This artfully shot commercial for upmarket cinema chain Everyman is an intriguing three-hander, with up-and-coming artists Celeste, Master Peace, and Obongjayar taking centre stage as the brand defiantly shun the multiplex crowd.

Split across scenes of civil unrest, waterside dancing, and a transcendent club night, director Sophie Jones's film shuns narrative coherence in favour of rich visuals and an eclectic soundtrack - one that marries jazz, rap, and Afrobeat.

It's all to promote the cinema's partnership with Apple Music, with Jones's promo sensibility also coming to the fore. While the film's slow-burning vibe won't be to everyone's taste, it's still an impressively refined audio-visual experience.

This eye-opening film for Sportsbet.io draws attention to the Conifa European Football Cup, a tournament designed to represent teams from ethnic or cultural minorities and unacknowledged or disputed territories - those left behind by mainstream football and its organisations.

'Defy the Odds' shines a light on Székely Land, a Hungarian indigenous enclave within Romania. Director Thomas Ralph draws the beauty and passion out of these unusual surroundings, turning a documentary eye on his subject without feeling exploitative.

Footballer Szilard Magyari also proves an articulate narrator, offering insight into both his corner of the world and his love of the game. It's a powerful example of how sport can bring people together, and why minority representation matters on a level far more vital than hitting diversity targets.

Finnish pharmaceutical company Roche raise awareness about the early detection and treatment of MS in this affecting film. Shot split-screen style by director Pekka Hara, the film follows the life of Sara - detailing the way two alternate realities split and differ after her diagnosis.

While the differences start off small, it quickly becomes apparent just how important complying with treatment is to maintaining a patient's quality of life. Sara's struggles are delicately drawn, while the stark emotional impact as she faces the camera at the end is incredibly poignant.

British Gas mark their long-term association with Carers UK in this affecting film, which explores the impact of being an unpaid carer on fundamental aspects of life. With friends and carers shown side by side, it quickly becomes apparent that the happy faces put on for the world often conceal inner turmoil.

Director David Stoddart has done a good job of contrasting the friends' emotions and perceptions here, as a bubbly carer is revealed as anxious, or a happy one as hiding a deep sadness. The emotionally articulate cast's personalities shine through, making the final pay-off all the more touching.