David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Virgin Atlantic
"The Idea"

Matt said:

Flawless.


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118-118
(1-25 of 83)

118-118
"Dog Washer"
10s
31 Dec 2014
Another smartphone user is held in stasis by a buffering internet connection when they could - according to the 118 boys - be using the directory service instead.

118-118
"Plumbing Emergency"
10s
31 Dec 2014
A woman who's being drenched in water from an unknown source stands with her finger poised over her phone in a state of catatonic inertia.

118-118
"Haircut Emergency"
10s
31 Dec 2014
Okay - so the increasingly irrelevant directory enquiry service 118-118 is now focusing its attention on those folks who need assistance with their daily lives.

118-118
"Eyes"
10s
1 Apr 2014
While it's good to see that 118-118 are finally tackling the elephant in the room by explicitly referencing the existence of the internet.

118-118
"Jeopardy Dog"
10s
9 Mar 2014
118-118 continues to press home the notion that you cannot phone the internet when you find yourself in certain situations.

118-118
"Man in a Jam"
30s
27 Dec 2013
As the Grandstand theme plays, the 118 twins heroically help a chap who's lost the key to his bike padlock.

118-118
"Cinema Kiss"
10s
20 Sep 2013
Are the 118 boys secretly selling drugs or something? Are these ads full of coded references that only those in-the-know know?

118-118
"Personal Delivery"
20s
9 Mar 2013
The astonishing thing is that the service is still being advertised - everything about it shouts inefficiency.

118-118
"Together"
60s
27 Dec 2012
Swathes of helpful men dressed as the 118 boy help to connect businesses with their customers in this impressive commercial for the directory service.

118-118
"Pig"
10s
10 Aug 2012
The 118 duo pop up once again to remind us that we can use their information service if we need to.

118-118
"Streaker"
10s
13 Jun 2012
The 118 boys are playing cricket when play is interrupted by a young woman running onto the field wearing only a bikini.

118-118
"Archery"
10s
27 Feb 2012
The 118 boys appear to be involved in the serious business of archery in this vaguely Olympic-themed ad.

118-118
"Penalty"
10s
17 Feb 2012
This amusing short for the directory enquiries service shows a penalty kick twice.

118-118
"Table Tennis"
10s
17 Oct 2011
The 118 boys are playing table tennis (or 'whiff whaff' as it's known to Boris Johnson) in another Olympics-linked ad.

118-118
"Tennis Match"
10s
25 Sep 2011
The two 118 boys are playing tennis and they look like they'll be hard to beat because one of them has a giant racket.

118-118
"Breaking From The Pack"
10s
20 Sep 2011
The 118 boys "break from the pack" in this ad before leaping over a pig.

118-118
"Race Start"
10s
19 Sep 2011
The 118 boys have called for a taxi at the start of a race, according to this short ad for the telephone information service.

118-118
"Race Of Our Lives"
20s
12 Sep 2011
The 118 boys have both had a dream in which they run "the race of [their] lives".

118-118
"The Simpsons Sponsorship"
40s
18 Jul 2011
A collection of bumpers advertising the sponsorship of The Simpsons by 118-118.

118-118
"Info"
10s
8 Nov 2010
Another of the busy, noisy and mercifully short commercials for 118-118 which inadvertently imply that the service is struggling.

118-118
"Taxis"
10s
8 Nov 2010
These busy bursts are neither fish nor fowl as they aren't long enough to charm the audience as this service's ads once did and they don't realy provide any useful information either.

118-118
"Talking Squirrel"
10s
14 Sep 2010
Another short for 118 118 featuring their trademark silliness... and a squirrel puppet.

118-118
"Restaurants"
10s
13 Sep 2010
This amusing short has the 118 boys in a sushi bar and singing along in Japanese as a jubilant customer keeps pressing a big red button.

118-118
"Cinema Times"
10s
1 May 2010
Just as 118-118 seemed to have abandoned the live action moustachioed runners in favour of animated versions, they re-broadcast this ad.

118-118
"We're More Than Numbers"
30s
8 Feb 2010
This animated commercial seeks to demonstrate the 118-118 more than simply a directory of telephone numbers.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.