David Reviews

 Biting the hand that feeds us since 2002.

The Apprentice
"Egos"
40s
19 September 2017
UK TV Programmes

There’s a fun meta streak to this Apprentice teaser. Café breakdowns, golden banquets, giant index fingers… one can’t fault the bearded director’s ambition. Well, unless you’re Alan Sugar. While he and Big Al discuss their creative differences (it’s a one-sided discussion), viewers can look forward to more boardroom implosions in series thirteen.

Guinness
"Compton Cowboys"

James said:

and that last line is a bit too close for comfort to the last line in sea biscuit, no?


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The Apprentice
"Egos"
40s
19 Sep 2017
There’s a fun meta streak to this Apprentice teaser. Café breakdowns, golden banquets, giant index fingers… one can’t fault the bearded director’s ambition. Well, unless you’re Alan Sugar. While he and Big Al discuss their creative differences (it’s a one-sided discussion), viewers can look forward to more boardroom implosions in series thirteen.

The Apprentice
"Inner Thoughts"
20s
26 Sep 2016
This trail for series twelve of The Apprentice almost makes us feel sorry for the candidates on the receiving end of Alan Sugar's wrath... almost. The ad places the viewer in the dreaded boardroom as Sugar ponders his next move. While the VO takes satisfaction in another candidate's potential downfall, he's quickly lost for words when Big Al directs his signature dismissal at him.

The Apprentice
"Armour"
30s
5 Oct 2015
The Apprentice is back, and with Nick Hewer enjoying the more genteel business of teatime teasers on Countdown, Claude Littner is promoted to a seat beside Lord Sugar and Karren Brady. Despite the best efforts of this new batch of hopefuls, no amount of hockey pads or blacksmithery will be enough to protect them from Lord Sugar's ire.

The Apprentice
"Goldfinger"
60s
14 Apr 2013
Looks like a lot of fun was had in the making of this. Bassey belts out 'Goldfinger' as a variety of reactions occur at the sight of a stubby old finger singling something out - whether it's a dish on a menu, the button on a car's electric window, or, for some unknown reason, a golden statuette which utters the memorable line: "Thank you for the opportunity, Lord Sugar."

The Apprentice
"Winner Takes It All"
40s
12 Mar 2009
This amusing trail has Alan Sugar surveying the mayhem after the candidates to become his apprentice have wreaked their havoc. Good as this is, it's also depressing as it undoubtedely signals that a combination of 'arrogance', 'insecurity' and stupidity' will once again prevail.

The Apprentice
"The Race To Impress"
40s
20 Mar 2008
The competitors in this year's bid to become Alan Sugar's apprentice scrap with one another in a pursuit of the Amstrad founder's Rolls-Royce. Appropriately squalid behaviour in this trail for the reality programme for people who claim not to like reality programmes.

The Apprentice
"Sink Or Swim"
40s
4 Jul 2007
Award-winning trail for last year's series of The Apprentice portrays those competing for the dubious pleasure of working alongside Alan Sugar as the survivors of a mishap at sea. They will either sink or swim as they risk hearing those terrifying words from Sugar: "you're hired".

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.