Grizzly Bear's first album since 2012's much-loved Shields has a more electronic slant than we're used to hearing from them, and nowhere is this more apparent than on 'Mourning Sound'. An oblique reflection on homelessness, hauling logs and walking along busy freeways, it has inspired promo director Beatrice Pegard in a completely different way.
For her, the track serves as the perfect soundbed for a clip about women's liberation, and it's as inventive as it is completely potty.
A stabby bride (Harry Potter actor Clemence Poesy) disgorges flowers, a compassionate earth mother shoots the milk of human kindness out of her breasts like laser rainbows, and a pair of men waggle their hairy butts together to make fleshy bongos while hands pat-a-cake them with an air of maternal objectification.
It's strange and silly and fun, and we have a sneaking suspicion Grizzly Bear will thoroughly approve of its unexpectedness.