David Reviews

 Biting the hand that feeds us since 2002.

Hammerson
"Style Seeker"
60s
12 October 2017
UK Shopping Centres

This compelling, dance-focused ad from LEZ Creative's Holly Blakey imaginatively explores the Brent Cross PLUS 'Style Seeker' app. The app allows shoppers to snap a picture of someone else's outfit and find out where they can get it themselves... although probably not as quick as they do here.

Blakey's masterful choreography is at full power in this film, as pairs of dancers acquire items of each others' clothing as if by magic. The fluid synchronicity of their movements - along with the pulsing soundtrack - make for hypnotic viewing. Shots of the app itself are integrated nicely, giving the performance a satisfying structure. Extremely watchable stuff.

Sony Xperia
"Tumbleweed"

Ben said:

Spiritual successor, maybe. But certainly not heir.


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Hammerson
"Style Seeker"
60s
12 Oct 2017
This compelling, dance-focused ad from LEZ Creative's Holly Blakey imaginatively explores the Brent Cross PLUS 'Style Seeker' app. The app allows shoppers to snap a picture of someone else's outfit and find out where they can get it themselves... although probably not as quick as they do here. Blakey's masterful choreography is at full power, as pairs of dancers acquire items of each others' clothing.

Hammerson
"Heels"
45s
24 Nov 2016
Before a white Christmas comes Black Friday, and Hammerson shopping centres (Brent Cross in this particular ad) promote the annual sales splurge with some tottering shoppers. As Debussy's 'Clair de Lune' plays in the background, these women valiantly struggle with their designer heels. The score is an excellent contrast to the vertiginous pratfalls.

Hammerson
"Colliderscope - West Quay"
30s
25 Nov 2014
This astonishingly beautiful ad displays a variety of the gifts and goodies available at Hammerson shopping centres (West Quay in this particular spot) by integrating them into an intricate mechanism powered by cogs and wheels. If you marvel at the filigree nature of its workings - the dainty scrolls and chains that drip nail varnish onto vinyl and cause billowing blue clouds to issue from teapots - that's because you should.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.