This fantastic film for Mini creates archive footage where there is none, drawing on the considerable skills of director Daniel Wolfe to produce a work which feels as timeless as it is compelling.

We watch John Cooper oversee the building of the first racing Mini, even as he's told it will never work. This becomes a mantra, a soundbite repeated along with others which build up into a cacophony of doubt... all accompanying footage of the car proving the haters wrong.

The sound design here is impeccable, creating an electronic collage of disbelief which heightens the sense of triumph as the little car that could succeeds. The vintage feel is also spot on, and everything from the costumes to casting feels lovingly created. Stirring work.

Adland’s fascination with Boring, Oregon continues with this Jaguar commercial. The ad flits between Boring and its Scottish counterpart, Dull. Generous lot that they are, the luxury marque give these residents a spin in their F-Type model. The extended version provides further insight into their respective joy rides.

The brand shift gears with a more personable look at their high-performance line. Thus, Mark Strong’s cerebral VO is replaced by in-car chatter and even a few whoops and hollers. While we suspect the novelty has worn off for Boring and Dull residents, it’s still a well-meaning roadshow.

There's so much to admire in this commercial for eBay that you can almost forgive the dreadful music... almost. In it, a paralympian uses a timer to both measure her training effort and ensure the bread in her oven emerges perfectly risen.

Choosing when and how to represent disability is incredibly difficult, but this kind of depiction - casual yet positive - illustrates a really excellent approach.

The incidentalness is so impressive that DAVID almost feels as though we're betraying its intent by drawing attention to it. Inclusiveness in advertising is always a self-conscious decision which probably makes those who take the trouble to reflect our nation's diversity worry that they're being tokenistic or that they're shoving a progressive agenda down the audience's throat. But - in reality - it's precisely this ubiquitousness which will ensure society's attitudes continue to improve. Keep at it.