David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • The ADCAN Awards are back.Creative body ADCAN have opened the 2018 edition of their filmmaking contest.
    • Blood, Sweat, and ObsessionSports gear retailers Oakley take a fresh approach to showing off their wares with this skilfully pitched ode to obsession.
    • Home delivery service.South Africa international Siya Kolisi turns kit man in this thoughtful Land Rover ad.
    • Ready to rumble.These punchy opening titles for Sky Sports Fight Night take viewers from backstage to the ring in 30".
    • To Your Own BeatThis brilliantly bonkers film from South African life insurance provider Indie is extremely watchable.
    • South London blues.Comedian Mo Gilligan describes what happens when ‘the little things' in a relationship become a big problem.
    • Open MindsTuborg celebrates staying open to new experiences in this fun 30" ad.
    • Beat the HeatMaltesers continue their groundbreaking 'Look on the Light Side' campaign with a series celebrating similarities.
    • Size Doesn't MatterTheologians may balk, but Lucozade give the Old Testament a youthful twist in this amusing ad.
    • Anything we can do.This kindly AccorHotels film suggest the chain go the extra mile when it comes to their guests.
    • Brum luck.It's the end of Birmingham as we know it in this fun We Buy Any Home commercial.

CRAFTWORKS

Wednesday, 25th April.
Between 4.30pm and 6.30pm.

LSE Student Union
Sheffield Street
London
WC2A 2AP.

Tickets: £20-£50 plus VAT.

● Warburtons.

● Out of Africa.

● Range Rover.

● Guinness Reunion.

TICKETS AND DETAILS HERE.


Oakley
"It's OK"
2 mins 16s
25 April 2018

Sports gear retailers Oakley take a fresh approach to showing off their wares with this skilfully pitched ode to obsession. Far from seeing neglecting the rest of your life in favour of sporting hobbies as a bad thing, the brand tell us "it's OK" to put play first.

The montage of kinetic action features an effective mix of humour (smashing up a tennis racket) and serious moments. There's a good amount of blood to go with the sweat, and the shot of a skater's bloody teeth as he laughs off an injury provides an enduring image.

The sultry voiceover is particularly effective, as it moves from speaking to singing a soulful tune (with lovely lyrics) about the nature of obsession. This is smart, visceral work from director Michael Lawrence - enough to inspire sports lovers everywhere.


Land Rover
"Siya Kolisi"
60s
25 April 2018

South African rugby player Siya Kolisi knows the power of strength in numbers. At one point in this thoughtful Land Rover ad, he says: "If you're going forward, try and pull as many people as you can with you"- and while the flanker has enjoyed both club and international success, Kolisi has never forgotten his roots.

Director Tom Barbor-Might follows Kolisi as he returns to Port Elizabeth's Zwide township and African Bombers RFC. The man receives a hero's welcome… though he's more concerned with kitting out the next generation of Springboks.

It's a tangible demonstration of the brand's commitment to rugby both at home and abroad, while Kolisi's humble origins make him an astute spokesman for the cause. Furthermore, It just goes to show what can be achieved with a ruddy big trailer and some elbow grease.


Sky Sports
"Fight Night"
30s
24 April 2018

These punchy opening titles for Sky Sports Fight Night take viewers from backstage to the ring in 30". Compared to the amount of time some boxers take to reach the squared circle, that's pretty good value, and the broadcaster provides a worthy prelude to the main event.

Deft craftsmanship helps - well-calibrated sound design captures every breath and thud of leather on leather, while the shifting grade draws the eye. Flashy yet steely, these titles should ensure boxing fans are sufficiently primed for the in-ring action.


Indie
"Be Indie"
2 mins 24s
24 April 2018

This brilliantly bonkers film from South African life insurance provider Indie is extremely watchable... although we haven't the foggiest what it's got to do with insurance. The diverse cast and unusual shots of urban corners are intriguing, with skittering animated flares adding visual interest to proceedings.

There are some vague nods to the matter of working throughout your life (rat-like businessmen, hamster wheels), but this edgy visual collage is left largely up to viewer interpretation. A beat-heavy electronic soundtrack cements the overall sense of cool.


TSB
"Mo Gilligan"
3 mins 08s
24 April 2018

This TSB film almost slipped past us. Following on from Miles Jupp and Shappi Khorsandi's romantic woes, comedian Mo Gilligan describes what happens when ‘the little things' in a relationship become a big problem.

They're common enough foibles: noisy breaths; slurping one's tea; and differing music tastes, to name but a few. No big deal on their own, but dating has an unfortunate habit of amplifying every quirk.

Gilligan draws laughs and sympathy in equal measure, painting as enjoyable a picture of a doomed relationship as there can be. The comic only hopes both he and the viewer can wrangle the ideal partner… with no strings or overprotective brothers attached.


QUICK SEARCH

Recent Promos
(1-25 of 25)

Matoma
"Lonely (ft. Max)"
3 mins 03s
25 Apr 2018
This nimble Matoma promo sees a clubber find his perfect dance partner amidst a neon haze. Whether she’s real or not is another matter, but this late night encounter puts everyone else on the dancefloor to shame. Sultry and supple, the rapport shared by the two protagonists keeps viewers entranced as the tropical track ebbs and flows.

Leon Bridges
"Beyond"
4 mins
25 Apr 2018
This stylish promo for soulful up-and-comer Leon Bridges has a beautiful simplicity. Directed by Henry Busby, the intimately shot work relies on lighting design to make Bridges stand out from his dark surroundings. It's an effective approach, making for engrossing viewing as red, green, and blue washes of colour flicker across Bridges' performance.

Ben Khan
"2000 Angels"
3 mins 36s
19 Apr 2018
You could say Ben Khan is a numbers man. After all, the Londoner's most recent EPs include 2014's ‘1992' and 2015's ‘1000'. Khan's latest release, ‘2000 Angels', now adds murky paranoia to the equation. Khan's self-directed promo has a raw, nightmarishly low-grade atmosphere, full of sinister orderlies, invasive technology, and shots of eyeballs.

Janelle Monáe
"PYNK"
4 mins 28s
18 Apr 2018
Janelle Monae - rapidly earning the title 'Artist of Her Generation' - continues her run of groundbreaking music promos with this astonishing film to accompany 'PYNK'. Director Emma Westenberg's vibrant imagery doesn't just catch eyes, it grabs them and refuses to let go. Monae and her crew turn the voyeuristic eye back on the audience, becoming life sized-vaginas in those trousers.

Belle & Sebastian
"Poor Boy"
3 mins 34s
18 Apr 2018
Rear Window meets flat-hunting in this promo for Belle and Sebastian's latest release, 'Poor Boy'. Armed with binoculars and too much spare time, a boy spies on his eccentric neighbours across the street. From chain smokers to amateur psychics, the tenement block has plenty to keep impressionable minds engaged.

Rejjie Snow
"Egyptian Luvr"
4 mins 24s
17 Apr 2018
An extraterrestrial fugitive finds love in this promo - directed by Martin C. Pariseau. As with so many intergalactic romances, however, it isn't long before the authorities catch up with these star-crossed lovers. Blending hazy environments and VFX flourishes, Pariseau delivers an engaging piece of sci-fi for Irish up-and-comer Rejjie Snow.

Tahir
"Get Mine/Golden Ticket"
4 mins 19s
11 Apr 2018
This intriguing promo for Tahir's 'Get Mine/Golden Ticket' comes in two distinct parts. The first (a highly choreographed take on a turbulent relationship) shares a visual aesthetic with the second (a stylised underground party scene) - that's where the similarity ends. Washed out neon lighting accompanies both films, as we're led into an unsettling underground world.

Nines
"I See You Shining"
2 mins 47s
10 Apr 2018
London rapper Nines certainly enjoys his, er, greens in this slick video for 'I See You Shining'. Riffing on old school rap promo excess, director Oliver Jenning depicts a morning routine driven by rapid-fire lyrics and wry visuals. Engaging stuff... though we doubt you'll find Nines's breakfast cereal of choice down the local supermarket any time soon.

Leon Bridges
"Bet Ain't Worth the Hand"
4 mins 54s
5 Apr 2018
This engrossing promo for Leon Bridges's 'Bet Ain't Worth the Hand' combines magical realism with a subtle emotional sensibility. The second collaboration between Bridges and director Natalie Rae, the film plays with Rae's characteristic balance of ethereal and gritty imagery. Bridges takes on the role of guardian angel, appearing in the presence of people who are having a hard time.

Mike WiLL Made-It
"Aries (YuGo), Part 2 [ft. Big Sean, Pharrell]"
5 mins 11s
4 Apr 2018
Aries (YuGo) Part 2 sounds more like a revamped urban car than a track title, but who are we to argue with Mike WiLL Made-It, Big Sean, Pharrell, Quavo, and Rae Sremmurd? Regardless, Ben Newman has made an out-of-this-world performance video set on planet Aries - complete with utterly entrancing aliens.

Jeshi
"Daydream"
2 mins 35s
4 Apr 2018
Up and coming singer-songwriter Jeshi takes obsession to a whole new level in this intriguing promo for 'Daydream'. Director Bafic makes the most of a single shot, as the camera slowly pans back to reveal that the artist has ended up somewhere he really shouldn't be... The ending - when it dramatically arrives - must be seen to be believed.

DeLaurentis
"Big Part of a Big Sun"
4 mins 16s
3 Apr 2018
This curious promo for French electronic artist DeLaurentis' latest track 'Big Part of a Big Sun' shows an unusual approach to creating sci-fi blockbusters. Rather than rely on CGI and prosthetic makeup, the hypnotic film shows the set of what turns out to be an alien snuff film, as a young heroine blows a blue meanie to kingdom come.

Jack White
"Over and Over and Over"
3 mins 36s
28 Mar 2018
The latest single from Jack White's critically-confusing album 'Boarding House Reach' (described variously by Pitchfork as 'a long, bewildering slog' and the NME as 'totally brilliant') has a discordant feel which encapsulates the album's experimental quality. Layered over the promo's frantic, ever-moving visuals, it makes for a confronting experience for both the eyes and ears.

Leon Bridges
"Bad Bad News"
6 mins 06s
27 Mar 2018
Model Paloma Elsesser delivers a captivating performance in this Leon Bridges promo. At one point in ‘Bad Bad News', Bridges sings: "I hit ‘em with the style and grace, and watch their ankles break". Sure enough, a slighted Elsesser lets her inhibitions fade on the streets of New York.

Caitlyn Scarlett
"Ornaments"
3 mins 12s
27 Mar 2018
Up and coming artist Caitlyn Scarlett frolics moodily through a Chinese supermarket in this stylish promo for her latest track - 'Ornaments'. With scenes split between the neon-lit aisles, a darkened hotel room, and a city-scape at dusk, the film has a lovely grainy quality - giving it a timeless feel which compliments Scarlett's soulful vocals.

Slay Duggee
"Everything is Awesome"
2 mins 11s
22 Mar 2018
Just when we thought it was safe to remove our ear muffs, Slay Duggee strike again with this infernal cover of 'Everything is Awesome'. The heavy metal playgroup inject extra aggression into the Lego Movie's ubiquitous theme song. Even if the music isn't your cup of, well, bricks, the affectionate visuals merit a watch.

Bipolar Sunshine
"Easy to Do"
5 mins 44s
22 Mar 2018
Manchester singer-songwriter Bipolar Sunshine returns with this intense, intriguing promo for his latest single 'Easy to Do'. The cinematic film sees a woman - possibly a personification of death - slink through an abode, sensuous and threatening by turns as she inflicts supernatural punishments on the men she finds.

Alex Hepburn
"I Believe"
2 mins 50s
21 Mar 2018
Emerging talent Alex Hepburn tells the haters where to go - quite stridently - in this intriguing promo for her song 'I Believe'. A diverse cast of characters populate the stylish black and white film, which opens with someone being told exactly how off they can fuck.

Jon Hopkins
"Emerald Rush"
3 mins 22s
21 Mar 2018
To add a visual dimension to this new track from his latest album, Jon Hopkins approached collaborators on previous compositions - Elliot Dear and Rob Hunter of Blink. Together they came up with a trippy scenario in which a teenage boy finds himself alone in woodland after ingesting something mind-altering. It's a hypnotic piece of work, both to listen to and to watch.

Arcade Fire
"Money+Love"
15 mins 57s
20 Mar 2018
Despite copious record sales and legions of fans, financial planning isn't one of Arcade Fire's strong suits. Faced with Toni Collette's corporate executive, the penniless band have only one option: sell out. In keeping with the band's consumerist neuroses, David Wilson's promo-cum-short-film distils the Canadians' latest LP into a grocery list.

The Kills
"List of Demands"
3 mins 57s
19 Mar 2018
The Kills return with a roaring rework of Saul Williams' incisive 'List of Demands (Reparations)' - a fearsomely pissed off cover accompanied by a politically pointed promo from director Ben Strebel. The band appear to have suffered for their art, as their part in the tightly-choreographed film involves a lot of banging handcuffed wrists on a table during an unusual interrogation scene.

Cuckoolander
"Mercury"
3 mins 28s
16 Mar 2018
What happens when you can't stop thinking a certain way and your mind feels it'll never be free again? Director Lucrecia Taormina elegantly depicts such a dilemma, as Cuckoolander finds herself trapped in a smoky, translucent box with no apparent exit. Accompanied by three others, she dances her way to a resolution choreographed by the talented Jamie Neale.

Mahalia
"Proud Of Me (ft Little Simz)"
4 mins 24s
15 Mar 2018
Nineteen year-old R&B singer Mahalia gives us a glimpse of her authentic self in Silent Tapes' perceptive clip for 'Proud of Me'. An acknowledgement of the family, friends and places in her life that have made her who she is, it's a portrayal both tender and grounded - plus it's refreshing to hear a young artist sing about their background in such a positive way.

MNEK
"Tongue"
3 mins 48s
14 Mar 2018
MNEK announces his arrival as a full-blown pop star with this sizzling promo for his latest single 'Tongue'. Directed by duo Bradley & Pablo, the slick video depicts a stylised 'will they - won't they' scenario, with MNEK weighing up whether to express his feelings to a potential beau. The visuals include vogueing, a choreographed routine on a table, and a hot pink jumpsuit.

Taylor Swift
"Delicate"
3 mins 54s
13 Mar 2018
Taylor Swift has often been accused of drawing 'inspiration' from other artists... and the internet has been quick to note that the promo for her track 'Delicate' is no exception. With long-time visual collaborator Joseph Kahn at the helm, Swift grimaces and awkwardly dances her way through a familiar scenario - seemingly both elated and confused that nobody is paying her any attention. Where's Margaret Qualley when you need her?

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.