David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Rise of The MachinesIn the midst of the apocalypse a man falls to his knees and howls in anguish... for a reason we're not expecting.
    • A shared goal.World Cup heroes Gordon Banks and Geoff Hurst appeal for help on behalf of the Alzheimer's Society.
    • Like watching paint fly.Those who’ve recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial.
    • Be a LegendRussell Brand is doing his bit for the Teenage Cancer Trust in quite possibly the most meta way he can.
    • ADCAN Awards 2017 open for entries.Aspiring filmmakers and animators take note: this year’s ADCAN Awards are looking for entrants.
    • Truly, Madly, DeeplyA teenage boy enjoys 'Truly, Madly, Deeply' a little too much at the dinner table... but not as much as his parents did.
    • Taking a strollThis moody piece for Hugo Boss is keen to get a move on. A restless man ventures into the city after-hours - of course, he cuts a rather dapper figure while he’s at it.
    • When intolerance is better than nothingThis ad for the Alzheimer's Society uses a clever trick to draw attention to the indiscriminate nature of dementia.
    • Morning gloryLocal park superstars will appreciate this ode to Sunday league football from My Accomplice’s Lewis Arnold.
    • Facts from the frontlineAs media outlets contend with the onslaught of fake news, the New York Times assert their authority with a Darren Aronofsky-shot campaign.
    • Running ringsLo-fi production values and shaky audio evoke home shopping's golden era nicely in this fun Dunkin' Donuts ad.

CRAFTWORKS

Wednesday, 26th April.
Betwen 2.30pm and 4.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20 plus VAT.

● McDonald's McCafe.

● Crossover Club: Peter Souter.

● Nationwide's Mothering Sunday.

● Seb Cardinal of MindsEye.

● The Reunion: Johnny Walker.

TICKETS AND DETAILS HERE.


StubHub
"Machines"
60s
28 April 2017

It's not difficult to imagine a world in which artificial intelligence outsmarts us on all fronts (robots weren't responsible for Trump and Brexit, after all, so perhaps they're already top dog), and this ad for StubHub presents a nightmarish vision of a future where technology has had enough of humanity's bullshit.

As the machines rise and jump-start the apocalypse - toasters revolt, cars refuse to drive, and washing machines fall from the sky - a man falls to his knees and howls in anguish... for a reason we're not expecting.

The reveal offers a complete contrast to the cinematic tone of the rest of the ad, which makes it all the funnier. It's a vaguely threatening way to sell concert tickets - 'go before you die' is a bit sinister - but this entertaining film certainly makes it work.

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Alzheimer's Society
"Spirit of '66"
60s
27 April 2017

Wembley may have changed since Gordon Banks and Geoff Hurst's day, but the memories of their 1966 World Cup victory remain. Unfortunately, this isn't the case for some of their teammates. We’re told dementia has stricken Nobby Stiles, Martin Peters, and Ray Wilson. For Banks and Hurst, it’s a team game till the end - and we can play our part, too.

The ad builds on the charity’s collaborative message, and the presence of two footballing greats will stir emotions even further.

It's a timely communication, too. With the long-term effects of heading a football under increasing scrutiny, the Alzheimer’s Society hopes more can be done to safeguard future generations while comforting past ones.

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Sherwin-Williams
"Epiphany"
30s
27 April 2017

Those who’ve recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial. Plumes of paint surge through space before colliding in spectacular fashion. As hues mingle, the camera glides through clouds and cyclones of colour. Not a bad view, eh?

Psyop’s palette consists of the brand’s Emerald range, and this artful execution does the product justice. What’s more, it’s all achieved in-camera - be sure to check out the making-of video to see how it’s done. Stylish and expressive, the ad suggests our walls deserve a better class of paint... and it's an attractive argument.

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Teenage Cancer Trust
"Be a Legend"
1 min 48s
27 April 2017

Russell Brand is doing his bit for the Teenage Cancer Trust in quite possibly the most meta way he can. It's refreshing to see a celebrity being so frank about his charitable motivations, and Brand's frenetic delivery means he packs an awful lot of observations about charity advertising in less than two minutes.

While Brand's exaggerated, self-aware ego can be too much for some, he fits the self-referential nature of this film perfectly. He draws attention to the nature of their work (the white background of an appeal film, the fact most marathon runners are trying to look charitable on social media, referring to himself as 'the new Diana'), leaving it to cancer sufferer Chris to be professional and make sure slogans are delivered succinctly.

This film offers a satisfying counterpoint to the typical interaction between sufferers and spokespeople in charity ads - there's no trying to guilt trip the viewer, no attempt to inspire via the suffering of others, and nobody will pity Chris after watching this. Well, maybe only for being stuck in a room with Russell Brand all day.

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ADCAN Awards 2017 open for entries.

Aspiring filmmakers and animators take note: this year’s ADCAN Awards are looking for entrants.

Now in its fourth year, the show aims to bring more untapped talent to the fore in 2017. For those unfamiliar with ADCAN, the organisation encourages unsigned talent to show creative leaders what they’re made of.

As well as giving the next generation of filmmakers a leg-up, the competition gives charities and worthy causes some welcome exposure.


CLICK HERE TO READ MORE...

QUICK SEARCH

Five Star Work

StubHub
"Festival"
60s
28 Apr 2017
This highly amusing ad from StubHub reminds us that we're unlikely to meet the love of our life at a gig... if we don't go to gigs. That premise builds up to a bonkers musical crescendo as we follow the life of a lad who had the wherewithall to grab some last minute tickets from the site. It's a total contrast to their 'Machines' ad from the same campaign, and we're interested to see where they take things next.

StubHub
"Machines"
60s
28 Apr 2017
It's not difficult to imagine a world in which artificial intillegence develops a literal mind of its own, and this ad for StubHub presents a nightmarish vision of a future where technology has had enough. In the midst of the apocalypse a man falls to his knees and howls in anguish... for a reason we're not expecting.

Sherwin-Williams
"Epiphany"
30s
27 Apr 2017
Those who’ve recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial. Plumes of paint surge through space before colliding in spectacular fashion. As hues mingle, the camera glides through clouds and cyclones of colour. Not a bad view, eh?

Spotify
"Dinner"
30s
26 Apr 2017
A teenage boy enjoys 'Truly, Madly, Deeply' a little too much at the dinner table... but not as much as his parents did in the past. That's the narrative of this extremely amusing ad for music streaming service Spotify's family premium plan, executed with aplomb by director Matt Devine. With excellent performances and a strong creative, we get the feeling one young man is about to be put off his dinner...

Alzheimer's Society
"Society United"
90s
25 Apr 2017
This is a really interesting way of drawing attention to the indiscriminate nature of dementia. Alzheimer's and other illnesses leading to the loss of our mental faculties do not give a fig about our race, our sexuality or our political views... they'll take us all down with equal alacrity. Bill Nighy's voiceover reveals that it's time to forget about everything that divides us and - at first - this sounds like an immensely positive message.

New York Times
"Lesbos"
60s
24 Apr 2017
One of two hard-hitting ads for the New York Times directed by Darren Aronofsky. Photojournalist Tyler Hicks relates his time covering the migrant crisis in vivid detail, both verbally and visually. Despite the desperate circumstances, Hicks sees cause for optimism - and the advertised newspaper promises to bring readers every side of the story.

New York Times
"Bartella"
60s
24 Apr 2017
As media outlets contend with the onslaught of fake news, the New York Times assert their authority with a Darren Aronofsky-shot campaign. This 60” commercial charts one day in Bartella, Iraq, as told by photographer Brian Denton. Denton’s testimony fills in the gaps as this grave slideshow captures a military convoy's treacherous journey.

BT Broadband
"Country House"
40s
22 Apr 2017
Apparent Blur fan Ryan Reynolds lives in a very big house in the country in another amusing spot for BT Broadband. Reynolds gives the kind of brilliantly deadpan performance we've come to expect, quite a feat in a series which has seen him get slapped across the face and cling to a helicopter for dear life - all in the name of fast wi-fi.

Carlsberg
"The Danish Way"
60s
21 Apr 2017
Danish dynamite Mads Mikkelsen ruminates on why his compatriots are the happiest people on Earth in this amusing ad for Carlsberg. The actor keeps an admirably straight face throughout his whimsical bike ride, as he waxes lyrical about the Danish commitment to appreciating nature, maintaining a work-life balance, and - of couse - beer.

Lucozade Sport
"Anthony Joshua"
90s
19 Apr 2017
With boxing fans eagerly anticipating Anthony Joshua’s bout against Wladimir Klitschko, Lucozade Sport present this gritty ad charting the former’s rise to prominence. An urgent sequence charts Joshua’s early years. We see a young man always running… sometimes with the wrong crowd. These transgressions don’t keep him off-track for long, however.

giffgaff
"The Big Swim"
90s
19 Apr 2017
The latest instalment of giffgaff's ongoing campaign reasserts the disruptive brand's position as a provider of freedom. Their customer-led approach has forced its competitors to have a rethink and some of them are starting to echo giffgaff's central proposition. But don't expect the sector's upstart to be put out... it's probably what they've been hoping their rivals will do!

Boots No 7
"Amanda Foster"
40s
13 Apr 2017
Stuntwork is risky business. Performers endure falls, crashes, infernos, and all manner of dicey deeds ... all to ensure the leads make it to the première intact. Boots No 7 give one stunt pro top billing. Her name is Amanda Foster - and she’s got a date with a glass window.

Ciel
"An Evil Thirst"
1 min 38s
13 Apr 2017
Ciel bottled water pays homage to Mad Max in this high-octane ad. Tributes to George Miller's post-apocalyptic series come thick and fast, from the central Furiosa-style character to visual nods like a flamethrower spewing fire over the wasteland. With all that action, it's no wonder the starring actress gets dehydrated before she notices, just in time to forget her lines at the critical moment.

Domino's Pizza
"It's No Secret"
30s
14 Apr 2017
Domino's assure us that all their pizzas are handmade in this amusing ad. Various vignettes suggest what a pizza factory might look like, featuring industrial dough-squishers, tomato sauce paint rollers, and a toppings cannon which we'd quite like to have a go on. All this before revealing that the secret to their handmade pizzas is - drumroll - hands.

HBO
"Static"
65s
12 Apr 2017
Not even HBO can escape John Oliver’s satirical ire… and they employ the bloke. The ‘Last Week Tonight’ host bookends this entertaining ad celebrating the broadcaster’s trademark crackling ident. Of course, Oliver has a bone to pick with the idea. Meanwhile, a roll call of HBO stars deliver a selection of ‘aaahhs’ and hisses.

Virgin Atlantic
"Brexit"
50s
12 Apr 2017
There's never been a better time to buy a jewel-encrusted codpiece, according to Virgin Atlantic. The airline want to let their American customers know that Britain is the perfect holiday destination, since their dollars will stretch much further than before. An American walks into a bar and... no, sorry, Brexit's the only joke in that sentence.

Sheraton
"Dive"
60s
11 Apr 2017
Sheraton hotels want to let us know that their employees go the extra mile to ensure guests have the best experience possible under their care. Director Mark Molloy has created a tongue in cheek film which is by turns dramatic and humorous, featuring some striking underwater work and astute comic timing. The ad opens on a man diving fully-clothed into a body of water - and we soon find out why.

The Sunday Times
"Start the Week"
60s
10 Apr 2017
Ahh the Sunday night blues. Everyone’s felt that twinge of disappointment as the weekend fades and Monday looms. However, The Sunday Times encourages us to embrace the week ahead - starting with the morning paper. We’re told that Sunday is the day when “dreams are dreamt” and “plans are hatched” - and that the advertised newspaper is the ideal launchpad for the week ahead.

Lloyds Bank
"New Dawn"
60s
9 Apr 2017
Lloyds Bank unleash the black horse again for this excellent ad, directed by Frédéric Planchon for adam&eveDDB. The iconic beast gallops in slow-motion through the British landscape, past rural scenes and cities to a final 'Chariots of Fire' beach run. To a slow, gospel-style cover of Fatboy Slim's 'Praise You', we're shown the progression of 250 years of history through the landscape.

Nissan
"The Cloud Catcher"
90s
6 Apr 2017
Two men save their village from drought in this intriguing ad for Nissan. The narrative is captivating from the start, as the pair fashion a cloud-catching device and drive to a nearby mountain. Facing treacherous conditions and the threat of failure, they head into the cloud to deploy their machine and hope they can outrun the lightning that follows...

Urbanears
"Rooms"
1 min 40s
5 Apr 2017
This stylish ad for Urbanears boasts strong production design and an infectious beat. To showcase the brand's range of wireless speakers, BRF's Magnus Härdner crafts a multi-storey shindig. Once the beat kicks in, we're treated to some especially precise gyrating from the colourful cast as the brand's meticulous approach to audio pays off.

Lynx
"Boys Don't Cry"
2 mins 24s
4 Apr 2017
It was only a matter of time before Lynx's 'Men in Progress' series tackled crying. As you'd expect, the interviewees provide both affecting and humorous insights into their more emotional moments. Bobby Petta's powerful contribution, however, takes us by surprise. It's a raw sequence, yet it encapsulates the film's candid tone.

Samsung
"Ostrich"
1 min 50s
30 Mar 2017
Virtual Reality hasn't quite taken off in the fashion many hoped it would but - in this splendid commercial for Samsung - we're offered a super illustration of the impact it has on a creature dreaming of a different kind of take-off altogether, The animal in question is an ostrich who accidentally slips its face into a VR headset and discovers a brave new world in which he's unencumbered by flightlessness.

The National Autistic Society
"Crowded Brain"
60s
3 Apr 2017
Getting from A to B is something many of us take for granted. For some, it can be an alarming ordeal. In this latest film from the National Autistic Society, we join Holly on her journey to a friend’s birthday party. We feel dad’s trepidation as he waves Holly goodbye. We quickly understand why when the bus driver talks. We may hear a friendly greeting, but for Holly, it’s paralysing.

Lotto
"Dylan"
60s
3 Apr 2017
Dylan - a keen yet timid young football player - sees his thus-far pedestrian career in amateur kickabouts take a dramatic turn for the better in this excellent ad for Lotto New Zealand. One trepidatious tap to the ball creates a tectonic shift in his fortunes, despite his right leg's best efforts to sabotage his every move.

Five Star Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.