David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • The rice is right.Amateur chefs sick of the old staples will find their culinary passions rejuvenated by Tilda's range of steamed rice.
    • Fat Lemon welcome Emma Scott and Richard Pengelley.Directors Emma Scott and Richard Pengelley are the latest to join Jane Bolton and Cabel Hopkins' team at Fat Lemon.
    • A Boiler and a Gentleman We could all use a little escapism during this drearier-than-usual January, and Ideal Boilers deliver.
    • Up and away.Music video specialists Zhang + Knight direct this heightened commercial for Maserati.
    • It's a Dog Eat Dog world for Blake Claridge.Dog Eat Dog have completed the signing of director Blake Claridge for commercials and branded content.
    • Street stars.Astute character design and a cheeky sense of humour define this quirky stop-motion outing for Beagle Street Life Insurance.
    • Object & Animal and Phantasm join forcesProduction companies Object & Animal and Phantasm have joined forces to co-produce projects across the UK, US, and France.
    • Basha de Bruijn signs to BirthBirth have signed Dutch director Basha de Bruijn for representation across the UK and France.
    • Live, laugh, loathe.US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial.
    • Animal antics.This 30" Aviva commercial acknowledges the outlandish side of insurance claims.
    • Jessy Moussallem joins Object & Animal.Meeting the Middle East's version of Pablo Escobar is all in a day's work for new Object & Animal director Jessy Moussallem.
    • Tomorrow, today.Adidas lay out the thought process behind their Futurecraft range in this tech-focused commercial.
    • Turbo tubers.The spirit of invention is alive and well in this charming Brazilian outing for Volvo.
    • Forever nab Fons Schiedon.Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.
    • Game changer.This epic commercial for Facebook's Oculus is a game changer.
    • Dog Eat Dog sign Iain MorrisDog Eat Dog have signed acclaimed comedy writer and director Iain Morris to their roster.
    • Knickerbocker glory.Two-time NBA champions the Knicks celebrate New York's unquenchable character in stark black and white


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Jessy Moussallem joins Object & Animal.

Meeting the Middle East's version of Pablo Escobar is all in a day's work for Lebanese director Jessy Moussallem.

A 2018 promo for Damian Lazarus & the Ancient Moons saw her visit the country's Bekaa Valley, known for its many cannabis farms. Yet Moussallem chooses to celebrate the region's determined communities instead.


"From Where We Are To What Could Be"
1 min 35s
15 January 2021

Adidas lay out the thought process behind their Futurecraft range in this tech-focused commercial. Director Fons Schiedon takes a diverse visual approach in order to capture the spirit of the brand's all-hands-on-deck attitude to iteration, using stop motion, CG animation, and canny camera trickery to good effect.

Whether depicting ocean-bound nets recycled into plastic uppers or 3D-printed soles harnessing natural movement in the cleanest way possible, the film offers an intriguing insight into how Adidas intend to develop their footwear in a more sustainable manner. Consumers will have to judge the performance outcomes for themselves, but this compelling communication suggests it's definitely worth a try.

13 January 2021

The spirit of invention is alive and well in this charming Brazilian outing for Volvo, as batteries gain a new life in creative hands. Far from a simple science experiment, the young girl at the centre of this film is determined to take her investigations into potato power to another level. Move over, Elon Musk.

Far from satisfied by merely getting her toy car to run, however, the inventor-in-training seeks out all manner of ingenious ways to sneak supplies for her pièce de résistance. The gradual increase of scale and final reveal are deftly handled by director Carolina Markowicz, who ensures the tale has just enough reality to keep its childish magic grounded.

Forever nab Fons Schiedon.

Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.

The Dutchman flits between illustration, animation, and live-action with ease, making him another valuable asset to Sasha Nixon's team. Her goal is to firmly establish Schiedon on these shores.


"First Steps"
3 mins 07s
12 January 2021

You know how Matt Berry says the word 'epic'? Well, this magnificent commercial for Facebook's Oculus is very much 'epic' in that sense. Director Ian Pons Jewell has become a director whom agencies turn to when epic is the name of the game, and, on this project, he's delivered in spades once again.

It would be easy to concentrate wholly on the spectacularness and scale of this film, but actually its greatest strength is the way it conveys the VR experience. For the first time that DAVID can recall, the idea of being immersed into another universe via a headset looks intriguing rather than intimidating. It was clever to shoot the whole thing from the perspective of the young woman wearing the headset… even before she puts it on. That, and her very human reaction to the situations in which she finds herself once she's immersed in the games, combine to represent a novice rather than an expert player.

VR has been the 'next big thing' in gaming for some time, but with a current market value of $11bn – which is approximately approx 8% of the total gaming market – and a forecast that this will grow exponentially to $92 bn by 2027 – which is expected to be approximately 50% of the total gaming market – its moment has clearly arrived.

All of this is successfully conveyed by the aforementioned epicness of this commercial as it makes clear that there are all manner of games available in this format. Who knows, perhaps future insurrections in the USA can be avoided by offering dubious patriots the opportunity to storm the Capitol from the benign safety of their mom's basement rather than attempting to upend democracy by participating in an actual coup. On the evidence presented here, said virtual revolutionaries would feel very much part of the action as they overpower the thin blue line protecting the seat of government.

Pons Jewell has successfully conveyed the participative element of this form of gaming with tremendous skill and, in that, he has been brilliantly assisted by the VFX magic of The Mill, and sound designer Lawrence Kendrick at String and Tins. But, beneath all of the smoke and mirrors of the clever post-production, lies a central performance which brings it all together, and that's where Ian Pons Jewell really delivers.


Five Star Work
(1-25 of 25)

"First of Its Kind"
19 Jan 2021
Music video specialists Zhang + Knight direct this heightened commercial for Maserati. The duo’s camera hurtles through the clouds until it spies the Italian marque’s new MC20 engine - a gateway to an otherworldly showroom. When the ad does go full-throttle, the target audience is left in no doubt about the car's performance.

18 Jan 2021
US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial. The mission takes on more urgency in an age of social media-driven Covid denial and mass disinformation, but the ever-reassuring Dr Rick doesn't seem too worried. Director Martin Granger has struck a careful, humorous balance here.

"First Steps"
3 mins 07s
12 Jan 2021
You know how Matt Berry says the word 'epic'? Well, this magnificent commercial for Facebook's Oculus is very much 'epic' in that sense. Director Ian Pons Jewell has become a director whom agencies turn to when epic is the name of the game, and, on this project, he's delivered in spades once again.

New York Knicks
"The New New York"
14 Jan 2021
New York has always been known for its unique attitude and irascible population, and despite the best efforts of the coronavirus this dynamic film shows there's fight in the ol' girl yet. Two-time NBA champions the Knicks celebrate the city's unquenchable character in stark black and white, as residents assure us that the New York spirit is in no way diminished by circumstance.

Football Beyond Borders
"Black &6Teen"
4 mins 31s
12 Jan 2021
This stirring piece of work offers a valuable insight into growing up Black in modern Britain. Built around a poem written by a 16 year old girl called Abi who grew up in Thornton Heath, it contains truths which demonstrate how far this country still has to go before it can claim to offer equal opportunities to each of its young people.

"Drive Them Crazy"
1 min 39s
12 Jan 2021
This hyper-caffeinated Puma commercial riffs on Neymar's reputation as the ultimate wind-up merchant. Co-directed by Frenchmen Adrien Lagier and Ousmane Ly, the film sees the Brazil and Paris Saint-Germain striker execute Plan Z: an assortment of tricks designed to turn defenders' heads à la 'The Exorcist'.

10 Jan 2021
Pet owners trapped at home with their furry companions during yet another lockdown may feel like they've slipped into a particularly invasive horror film, but this entertaining ad for Waggel puts a cinematic spin on things. The chilling tale follows the exploits of an innocent pooch, whose attempts to shower are interrupted by a feline interloper.

"Whatever It Takes"
2 mins 20s
9 Jan 2021
You could hardly hope to see anything more impactful than this extraordinary film for Macmillan. It takes your breath away with its spellbinding honesty – given its frankness about the reality of being stricken with cancer, it has no right to be as uplifting as it is. Everyone involved deserves the maximum credit for combining their talents and commitment to create a film which does not pull any punches in its depiction of cancer's seriousness.

Breast Cancer Now
"A Love Hate Relationship"
8 Jan 2021
Director Anna Ginsburg's free-flowing animation for Breast Cancer Now offers a colourful twist on relationship dramas. Keen to paint a more inclusive picture of women's health, the commercial features a diverse cast with mixed feelings about their breasts - feelings that may lead some to avoid vital self-care.

"Give It Some"
7 Jan 2021
Recipe box firm Gousto say go big or go hungry in this 60" commercial, which turns cooking into an old-school music channel. Strobe lights flash and dry ice billows throughout Juan Cabral's film, as the cast prepare meals infused with hair metal, big beat, and synth-pop (specifically ‘Enola Gay’ by Orchestral Manoeuvres in the Dark).

"Fortune Favours the Frugal"
6 Jan 2021
Interstellar landfill takes centre stage in this environmentally-minded campaign from IKEA. The meticulously-crafted film from director Tom Kuntz et al. sees a meteor of trash-fuelled cosmic destruction on a collision course with Earth. The only way to lessen the impact is to consume consciously - something the characters here model in stylish fashion.

BBC iPlayer
"Like Nowhere Else"
5 Jan 2021
Many viewers will see themselves as streaming war veterans after months of binge-watching and extreme channel-hopping. This zany commercial for BBC iPlayer feels like an on-demand fever dream, realised thanks to some playful visual effects and repurposed footage. Like BBC Radio 2's Elvis concert from 2006, it's a fun reminder of the brand’s weighty portfolio.

Women's Aid
5 Jan 2021
Staying home has unarguably been the safest course of action for most of us over the past year. Yet for some, their residence isn't a refuge from the threat of other people. This thought-provoking film from Women's Aid makes that clear in poignant fashion, as it depicts a woman finding a moment of peace with her children the only way she can.

On The Beach
2 mins
29 Dec 2020
It's fitting that one of the last advertising notes sounded in 2020 should be from a brand which shares its name with one of the 20th century's most famous pieces of post-apocalyptic fiction, but while it may be impossible for some of us to dissociate 'On the Beach' from Neville Shute's grim novel, it seems unlikely that the holiday company's founders have any awareness of it at all. If they had, they probably would have adopted a different name.

"Chip Shop"
29 Dec 2020
This is fun. QuickBooks are advertising themselves as an essential tool for small businesses, but that doesn't mean their communication has to be dry and dull. Instead, they've opted for a full-on parody of a powerhouse corporate ad… and it's magnificent.

"Serial Winners: Joseph O'Brien"
8 mins 08s
16 Dec 2020
Directing duo That Jam interview horse racing royalty in this compelling documentary for Betfair. Viewers are granted access to jockey-turned-trainer Joseph O’Brien’s stables in Kilkenny, Ireland, where the softly-spoken twenty-something continues to excel in the family business. Fat chance of a day off anytime anytime soon though.

NHS Charities
"The Gift"
16 Dec 2020
This marvellous film directed by Sweetshop's Nicolas Jack Davies is built around the clever idea that Santa Claus – the central figure of Christmas in the modern era – is, by dint of his age, weight, and diet of milk and cookies, extremely vulnerable to Covid. The white-bearded patient is a cipher for all of those who have been lovingly cared for in our hospitals, and the film captures the dedication of the staff to whom we owe so much.

Channel 4
"Merry Different"
14 Dec 2020
According to this irreverent Channel 4 ad, Santa’s ready to axe Christmas 2020 altogether. While that's music to Chief Medical Officers' ears, some believe the holiday isn't beyond saving. The cavalry includes Easter Bunny, the Tooth Fairy, a Halloween ghost, Cupid, and a St. Patrick’s day leprechaun, who each have their own ideas about how Christmas can be salvaged. Some are, well, more disturbing than others.

Coors Light
"The Beerman"
1 min 35s
15 Dec 2020
Much like the bedraggled snowman which stars in this excellent ad for Coors Light, 2020 has left us all feeling battered. However, a joyful musical interlude courtesy of director Mike Warzin is bound to lift audience spirits in unexpected and delightful ways - reminding us all that there is light at the end of what's been a very long tunnel.

"Lucy Adams"
1 min 49s
14 Dec 2020
Over the course of 2020, many of us will have developed the opinion that humanity could do with a reboot every now and then. Sega's latest game allows players to do just that, prompting us to turn history on its head as it develops from the Stone Age to the present day and beyond. Ambitious, megalomaniacal gamers in the audience will doubtless welcome the title's release in April 2021.

Jack Daniel's
"First Timers"
10 Dec 2020
Bucket lists may be on hold under quarantine conditions, but this feisty commercial from Jack Daniel's encourages viewers to get their groove back sooner rather than later. Various characters declare "I've always wanted to do that!" during the pacy montage, as horns are blared, drinks are slid artfully down bars, and work calls are rejected with extreme prejudice.

"When Dating Met 2020"
10 Dec 2020
Casual dating as we know it went out the window during 2020... along with pretty much everything else. This entertaining ad for dating app Bumble celebrates the efforts of those still determined to find love despite lockdown, diving into the awkward, amusing, and sometimes infuriating aspects of forging a relationship under pandemic conditions.

Burger King
"Stevenage vs. Everything"
10 Dec 2020
Burger King's unlikely association with League Two club Stevenage FC continues with a new logo for the women's team. Having already bribed Fifa fans to play as the small-fry club and brought its red and white kit to global digital attention, the fast food giants now focus their efforts on ensuring parity of support with their 'Burger Queen' campaign.

"Take Care"
2 mins 55s
8 Dec 2020
With the upcoming five-day 'Covid vacation' the first time many UK grandparents are likely to have seen their favourite sprogs for most of the past year, this heartwarming German commercial shows how their European counterparts may be preparing for similar reunions. The film follows a former athlete as he begins to work on his physical fitness in his later years - though it's unclear as to what end.

"Doggy Dogg Christmas"
6 Dec 2020
After making his Just Eat debut in July, rapper Snoop Dogg returns for the brand’s 60" Christmas ad… but only in vocal form. His onscreen replacement is a dog puppet who looks too furry and cuddly to match Snoop’s Dobermann alter-ego in 'What’s My Name?' However, separated from the original and taken on its own merits, there is much to enjoy.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.