Holland & Barrett tackle taboos in this strident commercial, which unflinchingly addresses the symptoms of menopause. Rarely discussed in public - let alone on TV - the brand and narrator Sally Phillips remind 'women of a certain age' that they're not alone in dealing with the physical and psychological fallout of ageing... or in suffering through it in silence.

The tone is spot on, as women with plenty of other things to do - work, exercise, live, et cetera - describe the stigma and culture of silence around menopause. It's an honest, visually striking approach which features real women and is set to break down boundaries around the issue - along with pointing out that the advertised store carries remedies to help prevent life grinding to a halt.

Have you ever heard the tale of Ol' McLanden? No? Well, erm, that's because it's a yarn spun by BMW rather than some crusty raconteur. The narrator in this case is actor Chris Pine, and he has an outlandish story to tell.

What begins as a drive down smoky streets evolves into an impressive CG fable involving jackhammer-wielding giants, a post-apocalyptic motorbike gang, and even Poseidon in a hi-ves vest. Just another day in the life of an X7 owner… sort of.

Short of treating road workers and pedestrians as foes to be vanquished, the brand believe that drivers (and the driver here is female, which offers a nice trope subversion) should treat each journey as an odyssey… even it's just to grab some milk and a pack of loo roll. Now that's the true stuff of legends.

America was built on coffee and donuts, according to this 60" Dunkin' Donuts commercial helmed by Andreas Nilsson. Annoyingly referred to throughout as ‘Dunkin'', the chain present a slice of alternate history as a group of seafaring pilgrims salivate over their new home: a land of fresh brews and fried dough.

This intrepid spin on the company's origins may not chime with UK audiences (a market the brand has yet to fully penetrate), but the idea that America's caffeine and donut addiction goes back centuries is pleasing enough. Nice closing gag about the vagaries of fifteenth-century sea travel, too.

Tactile animation, vivid character designs, and a catchy soundtrack help this Cheerios commercial stand out, as the brand aim to promote inclusivity through the medium of breakfast cereal.

One of four ads directed by Johnny Kelly, this instalment focuses on the structure and evolution of the American family, and how potentially divisive notions of family life can co-exist in 2019.

Crucially, Irishman Kelly and his team convey this message with charm to spare. Odd-shaped, multi-coloured characters bop along to the jaunty soundtrack, while a late cameo from a furry visitor provides a droll finale. Progressive and affectionately-crafted work.