David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Hovis
(1-25 of 27)

Hovis
"The Boy is Back"
40s
5 Jun 2019
We're up t'ruddy hill again as Hovis present a ‘digitally remastered' version of their classic ‘Boy on the Bike' ad.

Hovis
"It's Just Bread"
30s
21 May 2018
Hovis pay tribute to the humble loaf in this pleasant ad for their Soft White incarnation.

Hovis
"On Your Bike"
40s
5 Oct 2015
This new spot for Hovis updates the original commercial without trying to resurrect it - a wise idea, and very neatly done.

Hovis
"British Farmers"
10s
16 Sep 2012
A short reprise for the farmer and his son in this commercial which shows the latter trying to get his hands on a runaway chicken in their yard.

Hovis
"Farmer's Son"
90s
12 May 2012
It's sentimentality all the way in this stirring commercial for Hovis.

Hovis
"Holding Out For A Hero Sponsorship"
87s
11 Sep 2011
ITV's latest game show is being sponsored by Hovis's Best of Both variant.

Hovis
"Farmer's Race"
90s
9 Apr 2011
A collection of farmers take part in a race which acts as a cipher for the competition to provide wheat for Hovis.

Hovis
"Victoria Pendleton"
30s
2 Jan 2011
Stylish camera work almost manages to disguise a typically poor performance from an athlete in this ad for Hovis.

Hovis
"Miss Chief"
60s
4 Jun 2010
This utterly charming commercial for Hovis takes a nostalgic look at the school days of a child of the 1970s.

Hovis
"Ham And Mustard Sandwich"
20s
12 Feb 2010
A man soaked from a rainstorm removes his boots and jacket and knocks together a ham and mustard sandwich using some Hovis.

Hovis
"Cheese And Tomato Sandwich"
20s
12 Feb 2010
A young woman in an office knocks together a cheese and tomato sandwich using the advertised bread.

Hovis
"Bacon Sandwich"
20s
12 Feb 2010
"No More Heroes Any More" by The Stranglers plays as a man cooks some bacon under the grill to make the perfect sandwich.

Hovis
"Jam Sandwich"
20s
12 Feb 2010
A charmingly straightforward piece for Hovis features a schoolboy dashing into the kitchen after a hard day in the classroom.

Hovis
"Here's To Our Soldiers"
20s
2 Nov 2009
David Jason tells us that every Hovis Seeds Sensation loaf which is sold raises money for the Poppy Appeal.

Hovis
"Rolls"
30s
5 Jun 2009
A limp follow up to last year's spectacular which showed a boy running through the decades.

Hovis
"Go On Lad"
2 mins 02s
12 Sep 2008
It was an inspired idea to draw on Hovis's advertising legacy by showing a journey through time.

Hovis
"Children's Song"
30s
3 Oct 2007
Charming commercial for the bread that promises the fluffiness of white bread combined with the goodness of brown.

Hovis
"Fussy"
40s
24 May 2007
An intimate portrait of the fussiness of youth in this finely observed film for Hovis.

Hovis
"Fussy"
30s
23 May 2007
An intimate portrait of the fussiness of youth in this finely observed film for Hovis.

Hovis
"Invisible Crusts"
30s
15 Jan 2007


Hovis
"For Life"
40s
21 Jul 2006


Hovis
"Classic Ad"
40s
14 May 2006


Hovis
"Hungry Ducks"
30s
9 Jan 2006


Hovis
"Ducks"
30s
19 Sep 2005


Hovis
"Junk"
30s
16 May 2005



David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.