David Reviews

 Biting the hand that feeds us since 2002.

Michelin
"Meg"
30s
13 July 2017
USA Tyres

Another cheerful spot for Michelin sees a family trip go awry. Meg and her four boys are quite happily 'choo-chooing' along to the train museum, until a stray nail in the road throws them off track. Luckily there's a Michelin garage nearby, where a quick tyre turnaround saves the day. This animation has a fun, retro feel, with bright colours sure to grab attention.

Western Union
"The Race is On"

Matt said:

60% 'Poor'? Really? That's incredibly harsh.


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Michelin
"Meg"
30s
13 Jul 2017
Another cheerful spot for Michelin sees a family trip go awry. Meg and her four boys are quite happily 'choo-chooing' along to the train museum, until a stray nail in the road throws them off track. Luckily there's a Michelin garage nearby, where a quick tyre turnaround saves the day. This animation has a fun, retro feel, with bright colours sure to grab attention.

Michelin
"Doug"
30s
12 Jul 2017
Not to Scale’s Le Cube and Colin Hesterly collaborate on this cheery Michelin ad. The tyre brand’s bulky mascot is a background player here - instead, we’re reminded that father knows best as Doug's family road trip stalls. Luckily, Michelin spares Doug's blushes with a quick turnaround. A distinctive and colourful animation.

Michelin
"I Need You"
1 min 34s
9 Feb 2017
The Michelin Man takes a back seat in this engaging commercial. The mascot has typically appeared as a jolly CGI creation, but not here. Instead, his likeness becomes a reassuring sign on the road - just what these particular motorists need.

Michelin
"Climate Titans"
40s
26 May 2015
TBWA Paris and Wizz combine to produce this 40" kids blockbuster pitting the Michelin Man against his most formidable foes to date. As monstrous weather conditions terrorise a travelling family, the mascot saves the day with his CrossClimate technology. The animation has a real Pixar quality to it, making this ad an eye-catching addition to the sector.

Michelin
"Max And His Son"
30s
12 Sep 2011
This ad uses a combination of animation and poetry to stress the qualities of the advertised tyre. Despite perilous conditions, Max and his son are able to travel safely in their car without fear of death or injury.

Michelin
"Weary Road"
30s
14 Mar 2011
According to this ad, the awfulness of the roads isn't such a problem if you have the right tyres on your car. It's an attractive notion but DAVID suspects that Britain's damaged roads would give any wheel a run for its money and we'd just end up damaging more expensive tyres.

Michelin
"Evil Fuel Pump"
30s
15 Mar 2010
The Michelin man has been working out. In this animated commercial, the iconic advertising figure becomes a superhero tackling an evil fuel pump. No longer will we refer to the fat bloke in our midst as a Michelin man... no, no, not any more.

Michelin
"Saddest Road"
30s
5 Dec 2009
Animated woodland creatures bemoan a sad stretch of road in this American ad for Michelin tyres. Apparently, fewer of them could expect to be killed once drivers were kitted out with the advertised tyres as the cars were able to stop in time... assuming the drivers wanted to.

Michelin
"Around The World"
20s
5 Mar 2007
Because a Michelin tyre could last long enough to take you around the World, they have made sure it is strong enough to do so... which is a bit of a tautology but never mind. To illustrate the point we see the tyre racing alongside animals and people from across the planet.

Michelin
"Curve"
30s
1 Jun 2003


Michelin
"Grand Prix"
20s
12 May 2003


1-11 of 11 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.