Thomas James has created a poignant promo for Hurts' new release 'Ready To Go'. A man belonging to the travelling community has his world ripped apart by the death of his wife, and at the wake he expresses his grief on the dancefloor. Choreographer Alexandra Green does a great job of conveying bereavement, underlined by editing which switches between his solitary movements and memories of the couple together.

Recent Promos

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.