David Reviews

 Biting the hand that feeds us since 2002.

Honda
"Tower of Success"
60s
6 November 2017
USA Cars

This animated ad for Honda suggestions that 'better' is a never-ending quest. Perfection must be constantly striven for, a barrage of bronze trophies explain, delivering the very chirpy American script as they act out parts of their various sports. The stop motion style of the animation is well-executed here, and the metal look is lovely.

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Honda
"Tower of Success"
60s
6 Nov 2017
This animated ad for Honda suggestions that 'better' is a never-ending quest. Perfection must be constantly striven for, a barrage of bronze trophies explain, delivering the very chirpy American script as they act out parts of their various sports. The stop motion style of the animation is well-executed here, and the metal look is lovely.

Honda
"Iceberg"
30s
26 Oct 2017
The visuals in this ad are great - quirky, whimsical animation which gives the film a pleasantly cartoonish feel. The script, however, is a great example of what happens when a team of middle aged guys try to figure out how to connect with the yoof. The condescending portrait of millennials 'crushing adulting' (they can even feed themselves!) seems unlikely to appeal to any of them. Hashtag fail.

Honda
"Fun Suprises"
30s
13 Sep 2017
Directing duo Terri Timely show off their penchant for elaborate set design in this entertaining ad for Honda. In order to demonstrate how surprisingly roomy their compact car is, we see actors pack away the entire set into the car - slogan, dog, camera, and all. It's a fun way to highlight the car's capacity without getting caught up in jargon. Well-executed stuff.

Honda
"Karaoke"
30s
1 Aug 2017
Ever wondered what a Honda karaoke video would look like? Well, this 30” commercial is a good approximation. Someone on the team is a ‘Wizard of Oz’ fan - thus, Judy Garland’s ‘Somewhere Over the Rainbow’ plays over this desert roadshow. Nimble visuals evoke Chris Palmer's ‘Endless Road’ ad.

Honda
"Dream Makers"
90s
18 Jul 2017
This artistic ad for Honda explores the process of filmmaking, concentrating on the transition of ideas from page to screen. We see scripts coming to life - black and white words flowing into monochrome sketches which quickly gain colour, depth, and motion. The mix of live action, CG, and animation is kept in delicate balance by directors James Allen and Michael Skrgatic.

Honda
"Photo Shoot"
20s
10 Jul 2017
One associates Honda with grand visual statements. Here, the marque assembles its HR-V, CR-V, and Jazz models for a small-scale photo shoot. Just when we think the ad is finished, the car maker chucks in some financial incentives for good measure. Not one for the Honda showreel, but a serviceable dealership plug.

Honda
"The Evolution of Stunts"
2 mins 20s
1 Dec 2016
This extraordinary piece of branded content has stunt performer Damien Walters recreating some of the most famous stunts in movie history. It's great fun seeing how many you can identify and we're not going to spoil it for you by listing them all... but you could always use the Comments section to see if you can.

Honda
"Film on 4 Sponsorship"
62s
28 Nov 2016
Honda's hard-working engineers gather for a night in front of the box in these Film on 4 bumpers. The factory floor staff meet in the control room for a flick and plenty of pizza and even the robot polishing arm gets to enjoy some leisure time. They're fun spots which also suggest the car manufacturer cares about employee morale. Clever.

Honda
"The Power Of Ridgeline"
60s
16 Aug 2016
PES is quite rightly revered in the world of advertising and beyond for his extraordinary ability to create beautiful pieces of film using in-camera special effects. His distinctive style has been copied by others but no one ever quite manages to hit his level. And the wannabes will need to learn some new tricks after watching this amazing film which uses an innovative technique to create an outcome that's similar but different to his previous work.

Honda
"Somebody To Love"
60s
2 Feb 2016
Okay, singing sheep - so what's not to love? This is clearly going to be one of the most talked about ads of next weekend's Super Bowl, yet its real strength is not its cuteness but the way it draws attention to a terrific piece of product innovation. If you spend much of your working life in and - crucially - around your vehicle, wouldn't it be fantastic to take the stereo outside?

Honda
"The Great Untried"
60s
30 Nov 2015
The opening of a garage door creates a world of possibilities according to this superbly crafted ad for the Honda Jazz. Once the open road lies ahead for this couple, anything and everything is worth a shot. Bach, beekeeping... throw in stargazing, archery, and kite flying and you've got enough pursuits to trump everyone in the "so what did you do at the weekend?" stakes.

Honda
"Happy Honda Days"
30s
18 Nov 2015
This US Honda ad with extra sweetener proclaims that Christmas is a time for paying your local dealership a visit. To illustrate this, a giant hand opens and closes the door to various scenes of festive cheer featuring a Honda... though it does appear the two kids throwing snowballs at the start have been launched at the side of their house. Ouch.

Honda
"Dreams"
2 mins
6 Oct 2015
Impressive as this is, you have to wonder why Honda keep making the same commercial over and over again. We get it... you have a grand history! Now impress us with your cars or - better still - persuade us that you haven't been fudging your emissions tests and your diesel cars aren't fogging up the environment. Say something, goddamn it!

Honda
"Paper"
2 mins
22 Sep 2015
This animated commercial depicting Honda's history is an epic triumph... but what else would you expect from PES? Months of work have gone into creating this film using a technique that must require quite unbelievable levels of patience and dedication but prove entirely worth it. Even though it mines a familiar seam for the Japanese car maker, it feels completely fresh.

Honda
"Stepping"
60s
2 Sep 2015
Honda tends to make commanding, challenging and intelligent ads. Some of them leave us to join the dots ourselves, others literally spell their message out - but never half-heartedly and always with chutzpah. This launch spot for the Honda HR-V communicates the brand's obsession with engineering perfectionism; marrying its mechanical precision to the movement of its human counterparts.

Honda
"Ignition"
1 min 40s
13 Aug 2015
This stunning piece of work doesn't necessarily communicate its message in the clearest way, but its momentousness stays with you. Opening with Honda's famous ASIMO robot, it goes on to depict a 'space convoy': a display of its vehicles in the shape of a rocket to suggest Honda thinks bigger, further, and more ambitiously than any other car manufacturer.

Honda
"Countdown"
10s
11 Aug 2015
ASIMO the robot is among the Honda personnel getting ready for a major announcement. August 14th will see Channel 4 lift the curtain on... well, being a teaser, we're not sure what yet. Judging by the revving engines and the determined look on the driver's face, it suggests something high-octane. Honda have delivered on this kind of promise before, so let's wait and see if they can do it again.

Honda
"Rainbow Corral"
60s
21 Jul 2015
And we'd always assumed you go back to the toy shop when things break. Or at least fetch the super-glue. As this imaginative Australian ad for Honda shows, there's a much more colourful reality. When a little girl's beloved pink horsie suffers an unfortunate head injury, the family take a drive out to the Ranch of the Rainbow - home of prismatic horses of every conceivable shade and hue.

Honda
"HR-V Crossover Great Thinking"
60s
9 Jun 2015
More impressive Smith & Foulksiness for Honda in a US ad demonstrating that their latest model has distilled all the wisdom of their other offerings. Various cars slip into one another like matryoshka dolls until their latest car emerges from an SUV as it's revealed that it has all the best qualities of the others we've seen.

Honda
"HR-V Crossover Give and Take"
50s
9 Jun 2015
This is a commercial about hitting the sweet spot which, appropriately enough, hits the sweet spot. It shows a number of people manipulating their own faces in an effort to find perfection but finding that when they push in one place, it inevitably creates an unwanted outcome somewhere else.

Honda
"Feeling"
60s
3 May 2015
This is a ridiculously gorgeous piece of filmmaking. It's one of those commercials where you'd be really interested to know what the other treatments looked like because - with all due respect to those who were up for this - it's hard to imagine anyone came up with anything that looked quite like Johnny Hardstaff's vision.

Honda
"Endless Road"
40s
7 Apr 2015
After their triumph at last month's Arrows for The Dark Side, here's another arresting piece of work from Honda offering online interaction... this time from mcgarrybowen. By watching the ad on YouTube, viewers can adjust the timezone to produce subtle changes to the endless road. (The TV version we've provided offers a non-interactive taste but for the full effect, please click the link.)

Honda
"New Civic"
10s
4 Mar 2015
This short spot for the new Honda Civic follows the style of the excellent longer spot for Honda generally, which riffs on the philosophy of always aiming to improve. It manages to fit in the message about five years' free servicing without the aid of a babbling VO, and suggests the advertised car is rammed with attitude. Way to go.

Honda
"Keep Up"
40s
16 Feb 2015
This terrific spot for Honda only features cars in the last few seconds. For the most part, it's a fixed backdrop which looks like the Utah Salt Flats. On this empty and arid stage appear supers, centre screen, addressing us directly. What happens if we move out of our comfort zone? If we REALLY push ourselves? To improve and improve and get to be better, faster?

Honda
"Dream Run"
90s
5 Feb 2015
This excellent ad from Australia is very funny indeed. A man reading a book about lucid dreaming in a café suddenly realises everything's a bit surreal, which disconcerts him. Going outside, he sees military men with loudhailers telling him to "Wake up, Brian!" - and he makes a run for it. Thankfully, a Honda literally materialises around him...

1-25 of 98 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.