A young inventor develops her tech skills in this excellent American ad for GE. Put out by having to take out the trash in bad weather, she devises an ingenious workaround and heads to the toolbox to make her idea a reality... and it doesn't stop there.
Automatic bed makers, self-guiding lawnmowers, secret page-turners - you name it, she finds a way around it. The ambition of her inventions escalates throughout the well-constructed sequence, as she's shown always working hard on the next project.
Following a recent drive to highlight women in the science and tech industries, it's heartening to see Molly grow from a little girl putting a lot of effort into being lazy (the girl scout cookie delivery system, in particular, is genius) to a full-grown engineer. And it's done without asking for brownie points, which is a pleasant surprise. Great work from director Lance Acord.
A young inventor develops her tech skills in this excellent American ad for GE. Put out by having to take out the trash in bad weather, she devises an ingenious workaround and heads to the toolbox to make her idea a reality... and it doesn't stop there. We see Molly grow from a little girl putting a lot of effort into being lazy, to a full-grown engineer working for GE.
This amusing US ad shows the younger generation isn't entirely up to speed on what GE are all about. Their new recruit is deeply excited about the chance to develop code for a range of machines and services, but his friends can't see the big picture. Hopefully they'll still be happy for him... even if he isn't working on a train.
This is one of those ideas that could have done with being attached to something else. The script is intriguing and Biscuit's Andreas Nilsson has delivered it with aplomb but it doesn't actually add up to a piece of communication that tells the audience anything about GE. It's hard to know how a punter is supposed to respond to it... other than with a shrug.
"Aim high!" exclaims Invention Donkey at his less than inventive audience of one. The gormless discoverer of this bonsai steed takes the command as an opportunity to request not one but two best friends - a wish that the donkey dismisses disdainfully. This is an unusual example of a company selling their ethos rather than a specific product, in a genuinely entertaining way. Great performance, too.
This spot makes up for all those turgid films that don't know how to reign themselves in because there's no time limit online. Every second of this GE ad from the US entertains - and not least because of Jeff Goldblum's bravura performance as Terry Quattro; the man whose celebrity is down to "really great lighting."
This ad for GE has a flaky friend bringing back his mate's car in an appalling state. The stunned owner can't work out how he didn't know what crises were developing because any problems would be flagged up to him on his phone. So the friend finds himself inventing increasingly elaborate excuses to try to justify the outcome... but of course, GE - powering the smart solutions it does - makes it harder for anyone to buy into these.
An animated ad has the scarecrow from The Wizard Of Oz singing If I Only Had A Brain as he dances about on a pylon to illustrate GE's claim that they intend to distribute electricity more intelligently in the future. Uninspiring Super Bowl 2009 ad.