David Reviews

 Biting the hand that feeds us since 2002.

Nationwide
"Nic"
60s
9 October 2017
UK Building Societies

Nationwide change the pace of their long-running poetic campaign with this ad featuring Nic. Given free rein to talk about whatever he wants - in contrast to other films explicitly connected to an offer - he decides to address the thorny concept of mental health. It's a touching piece of work which gives the campaign emotional authenticity.

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"Movie Night"

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Nationwide
"Nic"
60s
9 Oct 2017
Nationwide change the pace of their long-running poetic campaign with this ad featuring Nic. Given free rein to talk about whatever he wants - in contrast to other films explicitly connected to an offer - he decides to address the thorny concept of mental health. It's a touching piece of work which gives the campaign emotional authenticity.

Nationwide
"3AM"
20s
7 Sep 2017
Laurie Ogden and Toby Campion continue waxing lyrically about friendship in this train station photo booth - this time, Ogden gets the booth to herself. The pair ruminate on early morning phone calls. While everyone else enjoys some shut-eye, these two seize the day - just the kind of pals Nationwide wish to entice with their £100 bonus.

Nationwide
"Pals"
60s
7 Sep 2017
Poet Laurie Odgen helped deliver one of the high points of this Nationwide campaign with her Mother's Day piece. Now Ogden shares a photo booth with fellow poet Toby Campion in this chummy ad. The pair reel off their respective quirks and foibles… and why their friendship endures. Meanwhile, the building society offer their own spin on mates' rates.

Nationwide
"Pasta Bake"
20s
27 Aug 2017
A young man anticipates moving away from home in this timely ad from Nationwide. With parents preparing to cut the apron strings as their kids go off to university, Steve explains that his mum sent him off with her favourite recipes with the hopes he'd feed himself adequately... only for him to forget all his cutlery. Don't worry mums, there's always Pot Noodle.

Nationwide
"Armbands"
60s
22 Aug 2017
Mancunian poet Mike Garry reveals his unorthodox approach to swimming lessons in this Nationwide ad. To help his children get used to life in the deep end, he subtly deflated their armbands beforehand. Luckily, they survived to young adulthood - and the building society’s student current account can help them stay afloat.

Nationwide
"Results Day"
20s
30 Jul 2017
Nationwide expand the 'Class of 2017' incarnation of their long-running poetic series. This brief spot sees performance poet Jay Hulme ruminate on receiving exam results - timely, as results day looms large in just over two weeks. Hulme discusses seeing the dreaded brown envelope as a stepping stone - a doorway to new things - rather than something to fear.

Nationwide
"Generation Z"
60s
26 Jul 2017
The latest film in Nationwide's poetic campaign sees Tyreece Akwasi Asamoah ruminating on the media's portrayal of information-age babies 'Generation Z'. While young people are depicted as 'lazy and meek, glued to smartphones', he explains, they are actually the ones fighting to build a future from the ashes of Trump, Brexit, global warming... you get the picture.

Nationwide
"Spending Spree"
60s
23 Jul 2017
Poet and shopaholic Daniel Piper preaches caution when filling your online shopping basket. Led astray by "Steve_1962", Piper embarks on a one night binge, adding everything from pink mini fridges to every Friends season (on VHS, no less). For those with a little more willpower, Nationwide offer convenient access to their savings accounts.

Nationwide
"Squirrelled Away"
20s
11 Jul 2017
The quality of verse on offer in Nationwide's poetic campaign varies, and this isn't one of its stronger outings. Mary Dickins delivers her brief poem as if she's performing for small children, stressing the rhyme scheme as much as the importance of saving money. But there's still something quite sweet about it, all the same.

Nationwide
"Iona Lee"
60s
3 Jul 2017
Iona Lee takes a break from her museum visit for this Nationwide ode to saving. The poet details her mother’s frugal methods, repairing and repurposing wherever possible - fortunately, Lee took these lessons to heart. She conjures some evocative imagery, which strengthens the building society’s traditional ethos.

Nationwide
"A Lesson in Loyalty"
60s
16 Jun 2017
Joy France ruminates on loyalty in Nationwide's latest poetic outing. The quality of the poetry displayed in the long-running campaign varies - rarely hitting the heights of Hollie McNish's debut - and the connection between loyalty to local shops and a large national bank is a little tenuous... but it's work that's stuck boldly to its guns.

Nationwide
"My Sons"
60s
18 May 2017
Matt Harvey returns with another fresh perspective on 'the good old days' for Nationwide. While previous instalments in the poetic campaign have seen millennials rail against technology distancing us from our environment, Matt describes embracing its ability to bring us together - he wouldn't have been able to talk to his kids on the other side of the world via FaceTime in the seventies.

Nationwide
"Wow"
20s
10 May 2017
Another poetic ad from Nationwide sees Matt Harvey explaining why the good old days were... not that great, actually. It's refreshing to have a new topic in focus, as recent instalments in the expansive campaign were beginning to feel a little home-obsessed. It's also satisfying to see the screen-hating 'things were better back in my day' trope soundly subverted.

Nationwide
"A Home of His Own"
60s
29 Mar 2017
Nationwide's poetic campaign continues with poet Heather Wastie's reflection on her son moving out and buying his first house. A wintry garden creates the perfect backdrop as she talks about making a cardboard cut-out of the absent offspring, sometimes brought in at meal times; and the chilly air heightens the sense of a cosy, close-knit family bond.

Nationwide
"Two Teas"
20s
26 Mar 2017
Another short burst of poetry on behalf of the Nationwide, this time from the aptly-named SugarJ Poet. It's an abbreviated version of a 90" we've previously featured on DAVID and acts more as an aide-memoire than as a piece in its own right. But it strengthens the aggregate of a campaign we're coming to like more and more.

Nationwide
"Mother's Day"
2 mins
26 Mar 2017
The latest instalment in VCCP's campaign for Nationwide featuring young poets is a really moving piece of work. Filmed just twenty-four hours before it was broadcast, it has Laurie Ogden articulating the feelings of Gavin - a young man from Belfast - in a specially composed poem for Mother's Day.

Nationwide
"Us Two"
60s
12 Mar 2017
Another instalment of Nationwide's poetic campaign sees further rumination on moving in with a partner. This is their third outing focused on the saga of poet Laurie Bolger's living situation, and waxing lyrical about jangling keys and doing the recycling together is sweet, if starting to feel a little samey. We wouldn't stand for having our tea making skills graded either, the cheeky sod.

Nationwide
"Trust Me Mum"
20s
13 Feb 2017
Having waxed lyrical about keys last time out, Isadora now wants a little faith. The teeanger insists she's ready to take the next step with her finances, and Nationwide’s FlexOne current account can help her do just that. Her poem ends rather abruptly, but it’s a gentle take on growing up and the responsibilities that follow.

Nationwide
"Toby"
20s
1 Feb 2017
This is an off-beat addition to Nationwide’s ongoing poetry slam. We’re asked to spare a thought for poor Toby Campion. Despite his parents’ best intentions, his first name is the “ninth most popular in the world… for a dog”. Must be a pain having dog walkers constantly shout your name in the park, eh? Apparently Nationwide took more care when calling themselves a building society.

Nationwide
"Building a Building Society"
60s
30 Jan 2017
Nationwide change tack with their poetry campaign by focusing on their history. Jo Bell charts the building society’s arrival at a time when “fortune favours the fortunate”. Thanks to a certain Mr Cooper, more were given the chance to set foot on the property ladder. Bell’s earnest delivery conveys the brand’s time-honoured values well.

Nationwide
"ITV Documentary Sponsorship"
53s
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

Nationwide
"Solemates"
20s
12 Jan 2017
It's the little things that matter when sharing a home, according to Laurie Bolger. Living with someone else can take you by surprise early on... especially if you're used to just one pair of shoes in the hallway. Now she wouldn't have it any other way. It's a sweet observation as Nationwide encourages us to think about joint current accounts.

Nationwide
"Home"
60s
11 Jan 2017
Poet Laurie Bolger talks about moving on in this latest Nationwide ad. She describes the freedom she has when her flatmates are out for the day, allowing her to "dance by the sink with that dodgy playlist" and not worry about the loo roll situation. The building society promises to help more first-time buyers turn such small pleasures into a reality.

Nationwide
"Isadora: Keys"
60s
20 Oct 2016
Isadora waxes lyrical about keys in this latest Nationwide ad based on modern poetry. She reveals how a small piece of metal has always meant the world to her. Now a teenager, Isadora never forgets when she gained her token of independence aged eleven. To help her with life's next steps, the building society suggests opening a FlexOne current account.

Nationwide
"Matt Abbot: This Place"
60s
14 Sep 2016
The third in this series of pieces by modern poets is nice enough but - in its own way - it reinforces the strength of Hollie McNish's output. Matt Abbott delivers a tribute to home comforts and it contains a lot of relatable moments but, alongside McNish's masterclass of self-expression, it's a little pedestrian.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.