David Reviews

 Biting the hand that feeds us since 2002.

Dacia
"Simple is Smart"
72s
13 October 2017
UK Cars

Dacia celebrates simplicity with this charming animated ad from Aardman Animation. Ralph Ineson's notoriously deep VO compliments the clean visuals, as an entirely white world of folded paper illustrates the lack of clutter in the brand's 'Simple' range. The cars have a compellingly cute design which makes them stand out against their monochrome surroundings.

Specsavers
"Rapunzel"

Andrew said:

Making-of is worth a watch, too - http://bit.ly/2ysLXMP


CLICK HERE TO SEE CLIP

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Dacia
"Simple is Smart"
72s
13 Oct 2017
Dacia celebrates simplicity with this charming animated ad from Aardman Animation. Ralph Ineson's notoriously deep VO compliments the clean visuals, as an entirely white world of folded paper illustrates the lack of clutter in the brand's 'Simple' range. The cars have a compellingly cute design which makes them stand out against their monochrome surroundings.

Dacia
"The Wait"
57s
11 Apr 2017
Dacia's UK advertising hinges on Ralph Ineson's gravelly VO, so this Italian number scored by Petula Clark's 'Downtown' is a change of pace. These Sandero Stepways long for their owners' return - conveyed by some neat close-ups on the vehicle's 'eyes'. It would've been nice to have seen the idea developed further, but the apt song choice ensures a likeable outcome.

Dacia
"Locations"
30s
17 Aug 2016
This Dacia commercial reuses shots from one of the brand's previous commercials, but Ralph Ineson's droll VO provides good value. Observing the advertised Sandero doing its thing "across a big dam", a lonely desert, and a Corsican road (if Ineson had stake money on it), he reminds viewers of the car maker's impact on the UK market since arriving on these shores - and that it won't cost a fortune to see what the fuss is about.

Dacia
"Another One Drives A Duster"
30s
1 Feb 2016
Although this ad using a version of Queen's 'Another One Bites the Dust' elicits a groan for its pun that doesn't scan, it actually makes you sit up and pay attention. And the news that the advertised vehicle has managed to attract three-and-a-half-million owners is a pretty compelling, especially when you consider most of us have no idea which country is even making these.

Dacia
"Duster"
30s
17 Jan 2015
You can have an SUV that does the job but isn't a looker, and you can have an SUV that offers both - that's basically what this ad for the oddly-named Dacia Duster is saying, anyway. Ralph Ineson's VO is from the diamond geezer school of delivery; the affable rumble with an undercurrent of menace that he delivers so well in just about everything he does.

Dacia
"Sports Car Door"
20s
23 Jan 2014
While those in the market for a Romanian-made car may not find it the most useful comparison, the revelation that some Dacia models cost less than the door of a fancy sports car does get the attention. It's not a brand we're very familiar with over here, but it's positioned as a smart, great-value choice similar to Skoda and - you never know - it may start to make in-roads.

Dacia
"Frivolous"
30s
17 Jan 2013
The old "we're all about the product, never mind the fancy advertising" is employed to good effect in this commercial for the Romanian car manufacturer owned by Renault. Ralph Ineson provides the no-nonsense voiceover offering a few seconds of frivolity to those who demand it when they watch car advertising.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.