David Reviews

 Biting the hand that feeds us since 2002.

David Reviews and the APA present
CraftWorks - 14 June 2017

The next CraftWorks event is on Wednesday, 14th June at the LSE Student Union building in Lincolns Inn Fields between 4.30pm and 6.30pm.

Tickets are £20.00 (plus VAT) each.


THIS EVENT IS NOW SOLD OUT



The event will be compered by David Reviews editor Jason Stone:

SHARON HORGAN
'Pulling' and 'Catastrophe' co-creator and star, Sharon Horgan will join us to talk about her amazing career and Merman - the film production company she's establishing in London.

THE CRAFT PANEL - GIFF GAFF
Director Sean Thompson will also co-created 'The Big Swim' will be joined by Who Wot Why colleagues, GiffGaff's Tom Rainsford and Abi Pearl, and MSE's John Mayes to talk about the brand's latest commercial.

W.I.Z.
Director W.I.Z. will show off his latest promo for Kasabian and talk about it.

THE REUNION - VAUGHAN & ANTHEA
Legendary directing duo Vaughan Arnell and Anthea Benton reunite to talk about Levi's Creek.

A TRIBUTE TO GRAHAM ROSE
John Hackney and others will reflect on the life and work of Graham Rose who sadly died this month.


The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.

Date: Wednesday, 14th June.
Time: 4.30 - 6.30.


THIS EVENT IS NOW SOLD OUT



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"Pinkie"
45s
25 Jun 2007
The aim of this film from Australia is to shift the culture on boy racers and hit them in their most delicate area... their self-esteem. It is a brilliantly innovative approach and, we suspect, it will work... the suggestion that young men speed because they are inadequate in the trouser department will get through.

Argos
"Baby"
40s
25 Jun 2013
We can't say for certain, but it's serendipitous that our resident aliens should find themselves with child around the same time a new Royal is about to drop. Think of all that baby stuff Argos can advertise: Kate will be a fool to herself if she doesn't get all her neonatal goods there. Nice twist to have dad as the, er, mum.

V Energy Drink
"Silence the Trolls"
1 min 50s
25 Jun 2013
This intriguing little beast appears to show the energy drink getting behind an anti-trolling campaign... or is it? Everyone from a little girl (great casting) to zealots against dogs spews poisonous words at others as if shielded by anonymity - but V's 'paw of positivity' can save the situation.

Lexus
"Poise"
60s
25 Jun 2013
Impressively filmed in monochrome, this Lexus commercial creates an association between the elegant strength of a ballerina and the advertised car. When ballet is used in commercials, it's usually to evoke feyness but here we're cleverly reminded of the physical power required to execute the depicted moves.

Love Island
"Love Shack"
60s
25 Jun 2006
A down tempo version of The B52s' Love Shack provides the soundtrack as we see various poolside scenes signifying that ITV's tacky reality TV Show is coming back for a second run. Just how desperate for publicity does someone need to be to appear on one of these shows?

Galaxy Minstrels
"Sophisticated Silliness"
30s
25 Jun 2007
A pair of women seem to be gearing up for an event of considerable cultural significance as they discuss it. But it turns out what they are awaiting is not quite so high-falutin' as we have been led to believe... basically, it's strippers. Male strippers, that is.

O2
"Do The O2"
40s
25 Jun 2007
An aerial journey across London is marked by a number of clever visual references to the music industry in this ad which advertises the reinvention of the Millennium dome as a music venue sponsored by O2. We particularly like the way the flood barrier is depicted.

Nintendo
"Nicole's Brain"
30s
25 Jun 2007
At least she doesn't say: "I love to dance" in an astonishing fey manner that makes it hard to believe she earns her money acting. Be grateful for that. Nicole Kidman tries to improve her mental skills using the Ninetendo hand-held console that appraently taxes your brain and improves it.

Co-op Pharmacy
"Sneezing Bee"
10s
25 Jun 2008
A bee on a flower appears to sneeze as it delves for some pollen. Of course, this has been achieved by adding a funny soundtrack to a little piece of stock footage rather than by putting a bee through RADA or anything like that.

Nike
"Turning Spanish"
70s
25 Jun 2008
The best take yet on the effect that no British involvement is having on the people of these islands shows Liverpudlians switching their allegiance to Spain because of their devotion to Fernando Torres. Torres himself puts in a brief appearance, seeming mightily surprised to hear his native tongue being spoken. As well he might.

Specsavers
"Gok's Fashion Fix"
40s
25 Jun 2008
An excellent series of sponsorship bumpers advertising Specsavers's involvement with Gok's Fashion Fix manages to extend the "should have gone to" motif into a new area as we see people who have fallen victim to the fashion police. We particularly like the opening bit which shows a body outline done with garish clothes.

Staples
"Business On 4 Sponsorship"
60s
25 Jun 2009
An amusing series of bumpers advertising Staples's sponsorship of Business On 4. A Dragon's Den style presentation is based around various pieces of stationery. We have to love the bubblewrap bit... no, really we do.

Mercedes-Benz
"Museum Trip"
30s
25 Jun 2009
The new Mercedes Benz tears along a road to make its way to a museum containing vintage examples of previous models made by the German company. It deserves its place too, according to this ad, which has it crashing its way into the building.

T-Mobile
"Eliis' Invite"
30s
25 Jun 2010
Another in this charming series for T Mobile introduces us to Eliis who appears to be a fan of the High School Musical genre. Playing two different parts, she simulates a typical scene from one of these movies as she attempts to entice her friends round for a night in.

Best Buy
"Happy Morning"
60s
25 Jun 2011
Oh, you guys. You love flirting with disaster, don't you? It must make it all the sweeter when you manage to deliver a charming ad when the script threatens to produce a terrifying catastrophe. Hats off to all involved for pulling this one off.

Geordie Shore
"On The Beach"
30s
25 Jun 2012
Sending the cast of Geordie Shore to Cancún was an excellent idea - bringing them back... not so much. The regulars are shown walking down a hot beach after a heavy night making it look like a trail for a version of 'Lost' in which the incomprehensible plot has been replaced by incomprehensible accents.

BBC
"Amazing Summer"
90s
25 Jun 2012
Altogether Now by The Beatles provides a perfect musical backdrop for this piece reminding us of the extraordinary range of sporting events on the BBC this summer. Gary Lineker and other luminaries can be briefly spotted among members of the public going through the domestic pre-match rituals.

When I'm 65
"Do You See"
30s
25 Jun 2012
A young woman's face morphs into that of June Brown who plays Dot Cotton in Eastenders. The veteran actress is also presenting a television programme about the way elderly people are perceived by the rest of society and this makes outstanding use of technology to tell us about it.

Citroën C4
"The World"
60s
25 Jun 2013
This commercial from France moves in an unexpected direction when the astronauts floating in space suddenly begin folding our planet to create the advertised car. DAVID's schoolboy French isn't quite enough to grasp the proposition but he assumes it's not: "it costs the Earth" which would be wrong on so many levels.

Ecover
"I Feel Good"
30s
25 Jun 2013
A pleasant visual treatment rescues a bland script for the environmentally-sound brand. Thirty seconds is a reasonable length of time to make a more compelling argument for the product than relying on the track 'I Feel Good' - a predictable fallback for so many ads - but disappointingly, no-one has risen to the challenge here.

Canespro
"Fish Pedicure"
20s
25 Jun 2013
Rather a clever way to tackle the unsexy subject of fungal nail infections. A woman at a classy-looking spa pops her feet into a tank of those fish that nibble off your dead skin, and they all jump out of the water. Rather mortifying as the chap next to her witnesses their leap. Simple, smart, and to the point.

Ford
"GT at Le Mans"
1 min 50s
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Ford draws on its heritage as a racing car in this commercial announcing the marque's participation in next year's Le Mans race. After watching footage of its previous success, the car itself is stirred into action and speeds irresponsibly through the streets of Paris (more or less like every other French driver) and heading south to the iconic course.

Sky Arts
"Graffiti"
2 mins
25 Jun 2015
Another lovely spot for Sky Arts featuring well-known personalities offering their opinions on various subjects. The theme of the day here is graffiti, and it's rather marvellous to have Joan Bakewell finding it 'beautiful' while Frank Skinner tells us: "It's a little young for me." The best is saved till last, however, when Melvin Bragg gets chatting to a pavement artist after a few beers.

Super-Pharm
"Summer Sale"
70s
25 Jun 2015
This charming and visually inventive advert for an Israeli drugstore, Super-Pharm, is apparently promoting their summer sale, although this is quite lost on us because we're so captivated by the imagery of a chap diving into the 'sea' to discover items for his lady friend lounging by the water's edge.

Lexus
"Hoverboard Teaser"
15s
25 Jun 2015
2015 is the year Marty McFly travelled to in the second of the Back to The Future films and many of us have been impatiently awaiting our hoverboards. Well, our vigilance may finally have paid off as Lexus appear to have pulled out their fingers and invented one. At least, that's what we hope is going on here.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.