David Reviews

 Biting the hand that feeds us since 2002.

Arcade Fire
"Creature Comfort"
4 mins 44s
26 June 2017
UK Promos

Arcade Fire fans may notice a few changes from the band’s recent ’Creature Comforts promo. Apparently, that was only the official version. Welcome to the official official release - straight from online marketing hell.

Everything Now - the monolithic corporation introduced in the band’s comeback single - wrests creative control from director Tarik Mikou. Thus, we’re given an annotated abomination.

While Win Butler and co. reflect on instant gratification and self-hate, spurious trivia, inappropriate emojis, and a permanent ‘Skip Ad’ button (be honest, you pressed it) monopolise the screen.

In this age of infinite browser tabs, some viewers may be tempted to explore these nonsense factoids further. Who knew the keytar was invented in 1453? This meta-farce ties in well with the band’s preoccupation with empty consumption, both on and offline.

Thatchers
"Hot Air Balloon"

Miles said:

Clearcast comment to put random hot air ballon driver in balloon at all times for H&S reasons? kinda cant stop looking at him trying to not


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Arcade Fire
"Creature Comfort"
4 mins 44s
26 Jun 2017
Arcade Fire fans may notice a few changes from the band’s recent ’Creature Comforts promo. Apparently, that was only the official version. Welcome to the official official release - straight from online marketing hell. Everything Now - the monolithic corporation introduced in the band’s comeback single - wrests creative control from director Tarik Mikou.

Arcade Fire
"Everything Now"
5 mins 51s
2 Jun 2017
It’s the end of the world as we know it, but Arcade Fire still manage to raise spirits with their latest track. An ABBA-inspired piano riff offsets the Canadian band’s wistful worldview - one vividly conveyed by The Sacred Egg. In a 24/7 world, something has to give; the promo’s Rust Belt aesthetic shows the ultimate cost.

Arcade Fire
"We Exist"
6 mins 20s
27 May 2014
There's been a lot of huffing and puffing about Arcade Fire's video for We Exist, which shows a young man experimenting with his gender identity. Firstly, the trans community has been rather exercised because it features Andrew Garfield, best known for being Spiderman - they haven't been at all happy that a cis male - and a well-known one at that - should have been chosen for the role.

Arcade Fire
"Afterlife"
7 mins 06s
10 Feb 2014
Reflektor is one of last year's statement albums, alongside The National's Trouble Will Find Me and Vampire Weekend's Modern Vampires of the City. One of those 'you don't know your alternative music if you don't know this backwards' kind of an album. We definitely agree there's some ace stuff on it – for instance, Supersymmetry is pretty amazing despite the daunting length (it clocks in at (11'17”). But we can't get behind Afterlife so much.

Arcade Fire
"Reflektor"
7 mins 41s
12 Sep 2013
This new track from the six-strong band comes with not one but two promos, and could form the basis of a substantial thesis. Released to co-incide with the launch of their latest album, also called Reflektor, it's a juggernaut of a song with a number of luminaries attached, including the Divine Being himself, aka David Bowie.

Arcade Fire
"Neon Bible"
10s
5 Mar 2007
Remember how music used to make you feel? According to Richard Reed Perry, guitarist with American band Arcade Fire, their new album Neon Bible released on March 5th will make you feel that way all over again. This short ad is designed to attract viewers to their website. Sadly it worked for us.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.