Prettybird have signed progressive talent Ashley Armitage to their directing roster.
Editor Sam Bould has joined Final Cut for representation in both the UK and the US.
Former agency producer Rachel Hough has taken her Midas touch to sound studio String and Tins.
Greatcoat Films say their new signing, Shan Phearon, brings "an encyclopedic knowledge of film" to 29 Wadeson Street.
They forgot to mention the constant rolling strike action of their ground-staff.
Maybe it explains the expense of this 'charming' ad !!