Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work. Directed by Hiro Murai, the film features numerous high profile athletes - including Simone Biles, LeBron James, and Serena Williams, no less - using music to give them the boost and focus they need.

Fresh from Childish Gambino projects 'This is America' and 'Guava Island', Murai brings a huge amount of kinetic energy to the film - using an unusual focal point to enhance the powerful sense of movement. Meanwhile, Beck's 'Saw Lightning' provides a punchy soundtrack, placing this somewhere between high-octane sports montage and music promo.

Make-A-Wish's Irish arm have released this charming film, which focuses on a recipient of their services who wants others to have access to the same once in a lifetime opportunity. Director Zak Razvi coaxes a personable lead performance from Lexie, who is enthused by memories of her own wish and doing her utmost to spread the joy.

The result is a sweet piece of work, with a refreshing positivity which never focuses on Lexie's condition, rather her upbeat attitude to life. Furthermore, the ad demonstrates the value of letting disabled people tell their own stories - allowing their voices to be heard on the issues which affect them most.

Connacht, Leinster, Munster, and Ulster comprise Ireland's four provinces, as well as the country's professional rugby union elite. Keen to acknowledge strength in numbers, this grounded and intimate Bank of Ireland film darts between each club as fans, ground staff, and players prepare for match day.

Shot through a hazy, leisurely filter, the ad makes good use of tunnels, stairwells, and murals to convey rugby union's tangible appeal across the Emerald Isle. This sense of place is well cultivated by director Tomas Jonsgården, who lets each club's colours and demeanour shine through before the bank's pithy sign-off.

We may contain multitudes, according to Walt Whitman, but it's safe to assume we don't contain nearly as many selves as Cara Delevingne. At least, that's the impression we're getting from this slick VW commercial, which sees the actress-cum-model adopt a wide variety of guises.

Over the course of sixty seconds, Delevingne changes hair and costumes with abandon, going from a busking drummer to numerous coffee shop patrons, and even takes on the role of robber in a mysterious chase sequence. The advertised vehicle faithfully accompanies her on all her exploits to demonstrate its own versatility, of course.

As a side note, could a potential crossover with the Jason Statham, Dermot O'Leary, and, erm, Apple bloke multiverses be in the offing? Only time will tell.