Video games have become a major national pastime in lockdown, so this graphic-heavy outing for UNICEF should grab the attention of both competitive and casual audiences. Director Tom Brown’s film explores life for refugee children in colourful fashion, particularly how their 'stats' improve with the charity's support.

While it seems one shouldn't have to remind people that refugees are human beings with dreams, passions, and a future ahead of them, their reduction to grim statistics says otherwise. This piece runs counter to that dehumanising narrative in a very effective way: by emphasising that migrant children grow up.

Whether they want to be pilots, doctors, or world-changing authors, the bright-eyed ambition of the kids here is admirable - not to mention a sign of their resilience in the face of a disrupted life. Upbeat and direct, the film suggests these kids can have a bright future if they're given the correct assistance. Here's hoping Priti Patel tunes in.

Last year, a time-hopping ad for Tesco featured shoppers from all eras backed by Earth, Wind, & Fire's 'September'. Here, Blue Supermarket opt for Nineties Eurodance as Gillian discovers the supposed power of Clubcard points.

The unfettered customer shoots bolts of lightning from her card to the strains of 'The Power' by Snap!, which scores points for nostalgia rather than originality. More importantly, it earns Gillian discounts on multiple items.

The result is both zingy and tongue-in-cheek, particularly when a long-haired worker becomes an electrical conduit. Slowly but surely (notwithstanding the odd 'homemade' ad), the grocery sector is getting its mojo back.

Young people are some of the biggest culprits when it comes to spreading Covid-19 - something we'd all prefer would stop as soon as possible. New York State governor Andrew Cuomo has decided that speaking to the yoof in their own language is the best way to get them to mask up, and has recruited a hip young influencer to really drive the point home. His spokesman of choice is actor Paul Rudd...aged 51.

This seemingly incongruous choice (although Rudd is, admittedly, one of those fortunate sods who don't seem to age) pays off in spades in this PSA, as Rudd informs his "doogs" and "homies" that masks are "totally beast" and should be included in their accessories at all times. It's a canny script, entertaining as it ties into meme culture without being condescending.

That being said, the part which will truly resonate with young viewers is when Rudd breaks character, exclaiming that he shouldn't have to make masks fun because they're supported by science. To a generation who have had to watch their elders destroy the planet, re-spread almost eradicated diseases, and elect fascist governments because they don't believe facts are real, the frustration will resonate all too deeply.

Victor Haegelin directs this charming stop-motion ad for Trivago, as a couple fully embrace the staycation concept. Shot from a top-down perspective, the film converts an ordinary living room-cum-home office into a highway, a hiking trail, a swimming pool, and a five-star hotel with homely flair. Of course, nothing compares to the real thing.

That's where the advertised travel website comes in, with punters encouraged to plan their own multi-faceted trips. It's a dicey concept, with many viewers wary of fluctuating quarantine rules and travel-shaming. Perhaps the level of craft on show here will persuade viewers to get off the fence and revisit their holiday plans.