David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • The world is yours.A riff on Dr. Seuss's 'Oh, the Places You'll Go!' accompanies this hopeful commercial for Not On The High Street.
    • Here we go again.Directing duo Ben Mallaby and Rachel Stubbings aka BARBARA helm this amusing piece of work for shopping centre owners Landsec.
    • There may be travel aheadEven the most intrepid lone traveller will occasionally stumble out of their depth, and will be left feeling isolated and questioning their own thirst for adventure. What a comfort then to know that Expedia has your back.
    • Free and EasyNow many of us have become accustomed to life indoors, the prospect of leaving quarantine looms large.
    • Where the heart is.Insurers Suncorp have taken a scientific approach to limiting home destruction due to extreme weather.
    • Days of future past.Science fiction doyen Arthur C. Clarke narrates this beautifully crafted promo for the new Formula E season.
    • Alex Hulsey is Anonymous.Anonymous Content have added London-based director Alex Hulsey to their roster for UK and US representation.
    • Style and soul.H&M offer job applicants a helping hand with their latest initiative—free twenty-four-hour suit rental to attend an interview with their head held high.
    • Doing it old-school.According to this jazzy 90" commercial, Renault have been "refurbishing since 1959—way before it was fashionable".
    • The grapes we quaff.This epic film tells the story of how 18 year old Isabelle Simi turned her family's winery into one of the most successful in California.

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Not On The High Street
"Extraordinary Awaits"
60s
30 April 2021

A play on Dr. Seuss's 'Oh, the Places You'll Go!' accompanies this hopeful commercial for Not On The High Street—a name that sums up much of the country’s behaviour over the last year or so. As curtains are opened and slippers are shed, the cast reacquiant themselves with some old routines and a few new ones to boot.

One line ("There's a world outside and a world coming in") is particularly effective, as it appeals to those ready for adventure and those set on hosting friends and family again first. Coupled with director John Turner and DP Jack Wilkinson's warm photography, it's an another 60" step towards some kind of normality.


Landsec
"Get Kitted Out"
30s
27 April 2021

Directing duo Ben Mallaby and Rachel Stubbings aka BARBARA helm this amusing piece of work for shopping centre owners Landsec. What used to be a straightforward trip to the shops now requires vital equipment (face mask, hand gel, a two-metre barge pole) and discipline—the kind only battle-hardened mums can instill.

It’s a lovely, take-no-prisoners performance from mum, with the mobilisation to Braintree outlet village prompted by "seven rearranged weddings" (two on the same day) and dad's year-old tracksuit. A late wardrobe malfunction is also well executed, and caps off a tight 30" commercial that delivers a lighthearted nudge in the ribs of lapsed shoppers.


Expedia
"Companions"
60s
29 April 2021

Even the most intrepid lone traveller will occasionally stumble out of their depth, and will be left feeling isolated and questioning their own thirst for adventure. What a comfort then to know that Expedia has your back.

This is a commercial which asks the viewer to rethink the brand it advertises… it is – at least according to this winning film – a virtual travel companion ready to step in when ever needed to enhance the experiences of someone in unfamiliar territory. It's a knowing exaggeration of what Expedia can really deliver, so the humour plays a vital role in acknowledging that we're not supposed to take this representation of the advertised service too seriously.

The film lets the proposition unfold at a gentle pace which gives the idea room to breathe, as well as providing them with an 'a-ha' moment as they recognise what's going on.

It's a really fun piece of work and seems certain to underline the sense that Expedia ought to be the first port of call for the adventurous traveller.


Wrigley's Extra
"For When It's Time"
60s
29 April 2021

Now many of us have become accustomed to life indoors, the prospect of leaving quarantine looms large. Getting back to mates, dates, and meetings which don't take place through a screen can feel overwhelming, but this upbeat ad for Wrigley's Extra reckons a well-timed stick of gum can ease the way to normality.

The ad's joyful tone is very refreshing after the overwhelmingly grim covid-related content we've seen. The action unfolds in gleeful fashion, with a palpable sense of tension lifted as people rush from their homes without fear. If only it could be so in real life - there isn't even a mask in sight.

Director Nick Ball has done a fabulous job of capturing the abandon here, with charming incidental details adding relatable moments of humour (a woman emerging from her pizza-box burial is particularly good). Couples frolicking in public has a likely ring of truth, while a celebratory return to the office seems more optimistic.


Suncorp
"One House"
60s
29 April 2021

Following a year in which thousands of Australians saw their homes damaged by extreme weather, insurers Suncorp have taken a scientific approach to limiting further destruction. Partnering with academics from James Cook University, among others, the brand have created a prototype home which offers insights into preventative architecture, safety measures, and similar innovations.

The results are spelled out in explosive fashion by this intriguing film from The Glue Society, in which the house is battered with torrential rain, hurricane winds, and a barrage of sparks to simulate 2020's devastating wildfires. It makes for a compelling watch—one which is both sobering and inspires hope for better protected homes in future.


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Five Star Work
(1-25 of 25)

Landsec
"Get Kitted Out"
30s
27 Apr 2021
Directing duo Ben Mallaby and Rachel Stubbings aka BARBARA helm this amusing piece of work for shopping centre owners Landsec. What used to be a straightforward trip to the shops now requires vital equipment (face mask, hand gel, a two-metre barge pole) and discipline—the kind only battle-hardened mums can instill.

Expedia
"Companions"
60s
29 Apr 2021
This is a commercial which asks the viewer to rethink the brand it advertises… it is – at least according to this winning film – a virtual travel companion ready to step in when ever needed to enhance the experiences of someone in unfamiliar territory. It's a knowing exaggeration of what Expedia can really deliver, so the humour plays a vital role in acknowledging that we're not supposed to take this representation of the advertised service too seriously.

Wrigley's Extra
"For When It's Time"
60s
29 Apr 2021
Now many of us have become accustomed to life indoors, the prospect of leaving quarantine looms large. Getting back to mates, dates, and meetings which don't take place through a screen can feel overwhelming, but this upbeat ad for Wrigley's Extra reckons a well-timed stick of gum can ease the way to normality.

Formula E
"Change. Accelerated."
90s
29 Apr 2021
Science fiction doyen Arthur C. Clarke narrates this beautifully crafted promo for the new Formula E season. Directed by Marcus Söderlund, the film starts with one of Clarke’s most famous quotations: "Trying to predict the future is a discouraging and hazardous occupation". Meanwhile, something equally momentous draws attention from people around the globe.

SIMI
"Goodness from Grit"
4 mins 30s
26 Apr 2021
It's a proper challenge to persuade an audience to stay with a piece of advertising which lasts for four and half minutes because – statistically speaking – such a piece of work would typically be four minutes too long. Not so here. Director Nick Ball brings his customary energy and humour to tell an epic story which – to be fair – is worth telling.

UNICEF
"Homework"
2 mins 50s
27 Apr 2021
Parents who were introduced to the struggles of home-schooling during lockdown will be particularly gripped by this visceral film from UNICEF, which addresses the barriers preventing children all over the world from accessing education. Yet there are far greater threats at play than a dodgy Wi-Fi signal.

FIFA 21
"Midnight Ramadan League"
60s
23 Apr 2021
Leicester City midfielder Hamza Choudhury stars in this 60" commercial from EA Sports—the latest Channel 4 Diversity In Advertising Award winner. Keen to salute those who juggle religion with football, the brand highlight Birmingham's Midnight Ramadan League.

Google
"With a Little Love"
90s
22 Apr 2021
The tricky business of making a new place feel like home takes centre stage in this touching Australian ad for Google. Shot by director Patrick Fileti, it focuses on a father who encourages his daughter's burgeoning passion for Australian rules football. The action is tenderly drawn, with the father's love always at the fore as he muddles his way through unfamiliar sporting territory

Amazon Echo
"Pompeii"
60s
21 Apr 2021
Amazon's latest historically-minded Alexa campaign transports viewers back to the Roman Empire. While previous ads have explored classical French opera and dragon-rich worlds a la Game of Thrones, this instalment plonks the audience - and polo-shirted protagonist - firmly in 79AD during the destruction of Pompeii.

Taylors of Harrogate
"Latte"
60s
20 Apr 2021
Most of us spend our lives in pursuit of a shockingly small number of things: a family to love, a place to live, and financial stability. Taylors of Harrogate imagine a world in which acquiring those things is as simple as snapping one's fingers - bringing the old adage 'if you don't ask, you don't get' to its logical conclusion.

Walkers
"#crispIN or #crispOUT"
30s
18 Apr 2021
Walkers reignite an age-old debate with their latest campaign, prompting customers to take a stand on whether they prefer their sandwiches with or without a crunchy element. Crisp butties are either a staple food or an unthinkable culinary sin according to this ad, which sees folks from all walks of life stating their position with great vehemence.

ACC New Zealand
"Have a Hmm"
45s
15 Apr 2021
Insurers ACC New Zealand encourage people to look before they leap in this engaging commercial. Focused on a young daredevil eager to prove his mettle by leaping from a great height, the ad muses on what the consequences may be if his moment in the spotlight goes wrong.desperate need of a wingman a particular standout.

Saudi Telecom
"Popcorn"
60s
15 Apr 2021
Easy access to high-speed internet could free up enough time to cause a fracas. At least, that's according to this spirited commercial for Saudi Telecom, which touts the simplicity with which one can connect to their 5G network anywhere - even isolated in the middle of a desert. In a post-lockdown world, the prospect might appeal to more modern-day hermits than we'd expect.

findmypast.co.uk
"The Marine"
30s
14 Apr 2021
A bloke discovers his family's military history and immediately regrets it in this amusing, mischievous piece of work for Find My Past. The genealogy website boasts exemplary access to British army records, and encourages the public to seek out their forgotten relatives of yore... cuckolded consequences be damned.

UNHCR
"The Journey"
1 min 40s
13 Apr 2021
While the Tokyo Olympics organising committee bid to make the 2020 Games as safe and, erm, git-free as possible, this pacy commercial from the United Nations High Commissioner for Refugees (UNHCR) reacquaints viewers with the nascent refugees team. Argentine directing trio PANTERA depict one woman's escape from an unnamed warzone.

Aviva
"The Journey"
60s
13 Apr 2021
This beautiful film by Seb Edwards uses the sheer quality of the director's work to underline the idea that Aviva are a serious financial company who won't let you down when it matters. It follows a woman who is inspired by a vision of children playing in an idyllic Scottish landscape, as she sets about making her dreams come true.

Ronald McDonald House Charities
"Family Is Medicine (Director's Cut)"
2 mins
12 Apr 2021
Charlotte Regan directs this stirring piece of work for Ronald McDonald House Charities Canada that underlines the importance of family in a sick child's recovery. As a boy and his family enter their accomodation late at night, we realise they’re in it for the long haul. The reality of extended care is well-handled

Oppo
"Strangers"
60s
9 Apr 2021
The success of WandaVision and The Falcon and the Winter Soldier on Disney Plus must have brands itching for a piece of Marvel action. Sure enough, Chinese smartphone maker Oppo enter the fray with this nimble commercial directed by Nick Bartleet. What it lacks in character development, it makes up

Volvo
"Bjorn"
2 mins
8 Apr 2021
A chirpy bloke named Bjorn fronts this safety-conscious ad for Volvo. Touting the marque's long history of putting driver and passenger welfare above all else, the film follows its host on a tour of the aptly named Safety Centre, where creative tests take place in order to put each new vehicle through its paces before it hits the road.

McDonald's
"Breakfast Done Properly"
60s
8 Apr 2021
This handsomely shot McDonald's commercial portrays breakfast with reverence. Bathed in light as they tuck into McMuffins, hash browns, bacon rolls, and more, each cast member savours their respective happy places. One diner even breaks the fourth wall as she slots a hash brown into her Egg McMuffin and says: "We all do it".

Lucozade
"Hula"
40s
7 Apr 2021
The world's most laid-back hula-hooper stars in this entertaining commercial for Lucozade. Ini Kamoze's dancehall classic 'Here Comes The Hotstepper' provides a fittingly rhythmic soundtrack to the bloke's shopping trip with a twist, as his ever-moving hoop and casual attitude draw curious attention from passers-by. Well, it's one way to keep cardio fun.

McCain
"Little Moments"
60s
6 Apr 2021
The past year has brought many of us a renewed appreciation for the minutiae of life... mainly because it's all we've had while stuck indoors. Yet for families with disabled or seriously ill children, these small instances of togetherness and support can often be much harder to come by - something McCain aim to address with their latest ad campaign.

Tesco Mobile
"Supermarket"
60s
5 Apr 2021
What if Tesco Mobile took over an entire supermarket? That’s the premise of this light-footed piece work featuring new twists on store staples. Once the foundation has been laid - thanks, in part, to a fleet of lively shopping trolleys - the fun can begin. Familiar aisles and counters are refitted and Blue Supermarket's phone division takes centre stage.

Converse
"Breaking Down Barriers"
45s
1 Apr 2021
Converse and director Jared Malik Royal shed light on a key moment in basketball history here, with a tribute to the Crispus Attucks High School team from 1954-55. They were the first all-Black team to win Indiana's state championship, and Royal believes they can inspire more impressionable youngsters nearly sixty years later.

B & Q
"We Will Grow Again"
60s
30 Mar 2021
Hope springs eternal in this inspiring commercial for B & Q, which celebrates the changing seasons. More than a simple call to appreciate the spring thaw, the film offers a timely allegory for a nation slowly emerging from a year of sacrifice - one of isolation, depression, and anxiety. Game of Thrones alumnus Rory McCann provides a mellifluous voiceover, addressing winter in defiant fashion as imagery of frost and ice slowly thaws.

Five Star Work
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.