David Reviews

 Biting the hand that feeds us since 2002.

thetrainline.com
"Free Ride"
33s
13 October 2017
UK Train Services

Trainline’s 2015 ad gave rail travellers plenty to shout about. This latest outing suggests the joy of saving with the online ticket office. Played in reverse with a bebop score, we learn what prompted this passenger’s solo routine.

We’re seeing many brands incorporate dance numbers just now. Call it Adland’s version of Strictly Come Dancing. It’s a lively means of conveying freedom of movement via the advertised app. Good luck expressing your glee during rush hour, though - it may be a tight squeeze.

Specsavers
"Rapunzel"

Andrew said:

Making-of is worth a watch, too - http://bit.ly/2ysLXMP


CLICK HERE TO SEE CLIP

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thetrainline.com
"Free Ride"
33s
13 Oct 2017
Trainline’s 2015 ad gave rail travellers plenty to shout about. This latest outing suggests the joy of saving with the online ticket office. Played in reverse with a bebop score, we learn what prompted this passenger’s solo routine. Good luck expressing your glee during rush hour, though - it may be a tight squeeze.

thetrainline.com
"I Am Train"
60s
10 Sep 2015
Glory be! This splendid piece of communication looks set to give the advertised service a massive boost and DAVID can already picture people at home mimicking the protagonist's triumphant finalé to his speech. Director Ringan Ledwidge has once again demonstrated why agencies are so keen to have him on board.

thetrainline.com
"Wardrobe Malfunction"
30s
12 Apr 2015
There's a couple of new bits in this commercial for the train ticketing service that promises rail discounts... and nothing more. Once again, the focus is directed towards the situations where a cheap rail ticket really isn't going to be of any assistance. It's a neat compendium of disaster even if it doesn't naturally follow that you'd place your faith in the advertised service.

thetrainline.com
"Beach"
10s
11 Sep 2014
Ads for thetrainline.com tend to be hit and miss, but this one's very much on the nail - and it's only ten seconds long. As we by now know, the app is very good for providing train-based info... but rubbish for anything else. In this instance, it's given no help at all to the couple looking for a suitable beach. Lovely direction. Wonder where they shot it?

thetrainline.com
"Bus Weirdo"
10s
12 May 2014
In this short ad, we're reminded that the app that can help you find cheap train fares isn't good for anything else... and once again we're offered an example of what it can't do. As Simon Bird explains, it won't save you from the nutter on the bus (although he avoids the word 'nutter', obviously, as the use of that description rather than the depiction of mental illness itself is what offends).

thetrainline.com
"Ultrasound"
10s
12 May 2014
A man whose genes no woman in her right mind would want to pass on to the next generation is - improbably - present at his partner's ultrasound scan. Witlessly he lubes up his phone while the nurse is out and tries to scan her belly. Of course, it doesn't work, which is thetrainline.com's way of telling us their app is only good for checking train times.

thetrainline.com
"What It Can't Do"
30s
13 Apr 2014
A tried and trusted method of focusing attention on what your product or service can do is by highlighting what it cannot do and this idea has been used to excellent effect in the latest film for thetrainline.com. Simon Bird of The Inbetweeners uses his nebish intonation to narrate a series of catastrophes that befall the hapless protagonist. Not one of these situations would have been improved by use of the advertised service but when he wants to secure a discounted rail ticket then he knows where to turn.

thetrainline.com
"Spot"
10s
19 Oct 2013
In this postscript to the strange campaign which suggests we'd be horrified if we discover what we could have saved if we'd known about the advertised service, even the spot on a woman's face screams with frustration. But is thetrainline.com any cheaper than a normal advance fare? That's what we really want to know.

thetrainline.com
"Hand"
10s
16 Jun 2013
In a very fake-looking train, a woman using her laptop spots that she could have made a substantial saving on the price of her ticket via the advertised service. She slams the laptop shut on one of her hands, flattening it and waving it around like a rubber chicken. Most unfunny.

thetrainline.com
"Bull"
10s
11 Jun 2013
A weedy chap reading the paper on an uncharacteristically empty train evidently sees red when he realises how much he could have saved on a ticket with the advertised service. We are able to deduce this because he starts snorting in rage and suddenly has the head of a pantomime bull.

thetrainline.com
"Be Sensible"
60s
22 Aug 2012
There's pandemonium on board a train when passengers realised that they could have saved money by using the advertised service. The sequence that follows is wonderfully over the top – there are moments reminiscent of the panic scenes in 'Airplane!' - but one passenger is calm amidst the carnage and you can guess why.

thetrainline.com
"Text"
10s
17 May 2011
More over the top silliness on behalf of the company that sells us train tickets at a discount. A man dressed as a mobile phone dances with the other performers to remind us that we can buy tickets while on the move.

thetrainline.com
"Save Up To 6pm The Day Before"
10s
30 Apr 2011
Another postscript to the new tongue-in-cheek ad for the online rail ticket service. Anyone who's ever used this service will know that its benefits are, at best marginal... they'd do better to improve their offer if they want repeat business.

thetrainline.com
"Save 43% On Average"
10s
30 Apr 2011
A brief postscript to the new work for the advertised online train ticket service has the dancing continuing as Black Lace play the campaign's jingle. To be fair to the people who brought us Agadoo, only the Ebola virus is catchier than the songs they write... having said that, the former is less traumatic.

thetrainline.com
"Choo Choo Choose"
30s
30 Apr 2011
This tongue-in-cheek offering for the online rail ticket service has a big song and dance routine on a station platform followed by a pair of marketing men in suits dryly observing that it's the best ad they've made for the advertised service. Fun and attention grabbing.

thetrainline.com
"Sheep"
30s
1 Oct 2008
We're all sheep if we continue buying rail tickets the old fashioned way, according to this ad for the online ticket agency. DAVID wonders if these are the same sheep who bank with Royal Bank of Scotland, according to an ad from 2006 which is still on our screens. Whatever will the thick ovine bastards do next?

1-16 of 16 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.