David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • James Tupper joins NOMINT.Director, designer, and all-round creative whizz James Tupper has joined NOMINT for representation.
    • You're Saint Nicked.This rollicking two-and-a-half minute ad from Sainsbury's charts the origins of one Nicholas the chimney sweep.
    • Unimpeded Undercarriages This stylish piece of work for bespoke fashion retailer Spoke focuses on what the company does best: making trousers to suit the modern man's needs.
    • Attendance for AllUK charity Freedom4Girls draw attention to the increasingly prevalent issue of period poverty in this hard-hitting short film.
    • ZCDC hook up with UNIT9 Films.California-based directing duo ZCDC are the newest addition to the roster at UNIT9 Films.
    • My lovely raptor.This German McDonald's ad suggests the notorious velociraptor has a bad rap, so to speak.
    • Let me begin.Marks & Spencer cut loose in this festive ad directed by Jake Nava.
    • One-Stop ShopIt's that time of year again - time to try and work out what to give friends, family, and what feels like everyone else under the sun for Christmas. That's where Boots come in.
    • And After AllRenault chart the evolution of a relationship through the years in this touching commercial for their Clio model.
    • Home For The HolidaysLidl encourage customers to ditch the idea of an idealised Christmas in this relatable holiday outing.
    • Grime Over SchmaltzHouse-shaming takes a curious new form in this entertaining outing for IKEA.
    • Two through the door at ENVY Advertising.ENVY Advertising have bolstered their ranks by signing the experienced duo of Jax Harney and Ross Culligan.
    • The tree of life.This CG-heavy epic from home improvement retailer Leroy Merlin suggests life in a post-apocalyptic world is nowhere near as bad as books, films, and video games make out.

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IKEA
"Silence the Critics"
90s
8 November 2019

House-shaming takes a curious new form in this entertaining outing for IKEA. When a woman hesitates on inviting friends over due to the state of her abode, knickknacks around the room take up a call for the family to get the place spruced up sharpish.

With this being the brand's first Christmas campaign for the UK market, it's a bold move to eschew the traditional feel-good or intensely-poignant festive approaches for something more idiosyncratic... but it works.

Figurines rapping criticism over a Grime-inspired beat is sure to cut through the Christmas chatter, particularly for viewers beginning to get twitchy about hosting holiday gatherings for potentially judgemental relatives. While the idea of spending money on home furnishings right before Christmas might be galling, it can't be worse than dealing with familial nit-picking on the big day.


Two through the door at ENVY Advertising.

ENVY Advertising have bolstered their ranks by signing the experienced duo of Jax Harney and Ross Culligan.

Harney joins the Mortimer Street outfit as a Senior Colourist, while Culligan slots in as Executive Producer. In the eyes of ENVY Managing Director Greg White, it's yet another bit of good business.


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Leroy Merlin
"A Life to Build"
1 min 42s
7 November 2019

This CG-heavy epic from home improvement retailer Leroy Merlin suggests life in a post-apocalyptic world is nowhere near as bad as books, films, and video games make out. In fact, it's the ultimate blank canvas.

This is illustrated by a family who use a ramshackle house in the middle of nowhere for shelter. While a storm rages overhead and mutant cannibals run amok nearby (probably), the clan set about making this shell of a home liveable.

With a little help from the boffins in the visual effects lab, the house magically shifts and contorts to suit the protagonists' every need. How every frazzled parent must wish for a playroom/quarantine zone to appear out of nowhere during a sibling tiff.

This and other whimsical touches - plus an urgent score by Swiss-German duo Grandbrothers - ensure the brand come across as a lofty yet practical option... whether the sky's been scorched or not.


Aldi
"Leafy Blinders"
70s
7 November 2019

Kevin the Carrot makes his triumphant return in Aldi's 70" Christmas film, and the brand have sneaked in two pop culture references for the price of one. Perhaps astutely realising that a outright Peaky Blinders parody might be a little dark for the season, things launch into full 'The Greatest Showman' territory once Kevin escapes the flat cap-wearing sprouts' clutches.

The CG vegetable's cover of Robbie Williams' 'Let Me Entertain You' is a touch jarring (mainly because of the difference between his singing and speaking voices), but some droll festive lyrics and food-based shenanigans still ensures good value for all ages. Mind you, the Leafy Blinder stuck at the top of the tent may disagree.


Comedy Central
"Waiting: Gum"
3 mins 15s
7 November 2019

A brother and sister's grief over their late grandfather quickly dissipates in this comedy short from director Freddie Waters. While the deceased lies in an open casket, Ross (Ryan Samspon) and Kerry (Harriet Webb) vent their spleen, chew sour apple-flavoured gum, and bicker how to pronounce the term "anger issues". Yes, it's trickier than you might think.

Their tactless back-and-forth is sold well by Sampson and Webb, as is a gross-out gag that shows why caskets and confectionary should never go together. Ultimately though, it's a cheeky reminder that if you can't say something nice, you can always say something cruel instead.


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On This Day
(1-25 of 25)

McCain
"Happy Factory"
60s
13 Nov 2009
It's the fact that all the components in this idealised version of a McCain factory are made from wood that's most significant. Because it's this decision which sends a subliminal message about the naturalness of the end product.

GHD
"Rapunzel"
30s
13 Nov 2009
A stylish update of the fairy tale about the imprisoned young woman with very long hair has Rapunzel using her impressive locks to secure escape in less conventional manner than is customary. It's been beautifully put together with an amusing twist.

American Airlines
"The Individual"
60s
13 Nov 2011
Kevin Spacey showcases his versatility in this commercial for American Airlines by playing each of several passengers preparing for a journey on one of their planes. Plainly, the intention is to draw attention to their tendency to treat each passenger as an individual... even those who aren't world famous actors.

Sainsbury's
"Sainsbury's Panto"
60s
13 Nov 2011
Jamie Oliver takes his final bow for orange supermarket in this charmingly lively commercial which has the thick-tongued chef preparing a slap up meal for a collection of pantomime characters coalescing at a London theatre. So long... and thanks for all the pish.

Volvo
"The Split"
80s
13 Nov 2013
To the dulcet tones of Enya, Jean-Claude Van Damme ostensibly performs the splits between two moving Volvo lorries. The golden sheen of the trucks echoes the golden light of early morning on a deserted Spanish road as he serenely stretches his legs to full horizontal capacity in order "to demonstrate the stability and precision" of the steering.

Aldi
"Chocolate Reindeer"
20s
13 Nov 2013
A glorious return to form in this succinct 20-second spot. Top marks to whoever cast this little boy, because his performance is utterly delicious as he explains in a stage whisper which edible Christmas gift he thinks his sister will prefer. Add the production design - intimate and simple - and you're right there with him, nodding sagely at his decision.

Waitrose
"Coming Home"
1 min 50s
13 Nov 2016
adam&eveDDB have created a greater synergy between John Lewis's and Waitrose's advertising this Christmas. It's just over a year since they took over the supermarket's account and because of the way they've implemented some of the strategy that has made their partnership with John Lewis so successful, the connection between the two seems ever more evident.

Boots
"Show Them You Know Them"
60s
13 Nov 2017
Ogilvy & Mather's first piece of work for Boots is a sisterly affair. An evocative sequence covers parental squabbles, teenage love, and other notable milestones. Back in the present day, the sisters prove a taste in gifts only improves with age. The retailer itself plays a small but significant role. Various cosmetics feature thoroughout, emphasising the brand's enduring presence in its customers' lives.

T K Maxx
"White Christmas"
60s
13 Nov 2017
T K Maxx announce their intention to spray 'actual' snow all over some lucky customers' houses in this entertainingly quirky Christmas ad. The colourful film - directed by Ian Pons Jewell - appears to take place in the same saturated universe as their last outing: the excellent 'Why Shop at T K Maxx?'. We see a family opening presents before a very special one emerges from the pile - one of the brand's limited edition snow globes.

KFC
"Showdown"
60s
13 Nov 2018
The season of goodwill may be upon us, but KFC are in a fighting mood if this 60" outing is anything to go by. Scored by Ennio Morricone's ‘The Ecstasy of Gold' from ‘The Good, the Bad, and the Ugly', the ad depicts one of nature's, erm, fiercest rivalries: chicken versus turkey. A tongue-in-cheek reminder that the chain are only interested in one bird.

Cadbury
"Secret Santa"
60s
13 Nov 2018
Discretion is paramount in this charming Cadbury ad, which sees a cadre of Secret Santas avoid detection through precision, good timing, and - most importantly - a paper Santa mask. As Mathilda Homer's cover of ‘Do You Want to Know a Secret' wafts in the background, Secret Santas young and old surreptitiously place their confections before beating a hasty retreat.

Oxy
"Kebab"
30s
13 Nov 2005
Utterly bizarre film in which one of two young men in a kebab shop ordering a Doner smears the food all over himself as he writhes on the floor. Outside the shop his mate produces an Oxy wipe and cleans his (now super-greasy) face.

Kellogg's Crunchy Nut
"Pay Rise"
30s
13 Nov 2006
In the third in this amusing series from Kellogg's, the senior manager from the previous ad returns to our hero to offer him a pay rise. Once again oblivious to what is being said he appears to be a tough negotiator and the offer goes up and up.

Irn Bru 32
"Club"
30s
13 Nov 2006
Another amusing outing for Cookie when he returns in an ad for the high caffeine version of Irn Bru terrifying club goers when he bursts through a wall to tell them he's seen "more life in a glass eye". Dressing up as a giant blue bird is a hell of way to make a living.

Canon
"Free Fall"
30s
13 Nov 2006
Eye-catching sequence shows people falling towards the ground and then landing on their feet signalling the suggestion that the Earth is your playground when you have access to a Canon 400D. Quite how is beyond DAVID but if Canon would care to send him one for free maybe he could figure it out.

Remington Shavers
"Moustache"
30s
13 Nov 2006
Amusing ad features a man who tries to figure out why he is so much less successful than his identical twin as we see that the latter lives in a big house; is dating Miss Argentina and drives a BMW. Could it be because whereas his brother is clean-shaven, our guy sports a ridiculous looking moustache.

Remington
"Fall"
30s
13 Nov 2006
Amusing film in which a woman slips and falls in the street but no-one pays the least notice. She limps home and straightens her unruly hair and immediately every man in the World cannot do enough to help her.

Twinings
"Ding A Ling"
40s
13 Nov 2006
Amusing ad has Stephen Fry reprising his role as the stuffy English twit (that would be the one he's been playing for over forty years) promoting Twinings tea. Here trying to distance himself from any suggestion that the tea does anything for his ding-a-ling.

H Samuel
"Mr Sparkle"
30s
13 Nov 2008
This attractive animated film claims that the High Street tat-monger acquire their offerings from a master craftsman who has jars of sparkles on the shelves of his workshop. A male voiceover reads a poem which tells us the resultant jewellery will last forever. Forever? We'd be impressed if they make it to New Year's Day.

CityCo Manchester
"Visit Manchester"
30s
13 Nov 2009
An intriguing and lively piece of animation attempts to persuade North-Westerners to visit Manchester for their Christmas shopping. Isn't it a relief to see an ad for seasonal retailers that doesn't claim that visiting a shopping centre is like visiting a spa?

BT
"Wifi"
40s
13 Nov 2010
This ad highlights the fact that BT's broadband can be used outside the home via their wi-fi hotspots. Sometimes it's worth pausing for a moment to take stock of how technically savvy consumers have had to become... it's amazing how familiar we've all become with IT jargon.

Iceland
"Driving Home For Christmas"
60s
13 Nov 2011
It says something about the state of modern music that it's possible to feel nostalgic about the original version of a lame Christmas song by Chris Rea. The Middlesbrough-born singer will be turning is his grave when he hears Stacey Solomon's cover of his song (and when he dies... obviously).

The Stake
"£100,000 In Your Hand"
20s
13 Nov 2011
This trail for a new programme on Channel 4 promises that £100,000 will be handed to someone looking to develop an innovation. It sounds a lot like Dragons' Den (only without the dragons and Evan the cross-eyed lion) but this piece is rather intriguing.

The Range
"American Translator"
30s
13 Nov 2011
After you've watched the second half of this commercial for The Range (no, us neither) you may find that you've forgotten that the first half contains a reasonably amusing premise. That's because the second half may leave your jaw in a dropped position.

Sainsbury's
"Being Good"
20s
13 Nov 2012
One of a trio of new commercial for Orange Supermarket capturing a positive aspect of Christmas. In a bid to make sure he ends up on the most profitable of Santa's lists, a little boy spontaneously helps clear the table. Both mum and dad are impressed despite recognising the shameless mercenary aspect.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.