David Reviews

 Biting the hand that feeds us since 2002.

Lloyds Bank
"Mortgage"
20s
16 May 2017
UK Banks

Lloyds Bank acknowledges it can be hard to carve out time when arranging a mortgage - that's why they offer customers like this taxi driver video appointments with their advisors. It's a neat communication from the bank... though given their recent work, we're slightly disappointed this bloke isn't sorting his mortgage on horseback.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


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Latest Work

Nescafé Gold Blend
"Life of a Coffee Bean"
55s
16 Nov 2017
This stylish ad for Nescafe Gold Blend takes us through the life of a coffee bean - in reverse. We see the process of growing, roasting, and grinding play out in exquisite detail, travelling backwards from cup to plant in order to show the amount of work Nescafe put into getting their coffee just right. Slick work with a great eye for detail.

Lexus
"The Art of Standing Out"
45s
16 Nov 2017
Art connoisseurs will appreciate this Lexus commercial. While the marque’s latest hybrid navigates city streets, the likes of Edward Hopper’s ‘Nighthawks’ and Johannes Vermeer’s ‘Girl with a Pearl Earring’ receive the live-action treatment. Car shots outweigh artworks, but it’s a well-realised effort from the upmarket brand.

Girlguiding
"I Know My Place"
57s
16 Nov 2017
Girlguiding turn a demeaning admonishment into an empowering message in this excellent ad. We see girls and young women taking part in activities across the country - from outdoor fun to science experiments - as they find their place among the guiding community. The action here is never overstated, giving the film a nicely authentic vibe.

ClearScore
"Curious Moose"
30s
16 Nov 2017
Moose has never been the sharpest dog in the kennel. However, this ClearScore ad suggests he finally understands his master’s favourite pastime: checking credit scores. The telepathic boxer even turns the brand’s tagline into an earworm rap - complete with techno beat. Moose for Christmas number one? Stranger things have happened.

Samuel Adams
"Fill Your Glass"
50s
16 Nov 2017
“Is the glass half full or half empty?” Boston lager Samuel Adams dismiss such philosophical musings and urge us to simply fill our vessels. This 50” director’s cut from Matthäus Bussmann blends aspiration with sly humour - amidst sporty types and blokes wielding sledgehammers, one lad battles a pickle jar. Thirsty work, indeed.

Blue Cross
"Legacy"
60s
16 Nov 2017
This calm ad for Blue Cross shows us a montage of cute animals in an effort to persuade us to contribute some cash towards their care. It's a very relaxed effort, as Pam Ferris narrates what different pets mean to their owners and explains how leaving a charitable donation in our will can help keep them healthy. Not groundbreaking, but sure to appeal to the target market.

Xbox
"Tutorial"
60s
16 Nov 2017
Tutorials are second-nature to video gamers. Muscle memory and impatience often leave training aids irrelevant. However, this Xbox commercial offers a luminous alternative: watch and learn. While Real Madrid’s Sergio Ramos, Luka Modrić, and Isco demonstrate their skills, the Xbox controller’s symbols light up in unison: A for pass, B for shoot, and so forth. Easy enough… though skill moves are a different story.

Penny
"The Walk"
1 min 45s
16 Nov 2017
Family reconciliation is at the heart of this unusual Christmas ad from German supermarket Penny. German retailers have become known for putting a darker spin on the festive season, and Penny joins the heartstring-tugging trend with this film about an estranged mother and daughter. The mother decides it's time to reconcile, and takes the first step of an arduous journey.

Lidl
"Mixology"
20s
15 Nov 2017
Another alliterative ad for Lidl introduces us to a tipple technician ready to show off her cocktail-making skills. With precisely sliced fruit and a liberal amount of ice, she whips up a G&T with Aldi's Hortus gin and presents it for a taste test - earning a definite nod of approval. These festive chunks are fun and functional, each bringing a different product to the fore.

Marks & Spencer
"Extraordinary Christmas"
40s
15 Nov 2017
Given Paddington Bear’s starring role in the M&S Christmas ad, we’re surprised their food commercial doesn’t feature a sniff of marmalade. Unless he’s scoffed the lot, of course. Whatever the circumstances, this 40” ad provides more than adequate sustenance. Should mobilise discerning party hosts with ease.

Jo Cox Commission on Loneliness
"Puppet"
67s
15 Nov 2017
The Jo Cox Commission on Loneliness urge viewers to look beyond their own four walls and help a neighbour in need. This film from St Luke's and Annex’s Oscar Cariss encapsulates the dehumanising effects of isolation. We join a wooden puppet in a darkened house - an effective conceit with a hopeful conclusion.

Google Pixel
"Ask More"
1 min 53s
14 Nov 2017
Ask and you shall receive, says this entertaining Google Pixel ad. An initial “What is that?” sparks a two-minute Q&A session starring everyone from Dua Lipa to Salt Bae. The corporation’s flagship smartphone receives a thorough grilling - luckily, Google Assistant and a composed narrator have all the answers.

McDonald's
"Reindeer Ready"
10s
14 Nov 2017
McDonald's tease their Christmas ad with this brief spot, aired in conjunction with Channel 4. The angular carrot sticks retain the channel's distinct visual identity, while the vegetable bent suggests Micky D's might be focusing on their healthy menu options this year. Carrots are significantly more 'reindeer ready' than a big mac, after all...

Salvation Army
"Chloe"
60s
15 Nov 2017
This heartwarming ad for the Salvation Army encourages the spirit of giving this holiday season. The animation is lovely and - despite a voiceover unnecessarily explaining everything we're seeing - tells the tale well. The charity has a long history of discrimination, so perhaps it's better to skip the red kettle in spite of the appealing ad.

Star Wars Battlefront II
"Rivalry"
1 min 40s
15 Nov 2017
A kid is dismayed when his new neighbour succumbs to the dark side of the Force in this ad for Star Wars Battlefront II. A rivalry soon sparks which plays out over decades - from birthday party posturing to tree house one-upmanship. The narrative is well executed here, and does a good job of making the advertised game a logical next platform for their fun.

Palace Skateboards
"MWADLANDS"
60s
15 Nov 2017
Palace tell skaters to go “mwad’ for it in this tongue-in-cheek ad. Shot through an early Nineties filter, the film draws our attention to Mwadlands - an indoor skatepark backed by the London fashion store. Television buffs will recognise the retro BBC graphics, while the hypeman VO outlines the venue’s unique entrance fees.

Morrisons
"Christmas List"
40s
15 Nov 2017
One of two festive ads from Morrisons, this 40” outing features a mixed-race family preparing for the big day. Yellow Supermarket insist they can deliver any Christmas banquet… and a bouquet, for good measure. To online trolls who claim this is part of an anti-white agenda, we say: “Welcome to 2017 - remain or leave!"

PhotoBox
"Dog Warrior"
40s
15 Nov 2017
The irrepressible Los Pérez bring a riot of colour to our screens in this entertaining ad for PhotoBox. Capitalising on the current trend for physical photos, we watch a kid gearing up to give his parents a truly album-worthy photo op. It's a great concept, as the camera slowly pans out to show the 'virtuoso of photographic dynamite' in all his glory.

Aldi
"New Bond"
20s
13 Nov 2017
Kevin the Carrot goes Bond in the latest instalment of Aldi's festive campaign. Armed with a water pistol, Kev introduces us to wines that have a, ahem, 'licence to chill', before his party popper jetpack takes him for an unexpected dip. Having already referenced 'Murder on the Orient Express' and 'Titanic', we'll be interested to see what cinematic adventures he gets up to next.

Albert Bartlett
"Rooster"
30s
13 Nov 2017
Albert Bartlett like their spuds versatile, according to this 30" commercial. The brand pay tribute to the Irish Rooster - a Renaissance potato, if you will. VO Iain Glen explains the Rooster is suitable for all manner of dishes. Appetising photography strengthens the brand’s proposition - meets this lad’s approval, anyway.

Remington
"Air Plates"
30s
14 Nov 2017
Remington blend style and self-awareness in this Joe Connor-directed commercial. Supers suggest the brand’s new Air Plates hair straighteners do the job with - among other things - optimum “air whooshing”. Meanwhile, human models are joined by an exotic parrot - good to see more, er, diversity in this sector.

Bose
"Kiss"
30s
14 Nov 2017
Bose continue their inner life campaign with another understated ad, this time featuring a kid leaving a school dance. While initially the solo scoot home might seem lonely, the camera stays on his face long enough for the audience to notice a lipstick print.

Isuzu
"Made From Real"
37s
14 Nov 2017
Annex’s Rob Malpage hits the jungle in this ad for off-road specialists Isuzu. The marque’s hardy fleet tackles rivers, embankments, and dirt tracks. Verdant landscapes and a percussive score emphasise the brand’s all-terrain credentials. One almost expects to spot Bear Grylls eating larvae in the background.

Canon
"Barbershop"
30s
14 Nov 2017
Cameras are back in fashion just in time for Christmas, and Canon tap into the trend with this stylish ad for their mobile picture printer. The visual effects are impressive here, especially considering they were done mainly, er, in-camera, but the music-box soundtrack seems to imply there's a sinister story behind the freeze-frame.

Palace x Adidas
"Go Flip Yourself"
54s
14 Nov 2017
Street fashion label Palace swap skateboards for Jet Skis in this latest collaboration with Adidas. Regular contributor Jonah HIll sticks to dry land here - instead, a Palace-clad bloke emerges from the deep for some impressive sea-to-air trickery. Good VO performance, too - “Aqua Technical” always sounds better in a German accent.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.