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In this promo for Ella Eyre, director Henry Scholfield Henry Scholfield is something of a magician when it comes to music videos. His last one - Stromae's Tous les Memes was a tour de force which has clocked up 42 million views on YouTube so far, and he's pulled another marvel out of the bag with this video for Ella Eyre. Here, he's managed to bypass the laws of gravity to create three minutes of über-cool disorientation.