David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Step Up The PaceThis ultra-stylish ad for Reebok celebrates quite possibly the fastest feet in the world.
    • Sharing is CaringThis ad for Lotto Powerball stars mates who fantasise about winning the lottery... until one of them takes it too far.
    • What are the odds?The Late Late Show's James Corden continues to moonlight as confused.com's wheelman.
    • Blue Monday.This is one of five intimate commercials created by Droga5 New York and directed by Knucklehead's Paola Morabito which offer a perfect demonstration of the inspiration provided by Blue Apron.
    • Hungry for the truth.Josh Duhamel bites off more than he can chew in this entertaining Taco Bell commercial.
    • Lots of love, Snickers.Snickers offer those who forgot to book a romantic Valentine's meal a unique reprieve.
    • We Like To Move It Move ItThe BBC encourage people to get moving however they fancy in this lovely promotional film for Sport Relief.
    • Romeo and... Julia?The film for Sixt follows the journey of a woman searching for her lost love... with a twist.
    • Get RealIt may surprise us to learn that super-slick Greg is desperate to sell his bachelor pad on Yopa... or is he?
    • Off the wall.Tired of watching three-dimensional denizens quench their thirst, a colourful gallery of street art takes matters into their own hands.
    • Podcast - James BurnsJames Burns - now a director at Archer's Mark - is a remarkable talent with an astonishing backstory.
    • The Canadian Renaissance.History of Art graduates will appreciate this beautifully-lit film for the Canadian Olympic Committee.

SISTERHOOD

David Reviews is proud to introduce Sisterhood - a pool of female talent designed to help the advertising industry to access a broader range of voices.

Sisterhood launches with several hundred directors but will soon expand into any other areas of film-making currently dominated by men.

Sisterhood profiles are available for free if you meet the eligibility requirements. Contact Jason Stone on 0141 776 7766 to find out more.

CLICK HERE TO VISIT THE SISTERHOOD.


McDonald's
"ITV Six Nations Sponsorship"
1 min 35s
14 February 2018

Manners maketh man in these amusing McDonald's sponsorship bumpers. While Europe's elite battle for Six Nations supremacy, this lot take rugby's genteel reputation to extreme lengths.

The players exchange fashion compliments on the touchline; a scrum agrees to avoid Tom's iffy knee; and there's a polite impasse in the tunnel.

It's a shrewd move for the fast food giant to associate their Signature range with a sport generally considered to be more refined than it's round-balled cousin. And by emphasising the gentlemanly nature of the sport through comic hyperbole, they really underline the idea.


Old Spice
"Marco Love-O"
30s
14 February 2018

Old Spice follow an intentionally impenetrable Grammys commercial - which aired entirely in French - with another loving perfume spoof. A couple play 'Marco Polo' with a twist, chasing each other around an opulent mansion as they call out the brand's name in increasingly absurd ways.

The fragrance film foibles are played up with an excellent sense of the absurd, as there are exaggerated expressions, emotionally wrought cries of longing, and billowing curtains aplenty. Even the soundtrack is spot on, with frantic piano symbolising the lovers' star-crossed quest... for deodorant.

The performances here are great, as the couple breathe jargon such as 'forever', 'today', 'tomorrow' into the camera with appropriately serious intent. Impressive work with a lovely sense of humour from director Steve Rogers.


Toyota
"Lanes of Life"
60s
14 February 2018

Toyota continue their bid to take the Winter Olympics by storm with another wonderfully crafted ad, this time directed by Michel Gondry. The dynamic film stars six female snowboarders representing their countries at the games, and takes a unique approach to depicting their journeys to Pyeongchang.

The film opens by showing the athletes as babies, using a visually interesting split screen technique to compare and contrast them at various moments in their careers as they grow up. A sequence referencing old Playstation sports games is particularly innovative, adding to the youthful vibe of the piece.

Filled to the brim with energy and colour, this ad takes a different tone from other, more intense films which Toyota have released for the Winter Olympics. The change in mood really pays off, as Gondry et al embrace the joy and vigour of sport and competition with aplomb.


Rohan Blair-Mangat arrives at Caviar.

London-based director Rohan Blair-Mangat has joined Caviar for representation. His open-minded approach has produced an eclectic showreel. TVCs, promos, interactive work… anything to enhance his growing skill-set.


CLICK HERE TO READ MORE...

Park Village pick Lewis Rose.

Park Village describe themselves as "thrilled" to announce the news that they've added filmmaker Lewis Rose to their roster of directorial talent. The NW1 outfit were drawn to Rose's observational style and say it's something they're looking forward to nurturing in the future.


CLICK HERE TO READ MORE...

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On This Day
(1-25 of 25)

Halifax
"I Believe I Can Fly"
60s
20 Feb 2012
In a suburban garden, disaster seems inevitable when an errant football veers dangerously towards a window. As a choir intones R Kelly's schmaltzy I Believe I Can Fly various efforts are made to avert catastrophe but will any of them succeed?

Toyota
"Tougher Than You Imagine"
60s
20 Feb 2014
This wonderfully silly ad from New Zealand has a chap commenting on the state of his mate's Toyota as it pulls up. The mate then embarks on an increasingly outlandish account of the reasons for this. After dodging tornadoes and landslides to reach a volcano, he says: "this is where it got interesting"... and we discover that what went before was dull by comparison.

Eurostar
"Travel State of Mind"
60s
20 Feb 2017
There's plenty of joie de vivre in this 60" ad for Eurostar. These travellers discover what can happen when you just say qui. A lot, as it happens - you've just got to have the right mindset. Long lunches, lost and found love, and discovering one's dancing shoes… sod the itinerary and just roll with it.

McDonald's McCafé
"Madness"
60s
20 Feb 2017
When did a cup of joe become so complicated? The sheer variety of sizes, roasts, and finishes available is enough to leave anyone's head spinning. So this entertaining McDonald's McCafé ad offers salvation for all those who - in the face of overwhelming choice - have ever uttered the phrase: "I just want a coffee".

Pilkington Glass
"Home Shopping Spoof"
30s
20 Feb 2007
Authentic looking spoof of a special offer on a home shopping channnel which comprises a machine which can massage you as well as carry out ordinary household tasks. Things get a little out of hand when the woman begins being tossed around the place by the maverick machine.

Halifax
"Fight"
60s
20 Feb 2007
Quite extraordinary Irish ad to launch the Halifax over there depicts the staff at a branch having to defend themselves from a bunch of bankers who turn up to try to scare them off. In the style of the new kids in town taking on a protection racket the Halifax's people see them off with superior violence.

Pilkington Glass
"Throwing It Away"
30s
20 Feb 2008
People are literally throwing away money in this ad which tells us that this is what we are doing metaphorically if we don't stump up the cash for the advertised product. Wonder how many decades the new windows would take to pay for themselves in saved heating bills.

MasterCard
"Brit Award Sponsorship"
2 mins
20 Feb 2008
As in previous years, MasterCard celebrates its sponsorship of ITV's coverage of The Brit Awards with a compilation of clips of members of the public making complete arses of themselves... something people seem only too willing to do these days.

Lurpak
"Breakfast"
40s
20 Feb 2009
This ad divides its attention between a couple sleeping in on a Saturday and the possibilities of the breakfast they will enjoy when they finally rise from their slumber. Like the previous ads in this campaign, there is great emphasis on making the food look sexy.

Cervical Check (Ireland)
"Change"
40s
20 Feb 2009
To illustrate the point that a smear test is of value to women of all generations, an innovative technique is used to age a woman as she speaks to us. Sometimes special effects can be a distraction when there is a serious message... here, they complement it perfectly.

Motor Neurone Disease Association
"Sarah's Story"
90s
20 Feb 2009
A hard-hitting film designed to raise awareness of Motor Neurone Disease. A woman is stripped bare by the symptoms in dramatic fashion as she is literally hurled around a room towards a waiting wheelchair.

NHS
"Jack"
50s
20 Feb 2010
This is the best in an engaging series of films funded by the NHS which advises us to take better care of ourselves. We are introduced to Jack who was once lean and fit but has now developed a spare tyre. A few sensible lifestyle choices soon fix his problems.

Sky Sports
"Cricket World Cup"
30s
20 Feb 2011
To illustrate how you can keep up with the cricket World Cup wherever you are, players bowl, bat and catch around people as they go about their business providing quite a useful metaphor for the way some people's obsession with sport interferes with everyone else's lives.

McDonald's
"Beam In"
30s
20 Feb 2011
Some Irish lads are lounging around at home in the year 2222 when they decide to 'beam' to McDonald's to sample something called the 'Eurosaver'. Presumably, this offering is named after the Euro bail-out that saved the Irish economy (which will still be being re-paid in 211 years time).

Foot Locker
"Converse"
70s
20 Feb 2011
Unless we're much mistaken, this is footage of the creative department at one of the Shoreditch agencies 'working' on a brief in their ultra modern 'ironic' offices (formerly an NCP car park). Actually, come to think of it, maybe not... they're a little long in the tooth.

More Than
"Courtesy Car"
30s
20 Feb 2011
Another More Than Freeman ad and once again it's a good 'un. This time, the man with an uncanny resemblance to the Hollywood actor with a similar name reveals some good news about their motor insurance offering. The line about wrestling a gorilla is a corker.

NHS Scotland
"Dr Fiona Sinclair"
40s
20 Feb 2012
Hats off to Scotland's health communication for dealing with a tricky issue with a great deal more aplomb than the equivalent bureau in England. This is a much more persuasive than a pair of recent films from south of the border which were alarmist in tone.

Halifax
"Fireworks"
30s
20 Feb 2012
Somewhere beneath all the supers there's quite an attractive film showing people enjoying a firework display. This film reveals that the bank is offering a prize draw that will enable some lucky punters to receive a massive cash bonus for doing bugger all... wonder where they got that idea from.

McDonald's
"Breakfast Wrap"
30s
20 Feb 2012
Supremely confident McDonald's continues to impress with its advertising. The only weak part of this commercial for their breakfast wrap comes when we see the product itself which looks about as appetising as a tower made from different shades of hydrogenated fat - which is what it is, as it happens.

Maltesers
"75th Anniversary"
30s
20 Feb 2012
To celebrate the seventy-fifth anniversary of the advertised confectionery, we're given glimpses from commercials for it broadcast over the years. Isn't it depressing that Mars decided to mark this anniversary but decided it didn't merit a newly-filmed piece of advertising.

Go Compare
"Big Bad Wolf"
30s
20 Feb 2012
The familiar figure of the Go Compare opera singer bursts through an animated backdrop after the Big Bad Wolf has menaced the three little pigs. The best example in years of a campaign that the public loves to hate (but which keeps the brand name in people's minds nonetheless).

Territorial Army
"Night Exercise"
30s
20 Feb 2012
Do you think that research has uncovered that people are unaware of the work carried out by The Territorial Army? Why else would the 'soldier' making his way through a night exercise feel the need to complain that "so many have never heard of us". Will this help?

Bassett's Vitamins
"Anywhere"
20s
20 Feb 2012
Thank heavens someone has finally resolved the problem of cumbersome unwieldy vitamins that cannot be transported by inventing an entirely new form of vitamin that can be carried around in a small packet or bottle. Still, the film that announces this non-development is quite attractive.

MasterCard
"Brits Sponsorship"
2 mins 15s
20 Feb 2013
These bumpers advertising MasterCard's sponsorship of The Brit Awards are actually rather lovely. They offer snapshots of three fans getting the surprise of their life when their idol joins them as they remake a famous pop promo. Even the fiercest opponent of the modern notion of celebrity will find these genuinely heart-warming.

Northlink Ferries
"Far Isn't Far"
80s
20 Feb 2013
This film for Northlink Ferries backs pleasing animation with a poem written and performed by Lise Sinclair and incorporates music by Edinburgh band Meursault. It certainly manages to romanticise the idea of jumping aboard a ferry and heading to the furthest reaches of Scotland for a Celtic adventure.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.