Lost a teddy bear or other stuffed plaything lately? Chances are it's now working down at your local Tesco. That's the premise of this light-hearted effort from Irish agency Rothco and director Finn Keenan, whereupon Cedric the bear becomes a small yet vital member of Blue Supermarket's staff - all without opposable thumbs.

Like an employable version of Ted, the cuddly toy surfs the aisles and conquers Mount Cornflake while his true owner is sought. Whether this is a viable solution to current vacancies remains to be seen, but Keenan and his well-animated lead ensure the retailer's family-friendly approach comes across.

Actor Timothy Murphy fronts a new campaign for confused.com, taking over from previous spokesman James Corden... whose performance received, well, mixed reviews. This latest ad keeps things brand-focused, plunging the viewer into a, ahem, confusing, cryptic world.

The visuals slide past like a capitalist nightmare got lost on its way to Bat Country, offering a sea of choices which bamboozle the casual observer. Ever-shifting camera angles and a neon colour palette add to the sense of unreality, as Murphy gives a suitably jaded performance.

Director Aoife McArdle's cinematic sensibility is in full swing here, as she gives choreographed scenes a ‘Blade Runner'-esque flavour. Time will tell if this approach proves more or less popular than Corden's outings... but it certainly looks the part.

As subtle hints go, discovering the phrase "quit cable" on your morning slice of toast is one life's weightier (and tastier) examples. This wholemeal omen is actually among this DirecTV ad's more grounded efforts, as agency BBDO New York and director Nick Ball unleash a variety of not-so-subliminal messages on naive cable subscribers.

From crop circles to oddly specific ketchup spatters, the universe conspires to convey the streaming service's mantra by any means necessary. Monitor static and a tense soundtrack lend extra urgency to proceedings, nudging impressionable viewers towards the advertised broadcaster with playful seriousness.

Audi combine action and relaxation in this entertaining ad for their vehicles' luxury features. Director Matthijs van Heijningen has the look and feel of the explosion-packed, blockbuster genre down pat, as the action opens with a trio of heroes escaping a gang of thugs on a Bangkok rooftop.

From acrobatic fight moves to familiar action beats (running into the unexpectedly massive henchman, for example), everything proceeds as standard... until one bloke takes shelter in a shiny new Audi.

What follows is an impeccably timed sequence, as the man enjoys a foot massage and a glass of bubbly while his friends are getting soundly trounced outside. One can only admire him for diving back into the fray after his brief respite - we'd be tempted to grab a refill and recline the seat down further.

US insurance providers Esurance appeal to savvy consumers with this self-aware commercial. Starring the "highly likeable" Dennis Quaid, the brand give their revamp a millennial twist by admitting at every turn that yes, this is a commercial, and yes, they know people hate being advertised at.

It's a disarming approach which keeps the audience engaged throughout, as lovely moments of meta-comedy (a previously nameless character gone method, an overly-verbose child actor et cetera) provide effective laughs. And, as it turns out, Dennis Quaid is highly likeable after all.