David Reviews

 Biting the hand that feeds us since 2002.

Gucci
"Unskilled Worker"
60s
13 October 2017
UK Fashion Labels

Don’t like the moniker fool you - artist Unskilled Worker a.k.a. Helen Downie knows her stuff. Alongside glimpses of her artwork, we see Unskilled Worker leave her mark on Gucci’s latest collection. Shot with 35mm stock, the film offers an attractive insight into Downie’s craft… although she insists it’s the art that's in control.

Specsavers
"Rapunzel"

Andrew said:

Making-of is worth a watch, too - http://bit.ly/2ysLXMP


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Gucci
"Unskilled Worker"
60s
13 Oct 2017
Don’t like the moniker fool you - artist Unskilled Worker a.k.a. Helen Downie knows her stuff. Alongside glimpses of her artwork, we see Unskilled Worker leave her mark on Gucci’s latest collection. Shot with 35mm stock, the film offers an attractive insight into Downie’s craft… although she insists it’s the art that's in control.

Gucci
"The Garden"
60s
7 Sep 2017
Dakota Johnson, Petra Collins, and Hari Nef star in this floral ad for Gucci's latest fragrance: Bloom. The trio wander through an overgrown garden, lounge around in a room carpeted with flowers, and take a dip in an equally plant-ridden pond. And - most impressive for a perfume ad - they actually smile while doing so. Pretty, aesthetically pleasing stuff.

Gucci
"Beyond"
74s
27 Jul 2017
This film for Gucci is proof that - despite the po-faced output we get most of the year - the beauty sector knows how to have fun. It takes the form of a beautifully measured series of spoofs of vintage Sci-Fi tropes. The opening shot brings to mind Star Wars's iconic opening titles before it shifts gear with a perfect pastiche of the original Star Trek series.

Gucci
"Garden of Eden"
60s
18 Nov 2016
Gucci presents an haute couture version of the Garden of Eden in this exquisitely languid ad by Floria Sigismondi. Snakes, apples and - yes - tigers abound as models waft through the manicured landscape handling fruit as though it might explode. They do seem a tad wan considering they're hanging out in actual paradise though, the ingrates.

Gucci
"Gift"
30s
18 Nov 2015
This short beauty film not only possesses a lack of condescension unusual in this sector but is actually quite engaging. Lovely production design combined with excellent use of sped-up footage and a well-chosen soundtrack to create thirty seconds capable of conveying the idea that this is an intelligent brand worthy of our attention. Neat.

Gucci
"SS14"
2 mins 43s
8 Apr 2015


Gucci
"Timepieces"
18s
18 Mar 2016


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.