David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • All the king's horses and all the king's men.Clarins gallop into the Christmas season with this festive animated commercial.
    • As Long as There's Light, We've Got a ChanceOn the eve of Episode IX release comes this adrenaline-fuelled Star Wars fan film: 'Origins'.
    • The padawan's progress.‘Star Wars Jedi: Fallen Order' receives a spunky commercial courtesy of 215 McCann and director Garth Davis.
    • Fresh wounds.One of sixteen films produced for South Africa's 1st for Women Foundation, this gut-wrenching instalment draws attention to the rape and murder of 19-year-old student Uyinene Mrwetyana.
    • In the bag.It speaks volumes for the quality of the competition at this year's Homespun Yarns that this delightful film directed by Claire Norowzian didn't take the crown.
    • Horror triumph at Homespun Yarns.This short film by Jamie Gyngell was the winner of this year's Homespun Yarns competition.
    • Which election is the Labour Party trying to win?Which election is the Labour Party trying to win?
    • Get Brexit shunned.It's foolish to ignore the skill of this piece of Brexit Party propaganda but there are reasons to believe that it could prove completely counter-productive.
    • Far Beyond The StarsSportswear brand Vollebak create an entire futuristic universe in just sixty seconds in this intriguing commercial.
    • Mistletones and whine.We like to imagine The Fast Show's Louis Balfour would love a piece of Buck Friendly & the Mistletones.


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13 December 2019

Clarins gallop into the Christmas season with this festive animated commercial courtesy of director Pierre Ducos. The luxury skincare brand opt for a handmade look here, as a carved wooden puppet undertakes a fantastical journey to ensure naturally sourced ingredients get to where they need to go.

The attention to detail here is lovely, as the camera glides through scenes of marching bands, rocking horses, and forests-cum-laboratories. Add spinning tops and toy trains into the mix, and this film projects a charmingly vintage vibe while still maintaining the brand's upmarket sensibilities.

Short Films
"Star Wars: Origins"
20 mins 21s
12 December 2019

On the eve of Episode IX release comes this adrenaline-fuelled Star Wars fan film, simply entitled 'Origins'. Written and directed by Phil Hawkins, the film brings 'a long time ago' into our very own galaxy, as a team of archaeologists uncover artefacts which suggest the original trilogy didn't take place as 'far, far away' as we thought.

There are Easter eggs throughout for both casual and committed fans alike to revel in, from an 'I love you / I know' exchange to a tossed-away training droid and even a callback to Obi Wan's famous "that's no moon" line. Add in the 1940s setting and the sudden appearance of a battalion of Nazis, and this feel like the lovechild of Star Wars and Indiana Jones.

There are moments of pure cheese, of course, but isn't that what makes this sort of thing so enjoyable? Sacrifices for the greater good are made, baddies are defeated, and the light side prevails over the dark. Given recent events, we can't find any shame in enjoying the good guys winning, for once.

Star Wars Jedi: Fallen Order
"Become a Jedi"
1 min 34s
13 December 2019

Despite the clunky title, ‘Star Wars Jedi: Fallen Order' has gone some way to repairing the damage done by EA's controversial ‘Battlefront II'. Devoid of microtransactions or loot boxes, the game's relative innocence is reflected in this spunky commercial from 215 McCann and director Garth Davis.

Set in a small-town factory, the ad sees a young girl play ‘Star Wars' with her dad's enthusiastic co-workers. As the battle intensifies, their mix of lo-fi sound effects and imaginary blasters receives a big budget overhaul.

Davis handles all these requisite bells and whistles with affection, flitting between the real world and the 'Star Wars' universe at well-chosen moments. This helps sell the game's bid for complete immersion, and gives fans and gamers alike a warm-hearted blast of escapism to boot.

1st for Women Foundation
"Uyinene Mrwetyana"
12 December 2019

One of sixteen films produced for South Africa's 1st for Women Foundation, this gut-wrenching instalment draws attention to the rape and murder of 19-year-old student Uyinene Mrwetyana in a Cape Town post office. Released to mark both Mrwetyana's memory and her killer's life sentence, the film is also inextricably linked to the country's #AmINext movement.

As South Africans take to the streets in protest at increasing violent and sexual crimes against women, the advertised foundation demand a safer future for its members. Director Jeana Theron's opaque visuals and a dignified voiceover underline what's at stake here, as a population under threat reaches breaking point.

Homespun Yarns
"Take Me"
5 mins 01s
11 December 2019

It speaks volumes for the quality of the competition at this year's Homespun Yarns that this delightful film directed by Claire Norowzian didn't take the crown. The single mum at its centre has a dilemma when her own mother is unable to fulfil her babysitting requirements as promised. It looks like she'll have to cancel her date... until she comes up with a cunning and highly inappropriate ruse.

It speaks volumes for the skill of this film's makers that the improbable plan she conjures feels both plausible and charming, when - in real life - it would be neither. This has a lot to do with the exceptionally sweet performances which Norowzian has drawn from her actors. 'Quirky' isn't always a word with enormously positive connotations but here it is… every part of this film has an unusual energy which is highly captivating. A really enjoyable tale extremely well told.


On This Day
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"Dark Life"
16 Dec 2010
Dark clouds gather above a variety of different landscapes in this Irish ad for Guinness which isn't afraid to use imagery that many will find quite disturbing. It's used to illustrate the idea that there's life in "there's more life in the dark".

"Christmas Message"
1 min 45s
16 Dec 2012
This delightful Christmas message from the lovely people at Stitch Editing uses 'Only You' by The Flying Pickets to provide an excuse for some sublime seasonal antics. Personnel from the company have had their visages superimposed on Christmas paraphernalia in a fashion that simultaneously shows off their skills and makes you laugh.

Christmas on BBC
"Miranda and the Doctor"
16 Dec 2012
Another delicious helping of nostalgia courtesy of David C Kerr (from Hotspur & Argyle). No fan of Miranda Hart's eponymous sitcom will be able to resist the site of 'Queen Kong' chasing after Matt Smith as 'the Doctor' while even the most avid defender of Eastenders may have to concede that the row in the Queen Vic about mince pies strikes a satirically familiar note.

Hillbilly Handfishin'
"Staying Alive"
16 Dec 2012
Another terrific trail from the inventive team at Discovery UK. They've knitted together footage from a forthcoming programme about an unusual fishing method to make it appear as though the participants are combining to perform 'Staying Alive' by the Bee Gees using shrieks of surprise.

Strategy Online
"The Marketers’ Anthem"
16 Dec 2013
When it's not bringing a wry smile to the lips of viewers, this will have many in the industry laughing in (slightly uncomfortable) recognition. This spot for the Marketer of the Year awards is packed with affectionate self-referential jokes about time-saving acronyms and brand guardianship - and it's all done using the stock footage it mocks.

REMA 1000
16 Dec 2015
This well-judged Christmas ad for Norwegian supermarket REMA 1000 deals with another elderly man in isolation... only this time, it's self-imposed. It seems brotherly love is in short supply up Scandinavia way. A man enlists the help of his granddaughter in writing a reconciliation letter, but progress is hampered by his refusal to forget old scores.

Thomson Holidays
16 Dec 2016
This impressively-shot ad for Thomson Holidays captures the feeling of never wanting your holiday to end. A little girl has all the time in the world as she wanders through a beach resort in dream-like stasis. From exotic birds taking flight to a towel mid-flutter, she explores the little moments we might otherwise miss

Bross Bagels
"Mama Bross"
1 min 44s
16 Dec 2018
This film by freelance director Charlie Parker is a perfect example of how stuff created on a shoestring can sit alongside much better financed films these days. Written and performed by Larah Bross and Keir McAllister, this ad for a small chain of Edinburgh bakeries demonstrates an astute understanding of what will fly on social media and looks certain to generate a ot of friendly interest in the brand.

American Express
16 Dec 2002
With an old sea shanty playing in the background, two men, warmly dressed, set up camera and tripod amongst some penguins. They stand in front of the camera and wait for the timer, when it eventually takes the shot one of them says 'he blinked'.

Kellogg's Corn Flakes
"6:45 BC"
16 Dec 2002
6:45 BC, before cornflakes the alarm wakes a man, who stumbles out of bed with pants back to front. It's only when he's had his cornflakes that he emerges from early man, shown through stages, to the upright man.

"Oxfam Alpacas"
16 Dec 2006
MasterCard's usual schtick is given a worthwhile twist here as they announce a programme with which they are involved (in conjunction with Oxfam) which provides alpacas to South American farmers. The animals may not look as "gorgeous" as the music implies but to the farmers that's just what they are.

Chanel No. 5
"Nicole Kidman"
16 Dec 2007
Shorter version of the laughably bad Chanel commercial which reunited Baz Lurmann with Nicole Kidman and proved that the magic of Moulin Rouge was not transferable to a commercial. Here, the awfulness is, at least, briefer and in the long version which gives free rein to Kidman's excesses.

Marks & Spencer
"Michael Parkinson"
16 Dec 2008
Doesn't Michael Parkinson sound bossy? DAVID feels strongly inclined to ignore the self-styled King of Chat and buy food from anywhere but M & S after watching this ad. Poor Mary is left sounding the most put upon woman in Britain (with the possible exception of the medic who was forcibly married by her parents).

Google Chrome
4 mins 30s
16 Dec 2009
A series of Heath-Robinson style contraptions are used to illustrate the improvements offered by Google's web browser over its competition. The length of this piece will require your full interest to have been aroused if you're going to watch it to the end; but the abundance of visual ideas is, in itself, very impressive.

Sky News
"West Bank"
16 Dec 2009
This intriguing ad for Sky News may be a little ill-advised but it's certainly eye-catching. The participants in a firefight on the West Bank offer an analysis of what's happening even as the battle continues. It's a bit of a stretch to associate the implied fire-mindedness with Sky.

16 Dec 2009
Another of this winning series for the Schweppes has the familiar protagonists in another piece of clever horseplay. As hubby looks on, wifey wonders what's wrong with her Christmas tree. It might be a bit two-dimensional, luv.

"I've Got A Feeling"
5 mins
16 Dec 2009
Occasionally, advertising agencies put something into the public domain which advertises themselves. Judge for yourselves whether or not this is a good idea as you watch this lengthy piece featuring the staff of Publicis.

"Doctor Who"
16 Dec 2009
As David Tennant's stint as Doctor Who draws to an end, the BBC demonstrates a good understanding of what he means to the excessively loyal fans of the TV series and this exuberant ident showcases the spectacular sense of fun that has made Tennant such a success.

Famous Footwear
"Frozen Moments"
16 Dec 2010
A woman dashes to her boyfriend as he arrives in the snow which wouldn't really be remarkable were it not for the fact that the action has been shot using some super duper equipment and slowed down so that it all looks rather beautiful.

Girl Effect
3 mins
16 Dec 2012
This immensely positive film introduces us to Consolée - a product of the more enlightened attitudes towards women in some parts of Africa. Her father sold one of his animals so that he could buy her a guitar and it was so unusual in her village to see a girl with a musical instrument that she became a local phenomenon.

George Clarke's Amazing Spaces
"Christmas Special"
16 Dec 2012
George Clarke has an impressive array of astonished expressions and he unleashes most of them in this trail for a Christmas special. Presumably, his programme devoted to people making the most of unusual and small spaces must have been an overnight success... why else would Channel 4 have granted such a new programme a seasonal slot?

16 Dec 2012
Another in this excellent series of commercials for orange supermarket based on well-observed home truths. When mum can't find space in the fridge for the ham she's just cooked, she heads to the garage and begins emptying beer from the small fridge there while dad watches with panic behind his eyes.

"The Turkey Whisperer"
16 Dec 2012
As a comedy sketch this hits the right notes but as a piece of advertising... not so much. Paxo deserve praise for a willingness to adopt a subversive approach but – in reality – British consumers are pretty squeamish about the reality of food production and many will be offended by this.

My Mad Fat Diary
16 Dec 2012
E4's forthcoming series set in the mid-1990s surrounds Rae - recently released from a mental health facility. If 'My Mad Fat Diary' is a match for this inventive trail then it may prove a hit with the target audience. Alice in Wonderland style imagery is used to excellent and intriguing effect.

"Angel or Demon?"
16 Dec 2012
We hope that the lengthy end-frame reassuring viewers that all actors were 18+ is all part of the porn façade in this American commercial for beer which uses vaguely erotic imagery of flowers and fruit combined with a sexy soundtrack to suggest that the advertised drink has a bit of an edge.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.