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 Biting the hand that feeds us since 2002.

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Dreams
"Fall Back In Love"

Matt said:

What next? IKEA telling us we need a new kitchen every 10 years? Poppycock.


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Kellogg's Special K
(1-25 of 80)

Kellogg's Special K
"Powering You"
60s
31 Dec 2017
No one at Sport England is going to mind the echoes of This Girl Can in this super new piece of work for Kellogg's Special K.

Kellogg's Special K
"Strength"
30s
18 Oct 2016
Kellogg's appear to have listened to criticism, returning with a re-cut of their latest ad for their Special K 'Nourish'.

Kellogg's Special K
"Nourish"
30s
11 Apr 2016
Special K's advertising always feels like an exercise in box-ticking, meeting all the objectives listed in the brief but without ever bringing the brand to life.

Kellogg's Special K
"Eat Special"
30s
8 May 2015
Special K has "nine essential vitamins and minerals to make your body feel this good," the VO tells us in this Special K ad.

Kellogg's Special K
"Live in Colour"
30s
28 Jan 2015
Is your life stark and monochrome? Then make it more colourful with Special K, says the ad; because once you start eating colourful food you can start wearing it too.

Kellogg's Special K
"Rainbow"
40s
5 Jan 2015
The old song 'Sing A Rainbow' - first sung by Peggy Lee in 1955 - is revived in folkish mode here for Special K's slick and impressive new spot.

Kellogg's Special K
"My Special K"
20s
30 May 2014
There's so much to gain at My Special K, the VO tells us, which - apart from suggesting unfortunate weight connotations - has to compete with all kinds of distractions.

Kellogg's Special K
"Granola"
30s
1 Apr 2014
Lucy Blakstad has succeeded in getting blood from a stone by making this Special K film look really lovely.

Kellogg's Special K
"Free Top"
10s
6 Jan 2014
A young woman tries out packs of Special K to see if they suit her, as she gets a free top with her purchase.

Kellogg's Special K
"Porridge That's Just Right"
30s
10 Oct 2013
A woman wearing red accessories to remind us of the brand's affiliation with that colour totters into a house belonging to the three bears.

Kellogg's Special K
"Aldi Spoof"
40s
6 Jun 2013
Special K's attempt to spoof Aldi's spoof of Special K doesn't really come off.

Kellogg's Special K
"Box"
30s
3 Jun 2013
The slimmer's favourite breakfast cereal reinvents itself in origami fashion.

Kellogg's Special K
"Chocolate"
30s
14 Feb 2013
For years Kellogg's have marketed Special K as the healthy breakfast cereal option - but their latest variant rather undermines the product's claims.

Kellogg's Special K
"Numbers"
30s
28 Dec 2012
Should we allow ourselves to be defined by a number? Not according to this ad for Special K which encourages women to see themselves as more than a dress size.

Kellogg's Special K
"A Vibrant Breakfast"
20s
18 Oct 2012
According to this ad we can say goodbye to boring and enjoy a vibrant breakfast instead as dried red fruit falls into a bowl of the dried flakes that make up the advertised cereal.

Kellogg's Special K
"Jeans Labels"
30s
3 Sep 2012
A noticeably thin young woman is looking at jeans in a clothing store and notices that they have feel-good statements rather than sizes on their labels.

Kellogg's Special K
"Scales"
30s
20 Jun 2012
The usual daft claim is made on behalf of the advertised cereal... that weight will simply fall off you if you eat it.

Kellogg's Special K
"Covent Garden Weigh-In"
30s
5 Jun 2012
Women ready themselves for a public weigh-in in this strange commercial for Special K.

Kellogg's Special K
"Hazelnut & Almond"
30s
17 May 2012
A series of attractive women tuck into a new variant of the advertised cereal that incorporates hazelnuts and almonds.

Kellogg's Special K
"Get Most Out Of Mornings"
20s
4 May 2012


Kellogg's Special K
"Confidence Is A Journey"
10s
14 Jan 2012
Illustrating the news that you can now use the internet to follow the progress of your diet, a woman turns a laptop into a box of the cereal.

Kellogg's Special K
"Media Buying Scoop"
50s
12 Jan 2012
We thought you might like to see this marvellous piece of media buying.

Kellogg's Special K
"Confidence Is A Journey"
30s
27 Dec 2011
'Confidence is a journey' according to this ad for Special K which shows slim women exercising and eating healthy food.

Kellogg's Special K
"Outline"
30s
15 Dec 2011
Animation is used alongside live action (of a woman in a red dress – quelle surprise) in this commercial which reminds us that the advertised breakfast cereal is just 3% fat.

Kellogg's Special K
"Caution"
30s
13 Jun 2011
The swimsuit is a threat to women's self-esteem according to this commercial for Kellogg's Special K.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.