Green & Blackís launch their Velvet Editions collection with a Red Riding reboot. This time, Red Riding Hood has more than one Big Bad Wolf to evade. However, itís going to take more than a lupine threat to thwart her indulgence.
Itís a fetching spin on the classic yarn. Sun rays poke through trees before Redís pursuers meet their match. Meanwhile, a seductive cover of the Delfonics's ĎReady or Notí complements the forest chase.
Having wisely ditched foodies Michel Roux Jr. and co., the premium brand project a more accessible image. The chocolate makers have also ditched the familiar Fairtrade label in favour of their own Cocoa Life stamp so hose with an ethical sweet tooth may need further convincing... but this is a great start and further evidence that Academy's new wunderkinder Dorian & Daniel are going to have a stellar career.
Green & Blackís launch their Velvet Editions collection with a Red Riding reboot. This time, Red Riding Hood has more than one Big Bad Wolf to evade. However, itís going to take more than a lupine threat to thwart her indulgence. Having wisely ditched foodies Michel Roux Jr. and co., the premium brand project a more accessible image.
This is an ad for branded content available on All 4 and it's proof that advertising is starting to eat itself! The films you'll find if you follow the instructions are actually rather nice and this gives a little flavour of them. Initiatives like this are definitely part of the future of advertising but it's hard to imagine a big take-up rate among viewers breaking away from their programme to look into this or remembering to do it later.
Food blogger Gizzi explains why she'd like to be remembered for her Korean Fried Chicken (it's KFC but not as you know it!) before going on to describe her aspirations for the future. This probably has more resonance for those familiar with her YouTube channel but at least that chicken looks mighty fine once she's finished adorning it.
This charming film focusing on musician-turned-cheesemaker-turned-musician-again Alex James's relationship with food offers a really excellent glimpse at his passions. And not just his culinary passions... we get a rather lovely insight into James as a father and get to hear how a Moroccan tagine persuaded him to propose to his wife.
Gizzi Erskine of 'Cook Yourself Thin' fame plus diver Tom Daley natter about the food that matters to them as they cook the recipes they love. For Gizzi it's New York-style Korean fried chicken, while for Tom it's his grandma's chocolate cake. This spot for Celeb Dishes - from Green & Black's in partnership with All 4 - invites us to check out those and other recipes so we can try them ourselves.
The posh dinner party guests are back with another snippet of irrelevant conversation. It starts out with one describing the 'festival of colour' that the table is laden with, getting as far as "So you all think about colour when you're -" "Yep, totally," butts in another without waiting to ascertain what's being asked. Maybe he just wants it all to be over as quickly as possible... like us.
We suspect that rather than win us over to the pleasures of erudite dining with discerning posh people, this campaign for Green & Black's will rub people up the wrong way. Organic food has waned in popularity in recent years, and to hear Emilia Fox ask "Do you all use organic?" in this setting feels like the brand is out of touch with the real world.
This collaboration between the chocolate makers and Channel 4 uses a super to let us know this is advertising presumably because it looks more like programming. It's the first in a series of films showing Michel Roux Jr., Emilia Fox, Tom Kitchin, and two other foodies whom we should probably recognise waxing lyrical about the sensations that arise from eating the advertised product.