David Reviews

 It's the work, stupid.


CraftWorks is a regular series of events hosted by DAVID REVIEWS editor Jason Stone. Each is a celebration of the great work made by people in the advertising industry - both the projects commissioned by advertisers and the films they make in their spare time.

In addition to the events in London, CraftWorks panels are part of the Ciclope Festival in Berlin, as well Ciclope's events in Mexico City and in Tokyo. And on Thursday 23th May, there will be a joint Ciclope/CraftWorks event in Los Angeles.

Forthcoming Events

CraftWorks Goes To Hollywood.
Thursday, 23rd May - 18.00 to 19.30.
(Doors open: 17.30)
72 and Sunny, Los Angeles.
In partnership with Ciclope, we present CraftWorks Goes to Hollywood at 72 and Sunny in Los Angeles. An interview with a high-profile director will be followed by a panel discussion about the cultural differences between working in London and LA, with a few thoughts about New York as well.
Click here for more information and to secure your free tickets.

CraftWorks @ Ciclope Latino.
Wednesday, 29th May - 18.30 to 19.30.
(Networking from 17.00)
Mexico City.
Ciclope Latino 2019 taks place in Mexico City where David Reviews editor Jason Stone will be interviewing Daniel Wolfe and others during an evening of networking, awards and partying.
Click here for more information and to secure your tickets.

CraftWorks at BAFTA 195.
Monday, 10th June - 14.30 to 16.30.
(Doors open: 14.00)
BAFTA 195, 195 Piccadilly.
David Kolbusz and Shelley Smoler of Droga5 on Amazon; Tom Tagholm; Declan Lowney; and Lies, Damned Lies and Advertising.
Click here for more information and to secure your tickets.

CraftWorks Showcase.
Wednesday, 26th June - 19.00 to 21.00.
(Doors open: 18.30)
MPC, Wardour Street, Soho.
In the latest of our evening events at MPC, we'll be showcasing a number of short films and having a brief chat with each director.
Click here for more information and to secure your tickets.

CraftWorks @ LOCO.
Wednesday, 10th July - 18.30 to 20.30.
BFI, Southbank.
A special event at the London Comedy Film Festival (Loco) highlighting the role played by comedy in great advertising.
Click here for more information and to purchase your tickets.




On This Day
(1-25 of 25)

"Not Naughty Enough"
26 Jun 2006
Shades of Green Wing in this highly amusing ad as a woman feels Maltesers do not make her feel naughty enough and so she decides to expose her bra-clad breasts to a man passing her office. His subsequent collapse has her feeling much better about life.

Channel 4
"Disarming Britain"
3 mins 40s
26 Jun 2008
Full length version of Brett Foraker's outstanding trail for a forthcoming programme about gun culture depicts various situations in which tempers are roused to illustrate how easy it is for firearms to enter the fray. The manner in which people make their hands into gun shapes is a brilliant metaphor for the ease with which guns can be acquired.

Sky News
26 Jun 2014
There are an awful lot of good choices in this outstanding trail for Sky News, which manages to capture the excitement of live broadcasting and some sense of the chaos out of which it often emerges. Snatched shots barely a second apiece have been compiled to create a sense of urgency as Sky News's reporters prepare to deliver pieces to camera or wait patiently for the next development.

Newcastle Brown Ale
"Independence Eve"
2 mins 25s
26 Jun 2014
Stephen Merchant puts it to the Americans that they'd have been far better off remaining a British colony in this amusing commercial for Newky Broon. In nailing this script, the more talented half of the Merchant-Gervais axis once again demonstrates why the more famous half is a fool to ever make anything without him. Derek! FFS!

Virgin Mobile
1 min 55s
26 Jun 2014
Cats + selfies = catsies. It's the next next Big Thing on the internet. According to Virgin Mobile anyway, with a little help from the Galaxy S5. This clever and highly amusing online spot explains how a team are working not only to create that next next Big Thing, but to open doors "for unparalleled self-expression" for cats who want to share their lives with the world.

One Direction
"Between Us"
1 min 35s
26 Jun 2015
Wonderfully fun and cheesy, this spot for One Direction's new, ah, fragrance also has lashings of style. A decent performance has been coaxed out of the boy band who are shown here demonstrating the effort it took to acquire the ingredients that make up this perfume. 1D fans everywhere are going to love this.

"Lonely Hearts"
26 Jun 2015
The awkwardness of a blind date is perfectly captured in this typically lovely piece for McDonald's as a couple who seem to have literally nothing in common finally discover a connection at the eleventh hour. The vignettes have been brilliantly delivered by Sean Meehan. Each moment induces a slightly bigger cringe than the last and it's clear before their time together is over that Cupid's arrow has fallen short of its target.

Kit Kat
"The Red Phone"
26 Jun 2018
This entertaining spoof from Kit Kat demonstrates that sometimes, even people in the most high-powered positions need a break. Imminent annihilation may not be enough to make this general sweat... but a badly-timed call from mum is enough to push even the coolest heads to the brink.

Unstereotype Alliance
2 mins 15s
26 Jun 2018
The Unstereotype Alliance have launched this film to mark one year of their mission to end stereotyping within the ad industry. The thought-provoking piece sees actors auditioning for typical commercial roles, acting out 'Useless Dad', 'Contented Mum', and 'Sexy Dancer' with an expected lack of subtlety. When the actors are finally allowed to speak and explain who they are, in contrast to the roles they're offered, the results are eye-opening,

"More Shower Singing"
26 Jun 2003
A collection of people begin singing 'I am what I am' as they get ready to pep themselves in a shower with a bit of help from Radox. Among them is a young woman who we have a strange feeling we'll be hearing more from... possible becoming a popular executive producer and one day becoming pregnant with twins.

Shredded Wheat
"Other Cereals"
26 Jun 2006
Another stylishly shot film for Shredded Wheat once again depicts a puzzled Ian Botham. This time he is trying to find another cereal that has only a single ingredient as Shredded Wheat does... he cannot find one as the competition (including many cereals also made by Nestlé) are laced with additives.

"Fifty Times Extra"
26 Jun 2006
Howard's back and he's still singing. here he is accompanied by a number of other members of the Halifax staff who feel they have what it takes to abandon their banking careers in favour of show business. How come Howard is still named as Howard (Shelton) when DAVID suspects it's a long time since he stood behind the plate glass?

"Believe In Children"
26 Jun 2007
A hard hitting ad to launch a new campaign for the children's charity explains how they do not give up on anyone even when everyone else has. A young boy describes how of all the people in his life who he has told to 'fuck off', Barnardo's alone came back to try again and again.

The Observer
"Book Of Inventions"
26 Jun 2008
Adam Hart-Davis provides the voice and Blac Ionica provide the stuff that pops out of a toaster in a joint bid to let us know about a book included in this Sunday's edition of the newspaper which looks at 'Inventions'. W+K, ably abetted by Another Film Company, continue to do sterling work with these 'quota quickies'.

26 Jun 2008
Nokia is joining up the world in a myriad of different ways according to this impressive commercial for the Scandinavian mobile phone manufacturer. Nokia has developed a knack for announcing the arrival of new models with tremendous fanfare without appearing to do so.

Microsoft Xbox Rock Band
26 Jun 2008
There's an excellent depiction of the fun to be had with a karaoke-based computer game in this ad. David Bowie's Suffragette City is covered by numerous wannabes, each taking a turn at the microphone at a gig. It looks like genuine fun and, for once, in an ad of this kind the musical choice is spot on.

John West
26 Jun 2008
An unusual technique gives this ad a strange but beautiful look as it demonstrates the freshness of John West's offerings by depicting a man rowing his way directly to Tesco with fish on board. Overall, it's very effective... still would have been better if he'd been attacked by an angry bear though.

Don't Stop Believing
26 Jun 2010
A new talent show coming to Channel 5 is cleverly advertised in this impressive trail. A series of singers perform a well constructed medley as their movements are cleverly choreographed to reflect the musical blend. The programme won't be as good as this trail.

"Young Man"
26 Jun 2011
YMCA by The Village People gets the confused.com treatment in the latest ad for the price comparison site. As with the previous ads in this series, whatever it lacks in artfulness it more than makes up for in exuberance.

Direct Line
"Half Off"
26 Jun 2012
Another neat piece of comedy interplay from Chris Addison and the gang has the geeky duo claiming that they split absolutely everything "straight down the middle" before the character played by Darren Boyd's character snidely reveals that the 'Sauvignon Blanc' is an exceptioon drawing a hurt response from his wife.

Co-op Supermarkets
26 Jun 2013
Lovely idea - use a track we associate with Christmas and make this a celebration of summertime instead with a family gathering at an al fresco meal. Lamb's lettuce doubles up as mistletoe; there's a chap who looks awfully like Santa without realising it, and cherry blossom falls like snow. Beautifully done.

Natural Scotland
"Dirty Little Secret"
26 Jun 2014
A nicely set-up script equating litter-throwing with, er, self-pleasuring is cleverly delivered as a mum talks to camera about her son's - and husband's - bad habits. However, you're left more impressed by the way the ad has managed to convey so many double entendres with a straight face than by the message itself. It might even encourage blokes of a certain mindset to scatter their detritus more than ever as a symbol of their 'virility'.

"Helluva Tour"
26 Jun 2015
A new chapter opens for Foster's after the recent decision to close down the beach hut and it looks like it's going to be a pretty intriguing bit of integration. A collaboration between the beer and Channel 4 will see a group of people driving all the way to Australia... it'll be interesting to see how far around the Middle East they need to go!

"Attempting Gym Again"
26 Jun 2017
Aussie health insurance provider AHM promote another of their amusingly specific policies; this time, it's ‘attempting gym again' cover… complete with remedial massage, no less. Handy for lapsed gymgoers like this bloke, whose fitness comeback ends before it's even begun as he subjects his arms to a leg press. Perhaps he should read the instructions first.

"Accidentally Ate That"
26 Jun 2017
Straight-talking Aussie health insurance provider AHM offer medical insurance 'you might actually use' in an amusing series of ads from Clemenger BBDO and Goodoil. This instalment focuses on Roger, who's successfully navigating a party before he runs into a fruity speed bump. The voiceover works well here, as the awkward annual 'bring your partner' cringe-fest plays out onscreen.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.