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Potted history.

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If/because you hate potholes, you'll love this Geico commercial directed by Andreas Nilsson. Like 'Wallet' before it, 'Pothole' is an offbeat study of consumer dread. Over drinks with friends, a couple overshares what happened after they ran over a pothole. The event was bad enough… then it became a ruddy member of the family. Salt? Meet wound.

20 April 2026 - 17:35

In Short

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Fever Tree
'Best Kept Secret'


Drinks maker Fever-Tree comes clean in a 30" commercial directed by Fiona Jane Burgess, who helps turn a bartender's "best kept secret" into a home bar staple.

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Smart Energy GB
'Sara Cox'


Smart Energy GB, also known as Albert Einstein mob, hopes BBC Radio 2 DJ Sara Cox helps folk tune into the importance of smart meter upgrades.

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Esure
'Endeering'


When DAVID learned a new Esure commercial was on the cards, he wondered if Michael Winner had been resurrected à la Peter Cushing or Val Kilmer.

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Tilda
'Live Like You Mean It'


Tilda sounds a lot different than before, all thanks to a UK garage track that's somehow not cringe central, with lyrics that tune into the quirks of cookery well.

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Issey Miyake
'Lumière d'Issey'


Previous ads for luxury brand Issey Miyake impressed with their classy visuals and sensory flair, and this latest commercial keeps the good work on all counts.

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National Lottery
'Open Week'


When DAVID first heard about 'The Claudia Winkleman Show', he wondered if it would resemble her work for the National Lottery... only to find out she's wasted in the former.

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Seek
'Chair Specialist'


Back at the antique shop under threat from piledrivers and chokeslams, Maria admits she hired Ricky because the words "chair specialist" leapt off his CV.

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Seek
'Ring Expert'


Round three of this muscular Seek campaign proves once and for all that Ricky Wrestlington is a poor fit for Maria's antique shop, which has the wrong kind of ring in the middle.

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Xfinity
'Deals'


One of two Xfinity commercials directed by Matt Aselton, this instalment backs the MegaMobile team into a corner: how do they intend to fight back against Xfinity's latest generous offer?

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Felix Health
'End the Waiting Game'


According to this ad for Canadian app Felix Health, humans spend six years of their lives waiting.

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Taubmans
'Boogers'


Oh, booger—it's another Taubmans commercial from Down Under... but DAVID means that as a compliment, as directors Novemba deliver another relatable spot.

Promo

Sabrina Carpenter
'House Tour'


Sabrina Carpenter and Margaret Qualley co-direct the devil-may-care music video for 'House Tour', with nods to films like 'The Bling Ring' and Qualley's own 'Drive-Away Dolls'.

News Bite

1920 welcomes Belle McLeary and Charley Rowland.

Visual effects studio 1920 has added Belle McLeary and Charley Rowland to its production wing after an "incredible year of growth". Impressed by McLeary and Rowland's post-production work at ELMNTL and BBH respectively, CEO Tim Phillips says: "We couldn't be happier to bring in two such talented producers to bolster our amazing team."

News Bite

Company 3 welcomes Executive Producer Therese Mayer.

Company 3 has bolstered its Los Angeles office with the hire of Therese Mayer as Executive Producer. The former Blacksmith, MPC, Electric Theatre Collective, and Blur Studio talent says: "Colour has always felt like the most magical part of the post process to me, and some of my favourite films were graded within these walls. So to be surrounded by this calibre of colourist and finishing artist every day is something I don't take lightly."

News Bite

Nadia Thakore slots into MindsEye.

MindsEye has a brand new Director's Rep in the form of Nadia Thakore. Before she gets stuck in, Thakore says: "What resonated with me most about MindsEye was the creative energy. There's a real closeness to the team: people genuinely support each other, and you can feel that in the work. There's a deep connection there— it's ambitious but not ego-led, which I love."

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The Van

'The Van' by Bleachers goes everywhere and nowhere at once. It's sweet how frontman Jack Antonoff evokes life on the road as a wide-eyed musician ("Pulled into a Wawa in Philly in 2000… /All Jersey kids, we never learned to pump gas"), but the music sounds trapped between gears. If you felt Antonoff's work with Taylor Swift needed a kick up the jacksie, overtake 'The Van' as soon as possible.

Promo

Coming of Age

For multi-talented artist Mette Towley, "music is everything and dance is everything else". It's a formula that works rather well for 'Coming of Age', a breathless music video she co-directs with Helen Morales. If you like copious costume changes and choreography that stretches the performer's muscles and then some, this should do the trick.

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Nothing Beats Football

In the lead-up to the FIFA World Cup 2026, Adidas’s new campaign for its Originals collection shifts the spotlight beyond the stadium, celebrating the culture that surrounds the game. Directed by Jack Begert, the campaign unfolds through a series of striking short films shot on the streets, where vibrant colours, passionate fans from across the globe, and the buzz of large crowds take centre stage.

20 April 2026 - 18:26

20 April 2026 - 16:17

20 April 2026 - 15:47

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What's Law that about?

A plug for some kind of legal AI company, this strange commercial stars Jude Law because… his surname's Law, and that'll make people warm to the product, right?

The born identity.

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Director Olivia de Camps is currently in a rich vein of form and this ad for email service Proton keeps it that way. A 60" horror film that ratchets up the tension in a way that makes you check all the doors and windows are locked, it claims that "tech companies track us from the moment we're born". Goody gumdrops, eh?

20 April 2026 - 15:44

16 April 2026 - 15:59

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What a belter.

Founded in 2019, Allica Bank thinks the sector's been too impersonal for way too long. Its debut TVC, therefore, wants factory manager Sarah to feel seen in a world often blinded by numbers, rates, and percentages. What better way to do that than have one of its employees arrive by conveyer belt and ask about Sarah’s sand bath retreat in Cornwall?

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So tired of waiting.

This is the strongest of five new commercials made by BBH for Monzo for the Irish market which are predicated around the idea that the world has been waiting for Internet banking. In this execution, a young woman's photo booth experience in 2005 is ruined by a friend asking her whether it is yet possible to use a debit card overseas without incurring an additional transaction cost.

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Saka runs a tight ship.

Bukayo Saka's recent dip in form is a sore spot for Arsenal fans. The winger's latest commercial for Nando's, however, is a sauce spot. First launched in 2024, his take on peri-peri is back for—you guessed it—a limited time only, and he's got a lot invested in this shipment. That's why he dons a hi-vis vest to help pack and load each bottle.

20 April 2026 - 15:02

20 April 2026 - 08:51

17 April 2026 - 15:52

Amy Fasey on miscarriage loss.

Podcast

When Amy Fasey was unlucky enough to experience a miscarriage, she was overwhelmed by the unexpected sense of loss. Not one to take life's misfortunes lying down, she began writing about what had happened to her, tapping into a vein of dark humour to help process it. Her musings are now a script for a short film called 'A Thirty Something's Guide to Your First Miscarriage'... and she'd like your help to fund it.

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Wait for me!

We're a little bit late to the party with this wind-up wonder for service station chain Ampol as it was actually first broadcast last year but we had to add it as it is such good fun.

16 April 2026 - 08:09

16 April 2026 - 08:09

News

Whitehouse Post promotes Tommy Hill to Editor.

Not many people look back fondly on March 2020, but Tommy Hill does. It's when he joined Whitehouse Post as an assistant editor after stints at the Discovery Channel and Sky Media, drawn by "the quality of the work and the opportunity to be part of something with a real creative pulse". Now he's been promoted to Editor, Hill's excited "to continue building relationships across both the UK and the US, and to create work that really lasts".

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The unbearable tightness of being.

Unless you have been hiding under a rock (or work in an agency creative department, which is much the same thing) you will be aware that the biggest TV sensation of the last twelve months was 'Heated Rivalry', so it was shrewd of Peloton to turn to Hudson Williams – one of its stars – to front a commercial drawing attention to the range of exercise options now available when you sign up to their fitness programmes.

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Upgrade your life.

This highly effective spot for Toyota's RAV4 has its tongue slightly in its cheek but nonetheless provides a serious reminder of what the 'R' in RAV4 stands for. A family that has lost its mojo when it comes to recreation is delighted to re-engage with the outside world with the help of the advertised vehicle. This is a much better proposition than the one usually used by car manufacturers where they pretend that rugged men are going to drive their rugged vehicle across rugged terrain.

17 April 2026 - 11:43

17 April 2026 - 08:50

17 April 2026 - 08:36

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Facing up to unbearable loss.

There is an admirable straightforwardness to this heartbreaking film rasing awareness for Children's Hospices Across Scotland. The loss of a child is so difficult to bear or even think about that it becomes easy to hide the reality of it behind euphemisms... even in communication made on behalf of hospices. This film opts to confront the reality but does it with such care and tenderness that it lands the message with real impact, and no sense of emotional manipulation.

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Golden mistake.

Adland loves wrestlers. Over the years, they've been used to promote chocolate, productivity software, meat substitutes, and more, with colourful costumes and hefty muscles used to help products stick in viewers minds. The latest brand to break out the baby oil is Seek, an Australian employment website that knows how much a bad hire can rock the boat.

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A matter of perspective.

You can tell MegaMobile is evil by the musical sting that plays before we enter its colossal headquarters. Is it run by evil geniuses? Sort of—if you don't like the way an arrow points on a chart, for example, rotate it and insist the company's "killing it". That's when straight-shooter Natalie turns it back and reveals the network speed is down in the dumps.

17 April 2026 - 08:15

16 April 2026 - 19:03

16 April 2026 - 17:42

New Signing

Kode welcomes Michel & Nico.

2026 is shaping up to be a good year for Michel & Nico—not only did France win the Six Nations at the death (the brothers Arribehaute used to play rugby), the directors have just joined Kode for commercial representation.

Menustration Matters

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This short film by Kathryn Everett for Kotex shines a light on menstrual art, while tracing the phases of history when such expression was censored, dismissed, or erased. Strikingly, some of those 'missing' chapters aren’t as distant as we might like to think.

16 April 2026 - 11:57

15 April 2026 - 22:11

Promo

Madwoman

There's something of 'The Stepford Wives' about this dazzling promo by Warren Fu for jazzy Icelander Laufey's new track 'Madwoman'. She appears to be trapped in a suburban fantasy until various aspects of life there suddenly don't seem to be quite as they first appear, and, ultimately, she has to choose between an abyss and the confected artificiality she's trying to escape.

News

Ciclope 2026 entries are now open.

Want some good news at long last? Entries for Ciclope 2026 are now open across eleven sections and forty—count 'em, FORTY—categories. Two of those sections, For Good and Short Films, are brand new, with the former geared towards work about sustainability and social impact and the latter home to non-branded fiction, documentary, and experimental fare.

Promo

Great Pretender

'Great Pretender' doesn't fill us with confidence about Kasabian's forthcoming ninth studio album, 'Act III'. Serge Pizzorno took over as lead vocalist from Tom Meighan in 2020, but never truly replaced him. He's got some presence, but it's not enough to make cursory introspection ("Where do you go if you don't know who you are?") and repetitive cries of "We can dance again, dance again" compelling.

16 April 2026 - 06:42

15 April 2026 - 16:41

15 April 2026 - 13:00

Dead set on a new colour.

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If you're a member of the Tartan Army, salmon-pink is in this year. If you're the woman in this Taubmans commercial, however, it's an insult to good taste. She's moved into a house whose previous owner thought salmon-pink ticked all the boxes… but what does that matter now she's dead?

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The JCPenney drops.

Paco Cruz directs four bite-sized spots for JCPenney, the American department store chain that supposedly has "exactly what you are (and aren't) looking for".

15 April 2026 - 15:18

15 April 2026 - 15:18

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Playing chicken with their biggest rival.

US fast food giant Popeyes has launched in the UK and it would seem that the most important part of the mission for their debut advertising is to convey the idea that they sell chicken... for those who are unaware. This has been achieved by using the word 'chicken' more than a hundred times in less than 30" after a man unboxes his meal and gets ready to experience it for the first time.

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Free as a bird.

This superb paean to self-belief featuring animals conjured by VFX centres on a freedom-loving bird looking to escape the clutches of a gilded cage. As a bespoke version of Frank Sinatra's 'That's Life' foreshadows a coming setback, tremendous ingenuity is used to loosen the bonds of captivity and make an optimistic dash for the outside world.

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Ready or not, here we come.

As France bid to win their first Women's Six Nations title since 2018, this champion spot for AXA imagines what les hommes thought when they found out women wanted to play rugby. Already salty about having to share football and tennis with the opposite sex, one besuited gatekeeper moans: "Once again, we'll have to defend one of our finest sports from the heresy threatening it."

15 April 2026 - 08:20

15 April 2026 - 07:12

14 April 2026 - 16:33