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Bose
"Sound That Moves You" |
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30s
21 Jul 2017 |
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Much like 4K televisions, audio systems can find it tricky proving their worth. Bose tout their latest soundbar with the help of Lewis Hamilton - taking a welcome break from the Formula One crunch. 1st Avenue Machine’s Tim Brown crafts a breakneck light show as the volume increases. Of course, hearing is believing with tech like this.
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Under Armour
"Zoe Zhang" |
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50s
21 Jul 2017 |
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China meets Ancient Greece in this meditative Under Armour ad. Actress and former taekwondo champion Zoe Zhang (or Zhang Lanxin) gets her kicks in an abandoned silo. While Zhang demonstrates physical control, the words of Aristophanes reflect her indefatigable spirit. Meanwhile, supple camerawork reacts to each kick.
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Lurpak
"Bruschetta" |
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30s
21 Jul 2017 |
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Lurpak’s online ads emphasise the salted butter’s versatility. Here we see bruschetta prepared in reverse. Thus, diced tomatoes become whole again, while toasted bread turns soft and white. Of course, everything starts with butter. The jazzy score maintains the brand’s freestylin’ philosophy even without Rutger Hauer's encouragement.
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Benecol
"ITV Documentary Bumpers" |
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60s
19 Jul 2017 |
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Giant strawberries and liberated accountants are just some of the colourful characters in these Benecol sponsorship bumpers. So that’s what bean counters get up to after-hours. The low-budget shoot employs a diverse cast, while the brand aims to lower cholesterol and heighten interest in ITV’s documentary strand.
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BP
"Lionheart" |
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90s
20 Jul 2017 |
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Paralympic athlete Richard Whitehead is nicknamed “The Lionheart” - naturally, BP enlists a lion to stress the point. Whitehead’s solemn tribute to his deceased friend Simon Mellows must compete with an insistent soundtrack. Still, this and the runner’s outspoken comments at this year’s World Para Athletics Championships confirm Whitehead’s mettle.
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Marks & Spencer
"To Share" |
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20s
20 Jul 2017 |
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Marks & Spencer serve an aesthetically-pleasing sharing platter in this 20” commercial. The supermarket continues to blend geography and gastronomy - this time, a rocky coastline and lush vegetation transition into the supermarket’s summer nibbles. Calling this a shared adventure evokes the previous food campaign’s mantra.
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Nissan
"Big Wheel" |
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50s
21 Jul 2017 |
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This quirky commercial for Nissan sees a young girl doing her best to stand out from the crowd. Bikini Kill provides the soundtrack as she rides through the neighbourhood, her bike and helmet painted black - much to the amazement of her peers. We soon find out that she shares her mother's rock and roll sensibilities - girl power.
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Lurpak
"Mashed Potatoes" |
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35s
21 Jul 2017 |
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It's not easy to make mashed potatoes interesting, but director Paul Quinn has managed it in this ad for Lurpak. The food photography is admirably polished as we see the process of creating the perfect mash backwards, with emphasis placed on the natural ingredients which go into the dish... and also the advertised spread. The familiar soundtrack provides a nice bit of pizzazz.
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Harveys
"Patterns" |
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30s
20 Jul 2017 |
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Robert Webb returns with another amiable voiceover for Harveys. We see sofas change size, shape, and design according to the people who picked them, illustrating the range of choice the retailer offers. There's even the option of delicate floral fabric for those of us who, like Rob, embrace their feminine side. You go, Rob.
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H & M
"Erdem" |
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30s
20 Jul 2017 |
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This teaser is just enough to whet our appetites for director Baz Luhrmann's upcoming film for H & M. The short clip shows characters shot from behind, giving us a glimpse at the brand's collaboration with designer Erdem Morilioglu. Luhrmann's visuals are characteristically lush and dramatic even in such a brief excerpt - keep 'em peeled for the full film coming soon.
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Nike
"Ro8er" |
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30s
20 Jul 2017 |
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Nike have released a tribute to Roger Federer in the wake of his historic Wimbledon victory. Taking his reputation as the granddaddy of tennis literally, onscreen text tells us to 'keep off his lawn' lest we get in the way of his backhand. A stylised G/8 follows the montage of impressive match clips, rounding things off nicely - along with the ubiquitous swoosh, of course.
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Punctual
"What I Love" |
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3 mins 57s
20 Jul 2017 |
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This gorgeous promo for Punctual's 'What I Love' captures childhood exuberance at its finest. Director Geej Ower follows a lad with seemingly boundless energy around his estate, as he joyfully dances the day away. The shrewd decision to avoid casting a trained dancer pays off here, as the boy's moves have a compelling, childish rawness to them.
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Nissan
"Moving Highways" |
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30s
20 Jul 2017 |
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City planners may take umbrage, but Nice Shirt’s Gerald McMorrow oversees some tricksy roadworks in this Nissan commercial. We see highways converge and conjoin at will - enough to distract one driver at a busy junction. Easily done when the world turns ‘Inception’ on you. Luckily, the marque’s Altima and Rogue models are on red alert.
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Under Armour
"Misty Copeland" |
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90s
20 Jul 2017 |
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This compelling Under Armour commercial stars Misty Copeland - the first African-American female principal dancer with the American Ballet Theatre. It’s a far cry from the Metropolitan Opera House, but this empty arena proves the ideal stage. Agile's Georgia Hudson and DP Zoë White orbit Copeland’s graceful performance.
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Under Armour
"Alison Désir " |
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52s
20 Jul 2017 |
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Under Armour's poetic series continues with this quietly breathtaking film focused on Alison Désir, founder of the Harlem Run group. The world turns upside down as we follow Alison through the woods, giving a new perspective on the meditative activity. Aja Monet provides voiceover in verse, invoking Maya Angelou as she describes "what escapes, what flees and flies". Compelling stuff.
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Welsh Water
"Not for Profit" |
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30s
17 Jul 2017 |
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Welsh Water explore the sound of their raison d'être in this aurally-minded ad. We see various shots of water in different forms as a voiceover explains that, just as we hear the sound of water, not for profit organisation Welsh Water hears feedback from its customers. There's even a website where you can have your say, should you have strong opinions on what comes out of your tap.
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Channel 4
"Women's Euro 2017" |
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2 mins 10s
18 Jul 2017 |
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This lovely Channel 4 promo suggests everyone is tuned into the Women’s European Championship. Andy Murray, Lewis Hamilton and footballer-turned-racehorse owner Michael Owen are just some of the big names engrossed by Euro 2017 - the broadcaster’s international football debut. For Scotland fans, however, it's proving to be a tough watch.
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Betfair
"Football Bets" |
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30s
19 Jul 2017 |
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Betfair raise the stakes as the football returns. The VO claims placing a flutter on the footie is “nail-biting stuff”... like watching an egg fry or popcorn reaching critical mass. Food for thought, isn’t it? The ad also features a cameo from coach and former England international Rachel Yankey - a welcome nod to the women’s game.
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Otherkin
"React" |
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3 mins 07s
19 Jul 2017 |
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Dublin outfit Otherkin create exuberant, thrashy guitar rock that hails from an era when energy was an instrument in its own right. The frantic pace, full-on vocals and squally riff of 'React' is infectious: you know that if there's more than a square metre of empty space in any room where it's playing, pretty much everyone nearby will rush in to fill the vacuum and get moshing.
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The All-American Rejects
"Sweat / Close Your Eyes" |
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11 mins
19 Jul 2017 |
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Jamie Thraves explores identity in this pair of promos for the All-American Reject's first album in five years. The promos - which function as a short film despite showcasing two separate tracks - explore identity in a unique, poignant way rarely seen (let alone pulled off with such aplomb) in under twelve minutes. Things begin with 'Sweat', in which we're introduced to singer and sometime actor Tyson Ritter playing Betsy, a cross-dressing prostitute.
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Opel
"Leadership" |
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2 mins 20s
19 Jul 2017 |
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One wouldn’t immediately associate Opel with the new world order, but the marque clearly have a Mr Robot fan on staff. This cinematic commercial wears its tech-noir influences on its sleeve. The main protagonist is a computer hacker determined to crash The System - while her targets squirm, she prepares to strike.
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Samsung
"Do Anything" |
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30s
19 Jul 2017 |
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This rapid montage by M. Blash for Samsung's new Galaxy Tab S3 is all about creativity. We see the tech in action via quick cuts, as the product jumps between being used as a notepad, laptop, and canvas. The slick visuals and rhythmic soundtrack make the S3 look like the cool alternative to pen and paper, ready to capture lighting-fast flashes of inspiration at any moment.
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Björn Borg
"Beyond the Borders" |
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2 mins 09s
19 Jul 2017 |
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Sportswear brand Björn Borg - named after the Swedish tennis legend - commission an unusual match. The location? The US-Mexico border. Donald Trump will be delighted. With a Border Patrol official as their umpire, youngsters from both nations enjoy a friendly rally. Constant radio chatter and helicopter shots support the idea this is a dicey affair.
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British Airways
"Safety Video" |
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6 mins 06s
19 Jul 2017 |
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This amusing collaboration between British Airways and Comic Relief ensures passengers won't forget to fasten their seatbelts any time soon. The star-studded film features appearances from British celebrities as disparate as Oscar winning actor Chiwetel Ejiofor, Gillian Anderson, and... Mr Bean. 'People Just Do Nothing's Chabuddy G leads proceedings with... skill.
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The Horrors
"Machine" |
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4 mins 09s
19 Jul 2017 |
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The Horrors frontman Faris Badwan introduces ‘Machine’ with: “Your smile is nothing to live for”. As opening lines go, that is cold. The warmth of previous album ‘Luminous’ is replaced by talk of “mannequin moves” and “cold simulation”. As for the promo, digital filmmaker Jon Emmony presents a hypnotic sequence of biomechanical mutations.
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