David Reviews

 Biting the hand that feeds us since 2002.

Pampers
"Little Fighters"
60s
2 May 2017
UK Nappies

This affecting Pampers commercial draws our attention to newborn babies already facing their toughest battle. Set in Southampton Hospital’s neonatal unit, the ad depicts a handful of plucky infants and their equally determined carers.

Whether you have children or not, it’s hard not to be moved by this sequence. Director Luke Franklin captures every gentle twitch from these premature babes, along with subtle details like a father gazing through an incubator. Despite such trying circumstances, there’s always room for a smile.

Skylar Grey’s ‘Coming Home’ proves a fitting song choice. Lyrics like “I know my kingdom awaits” take on new meaning as nurseries patiently await their new occupants. It’s a long journey home, but the brand want to help however they can… starting with their specially-designed nappies.

Size matters more than ever here, and the product is shown helping parents bond with their babies in trying circumstances. Moving and sensitively shot, the film underlines the brand’s commitment to babies of all shapes and sizes.

Road Safety (France)
"Crash Face"

Gary said:

Nice to see one of those 'interactive experiential ideas' that actually works for a change.


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Pampers
"Little Fighters"
60s
2 May 2017
This affecting Pampers commercial draws our attention to newborn babies already facing their toughest battle. Set in Southampton Hospital’s neonatal unit, the ad depicts a handful of plucky infants and their equally determined carers. Whether you have children or not, it’s hard not to be moved by this sequence.

Pampers
"Amazing Babies"
60s
14 Oct 2016
Amanda Blue's documentarian eye is perfect for this Pampers film focusing on our special connection to babies. Somehow avoiding mawkishness, Blue captures a series of special moments illustrating how a smile from a baby can affect all manner of human interactions. We were particularly taken with the vignette on the bus, not least because the man reading the newspaper appears at first to be really grumpy with the youngster interrupting his journey.

Pampers
"Where Is The Pee?"
30s
5 Jul 2016
A series of babies are seen searching through household objects for something mysterious in this Pampers ad. As you wonder what they could be looking for, it is quickly revealed to be urine. Yes, Pampers nappies are so good that, like these simple babies, you'll be wondering where all the pee has gone.

Pampers
"Pooface"
75s
3 Jul 2015
Every parent will either know or remember the peculiar faces pulled by their babies when filling their nappies and - if they've forgotten - they'll certainly be reminded by this extraordinary video almanac. The perfectly-cast youngsters all possess the look of concentration which marks the passing of a poo and this film seems likely to stir both recognition and nostalgia for every parent who watches it.

Pampers
"Peaceful Sleep"
30s
5 May 2015
There are many reasons your baby may wake in the night as this low-key ad for Pampers points out, but wet nappies shouldn't be one of them. The rather clunky wording aside (did it really need to say 'Pampers thinks'?) it's rather engaging. There's a sense of intimacy in the close-ups and the intermittent sound of infants yawning and breathing under the music. Persuasive.

Pampers
"Royal Babies"
90s
2 May 2015
William and Kate's daughter wasn't the only baby born on Saturday and this touching piece of work for Pampers reminds viewers that all those who became parents at the weekend will consider their new child to be a prince or a princess. It has a bit of a documentary vibe to it and with the success of '24 Hours in A&E' and 'One Born Every Minute', it's a visual vernacular which will be familiar to many of us.

Pampers
"Good Morning"
30s
28 Jan 2014
Move along, move along; nothing to see here. This ad for Pampers is - if you'll excuse us - just so much padding. Apparently it's the brand to choose because it has "double dry zones" which make for up to 12 dry hours a night, but quite frankly this could have been made perfectly clear in a 10" spot. Zzzzzz indeed.

Pampers
"Vaccines"
30s
10 Nov 2013
'Buy Pampers or the baby gets it' - tetanus, that is. Well, maybe it's not saying exactly that, but the suggestion is that if you don't choose this brand, you could be condemning a newborn in a third world country to a deadly illness because for every pack you buy, they'll provide a vaccine against the disease.

Pampers
"Moving Their Way"
30s
7 Oct 2012
The different modes used by children to get themselves moving are highlighted by this commercial for nappies. Like most of this company's advertising, you would imagine they are marketing babies themselves rather than something for the little blighters to poo into.

Pampers
"Baby Scan"
10s
29 Sep 2011
This ad for Pampers shows an ultra-sound before a voiceover states a mind-numbing truism: apparently, this baby will soon be better off in its mother's arms than in the womb. Er, yes. Pregnancies without limit seldom end well... as John Hurt discovered in 'Alien'.

Pampers
"Trampoline"
30s
7 Jul 2011
There's a shot in this that's like a junior edition of the Barclaycard ad with giant chute but in this commercial it's included as part of a series of illustrations designed to demonstrate how robust the advertised product is. They look fun... makes DAVID long for his astronaut days.

Pampers
"Playtime Never Ends"
30s
1 Jun 2010
Playtime never ends according to this commercial for Pampers which shows toddlers cutely rambling about outside. This is because they are not hampered by a bulky nappies as the latest variant is 20% less voluminous than the rubbish they used to sell.

Pampers
"Peek-A-Boo"
30s
7 Apr 2010
A baby is terrified by a teddy bear that comes to life. Cleverly, the youngster feigns indifference and even pretends to be amused by its ghoulish ursine stalker. The baby is aided by its Pampers nappy... when it shits itself, the bear doesn't even know it's afraid.

Pampers
"As You're Sleeping"
30s
8 Jan 2010
By addressing the viewer using the second person, this commercial appears to be speaking directly to those who wear the product... ie: babies and some Conservative MPs. Presumably, 'golden sleep' is rest you gain while awash in your own urine... bliss for Tory grandees.

Pampers
"Shoulder Ride"
30s
17 Jul 2009


Pampers
"New People"
30s
1 Jun 2009


Pampers
"Vaccines"
30s
2 Oct 2008
National Lampoon magazine used to run a spoof ad which showed the barrel of a pistol in the face of a puppy... the warning was explicit: subscribe to the magazine or we'll shoot the puppy. A more subtle version of that proposition is on show here... buy our nappies or Third World children will die.

Pampers
"Goldilocks"
30s
16 Jul 2008
According to this ad, a whole night in one nappy can be a challenge for a baby's skin. To illustrate this, a cute little blonde girl representing Goldilocks tries the beds belonging to the three bears. She'll certainly be needing that nappy if the occupants return home and find her asleep in their beds.

Pampers
"Extra Nappies"
20s
14 Apr 2008
We assume there is a pun in the original language of this commercial which offers a little sense to its otherwise unfathomable proposition. Why would having extra nappies in the pack enable a baby to move further? This would only be true if you were going on a hiking holiday and were only allowed to take one pack of nappies... not a very likely proposition.

Pampers
"Lavender"
20s
1 Aug 2007
It doesn't matter how whispery the voiceover is and how soothing the imagery, Pampers are not able to persuade DAVID that a smidgen of Lavender scent on a wet wipe is going to make a baby any more relaxed about having its rear end cleaned.

Pampers
"Learning To Talk"
30s
17 Jul 2007
You may find yourself with more in common with King Herod than you ever would have thought possible after watching this ad which features a pair of doting parents desperate to hear their offspring speak. Pampers claim that the peaceful night facilitated by their nappy will help development.

Pampers
"Dancing Toddler"
30s
17 Jan 2007
Shades of Ally McBeal's dancing baby here as a toddler demonstrates she's better at strutting her stuff on the dance floor than her idiot father. The youngster is cleverly shown to be throwing her Dad disdainful looks before showing him how it should be done. Mums will love it.

Pampers
"Vulnerable Babies"
30s
3 Nov 2006
Shades of the National Lampoon magazine ad that showed a gun barrel pointed at a loveable young dog's head with the words: "Subscribe now or the puppy gets it," as Pampers assure us that if we purchase their nappies, they will provide money to UNICEF. Protection money, if you will.

Pampers
"Strollers"
30s
8 Apr 2006


Pampers
"Chair"
30s
1 Feb 2006


1-25 of 42 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.