David Reviews

 Biting the hand that feeds us since 2002.

Stereophonics
"All in One Night"
4 mins 44s
8 August 2017
UK Promos

Say what you will about Stereophonics - the Welsh rockers have staying power. The group’s brand of wistful rock has served them well over the past twenty-five years. While latest release ‘All in One Night’ won’t convert cynics, frontman Kelly Jones crafts another earnest romance.

While the lyrics aren’t exactly open to interpretation - “I'm driving all over the road/I swerve a dog on the high street” - director Joe Connor and DP Simon Hawken deliver an engaging promo. The protagonist’s roller-coaster evening is depicted through swirling camerawork, while Jones and company operate in a snowy void.

Duracell
"Toy"

Matt said:

It's an average idea, but an incredible leap forward for the brand. Can only imagine how painful the process was. Well done all.


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AMF
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55s
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Swedish insurance providers AMF take a surreal approach in this entertaining ad for their pension plan. Director Tomas Jonsgården mixes the fantastical with the mundane to great effect, as we see a guy's inner monologue come alive. He catches the bus home on a rainy night, feeling sorry for himself... until something unexpected sends him to his happy place.

Now TV
"Walker Survival Guide"
2 mins 30s
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Super Mario Odyssey
"Jump Up, Super Star!"
1 min 40s
19 Oct 2017
Mario has come a long way from his 8-bit origins. Since making the leap into 3D, Nintendo’s mascot has toured the universe and elsewhere. With ‘Super Mario Odyssey’ on the horizon, this Broadway-inspired commercial urges us to “do the Odyssey”. Set in the game’s New Donk City level, Partizan’s Warren Fu blends live-action and CG to jolly effect.

American Express
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40s
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KFC
"Honesty"
60s
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KFC join the trend for spoofing advertising tropes with this amusing South African outing. The vignettes are spot on, replete with beautiful people, exotic locations, and a voiceover spouting buzzwords about 'connecting' with their product. However the brand is presented, they conclude, it all comes back to fried chicken that makes you feel #blessed.

Mini
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90s
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Yale
"Conexis"
30s
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This ad for Yale's latest 'Conexis' smart lock innovation is so laid back it's practically horizontal. A daughter surprises her dad by coming home unexpectedly for his birthday, unlocking the door with her phone when she gets there. The sparse piano soundtrack gives the proceedings an oddly foreboding feel - is this the last birthday she's going to come to?

McDonald's
"Climbers"
30s
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Climbing the Swiss Alps together sounds good on paper. Perilous overhangs, oxygen tanks, and fourteen-thousand-foot ascents? Not so much. Fortunately, McDonald’s have a more grounded solution in store: their limited-edition Swiss Stack burger. Ideal for those who prefer Emmental cheese sauce to vertigo.

Skittles
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2 mins
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Boddingtons
"Tour de Formby"
35s
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Here's a blast from the past. Boddingtons is back on the telly and they've brought Melanie Sykes along en'all. Older viewers and students of advertising will probably recall a series of classic commercials featuring the model-turned-TV presenter. In each - as here - the viewer was fooled into thinking they were watching something earnest before the rug was pulled from beneath their feet by Sykes's broad northern vowels.

Green & Black's
"Red Riding Hood"
30s
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Green & Black’s launch their Velvet Editions collection with a Red Riding reboot. This time, Red Riding Hood has more than one Big Bad Wolf to evade. However, it’s going to take more than a lupine threat to thwart her indulgence. Having wisely ditched foodies Michel Roux Jr. and co., the premium brand project a more accessible image.

Lynx
"Forget About Labels"
20s
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Lynx riff on Anthony Joshua’s social media presence in this 20” commercial. Joshua’s recent triumphs make him a prime target for weak-minded trolls. After all, haters gonna hate. Naturally, the world heavyweight champion rises above the online din with steely determination - and a mean right hook. A fair warning to Joshua's on and offline foes.

McDonald's
"Free Sundays"
30s
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A brigade of deadpan grannies star in this instalment of McDonald's 'as good as grandma's' chicken tenders campaign. These Golden Girls aren't particularly upset that their cooking has been usurped, taking the opportunity to kick back and relax rather than commiserate. It's poolboys and parties rather than pots and pans from now on... we reckon they'll survive.

Prudential
"The Forest Man of India"
2 mins
18 Oct 2017
This atmospheric film for Prudential explores the work of Jadav Payeng - dubbed the 'Forest Man of India'. After being inspired as a teenager, Payeng has spent the last thirty-eight years planting trees on deserted sandbars near his home - eventually amassing a forest of over fourteen-hundred acres. His unwavering dedication to improving the environment is depicted lovingly here by director Asif Kapadia.

London Fire Brigade
"Protect Us"
75s
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This emotional ad for the London Fire Brigade has an extra layer of poignancy to it, as it marks their first recruitment drive since the tragedy of Grenfell Tower. The film has been designed with that in mind, asking potential future firefighters to think of themselves as protectors - to help people live out the futures which could so easily be lost to tragedy without them.

IKEA
"Encounter"
1 min 56s
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This charming ad from IKEA's French arm depicts a budding romance... only slightly impeded by awkwardness, loud music, and fluffy socks. While IKEA ads for the Scandinavian and UK market often depict the grim realities of life - divorce, loss, and parental neglect are all fair game - this is an altogether more lighthearted approach.

Lotto
"New Car"
20s
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Tesco
"Fantastic Carrot Man"
30s
17 Oct 2017
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Pokerstars
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30s
17 Oct 2017
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Smart Energy GB
"Cupboard"
20s
17 Oct 2017
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Peugeot
"SUVs"
45s
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Dramatic views and equally dramatic music dominate this Peugeot commercial. The French car maker promote their SUV fleet with some lofty copy, including “See the horizon as a starting point” and “Use each obstacle to gain momentum”. One could see the marque diversify into motivational speaking at this rate.

Libresse
"#BloodHonest"
2 mins 22s
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McDonald's
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30s
17 Oct 2017
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Bud Light
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30s
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30s
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Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.