David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Mind Over MatterNexus Studios have released this informative film to accompany the release of 'The Inflamed Mind'.
    • Bye bye, backseat.Audi pump the brakes on driverless cars in this commercial set in the near future.
    • The ADCAN Awards are back.Creative body ADCAN have opened the 2018 edition of their filmmaking contest.
    • Blood, Sweat, and ObsessionSports gear retailers Oakley take a fresh approach to showing off their wares with this skilfully pitched ode to obsession.
    • Home delivery service.South Africa international Siya Kolisi turns kit man in this thoughtful Land Rover ad.
    • Ready to rumble.These punchy opening titles for Sky Sports Fight Night take viewers from backstage to the ring in 30".
    • To Your Own BeatThis brilliantly bonkers film from South African life insurance provider Indie is extremely watchable.
    • South London blues.Comedian Mo Gilligan describes what happens when ‘the little things' in a relationship become a big problem.
    • Open MindsTuborg celebrates staying open to new experiences in this fun 30" ad.
    • Beat the HeatMaltesers continue their groundbreaking 'Look on the Light Side' campaign with a series celebrating similarities.
    • Size Doesn't MatterTheologians may balk, but Lucozade give the Old Testament a youthful twist in this amusing ad.

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Short Films
"The Inflamed Mind"
1 min 35s
26 April 2018

Nexus Studios have released this informative film to accompany the release of Professor Edward Bullmore's book 'The Inflamed Mind'. The book examines the relationship between the immune system and the brain, and suggests depression and bodily inflammation may be linked.

Felix Massie's animation enlivens a rather dry voiceover, which assumes we already know quite a lot about neuroscience. Still, the film has a lovely hand-drawn feel, with a subtle, quirky sense of humour which stops the subject matter from feeling too heavy.


Audi
"Driver"
60s
26 April 2018

Audi pump the brakes on driverless cars in this commercial set in the near future. Weary of life in the passenger seat, David regales his AI assistant - Clara - with his motoring history. The cars and company may change, but there's one common thread: he was behind the wheel.

Despite his chauffeur-bot's best efforts, David can't resist the real thing. Clara's monotone pleas are soon drowned out by the new R8 Spyder's engine - because after all, there are some itches an AI can't scratch.

It's a timely piece of work. Recent fatalities have raised uncomfortable questions about driverless technology, which could potentially affect Audi's own self-driving pursuits. For now, though, the brand urge motorists to keep their hands on the wheel… ideally the one found in their latest roadster.


The ADCAN Awards are back.

Creative body ADCAN have opened the 2018 edition of their filmmaking contest.

Since their launch in 2014, the ADCAN Awards aim to highlight charitable causes through the work of up-and-coming directors and animators. This year tweaks the formula by offering four briefs to unsigned filmmakers, in addition to one for creatives from all backgrounds to enter.


CLICK HERE TO READ MORE...

Oakley
"It's OK"
2 mins 16s
25 April 2018

Sports gear retailers Oakley take a fresh approach to showing off their wares with this skilfully pitched ode to obsession. Far from seeing neglecting the rest of your life in favour of sporting hobbies as a bad thing, the brand tell us "it's OK" to put play first.

The montage of kinetic action features an effective mix of humour (smashing up a tennis racket) and serious moments. There's a good amount of blood to go with the sweat, and the shot of a skater's bloody teeth as he laughs off an injury provides an enduring image.

The sultry voiceover is particularly effective, as it moves from speaking to singing a soulful tune (with lovely lyrics) about the nature of obsession. This is smart, visceral work from director Michael Lawrence - enough to inspire sports lovers everywhere.


Land Rover
"Siya Kolisi"
60s
25 April 2018

South African rugby player Siya Kolisi knows the power of strength in numbers. At one point in this thoughtful Land Rover ad, he says: "If you're going forward, try and pull as many people as you can with you"- and while the flanker has enjoyed both club and international success, Kolisi has never forgotten his roots.

Director Tom Barbor-Might follows Kolisi as he returns to Port Elizabeth's Zwide township and African Bombers RFC. The man receives a hero's welcome… though he's more concerned with kitting out the next generation of Springboks.

It's a tangible demonstration of the brand's commitment to rugby both at home and abroad, while Kolisi's humble origins make him an astute spokesman for the cause. Furthermore, It just goes to show what can be achieved with a ruddy big trailer and some elbow grease.


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On This Day
(1-25 of 25)

Lotto
"Migrate"
60s
27 Apr 2006
The bricks sweep majestically into the arm like a flock of migratory birds and people stop to see them as they journey towards warmer climes. All in an effort to persuade you that you could do the same thing if you win a big prize in the National Lottery.

888 Ladies
"Ballad"
60s
27 Apr 2009
Another excellent commercial for the online bingo service has a young woman doing her bit for bingo by recording a ballad. Despite her determination to lay down the track, it's evident that she has no ability and the other people in the studio know it. Great fun.

Jetblue
"DVD"
30s
27 Apr 2009
A really charming animated film from the USA shows a young woman aboard a plane being surrounded by other passengers when she fishes out her DVD player. She then slides down a chute and lands in a seat on one of the advertised airline's planes and finds peace.

Walkers
"Groovy Kind Of Love"
2 mins
27 Apr 2011
Gary Lineker is linked romantically with Elle Macpherson in the latest addition to the considerable canon of Walker's ads featuring the footballer turned pundit. But the big-eared Match Of The Day host cannot be faithful to the Australian ex-model as he prefers the company of a bag of crisps.

Bavaria
"Charlie Sheen"
55s
27 Apr 2012
Charlie Sheen trades on the reputation he built last year in this extraordinary Dutch commercial for a non-alcoholic beer. The troubled television star checks out of rehab with a promise to his doctors that he will avoid the substances that landed him in the shit last year but what is he to make of all the people apparently swilling beer in the streets?

VW Up
"Needle In A Haystack"
40s
27 Apr 2013
The young woman in this ad is so tall that she can't find a mate with the same stature, so when her latest potential paramour rolls up in the advertised vehicle she's momentarily dejected. But what's this? The man's a giant. She gets her 'happy ever after' and the public learns that this small car isn't as small as they supposed.

Co-op
"BBQs"
60s
27 Apr 2016
This super film by Nice Shirt's JJ Keith perfectly captures the mood in the DAVID house as spring takes hold and a whole world of garden possibilities open up to us. For Mrs DAVID this involves lengthy and expensive trips to far-flung garden centres but for the man himself it can only mean one thing... meat grilling on a barbecue.

Selfridges
"Incredible Machines"
3 mins 57s
27 Apr 2016
This bold and beautiful film for Selfridges - to promote their latest Body Studio installation - celebrates the confidence five iconic women have in their own physique. From plus size model to 70 year old fashion muse, these are all women who inhabit their bodies on their own terms and refuse to kowtow to the judgemental gaze of the media - and of men, who tend to dictate what is and isn't acceptable.

P & G
"Rio"
2 mins
27 Apr 2016
P & G harness the directorial talents of Rattling Stick's Jeff Nichols to pulsating effect in this ad celebrating the supportive figures behind Olympic greatness just in time for Mother's Day (in the US). Vignettes show children from across the globe experiencing discomfort or anxiety - and the responses from the mums who possess the strength for two.

Martini
"Play With Time"
60s
27 Apr 2016
This swish commercial for Martini marks the vermouth's return to the world stage and it arrives with a swagger and a no-nonsense stance on time-wasting. Forget the digits on your balance screen - hours, minutes, and seconds are the currency of choice. It may not do much for your accountant's mental well-being, but the ad communicates its philosophy in a pacy, entertaining style with some surreal flourishes.

Lowe's
"House Love"
3 mins
27 Apr 2016
This lovely film by Peter Thwaites creates a parallel between two neighbours' burgeoning love affair and something similar going on with their respective houses. Using The Carpenters classic 'We've Only Just Begun' as its soundtrack, it opens on the day a new family moves in and lets us see how the daughter of the incoming family catches the eye of the boy across the road.

Sherwin-Williams
"Epiphany"
30s
27 Apr 2017
Those who've recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial. Plumes of paint surge through space before colliding in spectacular fashion. As hues mingle, the camera glides through clouds and cyclones of colour. Not a bad view, eh?

Smirnoff Ice
"Dog Train"
30s
27 Apr 2005
Second ad featuring Uri the hip young Russian enjoying the Arctic tundra because it enables him to drink his favourite tipple at the right temperature without need for a fridge. Here he hurtles across the snowy landscape with the help of a load of huskies.

Friends Reunited
"School Children"
30s
27 Apr 2006
Originally run a while ago, this ad for the popular marriage-busting Web Site was lifted directly from a scene in Woody Allen's Annie Hall in which Alvy Singer's classmates report on their future progress.

Channel 4
"Burning House"
60s
27 Apr 2007
The usual suspects are asked what they would rescue from their house if it was ablaze. The answers vary according to how seriously the question was taken with Russell Brand telling us that he'd grab the Nazi gold he acquired during the war. As usual, Gordon Ramsay wins the prize for top git.

Next
"Fountain"
50s
27 Apr 2009
Next's fashions are shown off by a group of pretty young things hanging out in a Mediterranean village. They do all the usual things you'd expect as well as changing clothes more often than Cher in concert.

Vodafone
"Different"
40s
27 Apr 2009
Tom Jones's version of If I Ruled The World is mimed by a young man of Asian heritage with striking blue eyes. His attire sets him apart from his siblings and makes it clear that he, like the advertised proposition, is different.

Visit The Heart
"Medieval Chocolate"
30s
27 Apr 2009
This amusing ad for tourism in the Midlands (or the Heart of England as they like to think of themselves) has a reconstruction of a mediaeval execution with an unlikely victim beneath the axe... a Cadbury Creme Egg. Not that the egg will mind... as the ads for the product indicate.

Electoral Commission
"Invisible Wall"
30s
27 Apr 2009
A woman who has decided to vote in the European elections in June hits an invisible wall because she's forgotten to register. Although the metaphor might appear to be a bit heavy-handed, it would probably do the trick if it didn't slightly suggest it's already too late.

Emma Trust
"Ballot Box"
30s
27 Apr 2010
One of three films warning the electorate about the reality of giving their vote to the BNP. In this spot, the opening in the top of a ballot box forms into a swastika once someone has posted their vote containing a cross against a nationalist party.

Emma Trust
"Letter Box"
30s
27 Apr 2010
One of three films warning the electorate about the reality of giving their vote to the BNP. A swastika is formed from the envelopes sitting on a doormat once a leaflet advertising a nationalist party has been posted through the letter box.

Emma Trust
"Vote"
30s
27 Apr 2010
One of three films warning the electorate about the reality of giving their vote to the BNP. Here, the cross denoting someone's vote for a nationalist party becomes a swastika as we hear sounds from a Nazi rally.

Optus
"Socceroos"
60s
27 Apr 2010
According to this impressive-looking ad, the Socceroos have been getting ready for the World Cup in South Africa by training against animals one might expect to find on a safari in the African bush. Mind you, wild animals could enliven one or two of the matches.

Capital One
"Airport"
30s
27 Apr 2011
This is one of a breezy pair of new ads for Capital One featuring Alec Baldwin. The American film star has reinvented himself as a comedy actor through his role in the hit show 30 Rock. Here, he debunks the claims made by rival companies when it comes to airline tickets.

TLC
"A New Kind of TV"
60s
27 Apr 2013
Sometimes commercials serve as much as a warning as an enticement. This minute-long ad for a new TV station, for example, clearly provides the discerning viewer with all the information required to know they should avoid it at all costs. The experience would be like being strapped in a chair while Kerry Katona loudly reads 'Take A Break'.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.