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On This Day
(1-25 of 25)

Pepsi Max
"Black Eyed Peas"
60s
15 Oct 2007
A specially composed track by the Black Eyed Peas forms the basis of this ad for Pepsi Max directed by Smuggler's Brian Beletic. A man trying to get a can from a vending machine begins a sequence in which members of the band join him in falling through a succession of collapsed ceilings.

Duracell
"Bunny Fusion"
30s
15 Oct 2009
This French ad (which we added earlier this year) is now being broadcast in the UK and it's a good 'un. The pink bunny is one of the advertising enduring icons and this ad both refers to that legacy and refreshes the approach of the advertising.

Argos
"Bing Crosby"
30s
15 Oct 2010
Technology now enables the most astonishing manipulation of old footage and this illustration of this dark art reveals Steve Cope to be its absolute master. It's a pretty tenuous link though and you can't help feeling this is an idea in search of a commercial.

McDonald's
"He's Happy"
60s
15 Oct 2011
This attractive-looking ad depicts the sense of well-being that punters feel when they've decided to eat at the advertised fast food chain. Isn't it interesting that the protagonists in recent McDonald's ads so often seem to be alone when they're there. Guilty pleasure? Or a treat for Johnny No Friends?

Chanel No. 5
"Brad Pitt"
30s
15 Oct 2012
Brad Pitt looks as though he's not quite sure whether he knows he's in a TV commercial but the Hollywood A-Lister will certainly remember when the cheque arrives. It's a shrewd move by Chanel in the run-up to Christmas and it seems certain the advertised smelly stuff will fly off the shelves this year.

HP Sauce
"Manwich"
30s
15 Oct 2012
Although this risks alienating women who enjoy the advertised sauce, it's a beautifully delivered piece of over-the-top comedy and we love it. A man outlines some of the rules of manliness before insisting that the best way to turn a bacon sandwich into a manwich is to douse it with HP Sauce.

Oxfam
"See For Yourself"
90s
15 Oct 2012
Abbie Viveash sets out to investigate the good work done by Oxfam in Africa in this hugely effective film for the charity. Viveash's straight-forward bulletins from a rural village affected by drought and famine provide a superb insight into the good work done by Oxfam and superbly make the case for contributing.

Ariel
"Lionheart"
30s
15 Oct 2012
A man introduces his younger brother who is wearing a shirt he calls the 'Gladiator' because he has a hot date. He's washed it himself using the advertised washing detergent and now he stands proudly in his living room looking as though he's a matador about to slaughter a bull... poor lass.

Call Of Duty
"Fa-Boom"
30s
15 Oct 2013
How do you make a violent game about war appeal to more than the (mostly male) gamers without (a) depicting them as asocial, latent killers and (b) invoking wrath among swathes of the population for glorifying senseless aggression? You make a clever ad like this one.

Breast Cancer Now
"A Bigger Bounce"
3 mins 30s
15 Oct 2015
An astonishing, spellbinding piece of work for Breast Cancer Now from Great Guns' Frankie Caradonna leaves us silent and shellshocked. The sheer power of its rawness is something that isn't easily achieved these days: we're all used to subconsciously applying a feelings-filter to everything we see on screen.

Ultimate Fighting Championship
"Rousey vs Holm"
2 mins 45s
15 Oct 2015
UFC 193 sees Ronda Rousey face off against Holly Holm and it's a measure of this bout's magnitude that this cinematic trail for the event is just as captivating as any in-ring contest. We see the moments when Rousey and Hall respectively discovered their true callings. A young Rousey discovers judo while walking by a dojo, while Holm gives in to curiosity with a few tentative jabs at a punch bag.

Dropbox
"Creative Freedom"
60s
15 Oct 2015
This 60" debut ad for Dropbox exudes creativity. The service is already known as a productive means of storing and sharing files, but now the brand wants to lift the lid on its creative potential. Practitioners of various arts and sciences are shown thinking outside the box... and when those ideas have been concocted, there's a handy box to keep them in.

Barclaycard
"Fishing Boat"
40s
15 Oct 2006
The second in the new series has Stephen Mangan hiring a power boat when he was supposed to collect a fishing boat (as per the instructions of Julian Rhind-Tutt). Mangan's enthusiasm leads to the steering wheel coming off in his hands but Rhind-Tutt's cool saves the day.

Tesco
"Revenge"
60s
15 Oct 2007
What's so admirable about the current campaign for Tesco's F & F clothing range is the way the ads convey that they are inexpensive without suggesting they are cheap. Here a classic tale of revenge has a twist in the tale facilitated by the low prices of the range.

NSPCC
"Click"
60s
15 Oct 2007
A girl seems to lead a magical existence thanks to her ability to conjure whatever she wants by saying the word 'click'. But once she is in her home, the magic no longer works and it's up to us to change things with a click on her behalf... a reference to our ability to donate money to the charity via the website.

VW Polo
"Paper"
30s
15 Oct 2007
This animated film tells us that a week spent driving a BlueMotion Polo instead of an ordinary small car is like recycling loads of paper. The execution is charming but it almost seems to imply that the more you drive this car, the more good you will do for the environment... which is obviously not what's meant.

VW Polo
"Plastic Bags"
40s
15 Oct 2007
Plastic bags converge and make their way along roads towards a suburban house. All to illustrate that using a BlueMotion Polo instead of a standard small car can reduce your carbon footprint by the same amount as recycling 25,000 plastic bags. More impressive visually than factually.

Channel 4
"Lost For Words"
20s
15 Oct 2007
A variety of Channel 4 stars including Davina McCall and Jimmy Carr read extracts from children's stories to show their support for the station's literacy campaign Lost For Words. All seem faintly disturbed at the howl of a wolf as they stand with their storybooks in a foreboding wood.

Sony Bravia
"Bond"
60s
15 Oct 2008
An impressive demonstration of the power of HD in this ad featuring Bond actor Daniel Craig which also reminds us that the next instalment in the long running film series, Quantum Of Solace, hits the big screen towards the end of the month. It's striking but wouldn't it have been better timed when the film is released on Blu-Ray?

Wall's Sausages
"Son"
20s
15 Oct 2008
Another in the series which reduces events in our lives to the bare minimum as a metaphor to illustrate that Wall's only use the best two bits of pork in their sausages. This one, which works much better than the wedding ad, suggests that the only good bits of fatherhood are holding the baby and saying goodbye.

Sky One
"Bones 1"
25s
15 Oct 2008
The first of several new idents for Sky makes beautiful use of slow motion and high definition. A bullet shot from a gun on a firing range by one of the characters from an American show available on Sky shatters a giant numeral and the shards fly gracefully into the air.

VG
"The Birds And The Bees"
45s
15 Oct 2009
A charming commercial from Scandinavia asks us to imagine the worst possible timing for a child to become curious about the birds and the bees. A girl is playing with her dolls in front of her parents and her gran when she exhibits more knowledge than might be supposed.

Activision
"DJ Hero"
90s
15 Oct 2009
A busy and vibrant commercial for a piece of electronic gaming which appears to combine aspects of music-based games as well as arcade-style shenanigans. As Tim Robbins would put it if adopting his persona from The Hudsucker Proxy... "you know, for kids".

British Airways
"Mexico"
30s
15 Oct 2009
Mexico's Festival of The Dead is put forward as a suggested destination for intrepid travellers with a bit of money in their pocket. This series of ads has been excellent at provoking thoughts of more adventurous holidaymakers but does it follow that they'll use BA?

Volvo S60
"Room For Pets"
45s
15 Oct 2010
This ad features the advertised car in a dockyard spinning around pointlessly while an over the top rock soundtrack plays and a big cat approaches. Eventually the jaguar leaps into the back as the super boasts that there's plenty of room for pets.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.