Advert

Adland cannot get enough of the 1980s… or the 1980s as seen through neon-tinted glasses, at least. Hot on the heels of 'Rivals'-branded packs of PG Tips and Citizen's car dashboard watch comes a Coral commercial that flits between the present day and the decade of big hair, loud clothes, the Sony Walkman, and more.

Promo

Gracie Abrams—soon to star in Halina Reijn's 'Please'—gets an A24-esque promo courtesy of Renell Medrano. Informed by Abrams's pensive and perturbed lyrics ("I'm a crack in the pavement, I'm a slipknot/I'm afraid that my fortress is a glass box"), Medrano and set designer Patience Harding stage a tactile tour of the artist's state of mind.

Advert

Anyone who's played 'Fallout 3' remembers Gary… or Gary's many, many clones, that is. One of the game's strangest detours took players into an underground vault populated by deranged experiments who can only say one word: "Gary." It's a brilliant bit of surreal sci-fi horror, and we like to think GrubHub are fans of it, too.

New Signing

Argentine director Maureen Hufnagel is now represented by HAMLET for commercials in Belgium, France, China, Germany, and the Netherlands. The Buenos Aires-based talent used to spearhead campaigns for the likes of Grey, Young & Rubicam, and Saatchi & Saatchi, but the call of the director's chair was too loud to ignore.

New Signing

Work calls James A Demetriou "an incredible editor with true instinctive talent" as he signs to the company’s global roster. "James has the wonderful ability to tell stories with drama and humour," says Jane Dilworth, "plus he's a lovely person to sit in a room with!" No prizes for guessing what room Demetriou cares about the most.

New Signing

Danish director Nina Holmgren has been added to the talented roster at Business Club and is part of a select few there as Tom Berendsen maintains his policy of a highly curated line-up.

Advert

This splendid ad for Snickers limits the brand to use of its livery and a super at the end as it explores a particular aspect of being hangry - for which Snickers has suggested itself as the ideal solution in the past - associated with VAR, the system by off-field referees to bugger up football matches by turning minor disputes into major confrontations.

Advert

After Ford's return to Formula One, the brand is leaning hard into the legacy explored in 2021's 'Ford v Ferrari' which set up the idea that the multi-billion dollar company is a plucky outsider. In this ad, beautifully rendered by director Aoife McArdle and fantastic effects from Black Kite Studios, four children indulge their own instinct to race by setting four tyres down a sand dune in a desert.

Advert

No luggage? No problem. Off the back of last year's 'Style It Out' campaign, [Tesco] F&F focus on a woman who, rather than report her lost luggage, makes do with the outfit she's got on… and by "make do" we mean make it work wherever she goes. Indoors, outdoors, wet or dry, in repose or rave mode, her get-up goes the distance.

Advert

Flavoured still water brand Hint isn't the first company to lampoon fragrance ads and it certainly won't be the last. What helps this particular parody stand out, however, is a script full of silly, strange, and very funny dialogue like "pleasure—the dangerous sort" and "a soft, reckless dew on the edge of your quivering lips" (delivered in musky French, of course).

Advert

'The Labour Poo' may sound like a political insult, but it's actually the title of Andrex's latest commercial… and what an ace bit of advertising it is. Cut from the same smelly cloth as 'First School Poo' and 'First Office Poo', this two-minute spectacular tackles yet another taboo subject with wit, flair and welcome realism.

Advert

Australia's recent decision to ban a number of tech companies from making their apps available to children under sixteen has galvanised the debate around the world about the threat posed by social media, and this film for NSPCC makes a sharp contribution to the discussion by depicting both the predatory nature of some online communication and the salvation provided by human contact with family and friends.

Advert

Viewers are bound to root for the pair of hapless explorers in this new ad for Fridge Raiders. The resilience, determination and relentless optimism they show, even as things go from bad to worse, are both admirable and quietly ridiculous. This is an expedition that clearly won’t be abandoned, regardless of how much sense that makes.

Advert

Miami City Ballet's latest programme is '¡Vamos! To the Beach'—great news for fans of sun, sea, and the Beach Boys (yes, they're from the West Coast, but 'Good Vibrations' is 'Good Vibrations'.

Promo

'Cryogen' by Muse is red-hot, believe it or not. After the disappointment that was 'Be With You', Matt Bellamy, Chris Wolstenholme, and Dominic Howard seem to have woken up at last. Take the riff, for example—it sounds like 'Plug In Baby', only more feral (we like to think Bellamy hunted it down in a frozen forest).

Advert

The reveal of this film, when it comes, proves a highly effective way of drawing attention to the invisibility of disabled people in our society. Advances have been made in recent years with the Paralympics (and the marketing around it) creating a lot of positivity around disability, but, for many, nothing has changed at all, and this film captures that perfectly.