David Reviews

 It's the work, stupid.

CraftWorks.

CraftWorks is a regular series of events hosted by DAVID REVIEWS editor Jason Stone. Each is a celebration of the great work made by people in the advertising industry - both the projects commissioned by advertisers and the films they make in their spare time.

In addition to the events in London, CraftWorks panels are part of the Ciclope Festival in Berlin, as well Ciclope's events in Mexico City and in Tokyo. And on Thursday 23th May, there will be a joint Ciclope/CraftWorks event in Los Angeles.

Forthcoming Events

CraftWorks Goes To Hollywood.
Thursday, 23rd May - 18.00 to 19.30.
(Doors open: 17.30)
72 and Sunny, Los Angeles.
In partnership with Ciclope, we present CraftWorks Goes to Hollywood at 72 and Sunny in Los Angeles. An interview with a high-profile director will be followed by a panel discussion about the cultural differences between working in London and LA, with a few thoughts about New York as well.
Click here for more information and to secure your free tickets.

CraftWorks @ Ciclope Latino.
Wednesday, 29th May - 18.30 to 19.30.
(Networking from 17.00)
Mexico City.
Ciclope Latino 2019 taks place in Mexico City where David Reviews editor Jason Stone will be interviewing Daniel Wolfe and others during an evening of networking, awards and partying.
Click here for more information and to secure your tickets.

CraftWorks at BAFTA 195.
Monday, 10th June - 14.30 to 16.30.
(Doors open: 14.00)
BAFTA 195, 195 Piccadilly.
David Kolbusz and Shelley Smoler of Droga5 on Amazon; Tom Tagholm; Declan Lowney; and Lies, Damned Lies and Advertising.
Click here for more information and to secure your tickets.

CraftWorks Showcase.
Wednesday, 26th June - 19.00 to 21.00.
(Doors open: 18.30)
MPC, Wardour Street, Soho.
In the latest of our evening events at MPC, we'll be showcasing a number of short films and having a brief chat with each director.
Click here for more information and to secure your tickets.

CraftWorks @ LOCO.
Wednesday, 10th July - 18.30 to 20.30.
BFI, Southbank.
A special event at the London Comedy Film Festival (Loco) highlighting the role played by comedy in great advertising.
Click here for more information and to purchase your tickets.


         

         


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On This Day
(1-25 of 25)

Kellogg's Crunchy Nut
"Get Home"
30s
22 May 2006
No-one can resist the lure of Crunchy Nut Corn Flakes and a reporter tells us about the increasing phenomenon of people hurrying home in dramatic fashion to enjoy a bowl as we see an unlikely looking thrill seeker using a trapeze to make her way home in double quick time.

Carling Black Label
"Squirrel"
50s
22 May 2007
A classic commercial from the late 1980s featuring an intrepid squirrel who makes his way across an assault course in order to get to some nuts. One owl turns to the other and utters one of advertising's greatest lines: "I bet he drinks Carling Black Label".

Carling Black Label
"Dambusters"
60s
22 May 2007
A classic Carling Black Label ad from the 1980s used the iconic Dambusters movie as the basis for a brilliant spoof. Two RAF pilots are aiming to destroy the dam with Barnes Wallis's bouncing bomb but haven't reckoned on the goalkeeping talents of a German guard.

Levi's 501s
"Creek"
90s
22 May 2007
A classic commercial from 1994 shot in black and white by Vaughan (Arnell) & Anthea (Benton) it captures a moment of lost innocence as a young woman and her younger sister spy on a man in a creek who appears to be naked. Stiltskin provide the rocky music as he emerges from the water.

Foot Locker
"Sneaker Mastermind"
45s
22 May 2010
This kinky piece of advertising has an erotic start before taking a turn that some of you will feel enhances the eroticism and others less so... depending on your predilections. A man is able to identify individual trainers by the feel of them as they slap across his arse.

VW Vans
"God Only Knows"
60s
22 May 2011
VW draws on its legacy as the provider of archetypal hippie transport in this attractively filmed ad for its commercial vehicles range. The Beach Boys track God Only Knows plays as various owners demonstrate their love for the iconic vans.

Hollyoaks
"Savage Party"
60s
22 May 2012
This beautiful minute-long trail for Hollyoaks is so impressive that DAVID might be tempted to watch the programme if it weren't for the fact that he's previously seen the programme. It's made to look as though the cast of the daily soap will be performing an avant garde version of A Midsummer's Night Dream. They won't.

Red Cross
"Babysitters"
90s
22 May 2013
Pointing out the pitfalls of employing amateur-level babysitters, this depicts a range of increasingly disastrous and hilarious scenarios ranging from dog-shaving to house-fires ("...the good news is, your house is going to be on TV tonight!") and explains how the Red Cross can help teens not to be that babysitter.

Williams Syndrome
"Nephew"
2 mins 30s
22 May 2016
The tone of this excellent awareness film for Williams Syndrome is set in the first moments when actor Mathew Baynton (who also wrote and co-directed this film) is asked "How's James Corden?" in lieu of an enquiry into his own well-being. It's not just funny, it serves as a metaphor for the difficulty of raising awareness of little-known ailments.

BBC 4
"Music Idents"
80s
22 May 2017
BBC Four pay tribute to high fidelity with these well-crafted idents. Tangible and atmospheric, this suite harkens back to analogue's heydey. Audiophiles will relish each close-up of tape recorders, audio reels, and phonographs, but it's the backing track that shines. Mark Hellaby's precise treatment demands a good pair of headphones or speakers.

Pedigree
"Jenny"
1 min 40s
22 May 2018
Another touching ad from Pedigree focuses on their Dog Dates service - which aims to tackle loneliness by matching elderly people with local pooches. Jenny's story is particularly poignant - since she became isolated after leaving an abusive husband - and the genuine joy on her face when she meets her temporary pet is extremely moving.

Sprint
"Time to Go"
60s
22 May 2018
More light-hearted rebellion from Sprint as Evelyn and her robot comrades probe nonsensical mobile plans. Weary of entertaining her fleshy handler, Evelyn once again questions his choice of service provider… which happens to be Sprint's chief rival, Verizon. Unable to stomach any more A.I. aggro, the scientist issues an ultimatum: switch off, or jog on to the nearest Sprint branch.

Robinsons Cordials
"Snapper Tim"
30s
22 May 2006
Tim Henman is asked by a Japanese couple to take a photo of them as he queues to enter Wimbledon while, symbolically, perhaps this enables Andy Murray to slip in ahead of him. The Scottish youngster has supplanted Henman as the man most likely to give provide false hope and now he is appearing alongside his hero.

O2
"Downloads"
20s
22 May 2006
Neat post script to last week's spectacular has the bubble representing the music downloads that are available to customers on the network. The bubble bounces rhythmically off a tram in time with the music the protagonist is presumably listening o on his headphones.

Oasis
"Wildebeest"
30s
22 May 2007
In the style of a nature documentary we hear how herds of wildebeest have made their way across the plains to reach the waterhole. Many didn't make it but that doesn't stop those that do from complaining about the water when they get there. The brand spokesman is magicked in to suggest Oasis instead.

Film 4
"Leslie Phillips"
80s
22 May 2007
82 year old actor Leslie Phillips shows a more serious side than his 'ding dong' persona normally allows us to see as he explains what it was like working with Peter O'Toole on Venus. Plainly, his fellow veteran is a bit difficult but Phillips feels his stature helped him cope with O'Toole's awkwardness.

ITV
"Euro 2008"
30s
22 May 2008
ITV's Euro 2008 salvo shows how our love affair with football is to be challenged by the absence of British teams in this summer's tournament. It's an amusing idea... but there is a slight flaw in the logic. This man being cheered up by watching Euro 2008 is like an abandoned husband watching his wife have sex with her new beau.

Lynx
"Stay Focused"
30s
22 May 2008
A man with a wandering eye is constantly disappointing women by checking to see if his armpits are dry. Only when he discovered the advertised product is he able to give up his embarrassing habit and begin to flirt more freely. Another strange contribution to the Lynx canon from the Argentine outfit VegaOlmosPonce.

Feel Good Drinks
"Gnomes"
30s
22 May 2009
This cute confection for the natural drink has animated gnomes crushing fruit demonstrating what a healthy concoction it must be. There's a mystery though... just who is Debbie? At the end, one of the gnomes holds up a placard declaring love for her.

T-Mobile
"Tino"
30s
22 May 2010
Tino's invitation to his mates to come around for a football gaming night in is pretty hilarious. The craftily cheap-looking effects work particularly well in this execution and Tino's night looks like a lot of fun.

Old Speckled Hen
"Prime Time On Dave Sponsorship"
40s
22 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Old Speckled Hen
"Prime Time On Dave Sponsorship"
40s
22 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Bombardier
"Bang On"
30s
22 May 2011
Rik Mayall in the television version of the new beer ad that stunned DAVID's audience last week. This one is a lot better... well, it's around a minute and half better, in any case. The other film was ninety seconds longer than this.

EDF Energy
"Race"
30s
22 May 2012
The cute little blob is back and this time she's fantasising about taking part in the 100m at the Olympics. But clearly her powers of concentration are not great and her fantasy starts to come apart... her fellow athletes become dancers and before long it's all about securing tickets to watch rather than taking part.

McDonald's
"New York"
30s
22 May 2012
The English village given an American makeover in previous weeks has once again been invaded by a team of production designers. This time, it's designed to look a little like New York but, as before, the essential Englishness continues to shine through.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.