This slick communication for Sennheiser suggests style and substance can, on occasion, coexist quite comfortably. A focus on corporate buzzwords will be familiar to many readers, while a noticeable commitment to the aesthetic side of things stops this feeling like a bog-standard company memo.

Ease of communication digitally is especially pressing in the current climate, and scenes of "Can you hear me now?" have never felt more relevant. This ad was shot before lockdown, but it retains plenty of value in a post social distancing world.

Slick transitions between scenes and a charismatic protagonist ensure this is engaging throughout, although the concept of luxury air travel now seems positively alien. Still, it's a confident reminder of the value of good quality audio equipment.

As Covid-19 continues to disrupt the financial sector, TD Bank urge customers to party like it’s 1992… and not for the first time, so to speak. Last year, the brand introduced a bank employee who bops to ‘Rhythm is a Dancer’ by Snap, and this 30” follow-up keeps the party going during lockdown.

Shot in actor Julian Rozzell Jr.’s home, the ad draws attention to online cheque deposits with lanky, early Nineties charm. The seemingly throwaway premise, meanwhile, speaks to a desire to celebrate any minor victory during the pandemic - whether that’s depositing a cheque or waking up at a reasonable hour.

This extraordinarily impactful film supports frontline healthcare workers in their bid to force the government into providing badly needed PPE to help protect them against Covid-19.

Dr Meenal Viz and Dr Nishant Joshi are launching a legal challenge to the government's guidance because, contrary to the claims of Boris Johnson and Matt Hancock, the UK government has gone against World Health Organisation (WHO) guidance and failed to provide adequate PPE for the 'heroes' they applaud every Thursday evening.

The film takes the form of a message from Dr Viz to her unborn child. It unflinchingly describes the pandemic and the way it has affected the world, before focusing on the dangers faced by frontline healthcare workers who have consistently been expected to operate without adequate protection.

This is not an abstract danger... many healthcare workers have died in the UK and it is reasonable to assume that this is – in part – because of the government's failure to procure the required PPE.

Having claimed in March that, between pandemic preparation and measures put in place to cover the possibility of a no deal Brexit, there were sufficient stockpiles of PPE to cover all eventualities, our government has twisted and turned every which way in a desperate bid to deny culpability for the shortage.

This included the hurried decision on March 13 to remove Covid 19 from the High Consequence Infectious Diseases (HCID) list on the declared basis that its mortality rate was lower than had been previously thought.

In an edition of BBC's Panorama broadcast on 27 April, sources revealed to the programme makers that Covid-19 was removed from this list because it changed the legal obligation to provide PPE for those treating infected patients.

In our deranged modern politics, many of those who voted for both Brexit and for Boris Johnson's Conservatives at the election last December hide behind the idea that it simply wasn't possible to anticipate the severity of the pandemic. In reality, the UK's government squandered every opportunity to tackle the outbreak effectively, and thousands of people have paid for their ineptitude with their lives... including the healthcare workers whom Dr Viz and Dr Joshi are seeking to protect through their campaign.

Let's level with each other, as adult citizens of the world with brains: clapping for the NHS and thanking them is a nice gesture, but it in no way compensates for the fact our health service has been defunded year on year by a government which doesn't seem to care... yet places the blame for failures readily at the NHS's door.

DAVID nearly combusts with frustration every night at 8pm when people set off fireworks to praise the NHS, while front line health workers ask people to please stop calling them heroes and actually make corporations pay taxes so 90 year olds don't get celebrated for tottering out miles for something that shouldn't be a charity.

It's extremely tempting to call those required to work right now heroic. That's the national narrative. And in that spirit this film is lovely and deeply emotive - even under normal circumstances - and outside of its quality of production (which is very high) it raises profound questions about whose stories are told.

Shots of current health workers and vintage footage of doctors and nurses change the tone, however. It's poignant and emotive. One can only hope that the more real-life footage of health workers is shown to the public, the more the 'hero' narrative can be destroyed and real funding can begin.