David Reviews

 Biting the hand that feeds us since 2002.

Tesco Mobile
"Ring My Bell"
30s
12 September 2017
UK Mobile Phone Networks

Where would advertisers be without cat videos, eh? This Tesco Mobile commercial features two moggies equipped with desk bells - each time they ring, they receive a tasty treat. “Clever girls”, observes the VO à la ‘Jurassic Park’. Whether they’re savvy enough to pursue the network’s data plan remains to be seen.

Squarespace
"Atlas"

Saam said:

Never commented before but this is just too good. Top work!!!


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Latest Work

Marks & Spencer
"Steak and Chocolate"
10s
20 Sep 2017
This 10” commercial revisits Marks and Spencer’s dine-in-for-two promotion. This week, shoppers can nab a steak, a chocolate dessert, and a bottle of vino for a tenner. The supermarket's deal garners a surprising amount of online traffic - the brand’s 2017 revamp hasn’t done their food division any harm, then.

Mini
"The Faith of a Few"
1 min 43s
21 Sep 2017
This fantastic vintage film for Mini by Daniel Wolfe feels as timeless as it is compelling. We watch John Cooper oversee the building of the first racing Mini, even as he's told it will never work. This becomes a mantra, a soundbite repeated along with others which build up into a cacophony of doubt... all accompanying footage of the car proving the haters wrong.

Capital FM
"Pitch Meeting"
60s
21 Sep 2017
This sleb-heavy ad for Capital FM demonstrates that some people really are up for anything... if you put a camera on them. Relentlessly upbeat host Roman Kemp inserts himself into various odd scenarios with stars - including a teddy bears' picnic with Ed Sheeran and a sparkly game of darts with Katy Perry - under the guise of pitching them as features. Back to the drawing board, Roman.

Jaguar
"Dull and Boring"
30s
21 Sep 2017
Adland’s fascination with Boring, Oregon continues with this Jaguar commercial. The ad flits between Boring and its Scottish counterpart, Dull. Generous lot that they are, the luxury marque give these residents a spin in their F-Type model. The extended version provides further insight into their respective joy rides.

eBay
"Kitchen Timer"
30s
21 Sep 2017
There's so much to admire in this commercial for eBay that you can almost forgive the dreadful music... almost. In it, a paralympian uses a timer to both measure her training effort and ensure the bread in her oven emerges perfectly risen. Choosing when and how to represent disability is incredibly difficult, but this kind of depiction - casual yet positive - illustrates a really excellent approach.

Samsung Gear
"Know How"
90s
21 Sep 2017
Armed with Samsung’s Frontier S3 smartwatch, Bear Grylls takes us on another informative woodland jaunt. Never has a man looked so pleased to find a lesser stag beetle larvae - simple pleasures, we guess. While the adventurer’s authenticity has been questioned in recent times, Grylls remains a big name draw.

New York Bagels
"Social Media"
20s
21 Sep 2017
You won’t be surprised to learn New York Bakery’s octogenarian spokesperson has a lot on her mind. One of four online ads, this instalment sees Edna tackle social media. Despite her daughter’s best efforts, Edna remains unconvinced by Facebook. Besides, she’s got more important things to do - like feeding hungry New Yorkers.

New York Bagels
"England"
20s
21 Sep 2017
Edna sets the record straight on another topic for New York Bagels - this time taking aim at England. The 'woman who runs New York' doesn't think much of our roads, taking particular exception to our fondness for roundabouts. She's an extremely charismatic and compelling spokesperson for the brand... even if she does think we drive on the wrong side of the road.

Heineken
"The Last Duel"
60s
21 Sep 2017
Former Liverpool goalkeeper Jerzy Dudek faces another kind of shoot-out in this fun Heineken commercial. Faced with a deadly duel, the Pole shows his famous ‘spaghetti legs’ are still in good knick. It’s an entertaining tribute to the goalie’s 2005 Champions League final heroics. Liverpool’s current crop could learn a thing or two.

Public Health
"Stoptober '17"
30s
21 Sep 2017
The annual Stoptober campaign kicks off - pun intended - with this low-budget ad. Public Health England's latest 'everyman' spokesperson reminds us of the various ways we can quit smoking, while a football is passed around to suggest this is a community effort rather than a solo, iron-willed effort. It's a worthy campaign with a hard-working film to launch it.

Nicorette
"Resist"
30s
20 Sep 2017
With Stoptober approaching, Nicorette make a timely return to our screens. Similar to the brand’s 2015 ad, the protagonist’s temptation is allayed by a QuickMist hit. We then see other quitters put their lungs to better use. With the anti-smoking campaign now supporting e-cigarettes, the spray hope their proactive message pays off.

Very
"More, More, More"
30s
20 Sep 2017
This sleek, upbeat montage for Very shows off the site's product range and highlights its app. It's an energetic production which keeps things moving admirably, as the main character bops her way through a stylised pink world which ensures we don't forget the brand's associated colour. This works hard without feeling frantic - well composed stuff.

BBC Radio 5
"Presenters"
30s
20 Sep 2017
BBC Radio Five Live’s roster are coaxed out of the studio just long enough for this 30” promo. Whether it’s breaking news or live sport, the likes of Nicky Campbell, Rachel Burden, and Jermaine Jenas extol the station’s output. While we’re sure they would all rather be back behind the mic, this gives listeners the chance to put a face to the voice.

Heineken
"Share the Drama"
60s
20 Sep 2017
Heineken and Sonny’s Fredrik Bond have good form with on-foot capers. With the Champions League underway again, the two reunite for this 60” foot chase. Former Real Madrid and Manchester United striker Ruud van Nistelrooy summons his inner action hero as he evades capture. He may be outnumbered, but van Nistelrooy has his own particular set of skills.

Littlewoods
"Event Calendar"
30s
18 Sep 2017
Littlewoods employ a giant calendar to illustrate the special moments iwhen we might want to splurge. Whether it's new football boots or a special birthday present, they promise to help spread the cost of gifts with no nasty surprises. The visuals aren't particularly distinctive, but it gets the brand's message across.

Dr Oetker
"Tiers"
34s
19 Sep 2017
Another collection of amusing idents for Dr Oetker sees a tiered cake become its own barbershop, uh, trio. The personable puppetry works well here, and the simplicity of the song chimes well with Bake Off's distinctively gentle humour. While lyrics like 'yum yum, bake some yum' aren't destined for an Ivor Novello, they're both memorable and memeable.

Taylors of Harrogate
"Tea"
30s
19 Sep 2017
Taylors of Harrogate offer another fetching insight into their craft. Patrick Stewart reveals how far the brand will go for quality tea leaves before their “flavour wizards” take over. The end result? A rose lemonade brew to make any cat owner swoon. Striking visuals and a homely pay-off widen the brand’s appeal.

Taylors of Harrogate
"Coffee"
30s
19 Sep 2017
This excellent ad for posh coffee boffins Taylors of Harrogate shows just how much finesse goes into making great coffee... or decent coffee, as the case may be. We see beans growing into their 'astonishingly magnificent' potential, demonstrated by some great animation and a perfectly over the top voiceover. Standout work from Erik Morales and Lucky Generals.

Aldi
"Floating"
30s
19 Sep 2017
Amidst floating groceries, Aldi admit even they aren’t immune from rising costs. However, the budget supermarket promise to keep customers’ shopping bills low. Backing from financial troubleshooters Moneywise adds further weight to their claim. Meanwhile, Johan Strauss II’s ‘Blue Danube’ adds classical grace to hovering sarnies.

eBay
"Hannah Rutherford"
50s
20 Sep 2017
As professional gaming achieves further credibility, eBay lend their support to full-time players like Hannah Rutherford. Rutherford relates her journey from arcade cabinets to headsets and high-end PCs. The Let’s Play enthusiast believes gaming has become a legitimate enterprise - and outlets like eBay can help Rutherford stay on top of her game.

Squarespace
"Danny Bowien"
30s
15 Sep 2017
The third of Squarespace's stylish trilogy of films sees chef and restaurateur Danny Bowien explaining his website. The pastel palette here complements the food photography and carefully-designed visuals, despite the odd choice of music. It's a risky move to include 'pretentious' in the script - it could easily be an own goal - but this film pulls it off.

The Apprentice
"Egos"
40s
19 Sep 2017
There’s a fun meta streak to this Apprentice teaser. Café breakdowns, golden banquets, giant index fingers… one can’t fault the bearded director’s ambition. Well, unless you’re Alan Sugar. While he and Big Al discuss their creative differences (it’s a one-sided discussion), viewers can look forward to more boardroom implosions in series thirteen.

Apple Watch
"Roll"
60s
19 Sep 2017
Since its 2015 launch, the Apple Watch has struggled to justify its existence. Forgettable advertising hasn’t helped matters. Launched during Sunday’s Emmy Awards, this 60” commercial bucks the trend. While Labrinth’s ‘Misbehavin’ plays through Kilian Martin’s AirPods, the Spaniard turns this train station into a skate park.

Canadian Club & Dry
"The Big Question"
45s
19 Sep 2017
This amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under. A series of blokes come to the shocking realisation that they actually don't like beer, one even mournfully hanging his head as he explains that he 'thought it was compulsory'. Generations of beer drinkers see the light when Canada Club & Dry slides down the bar as an tastier alternative.

B & Q
"Suits Your Style"
30s
18 Sep 2017
B&Q continue to jump between intimate domesticity and orange aprons. Seemingly on call for any renovation project, the DIY retailer’s staff now make short work of this woman’s living room. Nimble choreography and prop work convey the ease with which anyone can transform their homes. Good cushion juggling, too.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.