David Reviews

 Biting the hand that feeds us since 2002.

Nike
"CR7 Chapter 5"
40s
10 October 2017
UK Sportswear

Cristiano Ronaldo’s history with statues is spotty at best. While this freakish bust graces Madeira Airport, Nike and Sports Direct commission a more flattering ice sculpture. The frozen idol launches the Real Madrid and Portugal forward’s latest CR7 boot. Worth watching... even if you’ve missed chapters one to four.

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Nike
"CR7 Chapter 5"
40s
10 Oct 2017
Cristiano Ronaldo’s history with statues is spotty at best. While this freakish bust graces Madeira Airport, Nike and Sports Direct commission a more flattering ice sculpture. The frozen idol launches the Real Madrid and Portugal forward’s latest CR7 boot. Worth watching... even if you’ve missed chapters one to four.

Nike
"Leroy Sané"
30s
6 Oct 2017
Having already tapped Marcus Rashford, Nike placate the blue half of Manchester by picking City winger Leroy Sané. This ‘Lock It, Let Loose’ ad captures Sané at full pelt during a training session. Striking visuals portray the German as a flowing illustration and a twenty-four-carat gold blaze - enough to give any defender nightmares.

Nike
"Marcus Rashford"
30s
6 Oct 2017
One of three frenetic ads launching Nike’s ‘Lock It, Let Loose’ campaign. It’s only a practice game, but Manchester United and England striker Marcus Rashford hits supersonic speed. Blink’s Adam Hashemi oversees some vivid transitions - England fans can only hope Rashford brings such verve to the 2018 World Cup.

Nike
"Smile"
60s
10 Aug 2017
As Mo Farah bids farewell to the track at this month’s IAAF World Championships, Nike honour the man with this intense commercial. Beginning with Farah’s trademark celebration, the mood quickly changes. As we all know, life isn’t all smiles and Mobots. What follows is a visual workout as Farah trains through blood, sweat, and more blood.

Nike
"Go NOORD"
3 mins 30s
28 Jul 2017
Nike shows us how the Dutch roll in this languid film. We join skater Wieger van Wageningen on a tour of Amsterdam. Director John Filipe and DP Leandro Ferrão capture each flip, grind, and, er, flower delivery as the sun goes down. Still, the good times roll on. Van Wageningen’s destination? NOORD indoor skatepark.

Nike
"2-D Meets David"
41s
26 Jul 2017
2-D gets around, doesn’t he? Following another night on the lash, the Gorillaz frontman finds the keys to Stamford Bridge. Roman Abramovich may wish to review his security. The hungover sprite even finds his way into the Blues dressing room - and meets a nonplussed David Luiz. Well, that’s one way to launch your home kit.

Nike
"Ro8er"
30s
20 Jul 2017
Nike have released a tribute to Roger Federer in the wake of his historic Wimbledon victory. Taking his reputation as the granddaddy of tennis literally, onscreen text tells us to 'keep off his lawn' lest we get in the way of his backhand. A stylised G/8 follows the montage of impressive match clips, rounding things off nicely - along with the ubiquitous swoosh, of course.

Nike
"Skates"
60s
18 Jul 2017
Nike’s irreverent streak continues with this disco-infused commercial. It’s a West Coast showdown between the Seattle Seahawks and the San Francisco 49ers. When Seahawks quarterback Russell Wilson receives the ball, his opponents suffer a bad case of the skates. This gridiron tussle suddenly turns into a roller disco - complete with lighting pinched from Studio 54.

Nike
"Run by Rebels"
3 mins
13 Jul 2017
This intriguing Nike film shines a light on Seoul’s Private Road Running Club (PRRC) - an after-hours crew with energy to burn. Furlined’s Lasse Martinussen charts the group’s nightly excursions, and how they fuel their daytime pursuits. Some may consider running exercise - for the PRRC, it’s party time.

Nike
"The Roger Effect"
1 min 37s
6 Jul 2017
Roger Federer has endured tougher starts to his Wimbledon campaign. With Federer’s opening match lasting only forty-three minutes, at least he can sit back and watch this terrific Nike ad.

Nike
"Ellen"
40s
19 May 2017
This stylish commercial for Nike Russia has a woman running through the city encountering strange images - a pair of Shining-esque twins with liquid heads, a colour-changing snake, a flaming bicycle - before finally coming face to face with her own doppelganger. An eye-catching, pastel-tinged film which is sure to grab attention.

Nike
"Sever"
40s
19 May 2017
This 40” film sees Nike and director Ben Strebel take us on a breakneck tour of Moscow. One Muscovite’s impressive energy reserves take him from city parks to underground raves. Meanwhile, gnarly flourishes have the protagonist baring his teeth like an animal. Restless and in-your-face, the ad appeals to a specific breed of urban speed demon.

Nike
"Cape Town Course"
1 min 40s
15 May 2017
From Gary Player to modern players like Charl Schwartzel and Louis Oosthuizen, South Africa’s golfing lineage is impressive. Here, Nike give a platform to the next generation… and there’s not a green in sight. Nothing stops these golfers getting into the swing of things. Every surface becomes a tee, an imaginary flag added to every vista. Improvisation and exploration are encouraged and the sport’s officious tendencies are hit long.

Nike
"Kurupt Shopping Network"
5 mins 40s
15 May 2017
Fans of BBC Three's People Just Do Nothing will be pleased to learn Kurupt FM have branched into a new industry: home shopping. Chabuddy G (Asim Chaudhry) puts his questionable entrepreneurial skills to the test as he and the gang showcase Nike's golden Air Max 97 trainers. A touch too long, but there's enough bling and awkward chatter to keep us onside.

Nike
"Zara Larsson"
62s
21 Apr 2017
Zara Larsson invites us to kiss her Airs - Nike Airs, that is. The Swedish popster provides both the moves and the soundtrack for these quickfire ads. Larsson’s energetic dance routines are accompanied by some glistening visual flourishes - they are Jewells, after all. The brand will be hoping chart success translates to footwear sales.

Nike
"Hurri-Kane"
30s
22 Mar 2017
You can tell Harry Kane is enjoying his new Nike Hypervenom boots... shame, then, that the Tottenham striker is currently nursing an ankle injury. While Spurs and England fans would rather see him back on the pitch, this colourful ad fizzes with energy as Kane summons the elements in training. Premier League defences will welcome the respite from the storm.

Nike
"What Are Girls Made Of?"
2 mins
13 Mar 2017
“Oh, what, oh what, oh what are our girls made of?” sings the precocious star of Nike’s latest film marking International Women’s Day. Flowers, rings, gossip, and, erm, marmalade make them in Russia, apparently. This earns the audience’s approval… but she’s ready to sing from a different hymn sheet with a little help from unexpected quarters.

Nike
"This is Us"
60s
13 Mar 2017
This film is one of three Nike spots commissioned for International Women's Day, each focused on a different part of the world. Here we take a look at Turkey and the stereotypes Turkish women come up against in their day-to-day lives. Beyoncé's feminist anthem 'Run The World' is an appropriate choice of soundtrack to accompany the powerful visuals - it certainly gets the blood pumping.

Nike
"What They Say About You"
70s
8 Mar 2017
Nike leap aboard the International Women's Day bandwagon with typical sure-footedness with this film focusing on female athletes in the Middle East. It's one of three made specially to mark the event and - for our money - the most significant as, unlike the other two, it was directed by a woman. It is, nonetheless, very typical of the Nike oeuvre.

Nike
"Equality"
90s
14 Feb 2017
Having recently scooped a Grammy for Beyoncé’s politically-charged ‘Formation’ promo, director Melina Matsoukas tackles equality in this stirring Nike film. To mark Black History Month, Michael B. Jordan asks: “Is this the land history promised?” Despite the wintry aesthetic, the ad has fire in the belly.

Nike
"Believe In More"
2 mins
13 Jan 2017
This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

Nike
"Kyrie 3: Improv"
60s
10 Jan 2017
Well, you won’t see this on the regular NBA fixture list; it’s Kyrie Irving of the Cleveland Cavaliers versus Questlove of, erm, The Tonight Show. While Roots drummer Questlove lays down a free-form beat, Irving responds with his own quicksilver moves. Anything you can do, I can do better. A slick tribute to sporting and musical prowess from Nike and the Hoffman Brothers.

Nike
"Zombies"
30s
14 Dec 2016
Nike save us the trouble of watching The Walking Dead (still haven't forgiven you for Glenn, Scott Gimple) and summarise pretty much every zombie movie ever to create more time to run. Although the existence of certain apps suggests the two can be combined quite effectively... if being chased by hordes of the undead is your idea of a good time.

Nike
"Friends"
32s
14 Dec 2016
Nike break down the foibles of social media in another entertaining ad. According to the Siri-like voice, forty-five minutes on Facebook amounts to hundreds of baby photos, needy narwhals, and notifications that “someone you don’t remember likes something”. In other words, why not do something more meaningful with your time... like exercise?

Nike
"Time is Precious"
60s
12 Dec 2016
This punchy campaign sees Nike dispense with the big names and dynamic visuals in favour of a minimalist approach. The sportswear giant charts modern life by the numbers with a Siri-esque voiceover before reminding us just how much screen time we indulge in. Unsurprisingly, flicking left (and occasionally right) on a dating app isn’t the brand’s idea of exercise.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.