David Reviews

 It's the work, stupid.

Latest Work
    • Message in a BottlePlastic Free Pledge offer a darkly comic slant on saving the planet with this Tony Burke-directed short film.
    • It all goes downhill from here.Red Bull's latest high-caffeine outing sees World Rally Championship driver Dani Sordo and mountain biker Andreu Lacondeguy navigate Portugal's Lousã Bike Park in a one-on-one race.
    • Private PartyThis quirky blend of live action and animation draws attention to Gemfields's commitment to responsibly sourced coloured gemstones.
    • Sin it to win it.Sin is in, if this latest promo for Amazon Prime is to be believed.
    • Nova Dando lands at RSA Films.Commercial and promo director Nova Dando has joined RSA Films for representation.
    • Mounting concern.These ‘Great Tastes of the World' ads work best when there is an element of light-hearted sadism, and this 30" helping set in the Swiss Alps delivers just that.
    • The value of giving it to us straight.A brilliant feature of Barclays' banking ap, brilliantly conveyed.
    • Bigger is BetterSize does matter, according to this entertaining ad for Apple.
    • No more limits.The cast of this Barbie commercial want a word with those out to stymie their full potential.
    • Homespun Yarns screening party.Homespun Yarns have picked Central London nightspot Fabric to host their fifth anniversary shindig on Thursday 18th October.
    • Kicking up a Stink about new talent.Stink Films believe they have set a new standard for championing fresh talent as they unveil their latest venture, Stink Rising - a handpicked roster of promising young directors.
    • A touching performance.This film for Berlei from Australia reminds women of the importance of self-examination.
    • Run with it.David Shane once again demonstrates a fantastic mastery of the 30" commercial in this lovely film for Snickers running during the NFL ad breaks on US television.

THE BLACK BOX

ALICE:

Has anyone said we're wrong about awards?

JASON:

Literally no one.

ALICE:

So, everyone agrees with us?

JASON:

I expect so.

ALICE:

And they'll stop entering awards?

JASON:

Almost certainly.

ALICE:

What do you think they'll do with the money they save?

JASON:

I expect they'll buy unicorns.

ALICE:

Unicorns?! Oh, I've got you.


Kicking up a Stink about new talent.

Stink Films believe they have set a new standard for championing fresh talent as they unveil their latest venture, Stink Rising - a handpicked roster of promising young directors.

Stink's Head of Global Talent, Blake Powell, kept his ears to the ground for up-and-coming talent and he believes the effort will soon pay off: "Stink Rising launches with ten filmmakers from around the world who we believe, given the right support and exposure, will be leading creativity in advertising and entertainment in years to come".


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Berlei
"Serena Williams"
2 mins
9 October 2018

Fresh from the controversy of the US Open Final, Serena Williams lends her voice to this touching tribute to Divinyls singer Chrissy Amphlett who died of breast cancer in 2013.

Subverting 'I Touch Myself' - Amphlett's band's most famous track - to remind women of the importance of self-examination could have been quite crass with the wrong treatment but this has been exceptionally well done.

Serena Williams's autotuned vocal performance in a souped-down version of the track provides an unexpected tenderness which is perfectly in keeping with its repurposed meaning. Director Daniel Askill has shown a lot of restraint too... pulling back very gently to reveal that the tennis star with her arms crossed and her breasts in her hands. It's a striking image for an important message.


Snickers
"Number One Fantasy"
30s
8 October 2018

David Shane once again demonstrates a fantastic mastery of the 30" commercial in this lovely film for Snickers running during the NFL ad breaks on US television.

The performance is so good that you enjoy it even when you know the reveal. The key to this is the way the man muttering darkly about his number one fantasy gives no clue that this is a comic moment. Only when we see the faces of his friends do we realise the extent of the misunderstanding.

It's a great way of associating the confectionery with the sport while connecting to the established idea that 'you're not you when you're hungry'. (Though this particular fellow may need therapy as well as chocolate covered peanuts.)


AIB
"Belief is Everywhere"
60s
9 October 2018

Irish bank AIB ruminate on the meaning of belief in this well-executed ad from Rothco and directors Si&Ad. Scored by a lullaby version of Blur's ‘Tender', the film consists of one continuous three-hundred-and-sixty-degree shot while house lights from myriad homes illuminate in time to the song.

The sense of motion conjured here is impressive, as viewers are transported from coastal dwellings to urban and suburban streets. Even if the lofty script threatens to disrupt the momentum, there's enough audio and visual flair to convey the brand's hopeful message to prospective home buyers.


Amazon Prime
"Vikings"
60s
8 October 2018

This timely ad for Amazon will capture the feelings of many women across the Western world. Since an 'alleged' rapist and beer enthusiast was confirmed to the US Supreme Court despite proving totally incapable of maintaining his composure, there's a distinct sense that women have had just about enough of straight white mankind's shit.

The sentiment is captured impressively in this 60" film, in which a woman is inspired by the female protagonist of the hit show 'Vikings' to stand up for herself. Manspreading on the bus, office rudeness, and disrespecting personal space each take on different meanings when faced with a shield-maiden's fire.

The transformation from timid to brave is skilfully handled by director Steve Rogers, who includes some lovely comic elements and Easter eggs for fans of the show to appreciate. A choice snippet of dialogue achieves new relevance when applied to a modern environment - becoming a rallying cry against ever being walked over again.


QUICK SEARCH

Five Star Work
(1-25 of 25)

Gemfields
"Art Gallery"
50s
11 Oct 2018
This quirky blend of live action and animation draws attention to Gemfields's commitment to responsibly sourced coloured gemstones. Like a contemporary art twist on ‘Toy Story', the ad takes place in a gallery where things get even livelier after the patrons have gone home for the night. From geometric rhinos to three-dimensional graffiti art, the nimble cast add extra personality to the brand's ethical mission statement.

Amazon Prime
"Lucifer"
60s
11 Oct 2018
Sin is in, if this latest promo for Amazon Prime is to be believed. One of four films from Droga5 and director Steve Rogers, the ad takes inspiration from (oc)cult favourite series 'Lucifer' - as it influences a repressed bloke to experience just how good being bad can feel. A wry descent into rebellion from the streaming giant.

Amazon Prime
"Outlander"
60s
11 Oct 2018
Droga5's Amazon Prime campaign is going from strength to strength with its tales of binge-fuelled lifehacks. This latest instalment is a 60" romp inspired by time-hopping titillator ‘Outlander', with a couple rediscovering their mojo over the course of a season… leading to some public displays of affection which flirt with public indecency.

Barclays
"Card Freeze"
30s
9 Oct 2018
There will be those who challenge the idea that this ad deserves five stars because it's not the kind of work likely to trouble an awards jury, and - frankly - that's the misguided metric the industry often uses to judge work. But it fully deserves five stars because it quite rightly focuses the audience's attention on a brilliant feature of Barclays' online banking app.

Apple iPhone
"Growth Spurt"
60s
9 Oct 2018
Size does matter, according to this entertaining ad for Apple. The brand draw attention to their XS and XS Max phones by claiming that bigger is invariably better, as the device seems to magically engorge whatever its camera is pointed at. From cute snaps of pets to hipster shots of avocado toast, no Instagram-worthy moment is safe from the phone's fantastical powers of enlargement.

Barbie
"Close the Dream Gap"
90s
10 Oct 2018
Director Karen Cunningham's latest outing for Barbie doesn't even feature the eponymous fashion doll. Instead, a cast of young girls take centre stage… and they want a word with those out to stymie their full potential. Disarming yet incisive, the youngsters call out parents who believe there are only gifted sons, not daughters; who glance over scientific toys without a moment's thought; and who generally offer little encouragement to explore not what should be done, but what can be done.

Berlei
"Serena Williams"
2 mins
9 Oct 2018
Fresh from the controversy of the US Open Final, Serena Williams lends her voice to this touching tribute to Divinyls singer Chrissy Amphlett who died of breast cancer in 2013. Subverting 'I Touch Myself' - Amphlett's band's most famous track - to remind women of the importance of self-examination could have been quite crass with the wrong treatment but this has been exceptionally well done.

Snickers
"Number One Fantasy"
30s
8 Oct 2018
David Shane once again demonstrates a fantastic mastery of the 30" commercial in this lovely film for Snickers running during the NFL ad breaks on US television. The performance is so good that you enjoy it even when you know the reveal. The key to this is the way the man muttering darkly about his number one fantasy gives no clue that this is a comic moment. Only when we see the faces of his friends do we realise the extent of the misunderstanding.

Funding Circle
"Go Further"
60s
8 Oct 2018
This is the longer version of the splendid new Funding Circle commercial that we reviewed in abbreviated form earlier this month. The longer edit gives much more breathing space to the idea and enables the ad to build to a real climax as the previously fixed figures gather together and take off just as it appears they'll come to a sticky end.

Amazon Prime
"Vikings"
60s
8 Oct 2018
This impressive ad sees woman finds herself inspired by the female protagonist of the hit show 'Vikings' to stand up for herself. Manspreading on the bus, office rudeness, and disrespecting personal space take on different meanings when faced with a shield-maiden's fire, and the transformation from timid to brave is skilfully handled by director Steve Rogers.

Nike
"Late Bloomer"
30s
8 Oct 2018
Whether you're eighteen or eighty-one-years old, haters gonna hate. Octogenarian Marjorie knows this all too well, as Nike's latest brand ambassador prepares for her belated marathon debut. Some call her crazy; she simply takes her place at the starting line… and pretends her hearing is a bit dodgy.

Amazon Prime
"Jack Ryan"
60s
8 Oct 2018
One of two amusing takes on the Amazon Prime Video library, this 60" commercial sees a dad transform into a suburban Jack Ryan. With each episode of the Tom Clancy reboot he consumes, the bloke becomes a lean, mean parenting machine, tackling domestic vagaries with the zeal of a certain CIA analyst.

Teeling Whiskey
"The Spirit of Dublin"
1 min 40s
8 Oct 2018
Dublin-based whiskey brand Teeling promise to do the Irish capital justice in this nicely polished ad. From dawn shots looking across the River Liffey to the minute details of day-to-day life, director Ross Killeen takes a cinematic look at what gives Dublin its distinctive character. The film explores the city in all its diversity, from traditional butcher shops to modern hipster cafés.

GHD
"Long Live the Queens"
30s
5 Oct 2018
Even those of us with tresses too short to warrant any styling beyond a rough towel-dry secretly covet GHD products. And having watched this latest offering from the king of electrical hair tamers, the flame of longing is ignited all over again. To an operatic crescendo, a diversity of divas accept the worship of friends, colleagues and strangers who are in awe of their luscious locks... and rightly so.

Volvo
"The Unseen Ocean"
5 mins 30s
4 Oct 2018
Volvo wade into the war on marine pollution with this latest Sky Atlantic collaboration, which focuses on a school teacher's bid to turn his class into thalassophiles. First things first, however: he needs to convince those who have never even seen the ocean before. With some children more familiar with ‘Minecraft' lakes than they are natural ones, it would appear the educator has his work cut out.

Global Goals
"The Future Is Now"
5 mins 05s
2 Oct 2018
The opening vignette of this superb film supporting Bill and Melinda Gates's worthy Global Goals foundation features a scene that will be familiar to many viewers - a wilful daughter arguing with her angry father. But their disagreement isn't about an untidy bedroom or incomplete homework, she is defying his demand that enter into a marriage she doesn't want.

Mentos
"Man-to-Man"
30s
3 Oct 2018
This amusing Belgian ad for Mentos suggests the advertised product can be an icebreaker in difficult situations. A young man is meeting his girlfriend's father for the first time and frantically thinks through his options when abandoned in conversational Siberia. How will he effectively prove his manly credentials? DIY? Woodwork? The answer may surprise you.

Healthier Scotland
"Survivors"
40s
1 Oct 2018
We heartily applaud this spot for Healthier Scotland. It confronts the fear and shame we have about certain health issues and makes them something to laugh about. If the folk north of the border can survive beach holidays in Arctic temperatures and Andy Stewart every Hogmanay, they can survive getting checked out for cancer.

Levi's
"Use Your Vote"
30s
1 Oct 2018
With just a few weeks to go until the mid-term elections determine whether the US has learned its lesson from the ongoing Trump clusterfuck, Levi's offer a timely reminder of the importance of voting. Disguised as a message to the wider world, this is clearly a clarion call to progressive thinkers within the boundaries of the United States, as their country approaches the November ballots.

Department for Education
"Every Lesson Shapes a Life"
1 min 40s
1 Oct 2018
The Department for Education is fighting a losing battle at the moment, as teachers leave the profession in droves due to low pay, long hours, and little thanks. New agency Havas London hopes to turn the tide, with this lovely ad about how important good teachers are to a child's life. The film follows one kid's progress through the education system - from articulating words to sitting GCSEs.

E4
"New Idents"
2 mins 34s
1 Oct 2018
Channel 4 have unveiled a network-wide rebrand - including these enthralling idents for E4. Ranging from movie tributes to delightfully weird outings into the great beyond, each clip offers its own distinctive character and sense of humour. Featuring a mixture of animation, CG, puppetry, and stop motion, the idents bring an edgy sense of the surreal to the channel's identity.

Great Western Railway
"The Famous Five Ride Again"
60s
1 Oct 2018
In pursuit of a moustachioed jewel thief? One could do a lot worse than hopping on a Great Western Railway train, according to this latest 60" caper starring Enid Blyton's Famous Five. Sure enough, Julian, Dick, Anne, George, and Timmy must track a fugitive crook - complete with Villain 101 whiskers - across the land.

McDonnells
"Cult"
60s
1 Oct 2018
This lovely dollop of silliness from McDonnells sees the Irish food brand delve into the occult… or an especially niche branch of the occult, at any rate. After all, how many cults revere a plate of chips with curry sauce slathered on top? The premise is brilliantly realised by director Chris Cottam, who lets his game cast summon their inner acolytes. As their chants of "chippus currius" set the tone, it's over to the leader to taste their savoury bounty.

Three
"Bounce"
60s
28 Sep 2018
Three once again explore the connective power of data in this uplifting Irish commercial. While a mother is stuck at work, a video call allows her to experience a birthday party along with her daughter. The result is a joyful, dreamlike sequence in which mother and child bound through the stuffy office with gleeful abandon.

Budweiser
"Dance Craze"
2 mins
28 Sep 2018
This charming commercial for Budweiser dances into the Chinese market with aplomb. Director Henry Scholfield brings bags of visual flair to a nimble premise, as a plague of dancing sweeps across the globe. When a beer spillage (what else?) in a recording studio somehow morphs a standard beat into something truly infectious, the pandemic quickly spreads out into the street and beyond.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.