David Reviews

 It's the work, stupid.

Latest Work
    • Keep on moving.Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work.
    • Through a child's eyes.Make-A-Wish's Irish arm have released this charming film, focused on a recipient of their services who wants others to have access to the same once in a lifetime opportunity.
    • MindsEye swoop for Dugan O'Neal.MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".
    • Start as you mean to go on.This grounded and intimate Bank of Ireland film darts between the country's four professional rugby union clubs.
    • The United States of CaraCara Delevingne contains multitudes in this slick VW commercial.
    • Cool running.Spirited set design and copious gelato enliven this AT&T commercial.
    • Voodoo child.This promo for the Newport Beach Film Festival racks up a tidy kill count in its hundred-second runtime.
    • What Makes You BeautifulMacy's encourage customers to change how they feel about the concept of beauty in this lofty ad.
    • Riff Raff wrangle Ed Morris.Riff Raff Films and their founder Matthew Fone are delighted to add director Ed Morris to their ranks.
    • Winner takes all.This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower.
    • Toilet humour.Aldi pay homage to Game of Thrones in the supermarket's inimitable style.
    • The last working supper.Blessed are the marketers in this Mid-Brow comedy as Jesus Christ's PR team pitch the resurrection.

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Beats
"Unleashed"
60s
18 April 2019

Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work. Directed by Hiro Murai, the film features numerous high profile athletes - including Simone Biles, LeBron James, and Serena Williams, no less - using music to give them the boost and focus they need.

Fresh from Childish Gambino projects 'This is America' and 'Guava Island', Murai brings a huge amount of kinetic energy to the film - using an unusual focal point to enhance the powerful sense of movement. Meanwhile, Beck's 'Saw Lightning' provides a punchy soundtrack, placing this somewhere between high-octane sports montage and music promo.


Make-A-Wish Ireland
"Lexie"
40s
18 April 2019

Make-A-Wish's Irish arm have released this charming film, which focuses on a recipient of their services who wants others to have access to the same once in a lifetime opportunity. Director Zak Razvi coaxes a personable lead performance from Lexie, who is enthused by memories of her own wish and doing her utmost to spread the joy.

The result is a sweet piece of work, with a refreshing positivity which never focuses on Lexie's condition, rather her upbeat attitude to life. Furthermore, the ad demonstrates the value of letting disabled people tell their own stories - allowing their voices to be heard on the issues which affect them most.


MindsEye swoop for Dugan O'Neal.

MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".

Founder Hughie Phillips says O'Neal shares "very similar goals and ambitions" with the Percy Street outfit, as the California native demonstrates his comedy nous across commercials, branded content, and web series.


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Bank Of Ireland
"Rugby"
40s
18 April 2019

Connacht, Leinster, Munster, and Ulster comprise Ireland's four provinces, as well as the country's professional rugby union elite. Keen to acknowledge strength in numbers, this grounded and intimate Bank of Ireland film darts between each club as fans, ground staff, and players prepare for match day.

Shot through a hazy, leisurely filter, the ad makes good use of tunnels, stairwells, and murals to convey rugby union's tangible appeal across the Emerald Isle. This sense of place is well cultivated by director Tomas Jonsgården, who lets each club's colours and demeanour shine through before the bank's pithy sign-off.


VW
"I Am More Than One Thing"
60s
17 April 2019

We may contain multitudes, according to Walt Whitman, but it's safe to assume we don't contain nearly as many selves as Cara Delevingne. At least, that's the impression we're getting from this slick VW commercial, which sees the actress-cum-model adopt a wide variety of guises.

Over the course of sixty seconds, Delevingne changes hair and costumes with abandon, going from a busking drummer to numerous coffee shop patrons, and even takes on the role of robber in a mysterious chase sequence. The advertised vehicle faithfully accompanies her on all her exploits to demonstrate its own versatility, of course.

As a side note, could a potential crossover with the Jason Statham, Dermot O'Leary, and, erm, Apple bloke multiverses be in the offing? Only time will tell.


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On This Day
(1-25 of 25)

Wall's Ice Cream
"Wedding"
30s
19 Apr 2005
Inspired silly stuff on behalf of Wall's shows what can happen when everyone goes mad for ice cream at a wedding. It all starts when the vicar twats the bride in the face with a plateful of the stuff and leads to complete anarchy as everyone joins in a massive food fight.

Adidas
"Charge"
30s
19 Apr 2005
A veritable cocktail of content in this film for commercial opens with some teenagers climbing over an abandoned car in a park when, in the distance, they see a charge being led by some of the World's most famous footballers which eventually turns into a melee that resembles a medieval battle.

Pot Noodle
"Je T'aime"
60s
19 Apr 2008
There's a splendid spoof of a terrible 1980s ballad in this commercial for the plasticky snack food. A young man wishes women were more like Pot Noodles and we see a woman literally draped in the stuff to illustrate his point. A classic piece of marketing.

Lurpak
"Cake"
30s
19 Apr 2010
Another in this excellent series encouraging people to get down and dirty in the kitchen. This cake, like the pie in the previous ad, is not aesthetically perfect but that's not important... it will taste magnificent and give its maker an enormous sense of satisfaction.

VW
"Eye Exam"
30s
19 Apr 2010
A man seems unhappy with the verdict of an optician who declares that his eyesight is "A-Okay". The reason for his questioning attitude becomes clear when he examines a poster outside the building advertising a special offer from VW that seems too good to be true.

Evian
"Baby Inside"
30s
19 Apr 2011
A really cute follow-up to the various baby-themed ads that have been wowing punters over the last few years. What we particularly like about this is the way it's stayed within the motif without using the same trick. And we like it all the more for avoiding the creepiness of the previous ads.

McDonald's
"Mascotathon"
40s
19 Apr 2012
The imagery is as lovely as the word 'mascotathon' is ugly. Shirley Temple's precocious voice provides the perfect musical backing to a charming sequence which shows children "joining the movement". It's all to promote an effort by McDonald's to make sure all the mascots make it to the Games on time.

Vision Express
"Not Again"
30s
19 Apr 2012
The problem with having a major rival in possession of a very successful advertising campaign is the danger of mimicking their success when trying to get your own message across. Whilst this stands up in its own right and deserves to be recognised as an excellent piece of work, you can't help noticing that it has the feel of a Specsavers ad.

Boots No 7
"Awkward"
40s
19 Apr 2012
A woman in her forties keeps avoiding her own image in the hall mirror by employing a variety of tricks. Until, that is, she has an epiphany and realises that her skin looks great and that she should be perfectly happy with it. This she credits to the advertised skin cream which can reverse signs of ageing.

Lurpak
"Freestyle"
60s
19 Apr 2015
It's little wonder that advertisers have taken to asking agencies if they could make something that looks a little 'Lurpak-y'. This is simply superb. Each director who's had a crack at making one of these has brought something pretty special to the table, and each in turn seems to be the apotheosis... until the next one comes along.

BNP Paribas
"Love"
75s
19 Apr 2015
It's rare to see a film that combines comedy and contemporary dance but in the latest addition to a winning series for BNP Paribas, director Koen Mortier has done just that. A love-struck couple can't keep their hands off one another and - at first - this appears to invoke the height of romance as they writhe sexily with one another as though appealingly joined at the hip.

Halifax
"Charlie Clark"
60s
19 Apr 2015
Little Charlie Clark doesn't do things by halves in this terrific new Halifax ad. Indeed, he likes to go the extra mile in everything he does, from pedalling his tiny bike off a home-made ramp to the amount of ketchup he can pour on his food. So he's just the type of child the bank wants - because no doubt he'll appreciate the extra benefits that's made them 'Best Children's Account Provider 2015'

Netflix
"Daredevil Global GIF"
1 min 55s
19 Apr 2016
GIF-iti artist INSA has become a popular fellow in the advertising world in recent times thanks to his internet-friendly artwork. Having collaborated with Ballantine's and Pepsi, the man with the spray can takes on The Man Without Fear on behalf of Netflix. As the second season of Daredevil rolls out worldwide, INSA turns globetrotter to bring a taste of Hell's Kitchen to the likes of Paris, Madrid, and Singapore.

Safe Roads Alliance
"Distracted Driving"
90s
19 Apr 2016
This clever film for the Safe Roads Alliance sees a New York City cab driver stun his passengers by starting happy hour whilst at the wheel. No big deal, right? Hidden cameras within the vehicle capture each customer's reactions to what appears to be happening. Each sip from a can or economy-sized slurp from a bottle draped in a bin liner sees unease escalate to horror and anger.

giffgaff
"The Big Swim"
90s
19 Apr 2017
The latest instalment of giffgaff's ongoing campaign reasserts the disruptive brand's position as a provider of freedom. Their customer-led approach has forced its competitors to have a rethink and some of them are starting to echo giffgaff's central proposition. But don't expect the sector's upstart to be put out... it's probably what they've been hoping their rivals will do!

Lucozade Sport
"Anthony Joshua"
90s
19 Apr 2017
With boxing fans eagerly anticipating Anthony Joshua's bout against Wladimir Klitschko, Lucozade Sport present this gritty ad charting the former's rise to prominence. An urgent sequence charts Joshua's early years. We see a young man always running… sometimes with the wrong crowd. These transgressions don't keep him off-track for long, however.

Recycle
"Composting"
30s
19 Apr 2005
Eddie Izzard voices another animated ad in the series encouraging us to be more environmentally responsible. Izzard muses along in his typically irreverent manner as we see the contribution we can make via composting.

Tunes
"Train Spotter"
10s
19 Apr 2005
Latest salvo in the new Tunes campaign shows a train spotter dumping his nerdy notebooks as he enjoys a moment of menthol clarity thanks to the medicated sweets.

Pathclear
"Chain of Events"
30s
19 Apr 2005
Amusing ad purports to show what happened to Jack when he tried Pathclear. This included getting married to his next door neighbour; honeymooning in the West Indies; suffering amnesia; marrying his nurse and getting arrested for bigamy. And not a single weed returned.

Domestos
"Neighbourhood"
30s
19 Apr 2005
Companion piece to earlier ad has a germ talking of the apocalypse inflicted by Domestos. Previously it was a safe neighbourhood with plenty of hiding places for the germs and bugs but now they have become the hunted. Suitably scary looking animated bug.

Pedigree Super Chew
"Lasts"
30s
19 Apr 2005
Beautifully filmed commercial explains how sometimes a really good thing doesn't last as long as you'd like, illustrated by the rain that interrupts the walk being started by the man and his dog. Luckily Pedigree's Super Chews are an exception to this rule.

Adidas
"Dream Team"
30s
19 Apr 2006
Two Mediterranean boys are naming their dream teams as they prepare for a knockabout. As each player is named it becomes evident that he is there. When one boy names Beckenbauer, the other laughs mockingly until the Kaiser himself appears looking as he did in his pomp thanks to some clever post-production jiggery pockery.

T-Mobile
"You'll Be Missed"
30s
19 Apr 2008
As a man approaches his local shop to top up his mobile phone everyone stops to stare. The reason for the intrigue only becomes clear when he walks into the shop... T-Mobile 'pay as you go' is now such good value that he hasn't been seen for a while. Charmingly made.

Electoral Commission
"Going Round In Circles"
10s
19 Apr 2008
Another in this rather peculiar series are urging people to vote in the local elections on May 1st. A dog determinedly chasing its own tail spins pointlessly round and round as we are told that it is our choice whether or not we fulfil our electoral duties.

Maltesers
"Bigger"
20s
19 Apr 2009
'Bigger packs for big families' eh? That may be true but not in the sense indicated by the massive family of red heads in this nicely-filmed ad. If these packs are really designed for families of seventeen... how greedy are we if we buy them?

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.