David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • The wonder years.Giulia Gandini’s captivating short film depicts a deeply personal first: a schoolgirl’s first period.
    • In conversation with Bobby FarrellyExciting news! In the latest Ciclope Insights webinar on Wednesday, DAVID's Jason Stone will be chatting with comedy great Bobby Farrelly.
    • Virus Crisis Podcast: Hugo Legrand Nathan and Steve DaviesThere are two interviews on today's Virus Crisis podcast: one with Hugo Legrand Nathan of Birth in Paris and another with Steve Davies of the APA.
    • Notes on a crisis.Lockdown restrictions may have been eased across the country, but fears over a looming mental health crisis persist.
    • The Long GameThis lofty offering from Nike uses sporting success to make a comment about resilience during the current pandemic.
    • Covid Communities.This punchy ad celebrates Facebook's role in keeping people together during lockdown.
    • Tom Marshall hooks up with HunkyDory.TV comedy director Tom Marshall has expanded the directorial options at HunkyDory with the addition of his name to their already impressive roster.
    • Generation GenerateThis sci-fi short for Red Bull offers a different take on the concept of energy.
    • Home is where the hurt is.Stuart Douglas’s beautifully played drama from 2018 hits home more than ever right now.
    • Water World.Water Aid reminds viewers of the origin of rainbows - and the importance of ensuring everyone can have them.
    • Boxed In... with Paul Burke and Sue HiggsIn the first of a new series of podcasts that will soon have its own home outside of DAVID, Paul Burke and Sue Higgs share their top TV boxset tips with Jason Stone.
    • What The What?This slick communication suggests style and substance can, on occasion, coexist quite comfortably
    • Cheque it out.As Covid-19 continues to disrupt the financial sector, TD Bank urge customers to party like it’s 1992… and not for the first time, so to speak.
    • Protect our protectors.This extraordinarily impactful film supports frontline healthcare workers in their bid to force the government into providing badly needed PPE to help protect them against Covid-19.

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Short Films
"My Time"
5 mins 48s
27 May 2020

They say you never forget your first, be it a kiss, car, or global pandemic. Giulia Gandini’s captivating short film depicts another, deeply personal first: a schoolgirl’s first period. As if an impending class presentation wasn’t stressful enough.

Ava’s plight is brilliantly conveyed by former ‘Matilda’ star Clara Read, who squirms in her chair and tries in vain to alert her best friend, Emma. Many viewers will doubtless want to shout “Answer your phone!” at the screen.

Director Gandini’s light touch, meanwhile, keeps things pacy and engaging, and makes the eventual outcome all the more powerful. There is mockery, contrition, and support in this exemplary piece of work, but also - and most crucially - heroism.


In conversation with Bobby Farrelly

Exciting news! In the latest Ciclope Insights webinar on Wednesday, DAVID's Jason Stone will be chatting with comedy legend Bobby Farrelly.

Alongside his brother Peter, Bobby has made some of the funniest comedies of all time with a no holds barred approach which has pushed boundaries to the limit.


CLICK HERE TO READ MORE...

Virus Crisis Podcast: Hugo Legrand Nathan and Steve Davies

There are two interviews on today's Virus Crisis podcast: one with Hugo Legrand Nathan of Birth in Paris and another with Steve Davies of the APA.

It's a tale of two cities as both London and Paris slowly emerge from lockdown to discover what is and isn't possible as the advertising industry attempts to restart from its forced hibernation.


CLICK HERE TO READ MORE...

Lloyds Bank
"By Your Side"
30s
31 May 2020

Lockdown restrictions may have been eased across the country, but fears over a looming mental health crisis persist. That’s why Lloyds Bank have released another instalment of their Mental Health UK campaign, with a new focus on how lockdown is affecting our collective state of mind. Suffice to say, many are struggling behind closed doors.

As the cast play a therapeutic round of the sticky note game, the brand acknowledge that ‘business is usual’ - and all the emotional and financial support that entails - has changed dramatically. Their hope is that customers find something positive through their partnership with the advertised charity... such as how to cope with a digital banking outage.


Nike
"Never Too Far Down"
90s
31 May 2020

This lofty offering from Nike uses sporting comebacks to make a comment about resilience during the current pandemic. It focuses on situations where athletes and competitors have had to fight back from adversity. As lockdown begins to ease, it's a timely reminder that our society is going to have to draw on these qualities to restore any prospect of prosperity.

The coronavirus can't be beaten by force or by fight, but enduring quarantine and maintaining all precautions against spreading the disease is vital. We may be playing a losing game right now, the film explains, but there's still time to snatch victory from the jaws of defeat.

To use the ad's parlance: getting back to normal is a marathon, not a sprint. The athletes shown here during extreme highs and lows offer an example of how sticking things out until the final whistle can turn a result around. As lockdown begins to ease, it's a timely reminder that we're in this for the long haul.


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Five Star Work
(1-25 of 25)

Nike
"Never Too Far Down"
90s
31 May 2020
This lofty offering from Nike uses sporting comebacks to make a comment about resilience during the current pandemic. It focuses on situations where athletes and competitors have had to fight back from adversity. As lockdown begins to ease, it's a timely reminder that our society is going to have to draw on these qualities to restore any prospect of prosperity.

PPE for Healthcare Workers
"Letter To My Unborn Child"
90s
21 May 2020
This extraordinarily impactful film supports frontline healthcare workers in their bid to force the government into providing badly needed PPE to help protect them against Covid-19. Dr Meenal Viz and Dr Nishant Joshi are launching a legal challenge to the government's guidance because, contrary to the claims of Boris Johnson and Matt Hancock, the UK government has gone against World Health Organisation (WHO) guidance and failed to provide adequate PPE for the 'heroes' they applaud every Thursday evening.

ITV
"The Call"
90s
18 May 2020
Mental Health Awareness Week 2020 arrives slap bang in the middle of a nationwide lockdown, in case you haven’t noticed, and some viewers are now at breaking point. Thank goodness ITV’s big guns are on the case then. Thanks to the power of video conferencing (and some post-production jiggery pokery), stars including Ant & Dec, Lorraine Kelly, Tinie Tempah, and Holly Willoughby urge viewers to reach out to one another sooner rather than later.

British Heart Foundation
"Questions"
30s
18 May 2020
The prospect of contracting Covid-19 is scary for everyone, but those with pre-existing conditions have an extra layer of worry to deal with. The omnipresent nature of that concern is skilfully portrayed in this ad for the British Heart Foundation, which addresses the uncertainty and anxiety those with heart conditions are currently living with.

Adobe
"In The Time It Takes To Get There"
11 mins 28s
11 May 2020
This entertaining short film began life as a movie poster created in Adobe Photoshop by graphic design student Sam West. In the hands of director Zach Braff, it’s become an eighteenth-century spin on social media influencers. Naturally. The result is a sumptuous two-hander that sees Florence Pugh’s weary influencer question her choices in life.

Just-Eat
"Snoop"
60s
11 May 2020
Snoop Dogg occupies a unique position in pop culture, simultaneously taken seriously as one of the founders of modern rap music and never taking himself too seriously. So, while other celebrity-fronted commercial songs may come across inevitably as cringey and try-hard, there's nothing to hate about Snoop rapping laconically about pizza.

Lynx Africa
"Hot Since '95"
60s
10 May 2020
There’s more than a whiff of nostalgia to this Lynx commercial, which celebrates twenty-five years of the brand’s Africa body spray. Scored by Apache Indian’s ‘Boom Shack-A-Lak’, the ad brims with hormones and Nineties iconography as the curtain-haired protagonist travels from 1995 to the present day. The lengths teens will go to for a shag, eh?

Cadbury
"This Doesn't Need to End"
90s
4 May 2020
Every cloud has a silver lining, as the old adage goes. Or, if you want a more contemporary spin, every outbreak of Covid-19 has a silver lining… at least according to eternal optimists Cadbury. This sweet commercial celebrates those who’ve taken the ‘spread kindness, not germs’ mantra to heart, whether it’s by ringing a loved one, helping the neighbours, or practising self-care.

Heineken
"Don't You Forget About Me"
60s
26 Apr 2020
Heineken take a leaf out of the Argos catalogue, so to speak, with this well-put together ad featuring the dulcet tones of Simple Minds. Unlike the retailer’s joyful Christmas film, ‘Don’t You (Forget About Me)’ is used in a more, ahem, sober context here. As pubs, bars, and watering holes lie empty around the world, the brand urge Brazilian drinkers in particular not to lose hope.

COVID-19 Urgent Appeal
"Together Cup"
60s
23 Apr 2020
This film is, by far, the most accomplished we've seen made under lockdown conditions. Drawing attention to a fundraising effort which involves sporting stars such as cricketer Ben Stokes and racing driver Lando Norris playing video game FIFA 20, it has a family readying itself for the coming spectacle.

Progressive
"Group Outing"
30s
22 Apr 2020
American insurance outfit Progressive provide an unusual service in their latest ad: training homeowners in the delicate art of not turning into their parents. From using speakerphone in public to offering unsolicited advice in the DIY aisle, it's an amusing look at the ways we find ourselves succumbing to the inevitable.

KLP
"Stories"
60s
20 Apr 2020
This sombre outing from Norwegian pension fund KLP draws attention to the plight of public sector workers during lockdown. As “smouldering uncertainty” grips the capital, nurse Line Fleischer, doctor Lene Finnestad, and kindergarten manager Frode Thorjussen share their thoughts on an increasingly unrecognisable world.

Short Films
"Ever Upward"
2 mins 57s
19 Apr 2020
This affecting film explores how New Yorkers are dealing with the coronavirus pandemic. Unlike many films from this side of the pond which have focused on remaining upbeat and staying positive in quarantine, there's no attempt to shy away from how the current situation is impacting people emotionally.

ITV
"Clap From Our Carers"
2 mins
16 Apr 2020
While there has likely never been more day-to-day discussion about the NHS, it's rare to hear from the workers themselves. ITV change that with this two-minute outing which turns the 'clap for our carers' phenomenon on its head, as medical staff applaud the public for staying at home and allowing them to go about the business of saving lives as effectively as possible.

Uber
"Thank You for Not Riding"
75s
13 Apr 2020
It must be a strange time to be Uber - a business which relies on people going from place to place in a world suddenly thrown into lockdown. However, the company take a responsible position in the current circumstances, thanking users for not riding with them with this touching ad. It's a brave new world, but we are, indeed, still living in it.

Argos
"Spring 2020"
30s
1 Apr 2020
Argos mine yet more laughs from the world of high fashion with this 30” ad starring actress and model Suki Waterhouse. As with previous instalments, however, the real stars are the ‘clothes’. Like a woman pushed over the edge by self-isolation, Waterhouse dons catalogue staples like rugs, lampshades, and even a bedside table as if they were Coco Chanel originals.

Homebase
"Gary the Tortoise"
40s
30 Mar 2020
Homebase’s eerily topical ‘Feels Good to be Home’ campaign returns with this 40” creature feature starring Gary - a CG-enhanced pet tortoise capable of giving any hare a run for its money. Accompanied by the theme to The Adventures of Black Beauty, Gary makes a beeline for his family’s rejuvenated back garden.

Honda
"Power On"
60s
24 Mar 2020
Gardening gets the action movie treatment in this enticing outing for Honda. The brand focus on their range of mowers and other plant-pruning apparatus, as they encourage gardeners with stamina to get stuck in. Given the current circumstances, there may be a lot of passionate new plant-tacklers joining the fray.

Very
"Princess Party (Director's Cut)"
50s
16 Mar 2020
Dragons typically get a bad rap when princesses are involved. Not so in this charming Very.co.uk ad, which handily reinforces the retailer’s progressive approach to playtime. A girl is crestfallen when she’s invited to a ‘princess party’, as she prefers the scaly, fire-breathing type. Luckily, her dad is a supportive bloke… and a demon with a sewing machine.

Ovo
"War on Carbon"
60s
16 Mar 2020
While the threat of climate change may feel like an insurmountable burden when faced with the cold hard facts, there is hope to be had. Ovo focus on that proactive attitude in their latest ad, which addresses the ongoing and essential 'war on carbon'. The film focuses on togetherness and the collective power of humans to enact meaningful change,

Apple AirPods
"Snap"
1 min 57s
13 Mar 2020
This transformative commercial for Apple sees a woman's hectic walk through the city changed into something far more fantastical. Director Kim Gehrig plays with colour to great effect here, switching between neon and day-glo sequences of escapism and muted excursions into the everyday world when reality intrudes.

Nike
"Getting to the Start Line"
60s
13 Mar 2020
A typically motivational outing for Nike focuses on world 200m champion Dina Asher-Smith. The track star discusses her physical and mental preparations for Tokyo 2020, along with the impact training at her familiar home ground has on both her mental and emotional state. This is a lovely insight into the high-performance mindset - regardless of whether the coming Olympics happen on time or not.

Club de Creativos
"Couples"
1 min 46s
12 Mar 2020
Husbands, wives, and significant others bemoan their partners’ choice of career in this droll ad for Spanish advertising union Club de Creativos. Having been left in the lurch once too often, the cast leap at the chance to savage radio silence, talking shop, and umpteen late nights. Naturally, it’s the off-screen lot who earn the organisation’s sympathy.

Gumtree
"A Car Right Up Your Street"
30s
12 Mar 2020
This restrained outing from Gumtree encourages car buyers to look local first. Director Charlotte Regan goes for a light touch here, as a young boy delivers a rhyming script which outlines the brand's unique proposition: vehicles nearby, already tested on local streets, easily accessible for the consumer when time is at a premium.

Direct Line
"Bumblebee"
60s
6 Mar 2020
Direct Line round off their cinematic trilogy with this CG-heavy slice of action starring ‘Transformers’ staple Bumblebee - the world’s most kitted-out Volkswagen Beetle. This time, however, Decepticons are the least of his worries. Like RoboCop and Donatello before him, Bumblebee is compelled to help a policyholder in need.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.