David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • This is my life.US make-up brand CoverGirl assemble a strong cast in this classy ad.
    • Pick a WinnerA playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute.
    • One appy passenger.This latest outing suggests the joy of saving with the online ticket office.
    • Five Favourite... DogsIt's often said that the British public love dogs more than people... so here are five of our favourite films featuring furry friends.
    • Like ads in rain.Say what you will about Blade Runner 2049’s ravaged ecosystem and irradiated landscapes - at least advertising is still booming.
    • Snap HappyThis compelling, dance-focused ad from LEZ Creative's Holly Blakey creatively explores the 'Style Seeker' app.
    • Shine on.Range Rover summon a swarm of fireflies who seem rather taken with the advertised jeep.
    • A piece of my mind.This vivid short film marks World Mental Health Day with an eloquent insight into troubled minds.
    • Broadcast blackmail.Orange prove knowledge is power in these 20” ads which take spoiler alerts to cunning extremes.
    • Let Freedom Ring2017's Project Everyone film is a confronting, inspiring call to arms which M J Delaney executes with her usual panache.
    • Pulse strike it lucky with LuckyMe.Pulse Films have added directing duo LuckyMe to their promo roster.
    • Homespun Yarns Vol. 4London’s Ministry of Sound will host Homespun Yarns for the second year running.
    • Cadence Films sign Clemens Purner.Clemens Purner has joined Cadence Films for commercial representation.
    • To Crispfinity and BeyondGary Lineker fails to learn the importance of sharing in this funny ad for Walkers Tear 'n' Share.
    • Fancy a bite?Leo Burnett demonstrate once again an uncanny ability to make the most of McDonald's cyclical propositions by injecting a little humour.

CRAFTWORKS

Wednesday, 11th October.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How we made... BT Sport.

● Ian Derry.

● The Bake-Off Challenge.

● Believe's Michel & Nico.

● The Dambusters Renuion.

TICKETS AND DETAILS HERE.


CoverGirl
"Made in the Mirror"
1 min 40s
13 October 2017

Cosmetics advertising is undergoing something of a, well, makeover. Boots No 7’s recent fencing bout delivered style and substance - now it’s US brand CoverGirl’s turn. This classy ad gathers a strong cast: diverse, dynamic, and in control of their identities.

Fittingly, each vignette has its own visual style: actress Issa Rae is lit by blue and purple hues; fitness instructor Massy Arias lifts weights in steely surroundings; while Shelina Moreda is a racetrack blur.

Contrasted with the modish cast and cinematography, the soundtrack provides old-school satisfaction. With Katy Perry busy backstage, Jefferson Airplane’s ‘And I Like It’ chimes well with the brand’s new, assertive ethos. A welcome addition to a rapidly maturing sector.

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Smyths
"Snot"
60s
13 October 2017

Smyths' 2017 Christmas campaign has big shoes to fill. Last year's effort - featuring a rewrite of Beyoncé's 'If I Were A Boy' and a whimsical dive into a kid's imagination - went down a storm. It's a tough ask, and this excellent animated ad meets the challenge with relish.

A playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute. Simply looking for somewhere to belong, the little green guy wanders the streets until he comes across a Smyths store... and manages to save Christmas via his, uh, unique properties.

A successful rhyming script is hard to pull off, and this one smartly embraces the surreal... though a touch more work might have ensured it scanned from start to finish. The script's ending is particularly satisfying, delivering the punchline we've been anticipating from the get go.

Snot, the sticky rascal, is set to appear in a range of plush toys and books for the brand - the profits of which go to Great Ormond Street Hospital and the Temple Street Foundation. This is lovingly crafted work from McCann Manchester, and the fact it's for a good cause is a nice bonus. Imaginative, thoroughly enjoyable stuff.

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thetrainline.com
"Free Ride"
33s
13 October 2017

Trainline’s 2015 ad gave rail travellers plenty to shout about. This latest outing suggests the joy of saving with the online ticket office. Played in reverse with a bebop score, we learn what prompted this passenger’s solo routine.

We’re seeing many brands incorporate dance numbers just now. Call it Adland’s version of Strictly Come Dancing. It’s a lively means of conveying freedom of movement via the advertised app. Good luck expressing your glee during rush hour, though - it may be a tight squeeze.

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Five Favourite... Dogs

It's often said that the British public love dogs more than people... so here are five of our favourite films featuring furry friends.

From an entire pack of bulldogs to a filthy reincarnation of the Dulux mascot, these pooches inspire audience affection and laughs in equal measure. Squeaky toys and treats at the ready - let's dive in.


CLICK HERE TO READ MORE...

Like ads in rain.

Say what you will about Blade Runner 2049’s ravaged ecosystem and irradiated landscapes - at least advertising is still booming.

Fans of Ridley Scott's 1982 original will be glad to know Coca-Cola, Pan Am, and Atari still dominate future Los Angeles in Denis Villeneuve’s sequel.


CLICK HERE TO READ MORE...

QUICK SEARCH

Recent Promos

U2
"You're The Best Thing About Me"
4 mins 48s
13 Oct 2017
It's such a shame that Tatia Pilieva's short film is a promo for U2, because it's so searingly poignant that it deserves better than this dialled-in track by Bono and co. To complement the song's theme about love, Pilieva created a mini-documentary about four couples - who are together in real life - facing a long-distance separation of uncertain length.

Grizzly Bear
"Mourning Sound"
4 mins 28s
13 Oct 2017
Grizzly Bear's first album since 2012's much-loved Shields has a more electronic slant than we're used to hearing from them, and nowhere is this more apparent than on 'Mourning Sound'. An oblique reflection on homelessness, hauling logs, and walking along busy freeways, it inspired promo director Beatrice Pegard in a completely different way.

Jessie Ware
"Alone"
3 mins 38s
13 Oct 2017
Jessie Ware enjoys some alone time in this lucent promo, courtesy of Forever’s Charlie Robins. Amidst stylish rooms and equally chic wardrobe changes, Ware blends sweet nothings and enduring bonds: ‘I could watch you watch me forever’. Beautifully lit with ornate set design complementing Ware’s urbane presence.

TD_Nasty
"Where U Wanna Be (feat. Clara La San)"
3 mins 42s
13 Oct 2017
A dancer rests her eyes and nothing else in this nimble TD_Nasty promo. Sleepwalking has rarely looked so graceful - no blindfolds required, either. Director Fiona Jane Burgess captures unrestrained expression in one continuous take. Meanwhile, Nasty belies his name with some inviting beats and Clara La San’s guest vocals.

Kele Okereke
"Streets Been Talkin'"
4 mins 18s
10 Oct 2017
Bulldogs are, well, top dog at the moment. Following Bulldog Skincare’s psychic mutt, this Kele Okereke promo stars another lovable hound. After a brief stint in the doghouse, Buddy enjoys life on the outside with his owner. Alas, trouble follows this pooch like a bad smell. Meanwhile, Okereke's shift into folk music is a pleasant surprise.

Charlotte Gainsbourg
"Deadly Valentine"
6 mins 03s
3 Oct 2017
The second track released from Charlotte Gainsbourg's album Rest, 'Deadly Valentine' is an offbeat, dreamy dance number. It's about finding The One: about being childhood sweethearts who grow up and grow old together without ever falling out of love. Sounds hellish cheesy, but both the song and the accompanying promo elegantly sidestep the ripe Camembert landmines to deliver something rather haunting and gorgeous.

Soulwax
"Is It Always Binary"
4 mins 16s
6 Oct 2017
Soulwax are live and kicking in this well-staged promo. The Belgian beatmakers perform ‘Is It Always Binary’ on a specially-constructed stage. Strobe lights respond to every beat and chunky synth line, while brothers David and Stephen Dewaele lead a tight live performance. The duo’s newfound preference for live drums pays off.

The Horrors
"Something To Remember Me By"
5 mins 36s
29 Sep 2017
Everyone wants a piece of The Horrors as they release their fifth album - and that includes pharmaceutical giants. This Max Weiland-shot promo sees the Southend rockers endure the Panopticon International Corporation’s dubious ethics. Blood, sweat, tears, and other bodily fluids are extracted in suspect laboratory conditions.

Fergie
"Like It Ain't Nuttin'"
3 mins 55s
29 Sep 2017
Fergie makes a confident comeback with this club banger and its appropriately slick promo. The beat-heavy track invokes early 00's hip hop, as Fergie raps about spending money 'like it ain't nuttin''. Vignettes show her take on an edgy array of personas, performing to the camera as she takes in the night time sights of her adopted home town. Cool, nicely constructed work.

Jimmy Whoo
"Motel Music Part II"
8 mins 41s
28 Sep 2017
Since 2013, electronic artist Jimmy Whoo has been busy with a project called Motel Music, inspired by the influences he's absorbed on his travels. To mark its end, RSA's Johnny Hardstaff has created an intriguing short film around three of Whoo's songs and it's not until the final moments of the clip that we realise just how weird the premise actually is.

Michael Cera
"Best I Can"
4 mins 39s
26 Sep 2017
Moxie duo Dan & Antonio’s romantic documentary ‘Dina’ charmed this year’s Sundance Film Festival with its quirky insight into modern love. This equally twee promo - scored by actor-stroke-musician Michael Cera - marks the film’s impending US release.

Ry X
"Bad Love"
3 mins 11s
25 Sep 2017
Irrum's languid, tropical promo for 'Bad Love' by Ry X borrows from a host of painterly influences - the still, ghostly young women of the Pre-Raphaelites; the lushness of the Impressionists; the strangeness of the Magic Realists. Everything about the film is realised with loving attention, and Andres Arochi's cinematography gives it an ethereal sensuality.

Loyle Carner
"Sun of Jean"
5 mins 07s
22 Sep 2017
Rare is the rap video you can show your dear old mum. Credit to Loyle Carner Bullion’s Joao Retorta then for achieving such a feat. This ‘Sun of Jean’ promo brings mothers and sons together for a cuppa, a jigsaw, and a night on the sofa. Languid and personable, MC Carner vocalizes an unshakable bond. But it’s Carner’s mum, Jean, who steals the show.

Tom Walker
"Heartland"
4 mins
22 Sep 2017
National pride comes under examination in this story-driven Tom Walker promo. When an underworld courier rescues a woman by accident, they roam town and country in search of peace. It’s a tough ask: slavery, shady deals, hostile locals - all black stains on this green and pleasant land. There is still beauty to be found, however.

Nick Mulvey
"Mountain to Move"
4 mins 01s
21 Sep 2017
Nick Mulvey’s ‘Mountain to Move’ receives a lively promo courtesy of Bullion’s Davis Silis. Following the topical ‘Myela’, this is a more carefree number. While Mulvey and co play, his colourful entourage turn an industrial wasteland into a dancefloor. Ideal for those already in need of an autumn pick-me-up.

Björk
"The Gate"
6 mins 49s
20 Sep 2017
Björk is back - with 'The Gate', the first release from her latest album. According to the singer it's a transcendent love song; moving beyond the grief of loss expressed on 'Vulnicura' and into the realm of the ethereal. To capture its mood, long-time collaborator Andrew Thomas Huang has created a radiant, shimmering and unbounded world for Björk to inhabit and suffuse with emotion.

HMLTD
"Satan, Luella, and I"
6 mins 14s
20 Sep 2017
South London’s HMLTD have a taste for the theatrical. Luckily, the band’s flamboyant style gives LEZ Creative’s Ilona McIlwain carte blanche. Set amongst abandoned buildings and occult ceremonies, this baroque promo for ‘Satan, Luella, and I’ doubles-down on macabre flair. A darkly glam calling card for everyone involved.

Radiohead
"Lift"
4 mins 07s
15 Sep 2017
For fans of early Radiohead the release of 'Lift' brings their mid-90s sound into the here and now, as fresh and powerful as ever. It's been bumping around in their live performances for years without ever finding a home on a studio album - but finally, it's enjoying a deserved moment in the sun and Oscar Hudson has made a stunning video to go with it.

Young Martha
"Homie (ft Meek Mill)"
3 mins 37s
12 Sep 2017
Whatever we think of the track, 'Homie' is - as a promo - pretty awesome. Hudson is becoming synonymous with intricate, in-camera pyrotechnics (see his promo for and this lifts his game yet another notch.

Piers James
"Samurai"
3 mins 07s
12 Sep 2017
Rapper Piers James summons his inner warrior in this lithe ‘Samurai’ promo. Broadstairs turns feudal as a lone samurai throws some menacing shapes. Despite the scenic location, conflict is inevitable. Director Luke Davies and DP Mollie Manning Walker linger on the samurai’s imposing armour. As for the track, James fuses East and West.

Punctual
"Faded Youth"
3 mins 26s
11 Sep 2017
This nostalgia-suffused promo for Punctual's 'Faded Youth' captures what it is to live in and outgrow a tired seaside town. The film and the grade give it a powerful sense of a place that was once a fashionable holiday destination, and we're drawn to the two young women who - we sense - both feel they don't belong and yet would be fiercely protective of their roots.

Beck
"Up All Night"
4 mins 25s
8 Sep 2017
'Up All Night' is the latest single to be released from Beck's upcoming thirteenth album Colors. First out last year, the track now gets a fresh lease of life thanks to the trippy promo by directing collective CANADA - and the richly imagined party shenanigans they've created is jam-packed with visual nuggets that make it a pleasure to revisit over and over.

Super Full Moon
"Human"
4 mins 32s
6 Sep 2017
Animation director Sandra Clua has created a great promo for Super Full Moon which demonstrates the complexity of the human condition rather beautifully. Starting with Ikea-style directions for building your very own person, the freshly constructed being at the film's centre still suffers all the anguish and ennui each of us experiences at some time or other in our lives.

Pentakill
"Mortal Reminder"
4 mins 39s
7 Sep 2017
If you’ve never heard of Pentakill, you probably haven’t heard of ‘League of Legends’, either. The popular MOBA (that’s ‘multiplayer online battle arena’) game features its own heavy metal group: Pentakill. Think Gorillaz meets high fantasy warfare. Band members include Sona, Karthus the Deathsinger, and - ahem - Mordekaiser the Master of Metal.

Hurts
"Ready To Go"
3 mins 40s
4 Sep 2017
Thomas James has created a poignant promo for Hurts' new release 'Ready To Go'. A man belonging to the travelling community has his world ripped apart by the death of his wife, and at the wake he expresses his grief on the dancefloor. Choreographer Alexandra Green does a great job of conveying bereavement, underlined by editing which switches between his solitary movements and memories of the couple together.

Recent Promos

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.