KFC take on fried chicken fakers in this portentous commercial which focuses on the high street poultry boom. The ad opens with a shadowy figure cruising down a busy urban street, neon signs of lesser imitators reflecting in the vehicle's glossy exterior to the familiar soundtrack from The Godfather. The driver, of course, is none other than the shoelace-tied Colonel himself.

It's a smart way for the brand to position themselves as the originator of an enduring trend, reminding punters that while there may be many chicken shops around, there's only one with the history and culinary loyalty cultivated by KFC. This is sleek work which further raises the Colonel's profile on these shores.

Ubisoft emphasise the importance of 'failing, failing again, failing better' in this kinetic ad for their latest release, ‘Trials Rising'. Directed by Hugues de la Brosse, the promo sees a mysterious bike rider become something of a motivational spectre for various people.

From a child suffering skateboarding mishaps to a despondent American football team (we can't imagine being called "the Shrimps" helped), the rider shows up to give each scenario the kick up the arse it needs.

Interspersed with shots of the rider dancing and posing on a line of cars, the humorous ordeal culminates when the protagonist emerges from a shower and drops his towel... only to reveal his regular kit underneath. Magical realism with a tongue-in-cheek edge.

This black-and-white curio from directors Laurie Hill and Osbert Parker offers a fun sideways glance at the work of John Lubbock: nineteenth-century baron, knight of the realm, and noted insect lover.

Part biopic, part entomological fever dream, Hill and Parker cast Lubbock as a wasp's insistent mentor. Keen to gauge the creature's intellectual capacity, Lubbock provides it with everything from pianos to books… and, erm, copious amounts of tea.

Crafted via paper cutouts and stop-motion animation, it's an irreverent yet endearing look at one of the nation's eminent polymaths. If this film is to be believed, laboratory conditions have changed a lot since Lubbock's time.