David Reviews

 It's the work, stupid.

Latest Work
    • SixtyFour Music are Yorgos Lanthimos's favourite.SixtyFour music's Nick Payne has been watching this year's movie awards with more interest than usual as The Favourite - which his company worked on - has become the favourite to pick up the major gongs.
    • Andy Humphreys adds bite to BarkIt's been a little while since Andy Humphreys added his clout to Bark Soho, so we popped by to see him and Simon Elms so find out how it's working out.
    • Hope for the FutureThe animation style matches the story in this pixelated, retro-futuristic tale.
    • Sync or SwimAudi take synchronicity to a new level in this elegant commercial.
    • The future is ours.Converse tap some of London's up-and-coming female talents for this 60" ad.
    • Olly Williams arrives at Vision.Production designer-stroke-director Olly Williams has joined Vision's design roster for representation.
    • Bruce St Clair joins Rattling StickRattling Stick have signed director Bruce St Clair to their roster for UK representation.
    • Pints of future past.Guinness promise to remove pub crowds from the equation with their latest competition prize: free reign in an Irish boozer.
    • A sideways look at life.O2 explore the ups and downs of life quite literally in this skilfully constructed ad.
    • Goat got your tongue?Over a decade since a Peruvian goat broke the internet, McVitie's unleash their own bleating beast on an unsuspecting public in this off-kilter ad.
    • Isolation nation.The potential consequences of the over-use of antibiotics are thrown into into stark relief in this dystopian film.
    • One shot at glory.Hula Hoops riff on eccentric trick shots in this fun commercial, which introduces the brand's new Flavarings variant.
    • Fight Me Like a HamIrish meat purveyors Brady Family do what their countrymen do best in times of strife - have a laugh about it.
    • Hostile Work EnvironmentThis collaboration between MyGreenPod and Octopus energy shows what can happen if creative conflicts aren't solved before a shoot begins.

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Brady Family Ham
"It's Your Only Ham"
30s
14 March 2019

Irish meat purveyors Brady Family do what their countrymen do best in times of strife - have a laugh about it. While the UK effectively cripple themselves over how best to ruin their international standing for the next millennium, this film takes The Wolfe Tones' 'Come Out Ye Black and Tans' - which concerns British atrocities in the '70s - and uses it to sell ham.

It's a wonderfully bold and tongue-in-cheek approach, the audacity of which is bound to be a hit with contrarians all over Ireland. Presented with a smile and a wink, the cheery re-imagining of the once-serious song is performed by jaunty butchers who seem to be having the time of their lives. It's a finely tuned piss-take from director Declan Lowney, and it merits more than one viewing.


MyGreenPod
"Octopus"
80s
14 March 2019

This collaboration between MyGreenPod and Octopus Energy offers a cautionary tale on what can happen if creative conflicts aren't solved before a shoot begins. The lead actor is under the impression he's shooting a commercial of immense gravitas, delivering a lofty environmental poem to camera - at least, until his multi-limbed co-star appears.

Shot in a single take, the ad grows into a drily amusing double-header as the interloping mollusc continues its leisurely performance while actor Jamie refuses to be reasoned with. It's also an entertaining plug for the two eco-friendly brands, and one that with deadpan laughs to spare.


Dumas Haddad enters the Darkroom.

London-based filmmaker Dumas Haddad has joined Partizan's developmental roster, Darkroom.

The director-stroke-photographer already has numerous well received promos to his name, including work for the likes of Ghetts, Jacob Banks, and Jerome Thomas, but Haddad thinks Darkroom's support can help him achieve his full potential.


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Aviva
"Disguise"
30s
12 March 2019

Aviva announce their intention to treat their existing customers just as favourably as new ones with this amusing ad. The 30" commercial sees a bloke try to pass himself off as a new customer in order to get the good deals and perks commonly used to entice them... but his, ahem, disguise isn't quite up to snuff.

Strong production design gives the whole interaction a Bond villain vibe, from the ominous location to the insurance salesman's totalitarian outfit. Having the customer dragged away by typical-looking fascist goons while an alarm blares is a nice touch, too.


Dulux
"Seasons"
40s
13 March 2019

This handcrafted piece of work for Dulux reinforces their affinity with the Irish weather, presumably because it keeps the brand's Weathershield division on their toes. Courtesy of some vivid brushstrokes and charming stop-motion animation, the 40" ad captures the changing of the seasons and its effect on exterior walls.

As rain and gale-force winds lash the protagonists' house, different colours and elements ebb and flow in tandem across the facade. Tangible brush marks complement the brand's practical approach, while their Old English Sheepdog mascot proves the ideal candidate for the stop-motion treatment.


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Recent Promos
(1-25 of 25)

Vampire Weekend
"Sunflower (ft. Steve Lacy)"
2 mins 25s
18 Mar 2019
Jonah Hill's sophomore promo is a topsy-turvy jaunt through New York's Upper West Side for Vampire Weekend. Shot almost exclusively in split screen, director Hill's two-and-a-half minute effort uses constantly shifting camera angles and the odd celebrity cameo to promote the band's comeback single, ‘Sunflower'.

Jessie Buckley
"Country Girl"
5 mins 30s
15 Mar 2019
Irish actor-cum-singer Jessie Buckley gives it her all in this promo for her upcoming film, ‘Wild Rose'. Rocking a fringed jacket and cowboy boots, Buckley delivers a boisterous cover of Primal Scream's ‘Country Girl' as she lets inhibitions melt away under the strobe lights of a local pub. Gaelic Americana at its finest.

APRE
"Gap Year 2008"
4 mins 17s
13 Mar 2019
This stylish promo from English electro-pop duo APRE takes typical gap year imagery to new heights. Director Will Hooper's piece explores a strange, minimalist world, replete with surrealistic touches as the action centres around a bathroom stall. Part homage, part mockery of gap yah, it's one heck of a trip

Chemical Brothers
"We've Got to Try"
4 mins 27s
12 Mar 2019
The first half of this Chemical Brothers promo from director Ninian Doff feels like a left-field Formula One commercial. As the electronic veterans' latest track ‘We've Got to Try' unfolds with its jagged synths and fevered vocals, a stray dog is gradually transformed into a four-legged motorsport pro through robotic limbs and ‘Clockwork Orange'-style conditioning. No eye clamps here, fortunately.

Hozier
"Dinner & Diatribes"
4 mins 27s
8 Mar 2019
Noted forest spirit Hozier returns with another track from his latest album 'Wasteland, Baby!' - 'Dinner & Diatribes'. While the track itself talks of tumultuous love and longing, the promo is an altogether darker beast. Directed by Anthony Byrne, the film presents a nightmarish face off - a young woman restrained at a rotting dinner table and unable to escape.

Wiley, Stefflon Don, Sean Paul
"Boasty (ft Idris Elba)"
3 mins 36s
7 Mar 2019
Where to start? Not only is this a properly banging track, the video is brilliant too - inventive, brash, funny, and packed with attitude. Henry Schofield, you are a genius - as is the young actor Brooklyn Appiah. Indeed, Appiah is a star in the making; bossing the show as he decides mid-manicure to step in for Wiley who's ended up at the wrong airline gate.

Ellie Goulding
"Flux"
3 mins 50s
4 Mar 2019
Ellie Goulding is in a state of, well, flux in her latest promo - a classy, black and white number from director Rianne White. The intimately shot film sees Goulding performing in a ruined building, at turns obscured from the camera and delicately revealed. The visuals enhance the song's haunting, acoustic vibe, with the singer's vocals penetrating her murky surroundings.

Little Simz
"Selfish (ft. Cleo Sol)"
4 mins 09s
1 Mar 2019
British rapper Little Simz has just released her sophomore album 'Grey AREA', and this classy promo from Jeremy Ngatho Cole should give listeners an idea of what to expect. Shot with a retro aesthetic and filled with Seventies-inspired fashion, the film sees multiple versions of Simz and collaborator Cleo Sol perform in a surreal, twilight-tinged world.

White Lies
"Tokyo"
4 mins 53s
28 Feb 2019
Post-punk trio White Lies demonstrate their longevity with this atmospheric promo for latest single, 'Tokyo'. The Ealing natives have been chugging away for over a decade, and this Eighties-tinged track, replete with spiky synths and electronic distortion, shows they still have plenty to say. The accompanying film, directed by David Pablos, offers an enthralling look into the often murky private lives of others.

Prospa
"Prayer"
4 mins 33s
26 Feb 2019
This supple promo for EDM up-and-comers Prospa asks a group of Ukrainian adults what dance music means to them. For some, it's sweaty escapism; for others, it's an us-against-them scenario ("Whoever doesn't like it can fuck off"). Ultimately, their words are drowned out by the track's bracing synths and rave-style vocals.

Dave
"Black"
3 mins 48s
22 Feb 2019
Just as Childish Gambino restyled the protest song in his powerful, category-defying track 'This Is America', so British rapper Dave has delivered his own about the black experience. And it is astonishing. Not yet 21, his lyrics have a complexity and eloquence far beyond his years; and Nathan James Tetty's accompanying video brings them vividly to life.

San Zhi
"Give It Up"
3 mins 53s
21 Feb 2019
Life and death define the Indian city of Varanasi, with its raft of funeral pyres on the banks of the Ganges river. This burning tradition forms the meat of director Antoine Levi's promo for San Zhi's ‘Give It Up', as locals prepare for another solemn cremation. Levi and DP Romain Alary deliver crisp, monochrome visuals as flames lick the screen and participants gaze into the camera lens.

Ray Blk
"Paradise"
4 mins 54s
20 Feb 2019
This black-and-white promo for Ray BLK's ‘Paradise' sees the Nigerian-born musician pay tribute to a lost friend, as the residents of a council estate slowly form an appreciative audience. Ray (aka Rita Ekwere) and her band are hard to miss, each clad in white against inauspicious surroundings. Monochrome remembrance with plenty of heart.

Barny Fletcher
"Christ Flow"
2 mins 14s
19 Feb 2019
Barny Fletcher's rap track 'Christ Flow' bubbles with that barely-contained, feelgood frenzy last heard in the '90s after Madchester exploded. So it's a delight that Taichi Kimura's brilliantly energetic promo captures the mood and then some; shooting on a budget in a tiny Asian supermarket which miraculously stays intact despite Fletcher's flailing limbs and some insane trolley-dashing.

C Duncan
"Impossible"
3 mins 34s
13 Feb 2019
The Hilton Birmingham Metropole may not the most glamorous destination, but for those participating in the annual European Elvis Championships, it's the West Midlands' answer to Las Vegas. This endearing C Duncan promo from director Eoin Glaister charts the trial and tribulations of one would-be Presley as he endures stage fright, quiff envy, and a wardrobe emergency.

Mahalia
"Do Not Disturb"
3 mins 55s
11 Feb 2019
KLVDR's second promo for Mahalia is a polished performance clip that highlights her poise and charisma. Set mainly in a shadowy pool room, there's not a great deal of action - just the singer reflecting on a doomed romance - but the simplicity of it all is spot on. Lovely cinematography by David Wright, while Cheat's Joseph Bicknall brings a terrific warmth and richness to the grading.

Lewis Capaldi
"Someone You Loved"
3 mins 55s
11 Feb 2019
So we see the surname and we can't resist googling: is Lewis related to Peter? Very distantly, it turns out, yes. But that doesn't diminish the surprise of seeing Dr Who / Malcolm Tucker standing on a rural train platform at the start of Phil Beastall's promo for the younger Capaldi's single. What unfolds from there is a classic story of love, loss, and a new lease of life.

Chemical Brothers
"Got To Keep On"
3 mins 07s
7 Feb 2019
Taken from 'No Geography' - the new Chemical Brothers album dropping in April - Got To Keep On is a disco-infused banger whose infectious beat compensates for its overall lack of complexity. Sibling directors Michel and Olivier Gondry enhance the track's retro vibe with a group of dancers grooving and shimmying... before morphing them into a gloop of milky one-ness.

YGT
"Sinking Ship"
3 mins 46s
6 Feb 2019
This beguiling promo for Slovenian beatmakers YGT (Your Gay Thoughts) evokes some of gaming's foremost 'god simulators' such as Populous and Black & White. Riffing on the genre's world-building (and destroying) possibilities, director Sam Mason unleashes a pair of giant blue hands on a mythical, computer-generated realm.

Fredo
"All I Ever Wanted (ft. Dave)"
4 mins 32s
5 Feb 2019
Fredo may sound more like a Godfather character than a West London rapper, but he's already making waves with his hard-boiled sound. This KLVDR-directed promo for ‘All I Ever Wanted' draws on the rapper's upbringing on Westminster's Mozart Estate, as well as the realities facing teenagers on its unforgiving streets.

Maribou State
"Kingdom"
3 mins 15s
4 Feb 2019
Clever use of vintage film footage ensures this Maribou State promo catches the eye, as well as satisfying fans of Americana and psychedelic flower arrangements. Like a mixed-media trip through time and space, director David Horsburgh's piece finds ten-pin-bowlers in orbit and divers leaping into craters, among other curious sights.

Benjamin Earl Turner
"Ja Rule"
3 mins 12s
31 Jan 2019
Director Abteen Bagheri has come up with an inventive promo for unsigned rapper Benjamin Earl Turner. Shot entirely on iPhones, it's filmed around Turner's home town of Detroit and features him performing a whole bunch of oddball stunts ranging from sitting in a digger to flapping about in a wheat field in a mac. Great vibe of energy and spontaneity.

Vince Staples
"FUN!"
2 mins 18s
31 Jan 2019
Ever wondered what would happen if a music video director hijacked Google Maps for their own ends? Well, Calmatic's tricksy new promo for Vince Staples may be right up your alley. Shot from the perspective of one of Google's roving cameras, the two-minute clip captures all manner of street-level antics.

Sam Fender
"Play God"
4 mins 31s
30 Jan 2019
Sam Fender may be only 22, but he has an old head on his young shoulders. His track 'Play God' - inspired by Orwell's 1984 - taps into the anxiety that today's surveilled society is more about manipulation and exploitation than safety; and does it compellingly. Equally compelling is Vince Haycock's promo. This grainy monochrome clip presents a world packed with all our dystopian paranoias, haunting and unsettling.

Rudimental
"Scared of Love"
4 mins 05s
29 Jan 2019
Rudimental get meta in this promo for latest single 'Scared of Love'. Much like this 2016 promo for Young Thug, director Jamie-James Medina has created a film about how his original concept fell apart. A reflective, watchable take on the world of promo-making.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.