David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Shake the ShackSerena Williams and Succession's Brian Cox star in this lively Super Bowl commercial for Michelob Ultra.
    • Star treatment.Airlines love philosophical musings about travel, and Singapore Airlines are no exception.
    • Stars as you mean to go on.Rosario Dawson (Ahsoka Tano in 'The Mandalorian' and 'The Book of Boba Fett') narrates this nostalgia-soaked commercial for Disney+.
    • Polite PopulationRoutinely ranked as one of the rudest cities in America, Boston takes on a brighter countenance in this amusing Super Bowl commercial.
    • Peter Lee Scott arrives at Johnny Foreigner.Johnny Foreigner's already formidable roster of directors now boasts Peter Lee Scott for commercials and branded content.
    • Number KnowledgeHeinz ask people on the street to interpret what LVII means in their Super Bowl outing.
    • Rocking Retirement Saga Holidays step up their annual attempt to bust myths about HOAs (Holidaymakers of Age) in this classy commercial.
    • National NotesBrits are informed that they'll now need proof of their identity to vote in this laid back commercial.
    • Fun with FinanceFinancial app Plum invite users to take their minds off their money and relax.
    • KODE swoop for Emily Freda Sharp Free-spirited director Emily Freda Sharp has put down roots at KODE as her commercial career goes from strength to strength.

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Michelob Ultra
"New Members Day"
60s
1 February 2023

Serena Williams and Succession's Brian Cox star in this lively Super Bowl commercial for Michelob Ultra. Following last year's star-studded tribute to the Big Lebowski's iconic bowling alley scenes, retro vibes are still in full effect as 2023's spot takes its inspiration from Eighties comedy classic Caddyshack.

Kenny Loggins' 'I'm Alright' provides an upbeat soundtrack, as the film opens with the fictional Bushwood Country Club having a special event to welcome its new members. Williams represents the new, hip face of golf, while Cox is cast as the old traditionalist stuck in his ways.

Cox is the best thing about the spot as, unlike the sports celebrities involved, he can actually act. He's charming even while hamming up his villain role as much as possible, and is likely to be what most viewers remember about the cheerfully cheesy spot.


Singapore Airlines
"Welcome to World Class"
90s
2 February 2023

Airlines love philosophical musings about travel, and Singapore Airlines are no exception. We'd love it if passengers had to answer questions like, "What makes us who we are if not the way we experience the world?" before they were let on the plane.

Yet there's more to this 90" commercial than airy-fairy copy. Director Liz Murphy takes viewers to New Zealand, Spain, India, China, and Singapore in a tasteful montage inspired by one cabin member’s travels. Chatty, adventurous, and eager to learn, she absorbs as much as possible before each flight.

The airline reckon local knowledge and customer service make them stand out in a crowded market. Their recent decision to let pregnant flight attendants to keep working also suggests a brand in tune with the modern world at long last.


Disney+
"Hyperspace"
52s
2 February 2023

Rosario Dawson (Ahsoka Tano in 'The Mandalorian' and 'The Book of Boba Fett') narrates this nostalgia-soaked commercial for Disney+. When a boy watches 'Return of the Jedi' in 1983, it sparks a lifelong fascination with Star Wars—one that not even 'The Phantom Menace' or George 'Tinkerman' Lucas could mess up.

Directors Will Hoffman and Julius Metoyer raid the toy box for this one, with lightsabers, Millennium Falcons, and Lego Death Stars peppered throughout a 50" time hop. So many memories, so much lucrative merchandise.

Though Disney appreciate what OG Star Wars fans bring to the table, the ad shows how important newcomers are to the franchise. When the protagonist sits down to watch Din Djarin's latest adventure, he's joined by his wife and teenage daughter—just what the Emperor CEO Bob Iger likes to see.


Samuel Adams
"Brighter Boston"
60s
1 February 2023

Routinely ranked as one of the rudest cities in America, Boston takes on a brighter countenance in this amusing Super Bowl commercial. Featuring recurring character 'your cousin from Boston', the simple act of buying beer sends him into a dream sequence as he tries to envision what a nice version of his hometown would look like.

Funny scenarios satirise the very idea that Bostonians could function in a polite manner, as familiar sights like two women screaming at each other over a parking space become a competition about who can acquiesce to the other more kindly. There's also an amusing nod to the city's criminal reputation, as what looks to be a body dump turns out to be a pair of friends who are deeply committed to recycling.

Local celebrities like Celtics player Kevin Garnett and comedian Lenny Clarke also get in on the gag, adding further texture to the amusing proposition. Things end with the main character being unceremoniously turfed out of a store because his card was declined... because a 'brighter Boston' only exists in the funny fantasy shown here.


Peter Lee Scott arrives at Johnny Foreigner.

Johnny Foreigner's already formidable roster of directors now boasts Peter Lee Scott for commercials and branded content. Popular with brands at home and abroad, he's admired his new reps for some time.


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Five Star Work
(1-25 of 25)

Samuel Adams
"Brighter Boston"
60s
1 Feb 2023
Routinely ranked as one of the rudest cities in America, Boston takes on a brighter countenance in this amusing Super Bowl commercial. Featuring recurring character 'your cousin from Boston', the simple act of buying beer sends him into a dream sequence as he tries to envision what a nice version of his hometown would look like.

Saga
"You're Not Wrong"
60s
1 Feb 2023
Saga Holidays step up their annual attempt to bust myths about HOAs (Holidaymakers of Age) in this classy commercial. Actor Nicholas Farrell returns to address stereotypes about elderly travellers, leaving British shores behind to explore more exotic locales.

Working With Cancer
"Monday"
2 mins 11s
31 Jan 2023
When Publicis CEO Arthur Sadoun was diagnosed with cancer in April 2022, he became aware of the tremendous workplace-related difficulties faced by those less fortunate than he. Sadoun and other executives in senior roles shouldn't need to be personally affected by terrible circumstances in order to understand the way they might impact junior colleagues, but it's nonetheless impressive that his agency has established a charity to tackle the problems associated with a lack of empathy and support faced by so many people who are battling cancer.

Sony PlayStation
"Live from PS5"
60s
31 Jan 2023
PlayStation exclusives like 'Marvel's Spider-Man 2', 'God of War Ragnarök', and 'Horizon Forbidden West' grab the headlines in this busy commercial. Live from PS5 may not have the same journalistic clout as other outlets, but they sure know how to make their bulletins pop.

Centre for Early Childhood
"Shaping Us"
90s
31 Jan 2023
The Royal Foundation for Early Childhood insist that "from pregnancy to age five, our brains develop faster than at any other time in our lives", with every interaction and sensation a building block. And the charity, founded by the Princess of Wales in 2021, believe this crucial period should be celebrated more than it is.

New Zealand Transport Agency
"Through My Eyes"
60s
27 Jan 2023
"Come on, bro". "I was only a few kilometres over". "How about you catch some real criminals?". These are just some of the responses given by speeding drivers in this New Zealand road safety ad, told from the perspective of a police officer who’s heard it all before. So, why does he persevere?

AJ Bell
"Ring My Bell"
60s
31 Jan 2023
AJ Bell employees must fight over who gets to sing Anita Ward's 'Ring My Bell' at karaoke. The track inspires a madcap commercial packed with bells of all shapes and sizes, as the brand aim to make investments "feel good". Skeletal chess players, space cowgirls, and pigs dressed as bellboys nearly overwhelm viewers in the process.

Snapchat
"Wait’ll You See This"
60s
28 Jan 2023
This US spot for Snapchat is a wondrous combination of amusing, weird and disturbing... much like the mind of the director behind it, the wonderful Mr Andreas Nilsson. It deploys one of the favourite styles of American advertising... a series of sardonically delivered 'what ifs' providing the framework for a series of surreal speculations.

We Are Warriors
"Through the Fire"
7 mins 47s
26 Jan 2023
Indigenous Australian rapper Nooky (Corey Webster) remembers his first day of school like it was yesterday. His teacher described Aboriginal Australians as "dirty people with no civilization", making Webster ashamed of his heritage. If it wasn't for his mum's inspiring words, he may never have founded We Are Warriors.

Moju
"Wake Shake Boom"
2 mins 27s
26 Jan 2023
It's ginger all the way as drinks brand Moju launch 'Wake Shake Boom'—a song available on Spotify, no less. The track also has a promo courtesy of directors Ben Crocker, Alexis Timon, amd Conrad Swanston, who, thanks to a skeleton on lead guitar, sunshine on the drums, and some googly-eyed ginger on vocals, deliver an alarm call like no other.

Apple iPhone
"Day in the Life"
5 mins 30s
25 Jan 2023
Nick Mohammed - who plays Nathan Shelley in Apple TV's most popular offering 'Ted Lasso' - stars in this quirky film for the iPhone. The actor isn't particularly impressed when the full title of the piece is revealed to be 'A Day in the Life of an Average Person's Data'... cutting any illusions he has about his own celebrity off before they can even begin.

Cadbury Dairy Milk
"Garage"
60s
25 Jan 2023
As a former petrol station attendant (or 'Console Operator', according to his name badge), DAVID appreciates the care that's gone into this 60" Cadbury spot. It's the late shift, and the young woman behind the till is more than ready to clock off. First, she must deal with the customer from pump number six.

Ocean Spray Cranberry Juice
"Don't Clown"
30s
24 Jan 2023
A woman attempts to overcome her coulrophobia in this hilarious spot for Ocean Spray. Director Jeff Low wrings every drop of comedy out of the premise, as she tries to find courage in her reduced sugar drink and display confidence in front of her daughter... only for her efforts to reach a violent end once she's confronted with the clown in question. It's an entertaining reminder that facing your fears is a process best not rushed.

Sennheiser
"Conversation Clear"
60s
24 Jan 2023
Hearing problems increase with age regardless of your chosen profession, but spending a lifetime in front of amplifiers and screaming crowds can't help the deterioration. That's the thrust of this quirky commercial for Sennheiser, which taps Twisted Sister frontman Dee Snider as spokesman for their latest model of high-tech hearing aids.

Apple TV
"Call Me with Timothée Chalamet"
1 min 38s
23 Jan 2023
Critical and commercial success, legions of fans, an Academy Award nomination for Best Actor… on paper, Timothée Chalamet has plenty to be happy about. Yet this superb ad from TBWA\Media Arts Lab and director Tom Kuntz reveals what Chalamet covets most: his own Apple TV project.

Ban Conversion Therapy Now
"It's Not Therapy, It's Abuse"
2 mins 44s
20 Jan 2023
Directors Zhang + Knight deliver a masterclass in psychological horror with this ad for Ban Conversion Therapy Now. The protagonist is a trans woman whose family still calls her Daniel, confident that she will be 'cured' through psychiatry and religious intervention. All she needs to do is sign on the dotted line.

Lexus
"Stay Ahead"
1 min 48s
20 Jan 2023
When James Bond, Ethan Hunt, or Courtland Gentry (Ryan Gosling’s character in 'The Gray Man', if you can believe it) are busy, you get the star of this Lexus RX commercial. Too busy for introductions, he's a suave son of a gun who can adjust his suit and pick up a briefcase like the best of them. Oh, and he knows how to make a quick getaway.

Reese's
"Put Peanut Butter In It"
30s
18 Jan 2023
Comedy writer/performer Henry Paker deserves a tremendous amount of credit for his voice-over in this tongue in cheek commercial for Reese's peanut butter. Paker's suitably seductive reading of a funny script puts forward the idea that a glimpse of a stiletto shoe has the whole audience fantasising about filling it with the advertised product.

Gutfried
"Real Bear"
65s
18 Jan 2023
If the advertised foodstuff is half as delicious as this delightfully silly commercial then it has to be worth a try. It's the second time in a week that a TVC for a plant-based foodstuff has used humour to get its point across, and – once again – it feels as though the messaging is much more likely to land with this approach rather than the customary earnestness.

ESPN
"Stoppage Time"
30s
19 Jan 2023
Throughout last year's World Cup in Qatar, it felt like some matches would never end. 'Extra' extra time meant some games finished well after the ninety minute mark (England's group stage game versus Iran took just under two hours to complete), much to the amusement of ESPN.

Alzheimer Forschung Initiative
"Glitches"
2 mins 22s
18 Jan 2023
Video games suffer glitches, both minor and major, all the time. A patch will often fix these issues straight away—if only it was that easy for human beings. Germany’s Alzheimer Forschung Initiative call the disease a glitch, and its effects are far worse than anything seen in 'Assassin’s Creed', 'Cyberpunk 2077', 'WWE 2K20', etc.

Canal+
"The Secret of Wakany (Extended Cut)"
90s
16 Jan 2023
Never having fallen prey to the appeal of 'Game of Thrones', DAVID was unaffected by its notoriously disappointing conclusion, but – like a lot of people who didn't watch it – he was painfully aware of how the underwhelming denouement made people feel, because they wouldn't stop going on about it.

Dogs Trust
"Rob & Milo"
60s
17 Jan 2023
You wait ages for a pet charity commercial and then two come along at once. Unlike Paws NY's intense animated film, 'The Story of Rob & Milo' from Dogs Trust avoids themes of depression and suicide for a lighter but no less affecting tale. At first, Rob and his Border Terrier Milo are simpatico, but that's put to the test by the cost of living crisis.

Flora
"Skip the Cow"
30s
16 Jan 2023
Director James Rouse has drawn a sublime performance from the actor playing Terry in this surprisingly bold piece of work promoting Flora's vegan credentials. In a superb script created by Pablo London, Terry scoffs at the very idea of a plant-based spread, and many in the audience will be nodding with him at this point as they contemplate giving up butter.

Paws NY
"The Bridge"
4 mins 22s
16 Jan 2023
Rare is the pet charity commercial that starts with, "This story contains themes of depression and suicide". The disclaimer is more than justified here, as Paws NY depict a man in his darkest hour. Estranged from his family and unable to connect with others, the man is a ghost on the streets of New York. Nearby is someone—or something—that appreciates his pain all too well.

Five Star Work
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