This film by freelance director Charlie Parker is a perfect example of how stuff created on a shoestring can sit alongside much better financed films these days. Written and performed by Larah Bross and Keir McAllister, this ad for a small chain of Edinburgh bakeries demonstrates an astute understanding of what will fly on social media and looks certain to generate a ot of friendly interest in the brand.

Parker - who also shot and edited the film - has a background in comedy. Here, he demonstrates an innate understanding of how to build a brand's profile. The humour is a perfect fit for today's market and immediately elevates this bagel shop above the competing bakeries. Raw advertising at its best.

Even Father Christmas isn't immune from a mid-life crisis, according to this playful Audi commercial. When the big man spots a slimmer, younger bloke with an RS5 coupé in the driveway, he embarks on a training regime worthy of Rocky Balboa.

Unsurprisingly, the man who actually ate all the pies finds it tough going at first, and only intervention from his fitness-mad elves can help him achieve the kind of bod that will fit into a reasonably-priced sports car.

This North Pole workout is ably realised by director Craig Gillespie, who keeps viewers invested in spite of the lengthy running time. Still, spare a thought for the reindeer who are now presumably out of job.

Sports journalist and broadcaster Jacqui Oatley spearheads this compelling piece for Twitter's #WomenInFootball campaign, as the first female commentator in Match of the Day's history relates her journey to the airwaves. Needless to say, she's had to listen to some dissenting voices along the way.

Despite the best efforts of online trolls and close-minded fans, however, Oatley has made the gantry her own - now she wants to share it with the next wave of female pundits and analysts.

Oatley's steely yet impassioned account is complemented by deft footage of Crystal Palace's Selhurst Park ground, which reminds football dinosaurs that a woman's place is not at home - it's on the pitch, in the stands, and in the commentary box.

This wooly Greenpeace film blends tactile animation and grim topicality as the NGO targets air pollution in urban spaces. When a little girl acknowledges the risk posed to her family (and teddy bear's) health, she decides to combine fashion and function by crafting air masks for her nearest and dearest.

Despite the bleak set-up, director Anna Mantzaris's homespun cast exude warmth and personality as they prepare for Christmas. Meanwhile, a brief set-piece involving a cat flap neatly drives home the message that DIY countermeasures matter little if governments continue to fumble their clean-up efforts.