David Reviews

 It's the work, stupid.

Latest Work
    • Keep on moving.Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work.
    • Through a child's eyes.Make-A-Wish's Irish arm have released this charming film, focused on a recipient of their services who wants others to have access to the same once in a lifetime opportunity.
    • MindsEye swoop for Dugan O'Neal.MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".
    • Start as you mean to go on.This grounded and intimate Bank of Ireland film darts between the country's four professional rugby union clubs.
    • The United States of CaraCara Delevingne contains multitudes in this slick VW commercial.
    • Cool running.Spirited set design and copious gelato enliven this AT&T commercial.
    • Voodoo child.This promo for the Newport Beach Film Festival racks up a tidy kill count in its hundred-second runtime.
    • What Makes You BeautifulMacy's encourage customers to change how they feel about the concept of beauty in this lofty ad.
    • Riff Raff wrangle Ed Morris.Riff Raff Films and their founder Matthew Fone are delighted to add director Ed Morris to their ranks.
    • Winner takes all.This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower.
    • Toilet humour.Aldi pay homage to Game of Thrones in the supermarket's inimitable style.
    • The last working supper.Blessed are the marketers in this Mid-Brow comedy as Jesus Christ's PR team pitch the resurrection.

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Beats
"Unleashed"
60s
18 April 2019

Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work. Directed by Hiro Murai, the film features numerous high profile athletes - including Simone Biles, LeBron James, and Serena Williams, no less - using music to give them the boost and focus they need.

Fresh from Childish Gambino projects 'This is America' and 'Guava Island', Murai brings a huge amount of kinetic energy to the film - using an unusual focal point to enhance the powerful sense of movement. Meanwhile, Beck's 'Saw Lightning' provides a punchy soundtrack, placing this somewhere between high-octane sports montage and music promo.


Make-A-Wish Ireland
"Lexie"
40s
18 April 2019

Make-A-Wish's Irish arm have released this charming film, which focuses on a recipient of their services who wants others to have access to the same once in a lifetime opportunity. Director Zak Razvi coaxes a personable lead performance from Lexie, who is enthused by memories of her own wish and doing her utmost to spread the joy.

The result is a sweet piece of work, with a refreshing positivity which never focuses on Lexie's condition, rather her upbeat attitude to life. Furthermore, the ad demonstrates the value of letting disabled people tell their own stories - allowing their voices to be heard on the issues which affect them most.


MindsEye swoop for Dugan O'Neal.

MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".

Founder Hughie Phillips says O'Neal shares "very similar goals and ambitions" with the Percy Street outfit, as the California native demonstrates his comedy nous across commercials, branded content, and web series.


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Bank Of Ireland
"Rugby"
40s
18 April 2019

Connacht, Leinster, Munster, and Ulster comprise Ireland's four provinces, as well as the country's professional rugby union elite. Keen to acknowledge strength in numbers, this grounded and intimate Bank of Ireland film darts between each club as fans, ground staff, and players prepare for match day.

Shot through a hazy, leisurely filter, the ad makes good use of tunnels, stairwells, and murals to convey rugby union's tangible appeal across the Emerald Isle. This sense of place is well cultivated by director Tomas Jonsgården, who lets each club's colours and demeanour shine through before the bank's pithy sign-off.


VW
"I Am More Than One Thing"
60s
17 April 2019

We may contain multitudes, according to Walt Whitman, but it's safe to assume we don't contain nearly as many selves as Cara Delevingne. At least, that's the impression we're getting from this slick VW commercial, which sees the actress-cum-model adopt a wide variety of guises.

Over the course of sixty seconds, Delevingne changes hair and costumes with abandon, going from a busking drummer to numerous coffee shop patrons, and even takes on the role of robber in a mysterious chase sequence. The advertised vehicle faithfully accompanies her on all her exploits to demonstrate its own versatility, of course.

As a side note, could a potential crossover with the Jason Statham, Dermot O'Leary, and, erm, Apple bloke multiverses be in the offing? Only time will tell.


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Five Star Work
(1-25 of 25)

Beats
"Unleashed"
60s
18 Apr 2019
Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work. Directed by Hiro Murai, the film features numerous high profile athletes - including Simone Biles, LeBron James, and Serena Williams, no less - using music to give them the boost and focus they need. Beck's 'Saw Lightning' provides a punchy soundtrack, placing this somewhere between montage and music promo.

VW
"I Am More Than One Thing"
60s
17 Apr 2019
We may contain multitudes, according to Walt Whitman, but it's safe to assume we don't contain nearly as many selves as Cara Delevingne. At least, that's the impression we're getting from this slick VW commercial, which sees the actress-cum-model adopt a wide variety of guises. The advertised vehicle faithfully accompanies her on all her exploits to demonstrate its own versatility, of course.

Orange
"Content Battle"
2 mins 27s
16 Apr 2019
This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower. Scored by Billy May's theme tune for The Green Hornet, the ad zips between takes on Westerns, costume dramas, and high school comedies before settling into more humdrum surroundings. One or two loose transitions aside, it's a diverting tribute to the power of choice.

Aldi
"Toilet Roll"
30s
16 Apr 2019
Aldi pay homage to Game of Thrones in the supermarket's inimitable style, as a pair of Westeros natives compare name brand and own-brand toilet paper. Unlike their embattled kin, however, these two have time to indulge in a cordial game of chess… whilst sitting on their respective, erm, ‘thrones'. Both the script and the performances ensure this topical parody land.

Game of Thrones
"Aftermath"
60s
15 Apr 2019
Winter is well and truly here in this frigid trail for the eighth and final season of Game of Thrones, as director Tomas Jonsgården takes viewers on a tour of Winterfell… and it's clear that the home of House Stark has seen better days. Jonsgården's camera roves around the castle's ravaged courtyard, chambers, and corridors, as snow covers virtually every surface.

Chaindrite
"Termite"
2 mins 32s
14 Apr 2019
While the British advertising industry whips itself into a frothy mess of excitement about a trade journal's glib assessment of each company's progress over the last year, some work from the Far East catches our attention... by being fucking brilliant. Chaindrite has a claim to make about the potency of its termite-killing product, and boy does it land its message.

giffgaff
"#choosegiffgaff"
60s
11 Apr 2019
'Choice' has always been the most important word in giffgaff's marketing and their latest commercial has the idea of 'choice' at its heart. Blink's Fred Rowson - who wrote and directed the film - has provided the telecoms rebel brand with a bright and breezy piece of work which helps to reinforce the core message.

Audi
"Not For You"
67s
10 Apr 2019
Audi whisk a man and his dog away on a globetrotting adventure in this assertive commercial, which tackles preconceptions about electric vehicles head-on. As the theme from ‘Kill Bill: Volume I' chunters in the background, the marque offer the protagonist a ‘test drive' with a difference. A pacy, persuasive gambit.

Fender
"Jimmy Page's '59 Telecaster"
3 mins 50s
11 Apr 2019
Led Zeppelin's Jimmy Page narrates this trippy commercial for guitar makers Fender, which charts both the origins of the band and Page's signature Telecaster. As Page discusses his craft, directors Smith & Foulkes trigger a flowing, brain-melting representation of musical lore. From dragons to palm readers, from skeletal musicians to orbital guitars, nearly every facet of Page's narration is rendered visually.

Zoomer
"Shooting It All To Hell"
82s
11 Apr 2019
Mary DeBoutez Zellmer-Fenoglio isn't your typical saleswoman. She swears, she shoots, and she isn't afraid to destroy her own merchandise… but at least you'll never forget one of her sales pitches. This bonkers trailer for Sam Huntley's upcoming documentary ‘Zoomer' finds Zellmer-Fenoglio in full flow, as she ‘welcomes' viewers to her Kansas junk yard-stroke-antiques shop.

National Park Foundation
"Us v Every Day"
1 min 33s
10 Apr 2019
This well-observed ad for America's National Parks Foundation reminds viewers that respite from the drudgery of modern living can be found in any one of the country's natural reserves. However, keeping one's cool until then is another matter entirely. From nebulous parking regulations to diabolical self-checkout machines, all manner of foibles threaten to tip the cast over the edge.

Enterprise
"Sky Dive"
30s
9 Apr 2019
Gerard Butler is in full-on action hero mode in this amusing film for Enterprise. As he plummets towards the ground, he uses his mobile phone to hire a car... making precious few specific stipulations apart from an insistence that the roof be opened, to precipitate a reasonably soft landing. Butler provides a steel jaw and a willingness to make fun of the kind of role he usually plays.

Gatorade
"Make Them Sweat"
90s
9 Apr 2019
Rivers of sweat dominate this hot-headed Gatorade commercial, which sees the likes of Lionel Messi and Gabriel Jesus send their opponents' sweat glands into overdrive - anti-perspirants be damned. Director Aaron Stoller's canvas isn't just limited to foreheads and armpits, either: tattoos, paintings, and even Earth itself secrete enough moisture to fill a bathtub.

Halifax
"Slinky"
60s
9 Apr 2019
Halifax express the joy of moving into a new home through the medium of Slinky in this quirky ad. Shot with buckets of style by directing team The Sacred Egg, the rogue toy's adventure takes it down stairs, through drawers and cabinets, and even underwater - all while it manages to convey gleeful abandon, despite not, well, having a face.

Heinz
"Clean Plates"
30s
8 Apr 2019
Heinz mark one-hundred-and-fifty years of clean plates in this meticulously constructed ad. Directed by retro experts DOM&NIC, the film offers a top-down view on decades worth of dinners - from the great British fry-up to significantly fancier fare like, er, a jellied salad straight from the Sixties. This is grub that is sure to stimulate both minds and tastebuds.

Bacardi
"Do What Moves You"
60s
5 Apr 2019
Every floor is a dancefloor for Bacardi in this kinetic commercial. Infused with energy and movement throughout, the ad sees a variety of fleet-footed partygoers making their way to the nearest appropriate venue. Director Tom Kuntz has a knack for this sort of caper, and handles each scene with aplomb.

OnStar
"Anticlimactic"
60s
5 Apr 2019
This polished film for car security service OnStar toys with the viewers' emotions to make a potent statement about their product. A peaceful suburban scene plays out undisturbed - cycling tykes greeting neighbours and even wearing their helmets correctly - unaware that nearby, a threat looms. Director Lisa Gunning sets up an effective bait-and-switch here, as the audience braces for an inevitable tragedy... which never happens.

Honda
"Race"
60s
5 Apr 2019
Why pick one vehicle when you can have several? That's the premise of this lightning piece of animation for Honda which pits the marque's contributions to land, sea, and air against one another. Thus what begins as a race between four F1 cars quickly turns into a Transformers-style melee, with planes, speedboats, and, er, lawnmowers all vying for first place.

Apple
"The Underdogs"
3 mins
4 Apr 2019
Apple demonstrate the practical uses of their technology in this gripping film, directed by Mark Molloy. The piece sees an office worker make the most of an unfortunate coffee spill, using it to broker a meeting which could be the opportunity of a lifetime and a way out of the cubicle maze. While the mission - to design a more economically shaped pizza box - may be lighthearted, the action certainly isn't.

Argos
"So Stylish You Can Wear It"
60s
3 Apr 2019
Argos are extremely proud of their latest collection of home furnishings, as evidenced by this tongue-in-cheek ad from directing collective Traktor. Fixtures and fittings become fashion as everyday items are transformed into high-concept outfits which skirt the line between parody and performance art.

Oppo
"Ingenious Factory"
40s
3 Apr 2019
Chinese phone manufacturers Oppo join the European market with a bang with this fanciful commercial. Focusing on what initially seems like a normal phone factory, things quickly take a turn for the artistic as Oppo engineers go to fantastical lengths to pack their smartphones with all kinds of desirable gubbins. It's a tactile, stylish way to bring the wonder back into what can feel like a sterile industry.

Amazon Echo
"Bedtime Story"
60s
3 Apr 2019
Adland rekindles its love affair with adopted swine courtesy of this ad for the Amazon Echo, which charts a young boy's friendship with his pet piglet, Charlie. At first the two youngsters have free reign, but, as any self-respecting farmer will tell you, size inevitably becomes an issue.

Helly Hansen
"RNLI"
4 mins 16s
1 Apr 2019
Outerwear brand Helly Hansen pay tribute to those who risk their lives to save others with this thoughtful profile of Dunbar's lifeboat station. Narrated by RNLI volunteer Rebecca Miller, the film casts the North Sea as both friend and foe as calm waters yield to extreme conditions and vice versa. Even those who stick exclusively to dry land can take something from this.

New York Times
"Fearlessness"
2 mins 11s
2 Apr 2019
The New York Times celebrates gusty journalism in another gripping film as part of their recent series exploring the work that goes into building a story. With the phrase 'fake news' bandied about as frequently as votes on Brexit deals, the series offers a timely reminder of what real journalism looks like. Onscreen text again proves an effective tool, as it charts the progress of an ISIS exposé.

Gainbridge
"Tulips"
2 mins
31 Mar 2019
This commercial from Peter Thwaites of The Corner Shop offers a fascinating overview of one of the most notorious episodes in the history of economics - the 'tulip mania' of the Dutch Golden Age. Considered one of the world's first speculative bubbles, it led to the price of tulip bulbs climbing exponentially until the bubble burst and a lot of people lost their shirts.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.