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For the fans.

TV Spot

Even the most die-hard cynic when it comes to Oasis will likely find the hairs on the back of their standing up in response to this sublime reminder from Adidas that the music event of the summer is the reunion of the band in a series of converts around the world. 1994's 'Live Forever' is the backdrop for a perfectly-judged film from Leigh Powis that is at once backwards and forwards looking.

23 June 2025 - 07:03

In Short

TV Spot

Nedbank
'Get Money Fit'


Director Greg Gray's latest spot for Nedbank, 'Get Money Fit', equates money to athletes who strive to be the best they can—the advertised bank promises to make cash perform for customers.

TV Spot

Peugeot
'A New Legend is Born'


The new Peugeot E-208 GTI is treated to a guard of honour in this commercial part shot at Circuit de la Sarthe, home of the 24 Hours of Le Mans race and a fleet of 205 GTIs.

TV Spot

Sainsbury's
'Taste the Difference: Sourdough'


One of three Taste the Difference commercials directed by Guy Manwaring, this instalment made us wonder if The Great British Bake Off (a programme sponsored by Orange Supermarket) was back already.

TV Spot

Sainsbury's
'Taste the Difference: Steak'


One of three 'Hey, Sainsbury's...' ads directed by Guy Manwaring, this spot revolves around Taste the Difference ribeye steak and Stephen Fry's tendency to jump the gun.

TV Spot

National Fire Protection Association
'Safety Doesn't Happen By Chance'


This National Fire Protection Association spot about chance reminds DAVID of a line from 'Call of Duty: Black Ops': "The numbers, Mason, what do they mean!?"

Promo

Jon Bellion
'Horoscope'


Jon Bellion—no relation to former Manchester United and Sunderland striker David—teams up with 91 Rules (Erik Saltzman and Cameron Tidball-Sciullo) to mark the release of 'Horoscope'.

TV Spot

Ryze
'Awareness'


Set to Juice Newton's 'Angel of the Morning'—itself a great name for a mushroom—this ad for Ryze mushroom coffee centres around a woman transformed by the power of fungi.

TV Spot

Ariel
'One and Done'


Former England striker Peter Crouch was always an aerial threat, but these days he's more of an Ariel threat (at this point of the comedy show, DAVID would like to remind you there are no refunds).

TV Spot

Doritos
'Flamin' Hot or Not'


DAVID never finished season two of 'Squid Game', but he's still glad Doritos kept spoilers out of this season three tie-in—a game of chance with eight players and one bag of Flamin' Hot or Not tortilla chips.

TV Spot

Absolut Vodka
'Welcome to the World of Absolut Cocktails'


Swedish vodka maker Absolut blends mixology and choreography with a nimble commercial directed by Henry Scholfield and choreographed by Shay Latukolan.

TV Spot

Selfridges
'Freefall'


Before the next iteration of Superman arrives in cinemas, department store Selfridges and director Aria Shahrokhshahi invite viewers to look up at the sky and pick out Ruth Green.

Promo

Mimi Webb
'Love Language'


T'here must have been moments during the production of this startling promo for Mimi Webb's latest track when everyone must've thought that directors Bradley & Pablo had lost their minds.

News Bite

It's Maikel Popic for UNIT.

UNIT has hired Venezuelan VFX hotshot Maikel Popic as its brand new Head of Grade Assist and Workflow. He says: "Having already worked with a number of the UNIT team on past projects, it's been a great start. There's a really strong energy here, and it's exciting to be part of it. When things run smoothly, it frees everyone up to focus on the creative."

News Bite

Covert's Ben Dubois promoted to Executive Producer/Head of Client Partnerships

"I still pinch myself that I get to do this job every day," says Ben Dubois, newly promoted to Executive Producer and Head of Client Partnerships at Covert. "What's always drawn me to Covert is its non-traditional yet proven remote production model, which was in place long before the pandemic. It's a model that allows us to tap into top talent from around the world and deliver creative projects with efficiency and imagination."

News Bite

Kate Gabriel is No.8's new Creative Director.

No.8 has promoted Kate Gabriel to Creative Director after two stellar years at the company. Czech-born Gabriel says: "I'm really excited to be stepping into the Creative Director role. I feel so lucky to be working with such an inspiring and talented team at No.8. I'm looking forward to what we can achieve together and how far we can push the boundaries of creativity and technology."

TV Spot

Back for more.

Sainsbury's, like any supermarket, loves repeat customers. It also loves repeat actors—the woman in this 30" commercial also starred in a 2015 spot about quesadillas. Ten years later, she sinks her teeth into Taste the Difference strawberries—but not before she catches the ear of Stephen Fry, Orange Supermarket's voice of reason since 2022.

Promo

Kiss From a Rose

Poet, songwriter, and singer Jim E Brown and director Niall Trask not only deliver the most unlikely cover of Seal's 'Kiss From a Rose' imaginable, but also a batshit remake of 'Batman Forever' to boot. Just as Joel Schumacher's 1995 effort was a neon-drenched departure from the Tim Burton era, this cheeky promo shines a whole new light on the Caped Crusader.

TV Spot

Feat of clay.

Three years after England made history at Wembley, the Lionesses are ready to defend their European title in Switzerland. Victory over Germany made household names of Beth Mead, Alessia Russo, Mary Earps, Jill Scott, et al., but who will be immortalized at Euro 2025? It's a question at the heart of BBC Sport's stop-motion animation trailer.

23 June 2025 - 16:04

23 June 2025 - 14:21

23 June 2025 - 12:31

TV Spot

Ashleigh's House Barty.

This Kia Tasman commercial is so Australian, it hurts. Three-time Grand Slam champion Ashleigh Barty has bought a new house that needs some… work. A lick of paint, you say? More like a tidal wave.

Work hot, not hard.

TV Spot

Need to cool down? Then TA3's racy new swimwear commercial is not for you. Directed by Amber Grace Johnson, it stars adult content creator Levi Coralynn—if the name doesn’t ring a bell, just know she rings a lot of bells on TikTok and OnlyFans. So how does the Canadian prepare herself for a busy day at the 'office' each day? It's, ahem, more involved than you might think.

23 June 2025 - 10:51

20 June 2025 - 17:33

News

Cannes Lions' split decision.

At Cannes Lions, there can be only one winner in each category... if you don't count all the gold, silver and bronze statuettes handed out to all the lucky losers. For the second year on the bounce, not even the first part of that sentence is true though, with two films considered worthy of the Grand Prix - a promo for Channel 4's coverage of the Paralympics, and a short film about American advertising creative Ilon Specht, who died last year.

Promo

I?3 YOU

Greco-Welsh singer MARINA (née Marina and the Diamonds) gets nostalgic for the 1970s in this splendid promo for her pop anthem I?3 YOU - a clear bid for 'song of the summer' status. The appropriately-named Olivia de Camps has directed a wonderfully camp evocation of the decade when style went a little bit crazy for a promo that proves a perfect match for the track's dynamic energy.

Event

Straight 8 2025 London screening

On Friday 20 June, a number of aspiring filmmakers from within our industry faced the twin imposters of triumph and disaster as their Straight 8 entries were premiered in front of an audience of their peers. If you weren't in Cannes for the annual jamboree, there's no reason to miss out as, this week, there will be a second screening in London, which will recreate the tension and excitement of last week's event, albeit with the filmmakers aware of which of Kipling's imposters they have invoked.

23 June 2025 - 07:51

23 June 2025 - 06:29

22 June 2025 - 09:38

Look up.

TV Spot

One of DAVID's favourite moments from the recent 'Superman' trailer is when Clark Kent (David Corenswet) says, “Eyes up here!" to an opponent before he ascends like a rocket. The sky is blue, the clouds are white, and the sheer joy of flight is back. That same energy permeates this ad for Dutch bicycle manufacturer VanMoof, who also invites viewers to look up.

TV Spot

Simulation therapy.

Spain and Barcelona midfielder Aitana Bonmatí thinks compulsive divers are more hungry than heinous, so she runs onto the pitch with Snickers bars to help stop the rot.

20 June 2025 - 17:33

20 June 2025 - 17:33

TV Spot

Let's go to bed.

This series of six idents emphasising the luxury of Simba mattresses have been made to advertise the brand's sponsorship of programming on Channel 5. Each is a cute reminder of how important our beds are to us, and how important it is to maximise our comfort and the ambience of our boudoirs.

Event

Lemonade x Hijinks: Queerness on Film

At All is Joy, in the heart of gayest Soho, on the evening of Thursday, 26 June, join Lemonade and Hijinks as they jointly celebrate Pride Month with a selection of short films showcasing powerful and diverse narratives exploring identity, love, resilience, and joy - all through a queer lens. Hosted by award-winning drag king Loose Willis, this curated line-up of work promises to honour the power of visibility, storytelling, and community.

TV Spot

The lawn ranger.

Anna Kendrick's no stranger to adland. The star of ‘Pitch Perfect' and 'A Simple Favour' has turned up in spots for Hilton, Keurig, Frito-Lay, 'Star Wars: Battlefront', and more over the years, with brands of all shapes and sizes keen to harness her energy. The latest is LPL Financial, a wealth management company that asks, "What if you could have the greener grass on your side?"

20 June 2025 - 06:56

20 June 2025 - 05:53

19 June 2025 - 18:52

Promo

Good Day

'Good Day', the title track from Mychelle's debut album, gets an understated promo courtesy of director Flora Scott. The Hackney-born singer-songwriter plays a bowling alley employee whose life is a series of strikes and gutters, ups and downs, both literally and figuratively. She works hard, but dreams harder—enough to make the alley her stage for a few moments.

TV Spot

Sunshine state of mind.

Many were disappointed but few were surprised when 'Grand Theft Auto VI' was delayed from autumn 2025 to May 2026. It means Vice City—Rockstar Games' interpretation of Miami—is off-limits for now. However, German streetwear company Snipes deliver a stop-gap in the form of this commercial starring DJ Khaled, who made his name in the real-life Magic City.

New Signing

The Sweetshop US swoops for Stefano & Alejandra.

Stefano Caprile and Alejandra Cano, or Stefano and Alejandra for short, are now represented by the Sweetshop US. When art director Caprile and interior designer Cano hooked up in 2015, they knew they could deliver style and substance. Ten years and many satisfied clients later, the Spaniards are keen to break America with the help of George Meeker and his team.

19 June 2025 - 18:40

19 June 2025 - 18:26

19 June 2025 - 11:56

TV Spot

This is a notable change of pace for Progressive Insurance. Parenta-life coach Dr Rick is nowhere to be seen in this 60” commercial—the same goes for Post-it note monsters and CG pigeons.

No such thing as a free drink.

TV Spot

The arrival of a fax heralds an epic journey in this entertaining commercial for Oban whisky which serves as a warning not to diss the stuff on social media. Well, perhaps not exactly a warning as the consequences are hardly dire but it nonetheless demonstrates there will be a reckoning if you're uninclined to give the drinks a go.

19 June 2025 - 06:01

20 June 2025 - 06:40

TV Spot

Use it or lose it.

The Premier League has done a Wimbledon and said, "New balls please". After twenty-five years with Nike, it’s made German sportswear giant Puma the official supplier of the Premier League match ball. Cue this celebratory spot from director Samona Olanipekun, who tells viewers to make the most of the ball when they get it. Use it, as Mötley Crüe once sang, or lose it.

Promo

Cruel Love

Fans of Andrei Tarkovsky will appreciate this promo for Leon Vynehall. There are shades of both 'Stalker' and 'Solaris' to 'Cruel Love', directed by Alex Takács and lensed by Dustin Lane. It helps that shaven-headed producer Vynehall looks like a Tarkovsky character—a man at home in the Zone, if you will. To enter the Void, as he calls it, he places a cross between a contact lens and microfiche on his eye.

News

Yarns 2025 is a three-for-all.

Yarns is back, baby, and not before time. After taking a year off in 2024, Homespun's pride and joy is ready for another go. The call went out in March and boy did people answer—2025 saw a record number of submissions, no less. These were whittled down to ten, then three 'Disinfo' warriors who dived head first into this year's theme. It's about time we met them, don't you think?

18 June 2025 - 18:38

18 June 2025 - 18:25

18 June 2025 - 14:04

2025: A Space Odyssey.

TV Spot

The Big Bang happened almost fourteen billion years ago. Hublot launched the Big Bang watch in 2005. The former saw the universe expand, the latter helped people tell the time in style. It’s easier to mark the watch's twentieth anniversary, to be honest, so director Amber Grace Johnson seizes her opportunity to explore time and space without the TARDIS.

TV Spot

Let's get ready to rumble.

This may be a well trodden path for McDonald's but there's a reason why they keep returning to this idea... it works.

19 June 2025 - 19:36

19 June 2025 - 19:36

TV Spot

A great and small creature.

Finally, a decent commercial for BMW. It's been a few years since the German car manufacturer's communication has been anything other than subpar so this is an extremely welcome development. Supported by some wonderful work from Untold Studios' DIARMID, the ad introduces us to a highly intelligent octopus. It's not as if this creature isn't already intelligent, but this is a very special edition as the voiceover painstakingly describes.

TV Spot

Universally speaking.

Cosmetics brand Godmode, named after a video game cheat code that turns players invincible, sets out its stall with an gorgeous animated film courtesy of Gary Levesque. "In a parallel universe, not so different from our own," the narrator says, "a new beauty is hatched"—good news for those who have extra skill points to spend in the looks department.

Short Film

Android rage.

DAVID's always on the lookout for a new game to play (if you're in the same boat, check out 'Caravan Sandwitch'—a welcome break from open-world bloat). He'd sink a few hours into a game based on Brian 'Super68' Williams’s latest short film, 'Botching', so long as there are no microtransactions, loot boxes, or Seth Rogen tie-ins à la 'Call of Duty: Black Ops 6'.

18 June 2025 - 08:40

17 June 2025 - 17:05

17 June 2025 - 16:07