David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Cannes 2024 - Day 4With many attendees heading home on the Friday, Thursday has become the biggest day for socialising, and the pressure is on to find the swankiest venue.
    • I bee-lieve in a thing called love.When a couple go for a romantic drive together, it helps if both are in the car at the same time.
    • Your election awaits.The BBC already had a busy summer lined up before Rishi Sunak announced a general election.
    • Remember, remember, the 13th of November.Want to feel old? Then let this plug for Tyson Fury versus Oleksandr Usyk take you back to November 13, 1999.
    • Cannes 2024 - Day 3Day 3 was split between the Palais, where DAVID once again took in a few panels, and a sea voyage to the Irlanda - a yacht moored about half mile from the coast.
    • No apologies for the delay.If Walter Sobchak ever met a Betano customer, he'd say: "Life does not stop and start at your convenience, you miserable piece of shit."
    • Guess who's back.Every World Cup, every European Championship, every Nations League (that one might be a stretch), a particular sort of fan appears.
    • The political landscape.Thought you were safe from the general election? Think again.
    • Chelsea Pictures welcome Simon Ratigan.Simon Ratigan says it's "an honour and a thrill" to join Chelsea Pictures for commercial representation in the US.
    • The Zellner Brothers sign for Blink.Nathan and David Zellner, the directors of 'Sasquatch Sunset', have joined Blink for UK representation.

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Cannes 2024 - Day 4

With many attendees heading home on the Friday, Thursday has become the biggest day for socialising, and the pressure is on to find the swankiest venue. DAVID rises above all that, or -to put it more accurately - can't afford all that, and so, for us, Thursday is dominated instead by two of Cannes' most important events.


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Skoda
"Honeyed Love"
60s
20 June 2024

When a couple go for a romantic drive together, it helps if both are in the car at the same time. The two lovebirds in this Skoda commercial are in fact love bees, one of whom gets stuck in a Kodiaq. It must have clocked the picnic basket in the boot and thought it was for them.

The SUV sets off to the strains of 'For Once in My Life' by Stevie Wonder, with the other bee in hot pursuit. While it tries to find a way in, the reluctant passenger tries to find a way out. Anyone who’s tried to point an insect in the right direction knows this could take a while.

As separation anxiety grows, director Nicolai Fuglsig and the team at 1920 have even more fun with the concept. The bees press their legs against the sunroof together, before water droplets, air-conditioning, and bubble gum add further jeopardy. The family inside the car had been oblivious, until the bee lands on a boy's comic book.

Both he and Skoda know that it's wrong to kill bees, so he helps it escape the nightmare that is a Kodiaq. It's a different story for humans, though—for them, it's a spacious family car at one with nature (as much as a petrol/diesel car can be).


BBC
"It's Your Election"
50s
20 June 2024

The BBC already had a busy summer lined up before Rishi Sunak announced a general election. Euro 2024, Wimbledon, the Olympic and Paralympic Games… that is a lot of content to dish out. Now they need to make a flurry of policies, debates, and controversies digestible for all... even if some of it leaves a bitter aftertaste.

They set the tone with a commercial directed by Billy Boyd Cape, who bids to make the election as grounded and as real as possible. There's nary a graph, pie chart, or swingometer to be seen here—instead, we have a tactile montage where issues can be touched by constituents, not touched upon by fickle politicians.

That's why a bottle of milk has "Your Shopping", a hospital tag says "Your operation", and a baby's blanket reads "Your future". The broadcaster encourage viewers to take ownership of this election, lest the wrong party sells everyone down the river.


Riyadh Season
"The Spectator"
2 mins 45s
20 June 2024

Want to feel old? Then let this plug for Tyson Fury versus Oleksandr Usyk take you back to November 13, 1999. The protagonist remembers it like it was yesterday. Why? Because it was the night Lennox Lewis beat Evander Holyfield in a rematch to end all rematches.

The bloke has every jab, hook, and straight burned into his brain—so much so that he acts out the fight for his son in a greasy spoon. In real life, this would be seen as a mental breakdown—here, only a fool would tell him to seek professional help.

The more director Alex Takács cuts between the present day and November 1999, the more they bleed together. Some haymakers threaten to knock the man to the floor, others cause him to spray blood (or ketchup) over the walls. That night was a long time, but it still packs a punch.

The onus is on 'Ring of Fire' to match or better the best night of his life. He invites his son to join him, though he need a pack of ice and some Vaseline on that cut first.


Cannes 2024 - Day 3

Day 3 was split between the Palais, where DAVID once again took in a few panels, and a sea voyage to the Irlanda - a yacht moored a half mile from the coast. The French riviera's normally reliable weather had taken a bit of a turn, and there was a threat of rain in the air as DAVID started the day sharing stories with Raife Burchell over several morning coffees at a café on the Pointe Croisette. The rain fell half-heartedly throughout the day, but never fully delivered.


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Five Star Work
(1-25 of 25)

Riyadh Season
"The Spectator"
2 mins 45s
20 Jun 2024
Want to feel old? Then let this plug for Tyson Fury versus Oleksandr Usyk take you back to November 13, 1999. The protagonist remembers it like it was yesterday. Why? Because it was the night Lennox Lewis beat Evander Holyfield in a rematch to end all rematches.

BetClic
"Fans"
83s
19 Jun 2024
Every World Cup, every European Championship, every Nations League (that one might be a stretch), a particular sort of fan appears. The kind that not only supports the team, but wears the team. Replica shirt? Check. Face paint? Check. Novelty hat? Check. Air horn? Double-check. Suffice it to say, they attract attention wherever they go.

Three
"Kango Kian"
30s
18 Jun 2024
Vanessa Carlton provides the soundtrack to this Irish Three commercial from agency Boys+Girls and director Nick Roney. Protagonist Kian may be the happiest fibre installation engineer on the planet with his pneumatic drill and lack of supervision. Carlton would walk a thousand miles, but Kian would drill it.

Nike
"Awaken Your Madness"
2 mins 22s
18 Jun 2024
Erling Haaland, Vinicius Junior, and Kylian Mbappe each have a screw loose. They train hard, work hard, and play harder than anyone else—Mbappe even talks to the ball ("Top left") like King Charles talks to plants. If Wimbledon were the Crazy Gang, this is the Crazy Trio.

INEOS Automotive
"Built for More"
60s
17 Jun 2024
This fantastic commercial is an excellent reminder that the best car commercials do not advertise vehicles, but instead advertise drivers. It's not a question of whether the INEOS is worthy of you so much as whether you are worthy of the INEOS. At its best, this approach breaks through our natural tendency to stay with car brands we know and trust, and opens our minds to a new possibility.

YouTube
"What a Time To Be a Live Sports Fan"
60s
17 Jun 2024
According to this YouTube TV commercial, spectators have been missing big moments since the Stone Age. Sure enough, a caveman's view is blocked by tall-ass tribespeople—a boulder kick fan's worst nightmare. How about the Roman who gets knocked to the floor by an errant flail? Or the medieval nobleman blinded by a flag at a jousting tournament?

Kathmandu
"Follow That Kea!"
58s
17 Jun 2024
Stefan Hunt directs this madcap spot for outdoor brand Kathmandu. A bird puts the kea into kleptomaniac when, straight from the 'Untitled Goose Game' playbook, it steals a man's wallet and flies away. Some hikers would give up and let nature triumph, but not this one.

Ladbrokes
"Bring Your Wave"
67s
17 Jun 2024
The longest Mexican wave on record took place at the 2019 Rocket League World Championship, where fans waved for over twenty seventy minutes. To promote Euro 2024 at Ladbrokes, agency Neverland and directors The Sacred Egg only have a minute or so to play with.

KFC
"Believe in Chicken"
1 min 50s
14 Jun 2024
On Mother London's watch, KFC have exhibited an astonishing willingness to draw attention to the animals used to create the food on offer at the fast food chain. It blasts right through the cognitive dissonance of the modern meat-eater, and it doesn't quite make sense that it works as well as it does.

EE
"Hate. Not in My Shirt: England"
60s
14 Jun 2024
One of two anti-hate commercials directed by Sam Aminzadeh for EE, this instalment focuses on England. Scored by 'Love Will Tear Us Apart' (geddit?), the ad drowns out the sort of vitriol that makes fans and players alike despair. Marcus Rashford may have missed out on a place in the England squad for the Euros, but the brand acknowledge his importance to the cause with a brief cameo.

Lemonade Dolls
"Swing It, Girls"
60s
14 Jun 2024
"Our all-new technology prevents boob wobble." That's all comedian Jayde Adams before she goes off script in this Lemonade Dolls commercial. "Fuck it," she says, confident that the men have tuned out by now. Two unconscious crew members confirm the coast is clear.

Three
"Midnight Mums Club"
40s
14 Jun 2024
This is a really solid idea from Wonderhood Studios, delivered perfectly by director James Rouse. It's just past 3am, and a new mum sheds a tear as she struggles to put her baby to sleep. She's not alone though—in fact, six other mums are in the kitchen, all tired but happy to see her.

Adidas
"Hey Jude"
2 mins
13 Jun 2024
Every football tournament only has one winning team, and England's men have been longing for it to be them for a very long time. The expectation of the fans sometimes becomes something more akin to entitlement, and the pressure this places on the players has often appeared to be a decisive factor in their failure to secure a long-awaited trophy.

Amazon
"Media Envy (DC)"
1 min 33s
13 Jun 2024
The product at the heart of this Amazons Ads commercial could be a laundry detergent, an energy drink, or lube for all we know. What we do know is that Zing drives a marketer (played by Tim Downie of 'Geek Girl' and 'Toast of London' fame) to despair.

Devolver Digital
"Volvy's 15th Birthday Party"
20 mins
13 Jun 2024
Devolver Digital's 2024 showcase delves further into the cult of Volvy, the rodent mascot introduced last year. The protagonist is a DD devotee—so much so that real life has taken a back seat. All that matters is Volvy's fifteenth birthday party and whatever the publisher have in store for gamers.

Eurail
"Journey"
90s
11 Jun 2024
This commercial for Eurail asks us whether we are on a journey or merely travelling. It's a neat way of delineating between the two and making the case for the much more romantic idea that we are exploring pastures new, rather than arriving at a familiar destination.

Puma
"Forever. Faster. See the game like we do. (DC)"
2 mins 49s
12 Jun 2024
We are all familiar with the concept of 'effortlessly cool', but there's nothing wrong with a little 'effortful coolness' from time to time, and this captivating film from ProdCo's Leigh Powis epitomises this idea. It is brimming with fantastic imagery from first to last, and that would be impressive enough, but it's the way they cohere – aided and abetted by fantastic soundtrack – that really makes this stand out.

Short Films
"Moon Under Water"
15 mins
12 Jun 2024
Tom Heyes (also known as Blackhaine) stars in this consummate drama from director duo Grandmas. Based on the character he played in a 2019 Pearl City promo, twentysomething Jack looks after his father Glenn (Lalor Roddy). The old man has dementia, and the son has almost become a ghost.

Sports Direct
"Football Fever Starts Here"
40s
12 Jun 2024
If you thought Ian Wright would take it easy after 'Match of the Day', think again. The sixty-year-old is a bona fide nutter in this Sports Direct commercial as he drives an ice cream van down the street. England goalkeeper Jordan Pickford has no idea what to make of him, but it’s the other residents Wright has plans for.

JLL
"There's No Going Back"
60s
11 Jun 2024
Fans of 'Job Simulator' will appreciate this tongue-in-cheek spot for global real estate services company JLL. Both turn the modern office (or "cubicle farm" as the game calls it) into a museum exhibit, though Jamie Lane's 60" commercial doesn't require a VR headset.

Loewe
"The Breath"
1 min 41s
11 Jun 2024
Rubberband direct this gorgeous tie-up between Spanish luxury fashion house Loewe and Swiss sportswear company On. If you prefer a louder, sweatier commercial, there may be one a couple miles down the road. What Jason Sondock and Simon Davis have come up with is far more brooding and, well, breathy.

Casey House
"Stigmavir"
2 mins 07s
9 Jun 2024
DAVID suspects this thought-provoking film may not land well with those it targets, as they will likely find it condescending but it shines a light on an enormous issue in healthcare and does so with a comic brutality that's impossible to ignore. Healthcare workers may resent the message but that doesn't mean it won't make them reconsider their actions.

Intact
"Everything You Care About (DC)"
82s
9 Jun 2024
This immensely sweet commercial uses one of advertising's favourite tricks to describe the relationship between a mother and daughter over the years. A comfort blanket is at the centre of proceedings as the shifting sands of the mother/daughter dynamic affects them both at different times and in different ways.

Hyundai
"Bigger, Better, Smarter, and Faster"
60s
10 Jun 2024
This deft commercial says Hyundai's electric vehicles are "bigger, better, smarter, and faster" than ever before. Yes, that sounds like a Daft Punk song, but the car maker have a belter of a spot to go with it. Propelled by 'Ratata', a breakbeat track courtesy of Skillrex, Missy Elliot, and Mr Oizo, the ad bathes a whole city block in coloured light.

Lay's
"Dog. Car. Window."
80s
10 Jun 2024
The simplicity of crisps is brought to the fore by this commercial which uses joyous footage of dogs enjoying the experience of wind to make its point. Director Nick Ball and cinematographer Alwin Kuchler capture the canine euphoria in such a simple fashion that the viewer doesn't give a thought to how hard this must have been logistically.

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