David Reviews

 Biting the hand that feeds us since 2002.

NSPCC
"Mia"
30s
18 May 2017
UK Charities

Another instalment of the NSPCC's long-running ad series addresses the subject of online safety. While it's common sense to teach kids how to safely cross the road or about stranger danger, many parents won't instinctively have the same concerns about protecting their kids online - at least not as early as they might need to. The colourful animation here effectively draws attention to the issue.

Qantas
"Dreamliner"

Miles said:

Starts off promisingly and then crash lands into burning flames of cheesey shmaltz.


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Latest Work

H & M
"Erdem"
30s
20 Jul 2017
This teaser is just enough to whet our appetites for director Baz Luhrmann's upcoming film for H & M. The short clip shows characters shot from behind, giving us a glimpse at the brand's collaboration with designer Erdem Morilioglu. Luhrmann's visuals are characteristically lush and dramatic even in such a brief excerpt - keep 'em peeled for the full film coming soon.

Nike
"Ro8er"
30s
20 Jul 2017
Nike have released a tribute to Roger Federer in the wake of his historic Wimbledon victory. Taking his reputation as the granddaddy of tennis literally, onscreen text tells us to 'keep off his lawn' lest we get in the way of his backhand. A stylised G/8 follows the montage of impressive match clips, rounding things off nicely - along with the ubiquitous swoosh, of course.

Nissan
"Moving Highways"
30s
20 Jul 2017
City planners may take umbrage, but Nice Shirt’s Gerald McMorrow oversees some tricksy roadworks in this Nissan commercial. We see highways converge and conjoin at will - enough to distract one driver at a busy junction. Easily done when the world turns ‘Inception’ on you. Luckily, the marque’s Altima and Rogue models are on red alert.

Under Armour
"Misty Copeland"
90s
20 Jul 2017
This compelling Under Armour commercial stars Misty Copeland - the first African-American female principal dancer with the American Ballet Theatre. It’s a far cry from the Metropolitan Opera House, but this empty arena proves the ideal stage. Agile's Georgia Hudson and DP Zoë White orbit Copeland’s graceful performance.

Under Armour
"Alison Désir "
52s
20 Jul 2017
Under Armour's poetic series continues with this quietly breathtaking film focused on Alison Désir, founder of the Harlem Run group. The world turns upside down as we follow Alison through the woods, giving a new perspective on the meditative activity. Aja Monet provides voiceover in verse, invoking Maya Angelou as she describes "what escapes, what flees and flies". Compelling stuff.

Welsh Water
"Not for Profit"
30s
17 Jul 2017
Welsh Water explore the sound of their raison d'être in this aurally-minded ad. We see various shots of water in different forms as a voiceover explains that, just as we hear the sound of water, not for profit organisation Welsh Water hears feedback from its customers. There's even a website where you can have your say, should you have strong opinions on what comes out of your tap.

Channel 4
"Women's Euro 2017"
2 mins 10s
18 Jul 2017
This lovely Channel 4 promo suggests everyone is tuned into the Women’s European Championship. Andy Murray, Lewis Hamilton and footballer-turned-racehorse owner Michael Owen are just some of the big names engrossed by Euro 2017 - the broadcaster’s international football debut. For Scotland fans, however, it's proving to be a tough watch.

Betfair
"Football Bets"
30s
19 Jul 2017
Betfair raise the stakes as the football returns. The VO claims placing a flutter on the footie is “nail-biting stuff”... like watching an egg fry or popcorn reaching critical mass. Food for thought, isn’t it? The ad also features a cameo from coach and former England international Rachel Yankey - a welcome nod to the women’s game.

Opel
"Leadership"
2 mins 20s
19 Jul 2017
One wouldn’t immediately associate Opel with the new world order, but the marque clearly have a Mr Robot fan on staff. This cinematic commercial wears its tech-noir influences on its sleeve. The main protagonist is a computer hacker determined to crash The System - while her targets squirm, she prepares to strike.

Samsung
"Do Anything"
30s
19 Jul 2017
This rapid montage by M. Blash for Samsung's new Galaxy Tab S3 is all about creativity. We see the tech in action via quick cuts, as the product jumps between being used as a notepad, laptop, and canvas. The slick visuals and rhythmic soundtrack make the S3 look like the cool alternative to pen and paper, ready to capture lighting-fast flashes of inspiration at any moment.

Björn Borg
"Beyond the Borders"
2 mins 09s
19 Jul 2017
Sportswear brand Björn Borg - named after the Swedish tennis legend - commission an unusual match. The location? The US-Mexico border. Donald Trump will be delighted. With a Border Patrol official as their umpire, youngsters from both nations enjoy a friendly rally. Constant radio chatter and helicopter shots support the idea this is a dicey affair.

British Airways
"Safety Video"
6 mins 06s
19 Jul 2017
This amusing collaboration between British Airways and Comic Relief ensures passengers won't forget to fasten their seatbelts any time soon. The star-studded film features appearances from British celebrities as disparate as Oscar winning actor Chiwetel Ejiofor, Gillian Anderson, and... Mr Bean. 'People Just Do Nothing's Chabuddy G leads proceedings with... skill.

The Horrors
"Machine"
4 mins 09s
19 Jul 2017
The Horrors frontman Faris Badwan introduces ‘Machine’ with: “Your smile is nothing to live for”. As opening lines go, that is cold. The warmth of previous album ‘Luminous’ is replaced by talk of “mannequin moves” and “cold simulation”. As for the promo, digital filmmaker Jon Emmony presents a hypnotic sequence of biomechanical mutations.

McDonald's
"Park to Pitch"
20s
18 Jul 2017
With the Women’s European Championships underway, McDonald’s reveal how budding mascots can join the Netherlands action. Likeable animation depicts one girl’s journey from park kickabout to accompanying the England national team. Let’s see if the women can show their male counterparts how it’s done at Euro 2017.

ao.com
"Cold Call"
30s
18 Jul 2017
AO's web chatting family is back for another parent-led conversation. Last time the folks were having an endless stream of appliances delivered in the background - now they've turned their attention to their son's white goods. All as a pretext for a family BBQ, of course. Simon looks reluctant... at least all that fridge space will hold plenty of beer.

McDonnells
"Soiree"
30s
18 Jul 2017
McDonnells curry sauce have created a shameless spoof of that cheesy classic ad: 'The Ambassador's Party' for Ferrero Rocher. Complete with vast pyramid of golden fries and the immortal - if paraphrased - line "Wiz zeece chips curry you are really spoiling us", it's a deliciously faithful send-up that bears lots of repeat watching.

VO5
"Heads Up"
60s
17 Jul 2017
This playful ad for VO5 shows a pair of screamingly cool teenagers getting up to benign mischief about town. Fuelled by their ever-changing hairstyles, they muck around at a skating rink, dance at a festival, and indulge in a spot of karaoke. A graphic transition of the brand's colours comes between each scene of harmless fun - no cider in the park for these hipsters.

Nike
"Skates"
60s
18 Jul 2017
Nike’s irreverent streak continues with this disco-infused commercial. It’s a West Coast showdown between the Seattle Seahawks and the San Francisco 49ers. When Seahawks quarterback Russell Wilson receives the ball, his opponents suffer a bad case of the skates. This gridiron tussle suddenly turns into a roller disco - complete with lighting pinched from Studio 54.

Macmillan
"Coffee Table"
60s
18 Jul 2017
The World’s Biggest Coffee Morning is back, and Macmillan want more to get their bake on. This 60” commercial features a well-rounded cast of brewers, bakers, and, well, M&S shoppers. We like the proud look on the mechanic’s face as his colleagues tuck in. An effective reminder that anyone can contribute to this year's event.

Morrisons
"First Day"
40s
18 Jul 2017
Morrisons gets ready for term time with this amiable ad. A lad gears up for his first day at school, complete with pictures in his new uniform (a lovely, nonplussed performance), cuddly tiger backpack, and the nail-biting drive to the gates. He seems rather put out until lunch time rolls around, at which point he makes a new friend over tiger baps. Sweet stuff.

Sky Sports
"Butterflies"
60s
17 Jul 2017
Looks like Sky Sports have borrowed a few butterflies from their Sky Arts colleagues. Blue and red wings fill the screen as various sporting venues materialize, including Lord’s, Eden Park, and Manchester City’s Etihad Stadium. As the broadcaster revamps its sports line-up, subscribers are reminded of Sky’s sporting legacy through evocative commentary.

New Balance
"Callum Hawkins"
77s
18 Jul 2017
As England captain Joe Root gets used to life under the cosh, New Balance introduce their latest brand ambassador. Distance runner Callum Hawkins invites us on a picturesque training session. This is no fun run, however: just hearing “seventeen miles a day” is enough to induce blisters. For Hawkins, it’s all in a day’s work.

Honda
"Dream Makers"
90s
18 Jul 2017
This artistic ad for Honda explores the process of filmmaking, concentrating on the transition of ideas from page to screen. We see scripts coming to life - black and white words flowing into monochrome sketches which quickly gain colour, depth, and motion. The mix of live action, CG, and animation is kept in delicate balance by directors James Allen and Michael Skrgatic.

TM Insurance
"Milestone"
1 min 45s
18 Jul 2017
Some ads incorporate dance for the sake of it, but directing duo Samuel and Gunnar have other ideas. The Icelanders depict a love story in reverse for TM Insurance. Beginning in 2052, this is time travel with a skip in its step. The central couple’s love of dance endures through good times and bad times - with the advertised insurer providing silent support.

Renault
"Rosemary Smith"
3 mins 40s
11 Jul 2017
Renault have released this compelling film about Rosemary Smith: rally driver, racing champion, and oldest person to drive a 800bhp race car. Directing team Michel + Nico give us an intimate insight into her nerves before the record-breaking drive, intercut with glimpses of Rosemary's life behind the wheel.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.