David Reviews

 It's the work, stupid.

Latest Work
    • Music to the MaxxTK Maxx get musical in their latest campaign, which is dedicated to dispelling myths about the discount store.
    • From A&E to CV.Some achievements cannot be quantified, says this searing ad for Leonard Cheshire.
    • Life Changing MomentsWater Wipes offer an intimate look at the realities of parenting in this charming commercial.
    • Celebrating the power of television.ITV's decision to put their faith in Uncommon is paying dividends and the latest film to result from their relationship is immensely powerful.
    • Keep on moving.Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work.
    • Through a child's eyes.Make-A-Wish's Irish arm have released this charming film, focused on a recipient of their services who wants others to have access to the same once in a lifetime opportunity.
    • MindsEye swoop for Dugan O'Neal.MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".
    • Start as you mean to go on.This grounded and intimate Bank of Ireland film darts between the country's four professional rugby union clubs.
    • The United States of CaraCara Delevingne contains multitudes in this slick VW commercial.
    • Cool running.Spirited set design and copious gelato enliven this AT&T commercial.
    • Voodoo child.This promo for the Newport Beach Film Festival racks up a tidy kill count in its hundred-second runtime.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Leonard Cheshire Disability
"Together Unstoppable"
80s
23 April 2019

Some achievements cannot be quantified. Take the protagonist of this searing Leonard Cheshire ad, for instance - when asked to describe his work ethic during a job interview, it triggers a kinetic flashback to the moment his life changed forever.

As headlights and truck horns pierce the gloom, we're thrust into the disconcerting aftermath - a daze of well-wishers, bouquets, and hospital equipment. What follows is the real test: to regain the physical and mental strength to rejoin the workforce.

There is often no finite end to this process, however, which can unfairly preclude disabled applicants from the job market. The advertised charity - emboldened by Matilda Finn's vivid execution - believe it's time such treatment is consigned to the past.


Water Wipes
"This is Parenthood"
60s
23 April 2019

Water Wipes offer an intimate look at the realities of parenting in this charming commercial. Parents of all stripes address the fears and anxieties they had before bringing their children into the world - including one couple who have yet to do so - and the lessons they have learned since their sprogs arrived.

The highs and lows of having kids are addressed in all their complexity, from constant concern about danger and worries about a partner having enough love to share, to a woman describing feeling superhuman after giving birth. Such contributions ensure a raw, personable twist on a familiar format.


ITV
"Television"
90s
23 April 2019

ITV's decision to put their faith in Uncommon is paying dividends and the latest film to result from their relationship is immensely powerful. It's easy to underestimate the importance of a TV station's promotional films but when they're this good, they can change the way the channel is perceived both externally and internally, and this feels like a film which is going to put a bit of a swagger into the walk of everyone who works at ITV.

It's a relatively straightforward idea and it's not particularly original, so all of its power comes from a cleverly nuanced script, and a superb execution by Academy's Billy Boyd Cape. The music beautifully amplifies the rising tide of emotion as we're reminded of television's potency with cleverly judged clips demonstrate again and again how ITV's programming has been a force for good. A glimpse of weatherman Alex Beresford's unplanned intervention in a discussion about knife crime from just last month shows that the team behind this really have their fingers on the pulse.

Not since the first of Channel 4's Paralympics films has DAVID seen a film as capable of this as shifting a station's idea of itself, and we wouldn't be at all surprised if ITV's commissioners are feeling a little bit braver this morning.


Beats
"Unleashed"
60s
18 April 2019

Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work. Directed by Hiro Murai, the film features numerous high profile athletes - including Simone Biles, LeBron James, and Serena Williams, no less - using music to give them the boost and focus they need.

Fresh from Childish Gambino projects 'This is America' and 'Guava Island', Murai brings a huge amount of kinetic energy to the film - using an unusual focal point to enhance the powerful sense of movement. Meanwhile, Beck's 'Saw Lightning' provides a punchy soundtrack, placing this somewhere between high-octane sports montage and music promo.


Make-A-Wish Ireland
"Lexie"
40s
18 April 2019

Make-A-Wish's Irish arm have released this charming film, which focuses on a recipient of their services who wants others to have access to the same once in a lifetime opportunity. Director Zak Razvi coaxes a personable lead performance from Lexie, who is enthused by memories of her own wish and doing her utmost to spread the joy.

The result is a sweet piece of work, with a refreshing positivity which never focuses on Lexie's condition, rather her upbeat attitude to life. Furthermore, the ad demonstrates the value of letting disabled people tell their own stories - allowing their voices to be heard on the issues which affect them most.


QUICK SEARCH

Five Star Work
(1-25 of 25)

T K Maxx
"The Right Way"
60s
23 Apr 2019
TK Maxx get musical in their latest campaign, which is dedicated to dispelling myths about the discount store. Seen by some as the upmarket equivalent of a jumble sale, the brand's varying inventory can be off-putting for customers used to more consistency - but this whimsical film suggests a visit can be an adventure rather than a chore.

Leonard Cheshire Disability
"Together Unstoppable"
80s
23 Apr 2019
Some achievements cannot be quantified. Take the protagonist of this searing Leonard Cheshire ad, for instance - when asked to describe his work ethic during a job interview, it triggers a kinetic flashback to the moment his life changed forever. As headlights and truck horns pierce the gloom, we're thrust into the disconcerting aftermath.

ITV
"Television"
90s
23 Apr 2019
ITV's decision to put their faith in Uncommon is paying dividends and the latest film to result from their relationship is immensely powerful. It's easy to underestimate the importance of a TV station's promotional films but when they're this good, they can change the way the channel is perceived both externally and internally, and this feels like a film which is going to put a bit of a swagger into the walk of everyone who works at ITV.

Beats
"Unleashed"
60s
18 Apr 2019
Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work. Directed by Hiro Murai, the film features numerous high profile athletes - including Simone Biles, LeBron James, and Serena Williams, no less - using music to give them the boost and focus they need. Beck's 'Saw Lightning' provides a punchy soundtrack, placing this somewhere between montage and music promo.

VW
"I Am More Than One Thing"
60s
17 Apr 2019
We may contain multitudes, according to Walt Whitman, but it's safe to assume we don't contain nearly as many selves as Cara Delevingne. At least, that's the impression we're getting from this slick VW commercial, which sees the actress-cum-model adopt a wide variety of guises. The advertised vehicle faithfully accompanies her on all her exploits to demonstrate its own versatility, of course.

Orange
"Content Battle"
2 mins 27s
16 Apr 2019
This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower. Scored by Billy May's theme tune for The Green Hornet, the ad zips between takes on Westerns, costume dramas, and high school comedies before settling into more humdrum surroundings. One or two loose transitions aside, it's a diverting tribute to the power of choice.

Aldi
"Toilet Roll"
30s
16 Apr 2019
Aldi pay homage to Game of Thrones in the supermarket's inimitable style, as a pair of Westeros natives compare name brand and own-brand toilet paper. Unlike their embattled kin, however, these two have time to indulge in a cordial game of chess… whilst sitting on their respective, erm, ‘thrones'. Both the script and the performances ensure this topical parody land.

Game of Thrones
"Aftermath"
60s
15 Apr 2019
Winter is well and truly here in this frigid trail for the eighth and final season of Game of Thrones, as director Tomas Jonsgården takes viewers on a tour of Winterfell… and it's clear that the home of House Stark has seen better days. Jonsgården's camera roves around the castle's ravaged courtyard, chambers, and corridors, as snow covers virtually every surface.

Chaindrite
"Termite"
2 mins 32s
14 Apr 2019
While the British advertising industry whips itself into a frothy mess of excitement about a trade journal's glib assessment of each company's progress over the last year, some work from the Far East catches our attention... by being fucking brilliant. Chaindrite has a claim to make about the potency of its termite-killing product, and boy does it land its message.

giffgaff
"#choosegiffgaff"
60s
11 Apr 2019
'Choice' has always been the most important word in giffgaff's marketing and their latest commercial has the idea of 'choice' at its heart. Blink's Fred Rowson - who wrote and directed the film - has provided the telecoms rebel brand with a bright and breezy piece of work which helps to reinforce the core message.

Audi
"Not For You"
67s
10 Apr 2019
Audi whisk a man and his dog away on a globetrotting adventure in this assertive commercial, which tackles preconceptions about electric vehicles head-on. As the theme from ‘Kill Bill: Volume I' chunters in the background, the marque offer the protagonist a ‘test drive' with a difference. A pacy, persuasive gambit.

Fender
"Jimmy Page's '59 Telecaster"
3 mins 50s
11 Apr 2019
Led Zeppelin's Jimmy Page narrates this trippy commercial for guitar makers Fender, which charts both the origins of the band and Page's signature Telecaster. As Page discusses his craft, directors Smith & Foulkes trigger a flowing, brain-melting representation of musical lore. From dragons to palm readers, from skeletal musicians to orbital guitars, nearly every facet of Page's narration is rendered visually.

Zoomer
"Shooting It All To Hell"
82s
11 Apr 2019
Mary DeBoutez Zellmer-Fenoglio isn't your typical saleswoman. She swears, she shoots, and she isn't afraid to destroy her own merchandise… but at least you'll never forget one of her sales pitches. This bonkers trailer for Sam Huntley's upcoming documentary ‘Zoomer' finds Zellmer-Fenoglio in full flow, as she ‘welcomes' viewers to her Kansas junk yard-stroke-antiques shop.

National Park Foundation
"Us v Every Day"
1 min 33s
10 Apr 2019
This well-observed ad for America's National Parks Foundation reminds viewers that respite from the drudgery of modern living can be found in any one of the country's natural reserves. However, keeping one's cool until then is another matter entirely. From nebulous parking regulations to diabolical self-checkout machines, all manner of foibles threaten to tip the cast over the edge.

Enterprise
"Sky Dive"
30s
9 Apr 2019
Gerard Butler is in full-on action hero mode in this amusing film for Enterprise. As he plummets towards the ground, he uses his mobile phone to hire a car... making precious few specific stipulations apart from an insistence that the roof be opened, to precipitate a reasonably soft landing. Butler provides a steel jaw and a willingness to make fun of the kind of role he usually plays.

Gatorade
"Make Them Sweat"
90s
9 Apr 2019
Rivers of sweat dominate this hot-headed Gatorade commercial, which sees the likes of Lionel Messi and Gabriel Jesus send their opponents' sweat glands into overdrive - anti-perspirants be damned. Director Aaron Stoller's canvas isn't just limited to foreheads and armpits, either: tattoos, paintings, and even Earth itself secrete enough moisture to fill a bathtub.

Halifax
"Slinky"
60s
9 Apr 2019
Halifax express the joy of moving into a new home through the medium of Slinky in this quirky ad. Shot with buckets of style by directing team The Sacred Egg, the rogue toy's adventure takes it down stairs, through drawers and cabinets, and even underwater - all while it manages to convey gleeful abandon, despite not, well, having a face.

Heinz
"Clean Plates"
30s
8 Apr 2019
Heinz mark one-hundred-and-fifty years of clean plates in this meticulously constructed ad. Directed by retro experts DOM&NIC, the film offers a top-down view on decades worth of dinners - from the great British fry-up to significantly fancier fare like, er, a jellied salad straight from the Sixties. This is grub that is sure to stimulate both minds and tastebuds.

Bacardi
"Do What Moves You"
60s
5 Apr 2019
Every floor is a dancefloor for Bacardi in this kinetic commercial. Infused with energy and movement throughout, the ad sees a variety of fleet-footed partygoers making their way to the nearest appropriate venue. Director Tom Kuntz has a knack for this sort of caper, and handles each scene with aplomb.

OnStar
"Anticlimactic"
60s
5 Apr 2019
This polished film for car security service OnStar toys with the viewers' emotions to make a potent statement about their product. A peaceful suburban scene plays out undisturbed - cycling tykes greeting neighbours and even wearing their helmets correctly - unaware that nearby, a threat looms. Director Lisa Gunning sets up an effective bait-and-switch here, as the audience braces for an inevitable tragedy... which never happens.

Honda
"Race"
60s
5 Apr 2019
Why pick one vehicle when you can have several? That's the premise of this lightning piece of animation for Honda which pits the marque's contributions to land, sea, and air against one another. Thus what begins as a race between four F1 cars quickly turns into a Transformers-style melee, with planes, speedboats, and, er, lawnmowers all vying for first place.

Apple
"The Underdogs"
3 mins
4 Apr 2019
Apple demonstrate the practical uses of their technology in this gripping film, directed by Mark Molloy. The piece sees an office worker make the most of an unfortunate coffee spill, using it to broker a meeting which could be the opportunity of a lifetime and a way out of the cubicle maze. While the mission - to design a more economically shaped pizza box - may be lighthearted, the action certainly isn't.

Argos
"So Stylish You Can Wear It"
60s
3 Apr 2019
Argos are extremely proud of their latest collection of home furnishings, as evidenced by this tongue-in-cheek ad from directing collective Traktor. Fixtures and fittings become fashion as everyday items are transformed into high-concept outfits which skirt the line between parody and performance art.

Oppo
"Ingenious Factory"
40s
3 Apr 2019
Chinese phone manufacturers Oppo join the European market with a bang with this fanciful commercial. Focusing on what initially seems like a normal phone factory, things quickly take a turn for the artistic as Oppo engineers go to fantastical lengths to pack their smartphones with all kinds of desirable gubbins. It's a tactile, stylish way to bring the wonder back into what can feel like a sterile industry.

Amazon Echo
"Bedtime Story"
60s
3 Apr 2019
Adland rekindles its love affair with adopted swine courtesy of this ad for the Amazon Echo, which charts a young boy's friendship with his pet piglet, Charlie. At first the two youngsters have free reign, but, as any self-respecting farmer will tell you, size inevitably becomes an issue.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.