David Reviews

 Biting the hand that feeds us since 2002.

Heinz Baked Beanz
"Office"
30s
3 May 2017
UK Canned Vegetables

This lovely Heinz Baked Beanz ad does a lot in 30” - something we always appreciate. An office worker greets his Lyrca-clad colleague in the staff kitchen, though he soon wishes he hadn’t. Seems this fitness junkie’s too busy for pleasantries - not with those “ravenous” muscles.

Outsider’s James Rouse coaxes two strong performances here. Bombarded with inflated talk of “nutrient tanks”, all the protagonist can do is nod along. However, he has his own, erm, formula - a pot of baked beans from the microwave. No blenders required.

The delivery of the final line is great. Amiable enough to puncture any ego, it also encapsulates the brand’s straightforward approach to nutrition. A smart piece of work that reminds us healthy eating needn’t be a staid affair.

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Heinz Baked Beanz
"Office"
30s
3 May 2017
This lovely Heinz Baked Beanz ad does a lot in 30” - something we always appreciate. An office worker greets his Lyrca-clad colleague in the staff kitchen, though he soon wishes he hadn’t. Seems this fitness junkie’s too busy for pleasantries - not with those “ravenous” muscles. A smart piece of work that reminds us healthy eating needn’t be a staid affair.

Heinz Baked Beanz
"The Three Ps"
30s
1 May 2017
The ubiquitous lead of this Heinz Baked Beanz ad is becoming Adland's go-to 'bloke'. Now he's following his mate Dean's exercise mantra - "purpose, progress, and protein". What Deano failed to tell him is that baked beans provide a nutritious alternative to grim protein shakes. After the brand's Can Song got, well, canned, this is a wry and understated means of promoting a household favourite.

Heinz Baked Beanz
"Can Song"
60s
27 Aug 2016
Heinz is one of those brands that uses its advertising muscle to maintain its position as the market leader with such confidence you can forget alternatives even exist. The latest addition to their impressive portfolio exudes warmth in a fashion designed to remind punters that Heinz is the only choice if you want a taste of home comfort.

Heinz Baked Beanz
"Little Brother"
60s
20 Aug 2013
This is just delightful. The age gap between a pair of brothers means that the older finds the younger a little frustrating. A charming VO and well-chosen music combine with wonderful footage to illustrate the younger lad's hopelessness as he tries to be the perfect companion.

Heinz Baked Beanz
"Jack"
40s
3 Oct 2011
A cute retelling of a fairy tale forms the basis of this charming ad for Heinz Baked Beanz. It's one of those ideas that's so simple that you can't quite believe no-one thought of it before... and those are very often the best ideas of all.

Heinz Baked Beanz
"Eazy Beanzy"
30s
14 Jan 2008
Nicely worked commercial for the nation's favourite baked beans shows four different people heating them in a microwave. It's a neat illustration of the benefit of a new style of packaging... however, this isn't necessarily the right moment in history to be increasing your packaging.

Heinz Baked Beanz
"Unique"
10s
19 Sep 2006
A version of one last year's Heinz Baked Beanz ads notable only because while every other element remains the same, the new livery on the tin has changed. The trouble they must have had to go to... recasting the bean and then lip-synching last year's audio. Such perfectionists.

Heinz Baked Beanz
"New Tin"
30s
11 Sep 2006
The baked bean who resembles Woody Allen returns to highlight the new livery on the tin of the iconic food brand. And very smart it looks too... somehow or other Heinz continues to successfully insist that this very average food stuff is a cut above.

Heinz Baked Beanz
"Unique"
10s
16 Nov 2005
Neurotic bean discovers that Mom said the thing about being the original, number one, mould-breaking, super-bean to all the beans. Claim based on volume sales. Does that mean an awful lot of people still want to consume a product that worries too much?

Heinz Baked Beanz
"Love"
10s
14 Nov 2005
The Woody Allen of baked beans returns to complain that people only love him for his unique taste and that they never love him for his mind.

Heinz Baked Beanz
"Butterbean"
10s
16 Jun 2005


Heinz Baked Beanz
"Chilli"
10s
13 Jun 2005


Heinz Baked Beanz
"Mexican"
30s
16 May 2005
A baked bean with a comedy Mexican accent tries to rally the other beans after introducing himself as a mean son of a bean. Sadly his amassed support comprises just two other beans.

Heinz Baked Beanz
"Broccoli"
10s
28 Jul 2004


Heinz Baked Beanz
"Bean Mantra"
10s
27 Jul 2004


Heinz Baked Beanz
"Toaster"
10s
26 Jul 2004


Heinz Baked Beanz
"Easy"
30s
20 Jul 2004


Heinz Baked Beanz
"Folic Acid"
30s
19 Jul 2004


1-18 of 18 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.