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In Australia aka the 'Lucky Country' both good and bad luck abounds in equal measure and you never know which end of the stick you’ll get. David Field stars and shines in AAMI's latest commercial whilst playing the banjo in front of a stunning backdrop. Under Tim Bullock's direction the ad illustrates that bad luck is just a part of the natural order... a necessity that balances out the good luck happening elsewhere.

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Each and every Winter Olympics is a chance to learn about all the official partners in the world. Intact Financial Corporation, for example, is the official partner of Speed Skating Canada, and it would love to see the Great White North add to its forty-two medal haul. It also wants viewers to clap eyes on a 60" commercial directed by Andrew De Zen.

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The consistently clever thing about Warburtons' advertising is the way they managed to have their cake and eat it. Or, should that be, have their bread and eat it... DAVID doesn't want to go the way of Marie Antoinette. This commercial, directed by campaign regular Declan Lowney, is a perfect example of how this is achieved.

New Signing

It's taken no time whatsoever for Paul Butterworth to open his Tantrum account. No sooner has the director signed on the dotted line, he's delivered a 30" spot for dog food maker Butternut Box. Just to be clear—the man from Bournemouth makes ads for brands with or without "butter" in the name (his reel includes work for Richmond, McDonald's, and Denny's).

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In September 2023, Ginsters unleashed farmer Merryn on the public. Just shy of two and a half years later, the brand takes viewers back to the south-west of England, where Merryn does whatever it takes to ensure ingredients destined for pasties meet the highest possible standards. Her methods are, without a Cornish shadow of a doubt, unorthodox.

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Poppi's Super Bowl commercial comes hot on the heels of 'The Moment', director Aidan Zamiri's mockumentary about Brat Summer, also known as the cultural phenomenon that refuses to die.

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To mark the release of 'My Regards' by Maisie Peters, Amelia Dimoldenberg directs her own take on 1992's 'The Bodyguard'. In a welcome change of pace, Peters plays the heavy and Benito Skinner—star and creator of 'Overcompensating' on Prime Video—plays the celebrity pursued by ravenous fans ("Any man or woman who wants him I'll have for breakfast").

New Signing

When DAVID learned that Merman had signed Roisino, he thought they were an Irish-Brazilian striker brought in to score twenty-plus goals a season for the company. As it turns out, Roisino is a Northern Irish director and coveted Zillenial talent (she also loves giant props, so the more of them in 2026, the better, please).

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As World Wrestling Entertainment (WWE) continues to fritter away goodwill at a rate of knots, Tony's Chocolonely offers disgruntled fans a welcome alternative. Directed by MarySue Masson, this rollicking ad takes the brand’s fight against child labour and turns it into, as legendary commentator Jim Ross would put it, a slobberknocker.

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Spanish-language television station Telemundo wants to help Owen Wilson (yes, that Owen Wilson) become fluent in the world's second-most spoken language. Why? Because it wants him to commentate on the 2026 World Cup in the US, Canada, and Mexico. We never had Wilson pegged as a soccer fan, but there you go.

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If you've been to the cinema in the last few weeks, chances are you've seen 'Mama', a Pink Ribbon Foundation commercial directed by Denise Moreno (DAVID saw it before '28 Years Later: The Bone Temple' of all things). Shot on 16mm film in a 1.85:1 aspect ratio, Moreno's film tugs at the heartstrings enough to make audiences forget about popcorn, nachos, and hot dogs for three-and-a-half minutes.

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One of DAVID's favourite games of all time, 'Disco Elysium', revolves around a character who, when the shit hits the fan, says: "I wish there was a disco option." After the muted response to her third album, Jessie Ware picked the disco option and hasn't looked back. In the wake of 'What’s Your Pleasure?' and 'That! Feels Good!' comes 'Superbloom' and its lead single 'I Could Get Used to This'.

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Here at DAVID, we love an insight-based ad and this TVC for McDonald's is a corker. Having discovered that punters are put off buying foodstuffs that endanger the pristineness of young people's threads, the clever design team at the fast food giant came up with an ingenious solution. But how to demonstrate its effectiveness? By dressing everyone in white of course.

New Signing

Actor-turned-editor Ben Canny has brought his specific set of skills to Cabin in Europe, and indomitable MD Kayt Hall could not be happier, describing herself as thrilled at his arrival.

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Amazon has a lot invested in Chris Hemsworth. Not only is the Australian's new film, 'Crime 101', distributed by Amazon MGM Studios, he also stars in its latest Super Bowl ad. It's a killer spot in more ways than one, as Hemsworth imagines all the ways that Alexa, one of those rogue AIs he's read so much about, could murder the absolute bejesus out of him.

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This Guinness spot reminds us of a 'Fast Show' sketch where Indecisive Dave has no idea what to order a pint of. He almost suffers a mental breakdown as a result—the man in director Chris Balmond's commercial is nowhere near as bad as Dave, but still struggles when asked: "Same again?" It's not just his friends who want an answer, but the whole pub, too.