David Reviews

 It's the work, stupid.

Latest Work
    • Papaya launch Young Directors CompetitionPapaya Films have launched the sixth edition of their Young Directors Competition.
    • Sweet DreamsA night club designed for sleeping - no, it's not the latest Millennial fad, it's the premise of this quirky ad for IKEA.
    • Lyft Your SpiritsA guy fulfils the dreams of many commuters in this entertaining ad for ride-sharing app Lyft.
    • This Is My Truth, Tell Me YoursThis excellent ad for the New York Times follows in the footsteps of previous ads, but its length enables us to appreciate in full the sheer effort that goes into producing a story.
    • The most offended a man can get.Gillette has received significant backlash for its new slogan, swapping 'The best a man can get' for 'The best a man can be'.
    • First contact.A welcome return for Babbel's resident spokes-alien finds Alexi in a spot of bother.
    • Boss Mentality Bosch breathe life into an old meme in this entertaining ad, which draws attention to their range of smart products.
    • Alan Friel joins Dark Energy.Dark Energy's ongoing talent search has now led them to seasoned filmmaker Alan Friel.
    • No WordsThe Truth Project has released this hard-hitting film about speaking out against sexual abuse.
    • Tonal TakeoverApple encourage customers to fully embrace colour with this visually arresting ad.
    • Prepare to try.This is a change of pace for the Beeb's pre-Six Nations advertising drive.
    • Aisle be back.While the rest of us look to the future with mounting trepidation, Tesco revel in past glories with this 30" commercial.


We have great news for fans of CraftWorks. 2019 will see it return in a multitude of different formats.

These will include several shows at BAFTA in London - the first being on Monday, February 11th.

Watch this space for further announcements.

There are sponsorship opportunites associated with its return, please contact Jason Stone on 0141 776 7766 if you'd like to know more.

Papaya launch Young Directors Competition

Papaya Films have launched the sixth edition of their Young Directors Competition.

Aimed at helping aspiring filmmakers break into the ad industry, the contest sees participants write prompted director's treatments and create films for nine brands following the release of briefs on the 14th of January. The competition has also expanded its efforts to support and educate young filmmakers this year, as they run workshops dedicated to various aspects of making commercials.


"The Nightclub"
16 January 2019

A night club designed for sleeping - no, it's not the latest Millennial fad, it's the premise of this appealingly quirky ad for IKEA. The furniture giant has tapped Juan Cabral - who was also behind their iconic 'Beds' commercial - to draw attention to their extensive range of bedroom accessories... and he certainly delivers.

The film puts an entirely different, ahem, spin on the nightly routine, as a diverse group of revellers brush their teeth, wash their faces, and then snuggle up into the huge number of beds arranged around a trendy club. From king sizes to singles, the brand has every sleeping surface covered.

Lit with washes of neon light and accompanied by Roy Orbison, the film has a dreamy, surreal quality - one which only increases when the exploding sheep show up. Really lovely work - we'd even try and stay awake long enough to watch it again.

"Nope Yep"
16 January 2019

A guy fulfils the dreams of many commuters in this entertaining ad for ride-sharing app Lyft. Faced with a traffic jam on the way to work, he makes the spontaneous decision to go about his day differently... in dramatic fashion.

The film has some lovely comic moments, as the guy reverse-speeds his way home - nope-ing all the way. From drivers so distracted they don't realise they've crashed to a thoroughly bewildered police officer, the supporting characters are just as well-cast as the main guy, who quickly hails a Lyft to drive him around.

The benefits of not being your own driver are highlighted in the latter part of the ad, as the guy starts saying 'yep' to his day once he isn't stressed about the road... and after he's had a few drinks. It offers a smart illustration of the app's benefits, and may well take it from 'not-Uber' to recognition in its own right.

New York Times
"The Truth Is Worth It: Resolve"
2 mins
16 January 2019

This excellent ad for the New York Times follows in the footsteps of previous films, including the hard-hitting Rigour, but its length enables us to appreciate in full the sheer effort that goes into producing a story.

It focuses on the ethnic cleansing of the Rohingya. A journalist who manages to get into Myanmar is closely chaperoned and fed the government's line, but manages to hear the truth through their ingenuity and perseverance.

The use of the supers are everything. Spare and economic, they demonstrate exactly how the articles come about... and evoke the danger that accompanies them. An affecting reminder of journalistic integrity in a world of 'fake news'.

"We Believe"
1 min 50s
15 January 2019

Such are the times we live in that Gillette has received significant backlash for its new slogan, swapping ‘The best a man can get' for 'The best a man can be'. One might think that espousing such virtues as not bullying or assaulting others would be beyond reproach... but here we are.

Even in this dark and significantly strange era, this film provides a glimmer of hope. Emphasising the power men have to stand up and be counted, it reminds them that history - in the form of their sons - is watching and learning from their actions.

Director Kim Gehrig handles the material skilfully here, cutting through abrasive rhetoric about 'witch hunts' and 'fake news' to frame positive action as the simple, smart choice. If men call each other out on their bad behaviour, the film posits, then perhaps said behaviour will stop... imagine that.


On This Day
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"Car Insurance"
16 Jan 2005
The usual nonsense from Mark Benton's bank manager character, here asking a series of increasingly silly questions of a man wanting car insurance. The poor man gives up entirely when it is suggested that he will get a better deal if he pretends to drive the car instead of really doing so.

Silver Spoon Light
"Mistaken Identity"
16 Jan 2006
Wonderful animated film in which a female animated sugar cube accidentally gets into bed with some Silver Spoon Light because he so resembles her husband, Mr Sugar. Exceedingly silly but good fun.

Toyota Yaris
16 Jan 2007
Hats off to whoever decided the two scenes should be shown in reverse order here as it is the key to this ad working. When a woman crashes her boyfriend's model aeroplane, we are not quite sure whether it was an accident. All becomes clear when we drop back a couple of days to an earlier incident.

"Liverpool Street Station"
2 mins 40s
16 Jan 2009
This commercial features three hundred and fifty dancers filmed using hidden cameras at Liverpool St Station. Onlookers are mesmerised as the dancing appears to spread outwards and the overall effect is brilliant.

"Get It On"
16 Jan 2009
A fiendishly clever piece for Durex uses balloon animals to illustrate the fun that can be had with the advertised product. This is the kind of film that usually flushes out half a dozen art students in the Paraguaya. Jungle claiming that they thought of it first. Hats off to whoever did.

Live Aid
16 Jan 2010
Ben Kingsley reprises his role from Jonathan Glazer's Sexy Beast in this winning piece for the Live Aid charity. Kingsley gives a sublime performance as he describes how he accidentally donated a tenner after originally thinking a pound would do.

"Frozen Moment"
16 Jan 2010
The drama of a crucial moment during a basketball match is captured to perfection in this vintage ad for Nike. The audience in the stadium is gripped as well as those watching on television... will he dump the ball in the thingy? Watch it and find out.

"Whatever You Ride"
16 Jan 2010
The only constants in a young man's life as he journeys across America are his Wrangler jeans and the soundtrack from the Wizard of Oz. He wears the former while the latter plays endlessly in his head... a brilliant vintage ad from Jonathan Glazer.

1 min 40s
16 Jan 2010
Guinness advertising at its surreal best in this sure which introduces us to the champion of the dream club. He goes to sleep with questions and wakes up with answers... although, it has to be said, not all of the answers entirely make sense.

American Airlines
16 Jan 2010
This vintage commercial wryly speculates on what might have happened to the seats that the advertised airline has removed from its planes. Using music which could have come from Twin Peaks, the seats are spotted in the unlikeliest of places.

VW Polo
16 Jan 2010
This vintage commercial for VW Polo shows people feeling physically vulnerable in a variety of situations. In each case they protect themselves by rolling themselves into a ball and, it's suggested, that this may be the reason why we feel safe inside the advertised car.

BBC 1Xtra
"Street Music"
16 Jan 2010
This clever promo for the BBC's black music channel superimposes excerpts from tracks onto incongruous scenes filmed in the street. The net effect is beguiling and its irreverence will unquestionably appeal to the target audience.

VW Passat
16 Jan 2010
This amusing ad for the VW Passat has a German woman propositioning an engineer who works for the car manufacturer. When she asks him whether he has a ruler in his pocket or is just pleased to see her... he innocently produces a ruler.

"Kung Fu"
16 Jan 2010
There's some marvellous kung foolery in this vintage commercial by Jonathan Glazer. A lot of care has been taken to reproduce the look of a 1970s Hong Kong movie as a young man is surrounded by attackers as he bids to reach the launderette.

16 Jan 2010
This vintage commercial for Audi introduces us to a vile bunch of people who are members of an exclusive golf club. Any dread you feel that they are about to endorse the advertised car is quickly relieved... they wouldn't be seen dead in an Audi and that's the point.

"City Match"
16 Jan 2010
This vintage commercial for Adidas focuses on the pure joy of football... famous players mix with ordinary folk in an old part of the city to have some fun kicking balls around. The resulting footage combines candid footage with staged sequences.

"Swim Black"
16 Jan 2010
This vintage classic introduced us to a veteran swimmer who races against the pouring of a pint of Guinness in a special event every year. His brother reassures him that he'll never lose the race and the reason for his confidence is revealed to us.

Stella Artois
"Last Orders"
16 Jan 2010
An enduring classic for Stella Artois features an elderly man making a series of deathbed requests each of which is dutifully carried out by his son. Except the last, of course, which is a request for a pint of the Belgian beer.

Cancer Research
"Spot Cancer Early"
2 mins
16 Jan 2013
In this viral a casual approach to cancer is used to persuade is that we can talk to whoever we want about our health concerns provided we also speak to a doctor. Like all the best virals it grabs the attention early on and provides an incentive to stay tuned and find out what it's all about... which is good as this is an important message.

"Call to Arms"
16 Jan 2014
Are they kidding? If this was a Coca-Cola commercial then we wouldn't doubt its sincerity (while pouring scorn on it, natch) but Axe? Axe are suggesting that the world could be more harmonious if there was a bit more deodorant-inspired love around... and they appear to be pretty serious.

Land Rover
16 Jan 2014
Advertising quite frequently references our unreliable weather but we can't remember seeing anything quite like Land Rover's brilliant new commercial. The car itself barely gets a look in as we're led instead through a celebration of this 'grey and pleasant land' in a succession of vignettes depicting the foolhardy bravado our temperate climate appears to provoke.

"The Notebook"
2 mins 15s
16 Jan 2015
A stressed mother puts on a cheerful face when her young son comes home from school but is almost immediately distracted again; putting a piece of paper he hands to her down on the table as she answers the phone. He watches her thoughtfully, before taking out a notebook and beginning to record a series of chores that she would otherwise have to do.

Vauxhall Corsa
"A to Z"
16 Jan 2015
This vibrant slice of life positions the Vauxhall Corsa as a car we might find at the centre of normal human existence... a life utility vehicle helping young drivers who are trying to make their way into the adult world. It's a canny move. The vehicles of yesteryear that occupied this space - the Mini and the VW Beetle - have been seriously upgraded in the last decade or two and although this may mean they are far superior to their forebears, they are probably beyond the financial reach of many youngsters.

Apple AirPods
16 Jan 2017
The first advertising push for Apple's AirPod earphones has a job on its hands. Last year's Apple press conference sparked frenzied reactions online as headphone jacks and wires were consigned to history. Now the tech giant has to convince consumers that cordless earbuds are the future... and they've gone about it in typical Apple fashion.

Marks & Spencer
"Healthy Food"
16 Jan 2006
Dervla Kirwan continues to seduce us into buying Marks & Spencer food even now the festive season is over. We have barely burped away the last of the Christmas pudding she talked us into buying and now she wants us to get some more healthy food down our necks. Anything you say, Dervla.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.