David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Leaders of TomorrowVideo games have very much become the national pastime in lockdown, so this graphic-heavy outing for UNICEF should grab the attention of both competitive and casual audiences.
    • Power play.Blue Supermarket channel Nineties Eurodance as Gillian discovers the supposed power of Clubcard points.
    • Rémi Laudat joins AcademyAcademy have signed dancer-turned-director Remi Laudat to their roster for representation.
    • Stop the Pandemic ChallengeNew York State governor Andrew Cuomo has recruited 'Certified Young Person' Paul Rudd (51) to encourage millenials to mask up.
    • Home and away.Victor Haegelin directs this charming stop-motion ad for Trivago, as a couple fully embrace the staycation concept.
    • Riff Raff Films enlist Psyop.US animation studio Psyop have joined Riff Raff Films for representation in the UK and the Netherlands.
    • Jovan Todorovic is Anonymous.Anonymous Content have signed director Jovan Todorovic to their roster for representation.
    • Rain, on parade.Raindance Film Festival haven't let the Covid-19 pandemic, ahem, rain on their parade.
    • 76 Ltd welcome Simon Hunter.Filmmaker Simon Hunter will now direct commercials and branded content under the 76 Ltd banner.
    • What's your pleasure?'My Favourite Things' from The Sound of Music receives another airing thanks to Scandi telecom firm Telenor.
    • Home advantage.According to this Coca-Cola ad, comedian and Arsenal fan Mo Gilligan has plenty of time on his hands.
    • Martin Scali meets Henry.Paris-based production company Henry have completed the signing of director Martin Scali.
    • Ruth Wardell joins OKAY STUDIO.OKAY STUDIO have added colourist Ruth Wardell to their growing team.
    • Traffic TalkWhile the world around us feels pretty sci-fi these days, directors Karl Poyzer and Joe Roberts flip the script in this amusing short film.
    • Wine-up merchant.This is one of three new commercials for Farrow & Ball from agency BMB and director David Kerr of Hungry Man.
    • Delivering DreamsDreaming about a more exciting life is the sum total of what most of us are doing lately - something Deliveroo make the most of in their latest ad.


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"Reimagine: Gaming"
18 September 2020

Video games have become a major national pastime in lockdown, so this graphic-heavy outing for UNICEF should grab the attention of both competitive and casual audiences. Director Tom Brown’s film explores life for refugee children in colourful fashion, particularly how their 'stats' improve with the charity's support.

While it seems one shouldn't have to remind people that refugees are human beings with dreams, passions, and a future ahead of them, their reduction to grim statistics says otherwise. This piece runs counter to that dehumanising narrative in a very effective way: by emphasising that migrant children grow up.

Whether they want to be pilots, doctors, or world-changing authors, the bright-eyed ambition of the kids here is admirable - not to mention a sign of their resilience in the face of a disrupted life. Upbeat and direct, the film suggests these kids can have a bright future if they're given the correct assistance. Here's hoping Priti Patel tunes in.

"Clubcard Prices"
17 September 2020

Last year, a time-hopping ad for Tesco featured shoppers from all eras backed by Earth, Wind, & Fire's 'September'. Here, Blue Supermarket opt for Nineties Eurodance as Gillian discovers the supposed power of Clubcard points.

The unfettered customer shoots bolts of lightning from her card to the strains of 'The Power' by Snap!, which scores points for nostalgia rather than originality. More importantly, it earns Gillian discounts on multiple items.

The result is both zingy and tongue-in-cheek, particularly when a long-haired worker becomes an electrical conduit. Slowly but surely (notwithstanding the odd 'homemade' ad), the grocery sector is getting its mojo back.

Rémi Laudat joins Academy

Academy have signed dancer-turned-director Rémi Laudat to their roster for representation.

The Londoner dedicated his youth to arduous dance training across the world, and discovered his passion for film while recovering from an injury. He swapped the stage for the director's chair and hasn't looked back.


New York State
"Paul Rudd: Certified Young Person"
17 September 2020

Young people are some of the biggest culprits when it comes to spreading Covid-19 - something we'd all prefer would stop as soon as possible. New York State governor Andrew Cuomo has decided that speaking to the yoof in their own language is the best way to get them to mask up, and has recruited a hip young influencer to really drive the point home. His spokesman of choice is actor Paul Rudd...aged 51.

This seemingly incongruous choice (although Rudd is, admittedly, one of those fortunate sods who don't seem to age) pays off in spades in this PSA, as Rudd informs his "doogs" and "homies" that masks are "totally beast" and should be included in their accessories at all times. It's a canny script, entertaining as it ties into meme culture without being condescending.

That being said, the part which will truly resonate with young viewers is when Rudd breaks character, exclaiming that he shouldn't have to make masks fun because they're supported by science. To a generation who have had to watch their elders destroy the planet, re-spread almost eradicated diseases, and elect fascist governments because they don't believe facts are real, the frustration will resonate all too deeply.

"Let's Take a Trip"
17 September 2020

Victor Haegelin directs this charming stop-motion ad for Trivago, as a couple fully embrace the staycation concept. Shot from a top-down perspective, the film converts an ordinary living room-cum-home office into a highway, a hiking trail, a swimming pool, and a five-star hotel with homely flair. Of course, nothing compares to the real thing.

That's where the advertised travel website comes in, with punters encouraged to plan their own multi-faceted trips. It's a dicey concept, with many viewers wary of fluctuating quarantine rules and travel-shaming. Perhaps the level of craft on show here will persuade viewers to get off the fence and revisit their holiday plans.


On This Day
(1-25 of 25)

"Brazilian Street Cleaner"
22 Sep 2005
This film advocates spontaneity as it tells the story of a Brazilian street cleaner called Renato who became a national hero after he began dancing during the Rio carnival. If you feel like saying something then just say it and preferably on an Orange phone (though not if it expresses desire for farmyard animals).

"Christina Aguilera"
22 Sep 2006
Christina Aguilera is magically moved to various global locations after she takes a slug of Pepsi from her can. She doesn't allow herself to be distracted from the singing of her song. In her delightfully slutty motif, Aguilera even manages to stir the loins of Ozzy Osbourne, long thought comatose through drug use.

"You're Fired"
22 Sep 2007
A beautiful idea which has been beautifully made in this campaign which quietly throws up more excellent commercials than just about any other. Here, a succession of children tell their parents they are 'fired' because they have been neglected in favour of work. One Dad teetering on the brink redeems himself.

"Rory's Pie"
22 Sep 2013
The second round of Santander's sports celebrity campaign is really getting into its stride and now that it's the sports celebrities who are being nonplussed by the actors rather than the other way round... the commercials are much more successful.

"Derek Jeter"
22 Sep 2014
We've already seen one commercial marking Derek Jeter's retirement this year and it's a measure of his impact on baseball that this second epic also plays fulsome tribute to the star. Much of this was filmed candidly as Jeter walked among his fans and director Henry-Alex Rubin appears to have captured the honest reactions of New Yorkers as they suddenly realise their hero is among them.

"Shake ’em Up"
22 Sep 2014
This US spot for McDonalds leaves us shaken and stirred. Not only is it a lovely, dynamic piece of filming for the brand, but it communicates the "shake 'em up" message in an extremely memorable way. When a young man takes a running jump off the edge of a building we certainly aren't expecting him to reappear as he does.

2 mins
22 Sep 2015
This animated commercial depicting Honda's history is an epic triumph... but what else would you expect from PES? Months of work have gone into creating this film using a technique that must require quite unbelievable levels of patience and dedication but prove entirely worth it. Even though it mines a familiar seam for the Japanese car maker, it feels completely fresh.

NHS Blood and Transplant
"Bleed For England"
22 Sep 2015
The stakes in the Rugby World Cup are high, but this impressive NHS ad argues that the stakes are even higher when it comes to our blood levels. A symbol sure to be worn on the chests of thousands of England fans at the moment, an English rose is shown to be a dark shadow of itself. Only a drop of blood can return it to its vivid best.

H & M
"Beckham Meets Hart"
22 Sep 2015
It's time to scrap the 'golden rule' when it comes to working with David Beckham which was - as many of you will probably remember - whatever you do, don't give him a line. In this teaser for H&M, Beckham puts in such a naturalistic performance that it's hard to imagine acting has ever been a problem for him and much of the credit for that has to go to director Fredrik Bond.

British Gas
"Warm And Working"
22 Sep 2015
Building on the 'No Place Like Home' concept launched in the previous commercial, this beautifully-realised spot follows a little penguin all buttoned up against the cold. Finding himself in the terrain of humans, he clambers through a catflap and explores the wonders of the house that lies behind; full of the wonders that warmth provides.

"Game On, Cooks"
22 Sep 2016
Has cooking become too much of a spectator sport? Lurpak thinks so, and the brand makes a bold move by telling viewers to switch their attention from telly to belly. Lurpak being Lurpak, they've done a first-rate job. Somesuch's Daniel Wolfe meets this campaign's exacting standards head on with a brilliant execution. Once the game begins, it's something to behold.

Old Spice
22 Sep 2017
Old Spice knock it out of the park again with another excellent ad. Directed by Andreas Nilsson, we see US football player Von Miller hatch from an egg in a dry wasteland. He staggers towards a source of hydration - Old Spice sports body wash, naturally - and then things get really dramatic... Great work which makes the most of the self-aware humour we've come to expect from the brand.

Virgin Radio
"Big Star"
22 Sep 2006
Mouthy radio DJ Christian O'Connell takes to the streets to persuade people to listen to his radio show which is offering a big prize in a competition. O'Connell refuses to disclose the amount that can be won even when pressed by former frontman of Madness, "Quote Me Happy" Suggs.

Channel 4
"Twenty-five Years"
22 Sep 2007
To celebrate Channel 4's twenty-fifth birthday, there is to be a series of programmes on More 4. Here a number of iconic moments from their past have been put together as a montage. Food for thought is provided by the fact that almost every bit is from the station's earliest years.

Audi Quattro
22 Sep 2008
There's a celebration of 'grip' in this attractive film for Audi. We're reminded about the delicacy of our own sense of grip as a variety of objects are shown in human hands and Simon Callow opines about its nature. Apparently, the Audi Quattro possesses the automotive equivalent.

"Anjelica Houston"
22 Sep 2008
Anjelica Houston becomes the latest Hollywood star to subject herself to the ritualised humiliation of Orange's cinema advertising. Houston sends up her image as a kook assisted by the campaign regulars who provide their own brand of mockery in typically irreverent fashion.

22 Sep 2008
In this touching film for the charity, the openness of children is represented by butterflies in this ad which shows the insects fluttering freely around children whose voices are heard but cut off from a boy who is in need of help. We can help all children to be heard by giving money to the NSPCC.

22 Sep 2008
Footballers including Thierry Henry and Michael Owen are beamed down into a strange animated landscape where they demonstrate that they can be as nifty with a tube of cardboardy snacks as they are with a football. They then look impressed as a competition winner struts his stuff. There's no va va voom here.

"Tribal Dance"
22 Sep 2008
More amiable jungle nonsense on behalf of the clothing retailer. A collection of women in various winter fashions do a rain dance so they can take full advantage of the protective qualities of their fashionable threads. They could have tried them out by jumping aboard a train to Glasgow instead.

Kellogg's Coco Pops
22 Sep 2009
Inside your bowl of Kellogg's Coco Pops there's double the excitement because some of the cereal is crunchy and some is soft. The same effect can be achieved with any cereal if you don't fold the inner wrapping and leave the box open.

"Zoetrope Portrait"
2 mins 10s
22 Sep 2009
This intriguing American film for fashion label Temperley uses a zoetrope to highlight their 2010 collection. Apparently, production company Legs constructed a twelve foot high zoetrope which was unveiled at New York Fashion Week and it's now been moved to London.

"Do Your Part"
22 Sep 2009
This American ad flaunting the environmental credentials of the advertised car shows various people trying to do their bit for the planet. None of them are having as much fun as the Audi driver who is able to speed past a Volvo powered by vegetable oil.

Las Vegas
"Les Trois Chinchillas"
22 Sep 2009
A man asks his boss for a day off so he can celebrate Chinchilla Day. He then spins an elaborate yarn about the origin of the festivities before explaining that his people like to mark the occasion by "partying in Vegas". Nicely judged silliness.

Scratch Perverts
"Neurosonics Audiomedical Laboratories"
2 mins 45s
22 Sep 2009
A bizarre but fun piece for turntablist DJs, Scratch Perverts. The DJs experiment with various mixes using what appear to be live human heads in place of discs and drums. The effect is a good deal more mesmerising than the music.

Pure Blonde
"Dove Love"
22 Sep 2009
A man rehabilitates a fallen dove in this Australian ad which manages the rare feat of being sincere and tongue-in-cheek at the same time. His efforts to make the bird happy are pretty hilarious but will it all be in vain?

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.