David Reviews

 It's the work, stupid.

Latest Work
    • Under her eye.A new venture from the Free the Bid team aims to broaden the initiative's scope
    • God Save the QueensThis celebratory outing from Channel 4 draws attention to their upcoming makeover show, Drag SOS.
    • I believe I can fly.adam&eveDDB's first piece of work for Virgin Media is a blackly humorous twist on the brand's familiar bombast
    • Yoomin Lee makes the grade at MPC.MPC have added another canny operator to their midst by signing colourist Yoomin Lee.
    • Impossible ObjectsThis perception-bending outing for Deloitte accountancy services does a classy job of tricking the eye.
    • Ian Robertson arrives at tantrum.tantrum's recruitment drive continues to yield results as the company unveil new signing Ian Robertson.
    • Sight and sound.This artfully shot commercial for upmarket cinema chain Everyman is an intriguing three-hander.
    • Against All OddsThis eye-opening film for Sportsbet.io draws attention to the Conifa European Football Cup.
    • Alternate Reality Roche raise awareness about the early detection and treatment of MS in this affecting film.
    • Behind a SmileThis touching film explores the impact of being an unpaid carer on fundamental aspects of life.
    • Ric Cantor is a Friend indeed.Friend London have brought experienced comedy director Ric Cantor into the fold as they target a productive second half to 2019.
    • Gotta blame it on my juice.This Tesco Food Love Story sees the brand in full flow, so to speak, as they showcase their range of fruit juices.
    • Head the BallThis timely release from Nike is a compelling ode to following passion against the odds.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Free the Work
"Mozart"
60s
16 June 2019

Maria Anna Mozart is not as well known as her younger brother Wolfgang and - according to this film promoting a new resource from the people behind 'Free the Bid' - she might have eclipsed his output if she'd been given the same exposure and opportunities.

Ms Mozart is representative of all the women whose ambitions have been thwarted over hundreds of years of patriarchy, and whose artistic potential has been lost to the world. This is not just a tragedy for the women whose lives could have been fulfilled by the freedom to express themselves, but to a wider world robbed of the chance to hear what they have to say.

When director Alma Har'el discovered the extent of the bias against female filmmakers in the advertising realm, she founded 'Free the Bid' - a movement designed to promote positive change. Two-and-a-half years on, she's launching a new online resource which aims to broaden the scope of her movement into the domains of TV and film. It's called 'Free the Work' and its website - which replaces Free the Bid's - was unleashed on the first day of the 2019 Cannes Festival of Creativity.


Drag SOS
"God Save All Queens"
90s
16 June 2019

This celebratory outing from Channel 4 draws attention to their upcoming makeover show, Drag SOS. The programme - launched bang on time for Pride season - sees Manchester drag collective The Family Gorgeous help the British public add some extra sparkle to their lives via self-esteem-boosting transformation.

As one can probably imagine, the series ditches traditional diet and fashion tips in favour of some more, well, fabulous - as evidenced by the national anthem remix which accompanies director Barry Dyer's colourful trail. The promo brims with glitter and glamour, in addition to a provocative kick which emphasises the channel's rebellious streak.


Virgin Media
"Unlimiting"
60s
17 June 2019

adam&eveDDB's first piece of work for Virgin Media is a blackly humorous twist on the brand's familiar bombast. Stirred by talk of an 'ultimate oomph bundle', a staid bloke called Steve loses himself in a data-driven reverie... only for reality to bite big time.

His fate is preceded by a rollicking sequence shot by Ian Pons Jewell, which shows the ways Steve thinks he can use fibre broadband and copious amounts of television/mobile data to his advantage. Alas, his imagination exceeds what any provider can hope to offer.

This could be read as a play on the sector's rocky relationship with the Advertising Standards Authority - only now it's the protagonist who makes outlandish claims, not the brand. Taken at face value, however, this is a bold and amusing flight of fancy.


Yoomin Lee makes the grade at MPC.

MPC have added another canny operator to their midst by signing colourist Yoomin Lee.

Following a successful stint at Jogger Studios, Australia-born Lee now finds herself working with the likes of Jean-Clément Soret and Ellora Chowdhury - both of whom are thrilled to welcome their new colleague.


CLICK HERE TO READ MORE...

Deloitte
"Seeing Possible"
30s
15 June 2019

This perception-bending outing for Deloitte accountancy services does a classy job of tricking the eye. Running with the company's claim to see things differently, directors Bob Partington and Mathery turn things topsy-turvy via a fresh take on the Penrose stairs or 'impossible stairway' design.

This stylish array of visual tricks are accompanied by a matter of fact voiceover and a muted, pastel colour scheme - both of which give the film a modern, professional feel. Cleanly shot and constantly in flux, this is a dynamic vision of a company which gets the job done.


QUICK SEARCH

Recent Promos
(1-25 of 25)

Kishi Bashi
"Violin Tsunami"
5 mins 39s
17 Jun 2019
This poignant animation is a visual interpretation of Kishi Bashi's new release - a thoughtful reflection on the internment of Japanese Americans during WWII. We see glimpses of the concentration camps being built; isolated in this most beautiful of landscapes... and how indomitable the human spirit finally is as the harsh lights of the camp dormitories become lanterns floating upwards.

MK
"Body 2 Body"
2 mins 40s
16 Jun 2019
DJ, producer, and head of record label Area 10 MK (Marc Kinchen) gets intimate with this sleek ode to getting skin-to-skin. The disco-tinged pulse of latest single 'Body 2 Body' accompanies an almost carnal pas de deux, as a pair of dancers perform together with a fluid sensuality. Aided by Tash Tung's visual feast of a promo, the track seems set to storm sweaty clubs worldwide this summer.

Joy Division
"I Remember Nothing (Reimagined Video)"
5 mins 53s
17 Jun 2019
Can it really be forty years since 'Unknown Pleasures' was released? It can - and to mark this anniversary ten new videos have been commissioned, one for each track. This particular clip, by director duo Helgi and Hörður, features two men locked in conflict in the otherworldly terrain of Iceland. It's relentless, but so is the song. A fitting piece of visual bleakness.

slowthai
"Inglorious (ft. Skepta)"
3 mins 09s
14 Jun 2019
Slowthai is mad as hell and he's not going to take it anymore. The Northampton-born rapper doesn't mince his words when it comes to the state of this country (his debut album is called ‘Nothing Great About Britain'), so one shouldn't be surprised at the invective found in his new single, ‘Inglorious' - a spiky commentary on today's increasingly fraught landscape.

Madonna
"Dark Ballet"
6 mins 26s
13 Jun 2019
Music fans and concerned onlookers have pondered how Madonna would bounce back after her iffy performance at this year's Eurovision Song Contest. Answer: a six-and-a-half-minute promo inspired by the life and death of Joan of Arc and festooned with charged religious imagery. Yep, that'll do the trick.

slenderbodies
"Belong"
3 mins 13s
6 Jun 2019
This sweeping promo for California psych-pop duo slenderbodies takes a trip along the Russian-Chinese border, offering a quietly engrossing look at how two world powers sit side-by-side for over four-thousand kilometres. Along the way, director Savannah Setten meets falconers, street racers, mushers, and ice water swimmers.

Hot Chip
"Melody of Love"
4 mins 19s
5 Jun 2019
Given that Hot Chip's upcoming seventh album is entitled ‘A Bath Full of Ecstasy' (complete with New Age cover art), it's safe to assume the band are in a good - perhaps hallucinatory - mood. Fortunately, promo director Nima Nourizadeh is on the same wavelength as he delivers this spacey effort for single ‘Melody of Love'.

Rosalía
"Aute Cuture"
2 mins 54s
4 Jun 2019
Rosalia flaunts some seriously wicked nails in her latest video, which feels like a Brazilian take on Bollywood (Brollywood?) with its vibrant, busy choreography. The narrative is that Autre Cuture is a mysterious beauty cult whose nail art skills are so perfect that magical properties are bestowed on the hands of their recipients.

Tom Wilson Kellett
"17"
4 mins 58s
29 May 2019
Henry Crisp's unsettling promo for '17' features singer Tom Wilson Kellett stuck in a house whose miniature dimensions suggest he has sipped the same potion that Alice did inside the White Rabbit's house. The beautifully designed doll-sized set is gradually submerged beneath a foul black liquid exuding from the bath... does it swallow its giant inhabitant too?

Bree Runway
"2ON"
3 mins 23s
29 May 2019
Bree Runway takes a sensual romp into alternate realities with this gripping promo from Fred Rowson. Her second collaboration with the director (following 2017's 'What Do I Tell My Friends?') goes high-concept, exploring the idea of skin colour and gender as fashion accessories which can be purchased and applied at will. A fascinating, satirical watch.

Diplo
"New Shapes (ft. Octavian)"
3 mins
28 May 2019
This woozy promo finds Diplo and guest vocalist Octavian in pensive mood, as the latter tries to make sense of the night before in a hazy flat. As he slowly but surely shakes off the cobwebs, we're eventually transported to the site of the previous night's festivities - a sweatbox of a club bathed in red, blue, and fire extinguisher fumes.

Marika Hackman
"I’m Not Where You Are"
3 mins 49s
24 May 2019
Folk-rock fave Marika Hackman's lyrics are often preoccupied with dysfunctional relationships, and latest outing 'I'm Not Where You Are' is no exception. The film opens with a dead-eyed Hackman losing a succession of lovers in the same way - not a single one sparking the barest hint of emotion. Director Will Hooper creates an admirably grungy vibe here, as Hackman's haunting vocals couple with her striking non-reaction.

Shey Baba
"Requiem"
13 mins 37s
24 May 2019
Fans of LA singer-songwriter Shey Baba get four songs for the price of one as director David M Helman releases his full ‘Requiem' promo-cum-short film. New tracks ‘Requiem' and ‘I Want It All' join ‘Born Sick' and ‘Vertigo', which both featured in Helman's intriguing opening gambit back in April. Definitely one to settle in for.

Shakespears Sister
"All the Queen's Horses"
3 mins 30s
23 May 2019
After the unpleasant public dumping of Marcella Detroit by Siobhan Fahey, it would have been fair to think the froth-goth music of Shakespears Sister was well and truly over. Not so: having put aside their feud, the pair have reunited for this western-themed comeback in which they walk off into the monochrome sunset hand in hand.

FKA twigs
"Cellophane"
4 mins 22s
23 May 2019
FKA twigs spent the last year learning to pole dance purely to realise the video she felt simply had to go with latest song 'Cellophane'. Having started at a time when she was recovering from surgery to remove fibroids, she posted clips of herself practising and becoming ever stronger - and twelve or so months later this promo, courtesy of Andrew Thomas Huang, is the breathtaking result.

Trish Clowes
"Abbott & Costello"
6 mins 58s
22 May 2019
Those of a certain vintage will instantly associate jazz with The Fast Show's Louis Balfour and his smoke-filled lair. Unlike the chain-smoker's array of musically challenged guests, Shrewsbury-born saxophonist and composer Trish Clowes knows how to do her craft justice. Clowes's latest track ‘Abbott & Costello' receives a tricksy promo courtesy of director Rose Hendry.

Lil Nas X
"Old Town Road (ft. Billy Ray Cyrus)"
5 mins 06s
21 May 2019
Why did no-one think of it before? Of course hip-hop and country are a match made in heaven. It's so obvious listening to this, dammit. Thank you, Lil Naz (real name Montero Hill) for exploding onto the music scene with this magical number, and for asking the universe (okay, Twitter) for Billy Ray Cyrus to contribute a verse.

Dense & Pika
"Slowhand"
4 mins 34s
20 May 2019
This hypnotic promo for Dense & Pika's ‘Slowhand' is a phonographic trip. Set deep within the horn of a gramophone, director Ben Parkin's blend of live-action and animation shows precisely what happens when needle meets vinyl… and it involves, to borrow a phrase from Elton John, a tiny dancer. Surreal yet infectiously so.

Heavy Baile
"Ciranda (ft. Goes)"
3 mins 30s
17 May 2019
There's clocking off, and there's clocking off the Jonathan Neguebites way. Those unfamiliar with the passing dancer are in for a treat thanks to this celebratory promo for Heavy Baile, an electronic music collective from Rio de Janeiro. The city's back alleys and railway lines provide an engaging backdrop to Neguebites' joyful, infectious performance.

Mark Ronson
"Late Night Feelings (ft. Lykke Li)"
3 mins 41s
16 May 2019
Mark Ronson fuses steel drums and Scandi-pop in his mellow comeback single ‘Late Night Feelings', as guest vocalist Lykke Li lets inhibitions melt away in the accompanying promo. Director JP Chartrand mainlines 1970s glamour as the Swede cavorts around her swanky pad and melts into her shag carpet - with an uber-quiffed Ronson in her sights.

Sludge
"Blacksmith"
3 mins 36s
13 May 2019
Hardcore electronic band Sludge get a frenetic promo for their debut track, courtesy of Kenneth Karlstad. With its 90s VHS-style aesthetic and psychoholic skinheads it paints a bleak picture of an Eastern Bloc world where violence rules and victims are initiated into a warped, disorientating reality. Unsettling, original work that doesn't shy away from the track's viscerality.

Gorgon City
"Delicious"
4 mins 01s
9 May 2019
Electronic duo Gorgon City - comprised of North London producers Kye 'Foamo' Gibbon and Matt 'RackNRuin' Robson-Scott - take sensuality seriously in this visceral promo for latest single 'Delicious'. Combining mouth-watering food photography and the surreal flares of a bad trip, the imagery is just as bold as the track's beat-driven tones.

The Voidz
"Permanent High School"
4 mins 13s
9 May 2019
On the evidence of new track ‘Permenant High School', The Voidz (formerly known as Julian Casablancas + The Voidz) have tempered the batshit excess of their first album for something verging on listenable. Persevere with frontman Casablancas's apathetic drawl and enjoy director Hala Matar's boisterous lo-fi promo.

Lee Ann Womack
"Hollywood"
4 mins 50s
8 May 2019
Country and western singer Lee Ann Womack's ‘Hollywood' tackles a stalling relationship through heartworn lyrics and an unexpectedly moving promo, courtesy of director Chris Ullens and, well, a couple of plastic dolls. Thus, broken hearts and articulated joints are the order of the day in Ullens's Californian toy story.

Joseph Shabason
" I Don't Want To Be Your Love (ft. Dan Bejar)"
4 mins 43s
7 May 2019
A mysterious dance in the dead of night propels this compelling promo for Joseph Shabason's ‘I Don't Want to Be Your Love', with Jared Harris (Mad Men, The Terror) confined to the passenger seat yet intimately involved in the ensuing spectacle. Lit by car headlights, a dancer becomes a surrogate for Harris's stricken observer.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.