Advert

As PlayStation owners face up to a future without physical media (Sony recently announced it would end production of physical discs for all first-party and third-party games from January 2028), the brand seems keen to put all that aside for the moment and focus on its 2026-27 slate instead.

New Signing

Electric Theatre Collective have signed an "amateur colour scientist" in the form of Alex Winker. That's in his spare time, mind you—on the clock, he's a gifted colourist based in Austin, Texas, now represented on both sides of the Atlantic by ETC. But it could have been a very different story if a trip along the Rio Grande had gone south.

Advert

Mere days after KFC took to the ice, Three does the same courtesy of agency Wonderhood Studios and director Lucy Forbes (her first spot since 'Sweet Suspicion' for Waitrose back in 2024). DAVID's pleased to say it was worth the wait, as Forbes coaxes a lovely performance from Katarina Suemnig, an eleven-year-old figure skater who likes to, er, buck the trend.

Promo

Music videos directed by Maxim Kelly have featured some real characters over the years. Take the Neanderthal/house-elf raver from 'Dreams' [Belief], or the alien ant pilot from 'Concorde' [Black Country, New Road]. Oh, and let's not forget the robots from 'Broken' [Hot Chip]. How we'd love to put them all in a room together one day.

New Signing

Iain Forsyth and Jane Pollard, directors of '20,000 Days on Earth' and 'Broken English', have signed to Magna Studios, who they feel is "less like a partner and more like a creative home". The couple goes on to say: "We share an appetite for ambitious storytelling and true collaboration. From '20,000 Days on Earth' to 'Broken English', our history with the team runs deep. We're thrilled to have Magna in our corner, and couldn't be more excited about what comes next."

Promo

Nrvs have broken cover to release 'The Tanks Are Coming Out', a slow-burn State of the World address that's perfect for Doomsday Clock-watching.

Advert

The most popular covers of Wallace Collection's 'Daydream' are by the Günter Kallmann Choir and I Monster (Ford used the latter's to memorable effect in 2006). Barclays prefers the former’s spin on the track, however, using it to promote its Premier range of banking services. With the soundtrack in place, agency VCCP and director Gary Freedman aim to subvert expectations somewhat.

Promo

Rachel Chinouriri says her new song is about "the precipice of a night out where you know you need to leave and have to make a decision." In fact, "it's a deeper decision because it's less about the night itself, but more about a reflection of a deeper internal conflict with your self value that you haven't looked at yet."

New Signing

Juliet Klottrup and CANADA have grown so close over the last two years, the company's UK branch thought it best to sign the University of Brighton graduate as both director and photographer. The move follows the release of 'Sisters With Me' for Tom Misch in February—a music video that does both Yorkshire and Cumbria proud.

New Signing

When Shift Post founder Saam Hodivala signed to Arcade Edit for US work, he flew over to Los Angeles to scope out the place. Once there, he struck up a conversation with cutter Jojo King and knew straight away he wanted to represent him in the UK. "He's so talented and I loved his passion for editing," Hodivala says. "We can't wait to get him over to London to welcome him properly!"

Advert

Now this is a toothpaste commercial—a real kick up the jacksie for a sector that often gets the, er, brush-off. Directed by Finn Keenan, the ad starts on a bit of a meta note, when a woman spots another Parodontax ad on the telly as she spits blood into the sink, Corsodyl-style. Best nip to the shop, then, eh?

Advert

As is often the way with Irish road safety films, this PSA contains a shocking reconstruction of a nasty collision with some great stunt work captured by director Chris Balmond. The language of satire is then used to set up the idea that the man who has caused the incident can have a second opportunity... an opportunity to rerun events with more diligence.

Promo

Take That are reunited with their old mucker Vaughan Arnell for this part-animated promo supporting the release of their latest single, 'Sweet July'. The track isn't quite a certifiable banger, but it's not as far from being one as might be imagined, after all these years. The three remaining members of the band, bossed by front man Gary Barlow, distil their experience and to produce a record that deserves to stand shoulder to shoulder with their younger rivals.

Short Film

Dante Ariola, director of commercials such as 'Cranpus' for Ocean Spray and 'Soul' for Mercedes-Benz, has made a short film about loss.

Advert

When former NFL star JJ Watt and his wife Kealia, an ex-USA football international, invested in Burnley FC—yes, that Burnley FC—fans wondered what kind of presence they'd have, if any. Three years and change later, we can confirm JJ is a different breed of minority investor who stars in a commercial about a kit he designed.

Advert

If Olivia Colman tells you to "get busy living", chances are you'll do it. She comes across as the kind person you would hate to let down (spoiler alert for 'Paddington in Peru'—she will point a gun at your face, if necessary). Online bank Monzo, whose new campaign she voices, hopes it doesn't come to that, of course.