This powerful film from Amnesty International lulls us into a cosy sense of connection with the women shown here, all reminiscing about the various annoyances of pregnancy. Even if we ourselves haven't swept things off tables with our enormous baby bump or suffered the indignity of cankles, we know of enough friends or loved ones who have done to nod with a sympathetic smile.
But then all of a sudden it's no longer about the usual irritations. For one woman says, shockingly, that it's: "when you’re forced to carry a baby that can’t survive out of the womb.” And from this point, the list becomes about the experience of not being in charge of your own body... or your choice to become a mother.
This jolt reverberates through the rest of the ad. Thanks to Ireland's 8th Amendment, the unborn child has the same right to life as its mother - meaning that if you're raped and become pregnant, you're a criminal if you seek an abortion. If you have a history of non-viable pregnancies, you're a criminal if you seek an abortion. If you have fragile mental health and can't cope with the prospect of pregnancy and/or motherhood, you're a criminal if you seek an abortion.
Margaret Atwood's 'The Handmaid's Tale' doesn't look like as much like dystopian fiction as we'd like when we're reminded of Ireland's stance on termination.
And there couldn't be a more important time for a rethink across the Irish Sea. A wave of newly-formed misogyny is working hand-in-hand with the old-fashioned kind and together they are coalescing to challenge modern notions of equality between the sexes.
The 8th Amendment is truly medieval... yet it was passed as recently as 1983. Ireland has some huge cultural contradictions after beginning to recast itself as a bastion of liberal tolerance in recent years, but all of its efforts are in vain as long until the 8th Amendments is jettisoned from its statutes.