David Reviews

 It's the work, stupid.

Latest Work
    • The Juice is LooseOasis attempt to harness the Millennial hatred of being advertised to in this tongue in cheek commercial.
    • As luck would have it.A flight attendant describes the moment her world came crashing down - or, crashing into a fruit stand, to be more precise - in this twisty commercial for the New Zealand lottery.
    • The beast's burden.Director Thomas Kelly's bristling study of Muay Thai fighter James Chaney could be termed a nature documentary.
    • Sneaker little devil.A teenager preys on the generosity of the rich and famous in this mischievous Foot Locker commercial.
    • Coffee to go.Dunkin' Donuts have come up with a range of signature, erm, Espresso-Wear to ensure that coffee lovers can enjoy their iced beverages hands-free.
    • Screen break.This stark ad for The Film & Television Charity targets industry professionals struggling with mental health issues.
    • Proud to Fight OnPride in London have released a film commemorating the event's jubilee year.
    • Projecting the future.Who would have thought that, in an era of gadgets which fit neatly into pockets, that a tech company like Epson would be trying to persuade the youth to splash out on an unwieldy device like this?
    • Sam Cadman joins Another Film CompanySam Cadman has signed with Another Film Company for UK representation.
    • Party poopers."The party's over", says this thought-provoking commercial which calls out McDonald's over its animal welfare record.
    • Pete Candeland signs for Partizan.Partizan have signed animation whizz Pete Candeland for commercial representation.
    • Another Giant LeapSamsung go back in time to celebrate their long history of technical innovation.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Oasis
"Flood"
30s
24 June 2019

Sardonic fruit juice makers Oasis attempt to harness the Millennial hatred of being advertised to in this tongue-in-cheek commercial. The brand's latest campaign hinges on a single, mutually beneficial message: if the public keep buying Oasis, then they'll stop advertising it. First, the ad's protagonists must keep their heads above, er, water.

It's a solid enough concept, as a couple try to keep their heads above, er, water as a tidel wave of the brand's Summer Fruits variant fills their living room. The VO's delivery could be a little less smug, but it should certainly start a few engaging conversations in the comments section.


Lotto Powerball
"Lost"
90s
24 June 2019

A flight attendant describes the moment her world came crashing down - or, crashing into a fruit stand, to be more precise - in this twisty commercial for the New Zealand lottery. Arm in plaster, the woman tells her enthralled nurse how she won the jackpot... and lost the ticket just minutes later.

Like previous instalments in this campaign (including 2018's 'Armoured Truck'), the ad runs a gamut of emotions as the hero experiences joy, disbelief, panic, and acceptance. Needless to say, there's more to her loss than meets the eye.

Even if the denouement feels oddly flat in comparison to what comes before it, the brand still deliver another touching distillation of their values - reminding players that life is a bumpy ride worth taking.


Short Films
"Animal"
5 mins 40s
24 June 2019

Director Thomas Kelly's bristling study of Muay Thai fighter James Chaney could be termed a nature documentary, so in tune is the protagonist with his beastly side. The Californian insists he must "think like an animal" during a bout, both as a form of attack and of defence. As Kelly makes clear, Chaney is a vulnerable yet potent breed.

We're told Chaney emigrated from the United States to Southeast Asia to - for want of a better phrase - "pick a fight" with anyone willing to take him on. He's been in demand ever since, yet the standard of competition means victory is never guaranteed. The opening shot of Chaney's bloodied face proves it.

The fights themselves are blurry, fraught affairs, with one or two brutal hits made painfully clear for all to see, hear, and feel. Together with Chaney's coiled-spring narration, it's a worthy and expressive look at one man-slash-beast's desire to fight.


Foot Locker
"The Letter"
60s
21 June 2019

A teenager preys on the generosity of the rich and famous in this mischievous Foot Locker commercial, which stars basketball player PJ Tucker, singer Pia Mia, and child actor JD McCrary. While the trio may not be household name on these shores, they're ideal fodder for a cunning opportunist.

It all starts innocently enough, with Tucker, Mia, and McCrary each reading out a fan letter from their "biggest fan". All Nick wants is the chance to meet his idol and ease the pain of his broken leg - failing that, a pair of Nike Air Maxes will suffice.

Kind-hearted celebrities that they are, the trio - with Tucker's barber offering counsel - send the lad his sneakers with their own heartfelt replies. Unbeknownst to them, Nick has a lot of famous penpals.

While a sneaker-obsessed shyster may not be the most sympathetic, director Malik Vitthall keeps tongue squarely in cheek as he distills the brand's hype for overpriced shoes.


Dunkin' Donuts
"Signature Espresso-Wear "
78s
21 June 2019

Dunkin' Donuts have come up with a range of signature, erm, Espresso-Wear to ensure that coffee lovers can enjoy their iced beverages hands-free in the summer heat. From the Latte-nkini with its belt of cup holders to the stylish Latte-viators which allow head-side beverage access, the designs are certainly innovative... if bizarre.

Such off-beat humour extends to the soundtrack, too, as a gentle, folksy song narrates the benefits of each article of Espresso-Wear. This is parody done with the right blend of affection and knowingness, and director Peter Marquis has set the tone at just the right temperature.


QUICK SEARCH

Recent Promos
(1-25 of 25)

Little Mix
"Bring That Bounce Back"
3 mins 12s
19 Jun 2019
Little Mix attempt to 'Bring That Bounce Back' with their latest music promo, directed by Charlotte Rutherford. The group embody 90s neon glamour as they occupy a fantastical doll's house done up like a kitsch, retro fever dream. From head-to-toe animal print to double denim and cowboy hats, the gang channel the big girl groups of yesteryear while infusing a modern truckload of attitude into proceedings.

Loryn
"Stand By (ft. Rudimental)"
3 mins 21s
18 Jun 2019
A well-travelled cricket ball is the star of this promo for Loryn and Rudimental's 'Stand By' - the official song of the 2019 Cricket World Cup. Shifting between young and old, sand and tarmac, director Dan Henshaw and his round protagonist emphasise the sport's ability to transcend age, race, and background.

Kishi Bashi
"Violin Tsunami"
5 mins 39s
17 Jun 2019
This poignant animation is a visual interpretation of Kishi Bashi's new release - a thoughtful reflection on the internment of Japanese Americans during WWII. We see glimpses of the concentration camps being built; isolated in this most beautiful of landscapes... and how indomitable the human spirit finally is as the harsh lights of the camp dormitories become lanterns floating upwards.

MK
"Body 2 Body"
2 mins 40s
16 Jun 2019
DJ, producer, and head of record label Area 10 MK (Marc Kinchen) gets intimate with this sleek ode to getting skin-to-skin. The disco-tinged pulse of latest single 'Body 2 Body' accompanies an almost carnal pas de deux, as a pair of dancers perform together with a fluid sensuality. Aided by Tash Tung's visual feast of a promo, the track seems set to storm sweaty clubs worldwide this summer.

Joy Division
"I Remember Nothing (Reimagined Video)"
5 mins 53s
17 Jun 2019
Can it really be forty years since 'Unknown Pleasures' was released? It can - and to mark this anniversary ten new videos have been commissioned, one for each track. This particular clip, by director duo Helgi and Hörður, features two men locked in conflict in the otherworldly terrain of Iceland. It's relentless, but so is the song. A fitting piece of visual bleakness.

slowthai
"Inglorious (ft. Skepta)"
3 mins 09s
14 Jun 2019
Slowthai is mad as hell and he's not going to take it anymore. The Northampton-born rapper doesn't mince his words when it comes to the state of this country (his debut album is called ‘Nothing Great About Britain'), so one shouldn't be surprised at the invective found in his new single, ‘Inglorious' - a spiky commentary on today's increasingly fraught landscape.

Madonna
"Dark Ballet"
6 mins 26s
13 Jun 2019
Music fans and concerned onlookers have pondered how Madonna would bounce back after her iffy performance at this year's Eurovision Song Contest. Answer: a six-and-a-half-minute promo inspired by the life and death of Joan of Arc and festooned with charged religious imagery. Yep, that'll do the trick.

slenderbodies
"Belong"
3 mins 13s
6 Jun 2019
This sweeping promo for California psych-pop duo slenderbodies takes a trip along the Russian-Chinese border, offering a quietly engrossing look at how two world powers sit side-by-side for over four-thousand kilometres. Along the way, director Savannah Setten meets falconers, street racers, mushers, and ice water swimmers.

Hot Chip
"Melody of Love"
4 mins 19s
5 Jun 2019
Given that Hot Chip's upcoming seventh album is entitled ‘A Bath Full of Ecstasy' (complete with New Age cover art), it's safe to assume the band are in a good - perhaps hallucinatory - mood. Fortunately, promo director Nima Nourizadeh is on the same wavelength as he delivers this spacey effort for single ‘Melody of Love'.

Rosalía
"Aute Cuture"
2 mins 54s
4 Jun 2019
Rosalia flaunts some seriously wicked nails in her latest video, which feels like a Brazilian take on Bollywood (Brollywood?) with its vibrant, busy choreography. The narrative is that Autre Cuture is a mysterious beauty cult whose nail art skills are so perfect that magical properties are bestowed on the hands of their recipients.

Tom Wilson Kellett
"17"
4 mins 58s
29 May 2019
Henry Crisp's unsettling promo for '17' features singer Tom Wilson Kellett stuck in a house whose miniature dimensions suggest he has sipped the same potion that Alice did inside the White Rabbit's house. The beautifully designed doll-sized set is gradually submerged beneath a foul black liquid exuding from the bath... does it swallow its giant inhabitant too?

Bree Runway
"2ON"
3 mins 23s
29 May 2019
Bree Runway takes a sensual romp into alternate realities with this gripping promo from Fred Rowson. Her second collaboration with the director (following 2017's 'What Do I Tell My Friends?') goes high-concept, exploring the idea of skin colour and gender as fashion accessories which can be purchased and applied at will. A fascinating, satirical watch.

Diplo
"New Shapes (ft. Octavian)"
3 mins
28 May 2019
This woozy promo finds Diplo and guest vocalist Octavian in pensive mood, as the latter tries to make sense of the night before in a hazy flat. As he slowly but surely shakes off the cobwebs, we're eventually transported to the site of the previous night's festivities - a sweatbox of a club bathed in red, blue, and fire extinguisher fumes.

Marika Hackman
"I’m Not Where You Are"
3 mins 49s
24 May 2019
Folk-rock fave Marika Hackman's lyrics are often preoccupied with dysfunctional relationships, and latest outing 'I'm Not Where You Are' is no exception. The film opens with a dead-eyed Hackman losing a succession of lovers in the same way - not a single one sparking the barest hint of emotion. Director Will Hooper creates an admirably grungy vibe here, as Hackman's haunting vocals couple with her striking non-reaction.

Shey Baba
"Requiem"
13 mins 37s
24 May 2019
Fans of LA singer-songwriter Shey Baba get four songs for the price of one as director David M Helman releases his full ‘Requiem' promo-cum-short film. New tracks ‘Requiem' and ‘I Want It All' join ‘Born Sick' and ‘Vertigo', which both featured in Helman's intriguing opening gambit back in April. Definitely one to settle in for.

Shakespears Sister
"All the Queen's Horses"
3 mins 30s
23 May 2019
After the unpleasant public dumping of Marcella Detroit by Siobhan Fahey, it would have been fair to think the froth-goth music of Shakespears Sister was well and truly over. Not so: having put aside their feud, the pair have reunited for this western-themed comeback in which they walk off into the monochrome sunset hand in hand.

FKA twigs
"Cellophane"
4 mins 22s
23 May 2019
FKA twigs spent the last year learning to pole dance purely to realise the video she felt simply had to go with latest song 'Cellophane'. Having started at a time when she was recovering from surgery to remove fibroids, she posted clips of herself practising and becoming ever stronger - and twelve or so months later this promo, courtesy of Andrew Thomas Huang, is the breathtaking result.

Trish Clowes
"Abbott & Costello"
6 mins 58s
22 May 2019
Those of a certain vintage will instantly associate jazz with The Fast Show's Louis Balfour and his smoke-filled lair. Unlike the chain-smoker's array of musically challenged guests, Shrewsbury-born saxophonist and composer Trish Clowes knows how to do her craft justice. Clowes's latest track ‘Abbott & Costello' receives a tricksy promo courtesy of director Rose Hendry.

Lil Nas X
"Old Town Road (ft. Billy Ray Cyrus)"
5 mins 06s
21 May 2019
Why did no-one think of it before? Of course hip-hop and country are a match made in heaven. It's so obvious listening to this, dammit. Thank you, Lil Naz (real name Montero Hill) for exploding onto the music scene with this magical number, and for asking the universe (okay, Twitter) for Billy Ray Cyrus to contribute a verse.

Dense & Pika
"Slowhand"
4 mins 34s
20 May 2019
This hypnotic promo for Dense & Pika's ‘Slowhand' is a phonographic trip. Set deep within the horn of a gramophone, director Ben Parkin's blend of live-action and animation shows precisely what happens when needle meets vinyl… and it involves, to borrow a phrase from Elton John, a tiny dancer. Surreal yet infectiously so.

Heavy Baile
"Ciranda (ft. Goes)"
3 mins 30s
17 May 2019
There's clocking off, and there's clocking off the Jonathan Neguebites way. Those unfamiliar with the passing dancer are in for a treat thanks to this celebratory promo for Heavy Baile, an electronic music collective from Rio de Janeiro. The city's back alleys and railway lines provide an engaging backdrop to Neguebites' joyful, infectious performance.

Mark Ronson
"Late Night Feelings (ft. Lykke Li)"
3 mins 41s
16 May 2019
Mark Ronson fuses steel drums and Scandi-pop in his mellow comeback single ‘Late Night Feelings', as guest vocalist Lykke Li lets inhibitions melt away in the accompanying promo. Director JP Chartrand mainlines 1970s glamour as the Swede cavorts around her swanky pad and melts into her shag carpet - with an uber-quiffed Ronson in her sights.

Sludge
"Blacksmith"
3 mins 36s
13 May 2019
Hardcore electronic band Sludge get a frenetic promo for their debut track, courtesy of Kenneth Karlstad. With its 90s VHS-style aesthetic and psychoholic skinheads it paints a bleak picture of an Eastern Bloc world where violence rules and victims are initiated into a warped, disorientating reality. Unsettling, original work that doesn't shy away from the track's viscerality.

Gorgon City
"Delicious"
4 mins 01s
9 May 2019
Electronic duo Gorgon City - comprised of North London producers Kye 'Foamo' Gibbon and Matt 'RackNRuin' Robson-Scott - take sensuality seriously in this visceral promo for latest single 'Delicious'. Combining mouth-watering food photography and the surreal flares of a bad trip, the imagery is just as bold as the track's beat-driven tones.

The Voidz
"Permanent High School"
4 mins 13s
9 May 2019
On the evidence of new track ‘Permenant High School', The Voidz (formerly known as Julian Casablancas + The Voidz) have tempered the batshit excess of their first album for something verging on listenable. Persevere with frontman Casablancas's apathetic drawl and enjoy director Hala Matar's boisterous lo-fi promo.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.