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 Biting the hand that feeds us since 2002.

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ao.com
"The Sun"

Matt said:

totally perplexed, doesn't make any sense?


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Direct Line
(1-25 of 155)

Direct Line
"Keeping Up With Your World"
30s
21 Jul 2018
All elements of running a business are shown in this Direct Line ad, especially the less glamorous ones.

Direct Line
"Whodunnit"
30s
22 Apr 2018
A couple discover their freshly dented vehicle in a busy car park… and everyone's a suspect when Winston Wolfe arrives on the scene.

Direct Line
"Fast Response"
30s
16 Feb 2018
Floods, fires, fudge-covered rabbits… how does Winston Wolfe has time to help the criminal underworld when he's dealing with Direct Line's stricken customers?

Direct Line
"Smart Crossing"
40s
30 Nov 2017
This curious ad for Direct Line shows off their innovative 'smart crossing' experiment.

Direct Line
"Smart Crossing"
20s
10 Oct 2017
Direct Line tease their latest technological innovation in this brief ad which promises more to come.

Direct Line
"Emergency Hotel"
30s
1 Jun 2017
Harvey Keitel's Winston Wolfe can now tick 'electrical fire' off his crisis management list.

Direct Line
"Onward Journey"
30s
24 Mar 2017
Winston Wolfe and Tony the taxi driver ease this couple's post-holiday blues.

Direct Line
"Cocoa"
30s
13 Mar 2017
Winston Wolfe (Harvey Keitel) returns in another instalment of Direct Line's long-running campaign.

Direct Line
"Fleetlights"
4 mins 42s
18 Nov 2016
This languid film introduces us to Direct Line's 'fleetlights' - drones designed to light the way for pedestrians, road users, and emergency services.

Direct Line
"Ballcock"
30s
18 Apr 2016
Direct Line's long-running campaign is at its best when the script veers close to the edge, and this latest execution starring Winston Wolfe elicits a cheeky laugh.

Direct Line
"Skipping"
40s
14 Oct 2015
When you're an advertiser trying to solve the problem of skippable ads on YouTube, it stands to reason you call Winston Wolfe.

Direct Line
"Hens"
30s
4 Sep 2015
Winston Wolfe (Harvey Keitel) adds a new dimension to his promotion of Direct Line in the latest in the series of ads featuring the 'Pulp Fiction' character.

Direct Line
"Roger Rabbit"
30s
5 Jul 2015
This is the edgiest and best of the Direct Line commercials featuring Harvey Keitel as Winston Wolfe and ends on a bit of wordplay that we're surprised they got away with.

Direct Line
"Prize Plum"
30s
1 Jul 2015
Harvey Keitel has a natty exchange with an English gentleman as he reprises his role as Winston Wolfe in the latest instalment of the Direct Line campaign.

Direct Line
"Anoraks"
30s
1 Jul 2015
Winston Wolfe sure gets around in that roadster, doesn't he?

Direct Line
"Car Park Scrape"
40s
26 Dec 2014
Winston Wolfe is back and he's still scaring people with his double entendres.

Direct Line
"Time to Disappear"
30s
19 Sep 2014
A chap happily parked up by the kerb in order to use his phone is disturbed by Winston Wolfe who hops into the passenger seat.

Direct Line
"Scrap Yard"
40s
1 Sep 2014
In the latest instalment from Direct Line, Harvey Keitel - in his Winston Wolfe from Pulp Fiction guise - lends his acting skills and credibility to another cheekily dark film.

Direct Line
"Safe House"
30s
30 Aug 2014
Should any landlords among you live in fear your tenants may bang on the door and demand your bed in the event their rental property burns down, Direct Line has a solution.

Direct Line
"Winston Wolfe"
40s
29 Aug 2014
This spot decisively severs all ties with the phone line graphic so familiar to Direct Line and puts Harvey Keitel somewhat unexpectedly in its place.

Direct Line
"Scalextric"
30s
7 Apr 2014
A scalextric set is used to illustrate the difficulties of managing multi-car insurance.

Direct Line
"Washing Machine"
30s
30 Mar 2014
This is one of those propositions that sounds too good to be true. Will Direct Line really replace a broken boiler in a rental property if you take out their landlord insurance?

Direct Line
"Nintendo Accident"
30s
1 Apr 2014
When you're insured to the hilt, kicking over your television feels like winning the lottery.

Direct Line
"Park Walk"
30s
28 Dec 2013
A family insured with Direct Line watch their car being written off by a passing lorry.

Direct Line
"15% off Pet Insurance"
30s
10 Oct 2013
Direct Line does its now-established thing again - this time for pet insurance.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.