David Reviews

 Biting the hand that feeds us since 2002.

Dr Oetker
"Tiers"
34s
19 September 2017
UK Cakes / Mixes

Another collection of amusing idents for Dr Oetker sees a tiered cake become its own barbershop, uh, trio. The personable puppetry works well here, and the simplicity of the song chimes well with Bake Off's distinctively gentle humour. While lyrics like 'yum yum, bake some yum' aren't destined for an Ivor Novello, they're both memorable and memeable.

Guinness
"Compton Cowboys"

James said:

and that last line is a bit too close for comfort to the last line in sea biscuit, no?


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Dr Oetker
"Tiers"
34s
19 Sep 2017
Another collection of amusing idents for Dr Oetker sees a tiered cake become its own barbershop, uh, trio. The personable puppetry works well here, and the simplicity of the song chimes well with Bake Off's distinctively gentle humour. While lyrics like 'yum yum, bake some yum' aren't destined for an Ivor Novello, they're both memorable and memeable.

Dr Oetker
"Cupcake"
28s
12 Sep 2017
Dr Oetker’s Great British Bake-Off sponsorship continues with another anthropomorphic confection. This time, a “strong, independent cupcake” ushers viewers into the Channel 4 tent. Packed with sugar and sass, the sweet also commends our nation’s television output. Likely a nod to the programme’s success overseas.

Dr Oetker
"The Great British Bake-Off"
33s
5 Sep 2017
These amusing sponsorship idents for the Great British Bake Off see a sassy piece of German chocolate cake proclaiming its superiority. While the accent may be nearer Dracula than Dresden, it only helps to heighten the humour as the little guy declares his presence 'the best five seconds of your life'. Lovely character design here really sells the silliness.

Dr Oetker
"Ristorante"
30s
2 Mar 2015
The Teutonic-sounding Dr Oetker tries to persuade us that their pallid frozen pizzas are of restaurant quality, as a man feeds a woman a slice of the stuff. "Unlock the fresh pizzeria taste at home," pronounces the VO, "with Ristorante." To underline the gastronomic treat in store, we're shown the pizza boxes in a chest freezer. Delish.

Dr Oetker
"Public Vote"
20s
11 Sep 2013
Yes, once again, the pizza brand with a name suggesting a German psychoanalyst who's moved into the catering industry tempts us with this tasting menu of cards featuring various topping options. We're not sure, but it looks as though the concept was loosely based on Top Trumps.

Dr Oetker
"Try It"
10s
17 Jun 2013
This rushed spot has an accumulation of voices trying to burble something about the pizza base as their heads are superimposed on a square which turns into a packshot on a kitchen table. If there's any prospect of people being interested in this offer, why not give them a chance to figure it out?

Dr Oetker
"Panebello"
30s
17 Jun 2013
This tedious offering suggests the pizzas are as bland as the ad itself. The big stumbling block is the name: why on earth would you be persuaded that the brand is authentically delicious when it sounds like something you'd buy over the counter for an embarrassing rash? Surely there's mileage in a campaign that addresses and overcomes this?

Dr Oetker
"Competitive Cake Making"
30s
8 Feb 2012
A couple get all competitive when they discover the various products available from Dr Oetker. Their offerings grow ever more elaborate and by the end they look like the kind of thing you'd expect to see at Kerry Katona's next wedding reception.

Dr Oetker
"Irresistible"
20s
5 Jul 2010
Bored with the same humdrum choices in her fridge, a woman peels back a layer of film to reveal a hunky fellow and a pile of fresh fruit. He, presumably, is the sinister sounding Dr Oetker but any relationship between the snack she eats and actual food is tenuous.

Dr Oetker
"Secret Recipe"
30s
23 Apr 2008
So somewhere in Germany there's this stubborn marketing bloke who commissioned this horrid piece of rubbish and cannot be persuaded by his partners in other countries that putting it on television in dubbed form is somewhere between pointless and counter-productive.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.