David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Nice Biscuits explore the cutting-edge of technology.Nice Biscuits founder Russell Shaw loves a challenge, especially a technological one... we find out how he's made it his company's USP.
    • A new start for New Land.Scandinavian production company New Land are UK-bound as they announce the launch of their new London office.
    • We will stand and fight.Cancer is in the crosshairs in this celebrity-heavy commercial for Stand Up To Cancer's annual fundraising drive.
    • Pizza PunksSubway gleefully celebrate upsetting an entire nation with their new rip off of a beloved national cuisine: pizza subs.
    • Send in the clowns.Volkswagen may have gone a little too Hollywood in their latest campaign.
    • Movin' on up.Gravity-defying technology takes centre stage in this surreal commercial for HP, although not in a way you might expect.
    • LIA bring themselves into disrepute.The LIA's decision to spring Ted Royer upon an unsuspecting audience of young creatives was a toxic misjudgment.
    • Tireless ThreadsThis kinetic commercial for Rapha gives the audience a visceral insight into a stormy cycling trip.
    • Spooky SuppliesUS party supply chain store Party City prepare for Halloween with chutzpah in this well crafted ad.
    • Jason Evans joins Pundersons Gardens.Pundersons Gardens are pleased to announce the signing of director Jason Evans to their roster for UK representation.
    • It'll soon be here.A frail cover of Fleetwood Mac's ‘Don't Stop' propels this latest awareness film from the Multiple Sclerosis Society.
    • Right, wrong, and rabonas.One of two recents plugs for esports juggernaut Fifa 20, this busy commercial from adam&eveDDB and director Yann Demange examines the difference between right and wrong.
    • MindsEye score Uncle FriendlyMindsEye have signed Australian director Uncle Friendly to their roster for UK representation.
    • A Rogue's salary for Kate Taylor.Kate Taylor has been handed the reins at Rogue Films where she will combine the roles of Managing Director and Executive Producer.
    • Spencer Dodd is a Merman.Transatlantic production company Merman say they are "incredibly proud" to welcome Spencer Dodd to their London office.
    • Keep Your Shirt OnCharacter actor Matthew Goode's latest sponsorship deal takes a turn for the weird in this funny ad for Thomas Pink.
    • Speak UpAn unusual ad break intends to get Britain talking in a new campaign for ITV.

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A new start for New Land.

Scandinavian production company New Land are UK-bound as they announce the launch of their new London office.

Currently based in Stockholm and Copenhagen, New Land eye success across the North Sea with the help of Executive Producer and Managing Director Trine Pillay, who will enthusiastically lead their London branch.


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Stand Up To Cancer
"Delivered With a Punch"
60s
11 October 2019

Cancer is in the crosshairs in this celebrity-heavy commercial for Stand Up To Cancer's annual fundraising drive. A series of fast-paced vignettes see stars such as Martin Freeman and Tom Felton describe the disease in various ways, before asserting that people themselves can be just as ruthless in their decision to fight back.

Whilst there are obvious issues with the 'cancer as a battle' narrative so many charities employ (namely, that one who loses the battle could have fought harder), there's no denying this film's mettle. Whether it's being sponsored to try and break a world record or throwing a charity fancy dress day, there are plenty of ways for motivated viewers to raise funds.


Subway
"Sorry, Italy"
30s
11 October 2019

Subway gleefully celebrate upsetting an entire nation with their rip off of a beloved national cuisine: pizza subs. The decision to embrace their image as the shittier version of more upmarket foods has an anarchic quality to it, and is a canny approach to take as opposed to harping on about the quality of ingredients like others in the sector.

The ad, directed by Greg Bray, has a similarly unexpected quality - a slice of life, travel documentary feel which certainly doesn't scream 'fast food commercial'. From nuns ripping down posters to locals chasing away the camera in disgust, it's a boiseterous way to draw attention to the new sandwich-pizza hybrid.


VW T Roc
"Lawyer"
40s
10 October 2019

Volkswagen claim their new T-Roc range "inspires movie star confidence". However, the brand may have gone a little too Hollywood in their latest campaign, which kicks off with a bolder-than-brass solicitor demanding the release of her client from police custody... even if the evidence seems stacked against him.

It is, first and foremost, an entertaining lead performance from the brief, who riffs on hypothetical sticky buns and invokes 'Joker'-levels of clowns in a bid to free her blue-faced companion.

Despite the tagline, there's not actually much of a transformation to be found here (unlike, say, Amazon's 'Great Shows Stay With You' campaign). Therefore, it's up to the viewer to imagine how the advertised vehicle gave the protagonist her legal high, so to speak.


HP
"Lighter Than Air"
60s
10 October 2019

Gravity-defying technology takes centre stage in this surreal commercial for HP, although not in the way you might expect. A woman's new laptop is so light it literally floats off the table... and promptly takes her with it.

Being flung through floors might not be everyone's idea of a good time, but this intrepid worker takes it all in stride as she moves from meeting to meeting without once having to take the stairs. The physicality of each transition is an astute choice, contrasting the laptop's gentle floating with sudden bursts of rapid acceleration and its accompanying damage.

Director Fredrik Bond smartly sets the tone somewhere between serious and slapstick here, with moments of comedy - the woman taking the carpet with her when she bursts through a floor, for example - elevating the film's premise further. Aviophobes should, presumably, look for alternative tech.


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On This Day
(1-25 of 25)

Virgin Mobile
"Pamela Anderson"
30s
14 Oct 2006
Dim-witted agent Kyle returns - he's trying to secure a new gig for Pamela Anderson. She's just signed a contract with Virgin Mobile which disappoints Kyle who was on the brink of gaining her employment as one of the swimsuit-clad women holding up placards announcing the round number at the wrestling.

Low Low Cheese
"Mouse"
30s
14 Oct 2009
This highly amusing commercial for Low Low Cheese uses some clever jiggery pokery to make it appear as though an intrepid mouse is willing to risk a minefield of mousetraps in order to get hold of some. Sometimes, sheer scale can create a great comic effect.

Low Low Cheese
"Mouse"
40s
14 Oct 2009
This highly amusing commercial for Low Low Cheese uses some clever jiggery pokery to make it appear as though an intrepid mouse is willing to risk a minefield of mousetraps in order to get hold of some. Sometimes, sheer scale can create a great comic effect.

Palm Pré
"Flow"
40s
14 Oct 2009
The choreographers responsible for the opening and closing ceremonies at the Beijing Olympics helped Tarsem create this extraordinary ad for the mobile phone known colloquially as the 'iPhone Killer'. US audiences found this ad 'creepy'... what are they afraid of?

Post Office
"Handled With Care"
60s
14 Oct 2012
This impressive-looking commercial focuses on the role played by the Post Office in all our lives. A male voiceover explains how he can "be in Sweden one minute and Thailand the next" before describing the various ways he can help people too. It's an ambitious attempt to upgrade our notion of the Post Office but have they over-reached?

Hyundai
"Speech"
30s
14 Oct 2013
This US commercial for Hyundai cleverly taps into the current vogue for all things zombie... and the fact that it was first broadcast during last Sunday's keenly anticipated first episode of the new series of The Walking Dead demonstrates the value of doing so.

Samsung Galaxy
"Get Some"
45s
14 Oct 2014
This very attractive online spot for Samsung Galaxy Note certainly knows how to show off the phone's features to best advantage. Filmed in Barcelona, it features Lykke Li's hit Get Some (which Apple's lawyers may be interested to know was also used in the iOS5 video, ahem) and takes us through a day in the life of various young people for whom the phone is essential.

Vodafone
"Amy and Niall"
40s
14 Oct 2014
Once again, Grey London's work for Vodafone in Ireland provides some of the strongest advertising for a mobile phone network anywhere in the British Isles. The 6.4 million people south of the border on the island next to ours are the recipients of a really excellent campaign and this latest film - directed by Kevin Thomas - is no exception.

Hiscox
"The Home I Grew Up In"
40s
14 Oct 2014
Aside from the music, this is an excellent piece of work. It brilliantly reminds us how our homes are at the centre of our existence and - tacitly - how important it is to make sure they're well insured so we don't have to worry about starting again from scratch. It uses an innovative technique to demonstrate this idea - the rooms in his house rotate to reveal their contents and illustrate the different facets of his life.

McDonald's
"Live Bolder"
40s
14 Oct 2015
McDonald's appear to have embraced their own message about living bolder by the looks of this commercial for a pair of new variants available from the fast food giant. When a customer tentatively asks for "the BBQ pulled pork one and a hot peri peri chicken one", a tattooed young woman in the 'kitchen' behind leaps into action. The food looks genuinely appealing - as we'd expect from director Gus Filgate - but the real strength of this ad comes from the casting and performance of the young woman and the great choice of soundtrack.

BT Broadband
"Super Smooth"
30s
14 Oct 2015
Rebel Wilson continues to work her magic for BT Broadband. This time she's primed to compare a super-smooth guy to the experience of using BT, but her obvious attraction to him compels her to suggest improvised takes. We love her purely meta knowingness in these spots: she knows that we know that she knows that we the public love in-jokes about how ads are made, and plays this up to the hilt.

Clearasil
"Teacher Truths"
60s
14 Oct 2015
In a sweet twist on the formula, there's not a spotty teen in sight in this Clearasil commercial. Instead, the spotlight is turned on the teachers who deal with the brand's teen audience nearly every day. And it's clear these educators are just as bright-eyed and hopeful as the day they first stepped into the classroom!

VW Motability
"Brother and Sister"
2 mins 22s
14 Oct 2016
Amelia Hashemi's latest film for VW Motability depicts a sibling bond that takes a little time to thaw. A girl is disappointed when her older brother arrives to pick her up from a birthday party. Her attitude seems a tad harsh, though his choice of music leaves a lot to be desired. Brother knows best though - all it takes is some seagull trivia and ice cream to get things back on track.

Pampers
"Amazing Babies"
60s
14 Oct 2016
Amanda Blue's documentarian eye is perfect for this Pampers film focusing on our special connection to babies. Somehow avoiding mawkishness, Blue captures a series of special moments illustrating how a smile from a baby can affect all manner of human interactions. We were particularly taken with the vignette on the bus, not least because the man reading the newspaper appears at first to be really grumpy with the youngster interrupting his journey.

Ryvita Minis
"Fern Gets Ready"
30s
14 Oct 2005
Clever special effects are used to make it appear that Fern Britton is a lithe size 10 who wears a fat suit when she appears on television. DAVID doesn't want to seem po-faced but it's hard not to worry that Britton has undermined her position as a role model for larger women who are comfortable with their weight.

Specsavers
"Nightmare"
40s
14 Oct 2006
The latest peculiar excursion for the eye glasses retailer has a woman drifting off to sleep as her rowing boat drifts across a lake. She dreams of herself (wearing a different pair of glasses) rescuing a man (similarly encumbered by spectacles) from unseen menace on a small island.

Post Office
"Joan & Ken"
60s
14 Oct 2007
Having watched this a few times, it's still hard to fathom why they decided to drag Joan Collins into proceedings. To whatever degree the tongue-in-cheek approach works (and it's arguable whether it does), what purpose does her costly appearance serve? Otherwise the message appears to be: we're a bit crap but still here.

Pepsi Max
"Times Square"
60s
14 Oct 2008
A battle over a can of Pepsi Max escalates until it involves an entire city district and that's before things get seriously surreal in this Brazilian commercial for the canned drink. The choreographed fight which starts the whole thing off is a nice piece of martial arts spoofery and from then on chaos ensues.

BBC Two
"Valentine Warner"
40s
14 Oct 2008
There's a lively renewal of BBC2's identity in this impressive piece which combines live action and animation. TV chef Valentine Warner peers into a courgette and sees himself adrift in a surreal ocean where he finds a giant peach.

Sainsbury's
"Roast Pork"
30s
14 Oct 2009
It's hard to fault this campaign. Well-acted vignettes deliver important information about the supermarket's offerings. The interplay in this ad is based around the idea that Sarah (Tracy Brabin) can read her husband's mind... something at which she's rather adept.

Sainsbury's
"Pork Left Overs"
20s
14 Oct 2009
This neat ad follows on directly from the previous one... having been told it's his turn to look after the children, Dad dishes up the supper that Sarah's made from the left-over pork. He takes credit for it even though all he has to do is haul it from the oven.

Ladyhawke
"Magic"
3 mins 24s
14 Oct 2009
A succession of images related to the idea of 'magic' are chucked at the screen during this pop promo for Ladyhawke's latest single which has clearly been conjured without a huge budget. It's a reasonably engaging piece which manages to maintain focus on the song.

Short Films
"Now I Wanna Be Your Dog"
2 mins
14 Oct 2009
This short film is as engaging as it is disturbing as it takes a perverse look at casting. A collection of young women use a martial style to declare the depth of their willingness to get the gig. Iggy Pop's I Wanna Be Your Dog is sung a cappella by the group with increasing frenzy.

Baileys
"Coffee"
20s
14 Oct 2009
A close up of a woman's lips as she sings along with a crooner is combined with shots of the sickly sweet liqueur on ice. Baileys is really just an alcopop for the middle classes and it'll be the cause of many a teenage hangover in Surrey this Christmas.

Bet365.com
"Live Bets"
30s
14 Oct 2009
Another innovation from ITV... this commercial for an online betting service has Ray Winstone chuntering in his cockney™ style while a series of supers reveals available wagers. It ran during England's match last night and included up-to-date information.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.