David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Forza Horizon 4
"Seasons of Change"

Mark said:

the opposite of funny


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First Direct
(1-25 of 27)

First Direct
"Apology"
30s
9 Sep 2018
First Direct 'apologise' to their competitors at being ranked the number one bank for overall service.

First Direct
"Astronaut"
40s
3 Sep 2017
Karmarama's debut First Direct ad sees the bank launch their own space programme.

First Direct
"Rubbish"
10s
2 Jun 2015
The permanently harassed Frilly the lizard encounters yet more frustration as he winds up in the bin.

First Direct
"Manhole"
10s
10 Feb 2015
We had a bit of debate at DAVID HQ on the wording here. It must be Join First Direct and we'll give you 125 but it does sound an awful lot like 'join First Direct or we'll give you a 125'.

First Direct
"Custard Cream"
10s
10 Feb 2015
Frilly is fed up. He cannot for the life of him get the lid off the cookie jar. It remains resolutely closed... if only it were like First Direct, which is resolutely open 24-7.

First Direct
"Little Frill"
30s
21 Sep 2014
First Direct has already proved that you don't have to sound earnest and servile as a bank if you have a sterling reputation for excellent customer service.

First Direct
"Male Eggs"
10s
27 Jan 2014
It's been a while since we first saw First Direct's amiable platypus brand ambassador.

First Direct
"Platypus"
60s
24 May 2013
A platypus with a voice supplied by comedian Tom Wrigglesworth - unless we're much mistaken - explains how he likes to do things a bit differently in this offbeat ad for the online bank.

First Direct
"Michelle Green"
30s
4 Oct 2010
First Direct has such an unusual approach when it comes to telephone banking and it's arguable whether it's one that'll seem particularly persuasive to those who don't currently use the service.

First Direct
"Better In Black And White"
30s
2 Feb 2009


First Direct
"Bribery"
10s
8 Jan 2008
Matt King suggests that First Direct's offer to entice customers of other banks is a bribe.

First Direct
"Escalator"
30s
5 Nov 2007
The man in black is back, with the man in white alongside him once more in another effective ad.

First Direct
"Machines"
30s
18 Oct 2007
The man in white explains that contacting First Direct results in you speaking to a person not a machine.

First Direct
"Silver Star"
10s
1 Feb 2006


First Direct
"Internet"
30s
3 Jan 2006


First Direct
"5%"
10s
10 Oct 2005


First Direct
"Club"
30s
2 Oct 2005


First Direct
"Internet"
30s
2 Oct 2005


First Direct
"5:20"
10s
1 Mar 2005


First Direct
"Table Footballers"
10s
17 Jan 2005


First Direct
"Country Lane"
30s
13 Mar 2004


First Direct
"Laughter"
30s
5 Jan 2004


First Direct
"Black"
30s
3 Jan 2004


First Direct
"Offset Mortgage"
30s
1 Sep 2003


First Direct
"Mrs Hodges"
30s
7 Apr 2003



David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.