A blossoming romance takes centre stage in this youth-focused ad for McDonald's. Directed by Sara Dunlop, the film sees a group of friends spending a day by the seaside together... although apparently most of them are joyless sods who don't like ice cream.

One enterprising girl takes advantage of the group's reticence to stop for a cold treat, however, and uses the McDonald's app to order her dessert-loving crush a McFlurry on the sly. Such altruism leads to their eyes finally meeting, as an emoji reveals the charitable culprit. Sweet, but not saccharine.

Bose encourage customers to tune out the everyday with this classy ad. When the hustle and bustle of a busy coffee shop becomes too distracting, noise-cancelling headphones allow a designer to mute the world so inspiration can strike.

The premise is skilfully executed by director Juan Cabral, whose restrained approach gives the film a deftly dreamlike quality. Only flashes of strangeness are shown - a raised foot here, a disappearing head there - until it becomes apparent that people are melting, floating away, or being subsumed by furniture.

Such striking imagery is augmented by canny editing and astute sound design, completing a thoroughly modern take on the 'alone in the world' meme. It also actually makes us want to check out the advertised product... which is always encouraging.

Girls Who Code mark International Day of the Girl with an upbeat cover of ‘O-o-h Child' by the Five Stairsteps. Eager to mobilise the next generation of female coders, programmers, and computer science whizzes, the organisation lend the Seventies soul classic a net-savvy lick of paint.

Director Kathryn Ferguson proves up to the task here, delivering a kinetic promo-stroke-awareness film with plenty of energy to burn. Her diverse cast also lay any insular or antisocial stereotypes to rest, throwing hoops and dance moves as well as tapping keys. Buoyant and in-your-face, it's a well-choreographed bid to narrow coding's gender gap.

YouTube take a phone's-eye look at the world with this personable ad. Focusing on the platform's utility as a learning tool, we see users learn to bake, apply makeup, and even, er, pickle vegetables - all from the perspective of the video itself.

Given that the online world has increasingly become reliant on the site as a source for facts as well as entertainment (so much that brief outage inspired panic across the web), the ad's message is a canny move.

As grown ups grumble about so-called YouTubers and their questionable celebrity status - and various controversies - this focus on ordinary users is bound to strike a chord with some... and inspire the urge to learn a new hobby in others.