David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Mind Over MatterNexus Studios have released this informative film to accompany the release of 'The Inflamed Mind'.
    • Bye bye, backseat.Audi pump the brakes on driverless cars in this commercial set in the near future.
    • The ADCAN Awards are back.Creative body ADCAN have opened the 2018 edition of their filmmaking contest.
    • Blood, Sweat, and ObsessionSports gear retailers Oakley take a fresh approach to showing off their wares with this skilfully pitched ode to obsession.
    • Home delivery service.South Africa international Siya Kolisi turns kit man in this thoughtful Land Rover ad.
    • Ready to rumble.These punchy opening titles for Sky Sports Fight Night take viewers from backstage to the ring in 30".
    • To Your Own BeatThis brilliantly bonkers film from South African life insurance provider Indie is extremely watchable.
    • South London blues.Comedian Mo Gilligan describes what happens when ‘the little things' in a relationship become a big problem.
    • Open MindsTuborg celebrates staying open to new experiences in this fun 30" ad.
    • Beat the HeatMaltesers continue their groundbreaking 'Look on the Light Side' campaign with a series celebrating similarities.
    • Size Doesn't MatterTheologians may balk, but Lucozade give the Old Testament a youthful twist in this amusing ad.

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Lucozade
"David vs Goliath"
30s
23 April 2018

Theologians may balk, but Lucozade give the Old Testament a youthful twist in this amusing ad. Rather than a story of good triumphing over evil against the odds, this film pitches David and his crew at a slightly more... relatable level.

Upon waking up with ye olde hangover, David's pals inform him that he spent the night pissing off the local giant... not to mention breaking his spear. A glug of the advertised drink readies him for when Goliath comes knocking, tying the entertaining action together effectively.


AccorHotels.com
"From The Heart"
69s
20 April 2018

This kindly AccorHotels film suggests the chain go the extra mile when it comes to their guests. Whether it's lending an ear or taking the dog for a walk during a monsoon, the ad depicts the kind of hospitality one can expect from the advertised chain. As the, er, old saying goes: "Hotel is where the heart is."

The brand - whose stable includes Novotel, Ibis, and Mercure hotels among others - aim to put a more human spin on accommodation. It's a pleasant enough effort... though we'd be surprised if staff feel too benevolent about guests filling their suitcases with miniature toiletries.


We Buy Any Home
"Armageddon"
30s
23 April 2018

It's the end of Birmingham as we know it in this fun We Buy Any Home commercial. When a comet makes a beeline for planet Earth, mission control soon determine its final and oddly specific destination: Parkside Avenue. Bad news for the launch team's token Brummie...

His hangdog reaction is beautifully played, as are his colleagues' efforts to avert this Midlands catastrophe. Having drawn viewers into a mini-disaster movie, the advertised website promise a quick turnaround for homeowners in a bind... cosmic or otherwise.


Sounds of the sea.

Havas London have partnered with Sharp's Brewery to launch ‘Keynvor' - a musical venture designed to help keep Cornwall's Atlantic coast in good nick.

With the help of Universal Music label Mercury KX, the campaign has already produced its first ‘single' to promote marine conservation.


CLICK HERE TO READ MORE...

Danone Milupa
"Dancing Babies"
30s
20 April 2018

Danone Milupa have released this charming ad for the Irish market, showing childhood development in an unusual way. Three babies at different ages perform a dance routine to Chic's 'Everybody Dance' ... with a little adult supervision, of course.

Upbeat and playful, the ad brings new meaning to underage discos. The babies' performances - if they can be called that - are utterly endearing, as they range from joyful to confused in front of their admirably straight-faced parents. Uplifting work from director Richard Chaney and Chemistry.


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On This Day
(1-25 of 25)

Lotto
"Migrate"
60s
27 Apr 2006
The bricks sweep majestically into the arm like a flock of migratory birds and people stop to see them as they journey towards warmer climes. All in an effort to persuade you that you could do the same thing if you win a big prize in the National Lottery.

888 Ladies
"Ballad"
60s
27 Apr 2009
Another excellent commercial for the online bingo service has a young woman doing her bit for bingo by recording a ballad. Despite her determination to lay down the track, it's evident that she has no ability and the other people in the studio know it. Great fun.

Jetblue
"DVD"
30s
27 Apr 2009
A really charming animated film from the USA shows a young woman aboard a plane being surrounded by other passengers when she fishes out her DVD player. She then slides down a chute and lands in a seat on one of the advertised airline's planes and finds peace.

Walkers
"Groovy Kind Of Love"
2 mins
27 Apr 2011
Gary Lineker is linked romantically with Elle Macpherson in the latest addition to the considerable canon of Walker's ads featuring the footballer turned pundit. But the big-eared Match Of The Day host cannot be faithful to the Australian ex-model as he prefers the company of a bag of crisps.

Bavaria
"Charlie Sheen"
55s
27 Apr 2012
Charlie Sheen trades on the reputation he built last year in this extraordinary Dutch commercial for a non-alcoholic beer. The troubled television star checks out of rehab with a promise to his doctors that he will avoid the substances that landed him in the shit last year but what is he to make of all the people apparently swilling beer in the streets?

VW Up
"Needle In A Haystack"
40s
27 Apr 2013
The young woman in this ad is so tall that she can't find a mate with the same stature, so when her latest potential paramour rolls up in the advertised vehicle she's momentarily dejected. But what's this? The man's a giant. She gets her 'happy ever after' and the public learns that this small car isn't as small as they supposed.

Co-op
"BBQs"
60s
27 Apr 2016
This super film by Nice Shirt's JJ Keith perfectly captures the mood in the DAVID house as spring takes hold and a whole world of garden possibilities open up to us. For Mrs DAVID this involves lengthy and expensive trips to far-flung garden centres but for the man himself it can only mean one thing... meat grilling on a barbecue.

Selfridges
"Incredible Machines"
3 mins 57s
27 Apr 2016
This bold and beautiful film for Selfridges - to promote their latest Body Studio installation - celebrates the confidence five iconic women have in their own physique. From plus size model to 70 year old fashion muse, these are all women who inhabit their bodies on their own terms and refuse to kowtow to the judgemental gaze of the media - and of men, who tend to dictate what is and isn't acceptable.

P & G
"Rio"
2 mins
27 Apr 2016
P & G harness the directorial talents of Rattling Stick's Jeff Nichols to pulsating effect in this ad celebrating the supportive figures behind Olympic greatness just in time for Mother's Day (in the US). Vignettes show children from across the globe experiencing discomfort or anxiety - and the responses from the mums who possess the strength for two.

Martini
"Play With Time"
60s
27 Apr 2016
This swish commercial for Martini marks the vermouth's return to the world stage and it arrives with a swagger and a no-nonsense stance on time-wasting. Forget the digits on your balance screen - hours, minutes, and seconds are the currency of choice. It may not do much for your accountant's mental well-being, but the ad communicates its philosophy in a pacy, entertaining style with some surreal flourishes.

Lowe's
"House Love"
3 mins
27 Apr 2016
This lovely film by Peter Thwaites creates a parallel between two neighbours' burgeoning love affair and something similar going on with their respective houses. Using The Carpenters classic 'We've Only Just Begun' as its soundtrack, it opens on the day a new family moves in and lets us see how the daughter of the incoming family catches the eye of the boy across the road.

Sherwin-Williams
"Epiphany"
30s
27 Apr 2017
Those who've recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial. Plumes of paint surge through space before colliding in spectacular fashion. As hues mingle, the camera glides through clouds and cyclones of colour. Not a bad view, eh?

Smirnoff Ice
"Dog Train"
30s
27 Apr 2005
Second ad featuring Uri the hip young Russian enjoying the Arctic tundra because it enables him to drink his favourite tipple at the right temperature without need for a fridge. Here he hurtles across the snowy landscape with the help of a load of huskies.

Friends Reunited
"School Children"
30s
27 Apr 2006
Originally run a while ago, this ad for the popular marriage-busting Web Site was lifted directly from a scene in Woody Allen's Annie Hall in which Alvy Singer's classmates report on their future progress.

Channel 4
"Burning House"
60s
27 Apr 2007
The usual suspects are asked what they would rescue from their house if it was ablaze. The answers vary according to how seriously the question was taken with Russell Brand telling us that he'd grab the Nazi gold he acquired during the war. As usual, Gordon Ramsay wins the prize for top git.

Next
"Fountain"
50s
27 Apr 2009
Next's fashions are shown off by a group of pretty young things hanging out in a Mediterranean village. They do all the usual things you'd expect as well as changing clothes more often than Cher in concert.

Vodafone
"Different"
40s
27 Apr 2009
Tom Jones's version of If I Ruled The World is mimed by a young man of Asian heritage with striking blue eyes. His attire sets him apart from his siblings and makes it clear that he, like the advertised proposition, is different.

Visit The Heart
"Medieval Chocolate"
30s
27 Apr 2009
This amusing ad for tourism in the Midlands (or the Heart of England as they like to think of themselves) has a reconstruction of a mediaeval execution with an unlikely victim beneath the axe... a Cadbury Creme Egg. Not that the egg will mind... as the ads for the product indicate.

Electoral Commission
"Invisible Wall"
30s
27 Apr 2009
A woman who has decided to vote in the European elections in June hits an invisible wall because she's forgotten to register. Although the metaphor might appear to be a bit heavy-handed, it would probably do the trick if it didn't slightly suggest it's already too late.

Emma Trust
"Ballot Box"
30s
27 Apr 2010
One of three films warning the electorate about the reality of giving their vote to the BNP. In this spot, the opening in the top of a ballot box forms into a swastika once someone has posted their vote containing a cross against a nationalist party.

Emma Trust
"Letter Box"
30s
27 Apr 2010
One of three films warning the electorate about the reality of giving their vote to the BNP. A swastika is formed from the envelopes sitting on a doormat once a leaflet advertising a nationalist party has been posted through the letter box.

Emma Trust
"Vote"
30s
27 Apr 2010
One of three films warning the electorate about the reality of giving their vote to the BNP. Here, the cross denoting someone's vote for a nationalist party becomes a swastika as we hear sounds from a Nazi rally.

Optus
"Socceroos"
60s
27 Apr 2010
According to this impressive-looking ad, the Socceroos have been getting ready for the World Cup in South Africa by training against animals one might expect to find on a safari in the African bush. Mind you, wild animals could enliven one or two of the matches.

Capital One
"Airport"
30s
27 Apr 2011
This is one of a breezy pair of new ads for Capital One featuring Alec Baldwin. The American film star has reinvented himself as a comedy actor through his role in the hit show 30 Rock. Here, he debunks the claims made by rival companies when it comes to airline tickets.

TLC
"A New Kind of TV"
60s
27 Apr 2013
Sometimes commercials serve as much as a warning as an enticement. This minute-long ad for a new TV station, for example, clearly provides the discerning viewer with all the information required to know they should avoid it at all costs. The experience would be like being strapped in a chair while Kerry Katona loudly reads 'Take A Break'.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.