David Reviews

 Biting the hand that feeds us since 2002.

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iZettle
"For the Self Made"

Matt said:

Commendable but sadly uninformative of any benefits.


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Always
(1-25 of 30)

Always
"Affordable Protection"
30s
13 Jun 2018
Always announce their campaign to help tackle the issue of period poverty in this informative ad.

Always
"#LikeAGirl - Keep Going"
2 mins
17 Aug 2017
This follow-up spot to the highly-acclaimed previous Always ad - ' Like A Girl ' - looks at the notion of failure and puts it in a whole new light.

Always
"Phoebe D'Abo"
30s
6 Sep 2016
In this ad for Always, DJ Pheobe D'Abo tells us that "as a woman, I can step aside or I can step up the game."

Always
"Sensitive Bladder"
30s
5 Sep 2016
Always has made strides in projecting a more empowering image, but old habits die hard as this ad shows.

Always
"Keep Playing"
60s
26 Jul 2016
Always take notable strides with this commercial encouraging girls to keep their sporting ambitions alive and leave self-doubt on the sidelines.

Always
"Best Night Ever"
20s
2 Jul 2015
A nonsensical line kicks off this spot for Always laydee pads: "5am! They're still out... and it's my period!"

Always
"Like A Girl"
3 mins 05s
1 Jul 2014
This excellent internet spot for Always confronts the commonly held notion that to do something 'like a girl' is to do something badly.

Always
"Lullaby"
20s
2 Mar 2014
Every now and again an ad comes along that isn't bad merely because it's been cobbled together, but because it's massively offensive - like this spot for Always.

Always
"Infinicel"
30s
8 Jul 2013
Now women in the UK can enjoy a new sanpro technology that doesn't rely on "fluffed fibres".

Always
"Lift"
20s
1 Mar 2013
Another depressing commercial reinforcing the perception that women need 'neutralising' sanitary products because their own bodies are so odiferous and unhygienic.

Always
"Night Wriggles"
20s
1 Jan 2013
Apparently it's not enough to provide varying degrees of sanitary protection at that time of the month, because now the industry has come up with a new notion.

Always
"Parties"
20s
19 Aug 2012
The female voiceover explains that she and the girls can throw a party in the tiniest of spaces as we see them packed into a phone booth.

Always
"Hot Air Balloon"
20s
7 Feb 2012
According to this ad, the advertised product is the first sanitary towel to use acti-pearls to neutralise odours rather than just masking them.

Always
"Still Feel Beautiful"
20s
2 Aug 2011
Unless we're misunderstanding this ad for Always then it seems the feminine hygiene product is boasting of improvements to its packaging as a reason for buying it.

Always
"Water Lily"
20s
7 Mar 2011
This animated commercial imagines the advertised product as a water lily.

Always
"Rollercoaster"
20s
27 Dec 2010
In whatever way it is that a rollercoaster is being used to represent a woman's menstruation, it seems unwise.

Always
"Undies"
20s
7 Sep 2010
This animated commercial shows off all the different fancy pants you can continue to wear despite your period if you use the advertised product.

Always
"Bucking Bronco"
20s
9 Mar 2010
And this week's award for crassest metaphor goes to... Always.

Always
"Five Into One"
20s
1 Feb 2010
"Who said five into one doesn't go?" asks the female voiceover in this peculiar animated piece for Always.

Always
"Pinball"
20s
7 Jul 2009


Always
"Bumper Cars"
20s
14 Aug 2008
The blood and other effluence of a woman's period are represented by a number of bumper cars.

Always
"Launch"
40s
1 Jul 2008
According to this ad, a woman's period is her body's way of letting her know that it's working.

Always
"Petals"
20s
1 Feb 2008
Animated petals drift around as we're told these pads can make your period a breeze.

Always
"Fresh All Day"
20s
4 Jul 2007
A woman cavorts around outside wrapped in a bath towel to illustrate how fresh she feels.

Always
"Silk"
20s
16 Feb 2007



David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.