David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Circular economy.This nimble commercial marks thirty years of The Big Issue, with the brand keen to recognise former magazine vendors and their accomplishments.
    • Ghostly greetings.A little annoyance goes a long way when it comes to a dad doing his bit to tackle the issue of climate change.
    • It's a knockoutThis kinetic ad for Jean-Paul Gaultier has a curious narrative progression.
    • Harassment heard.This tense campaign from timeTo draws attention to the risks of sexual harassment cases spiking on a return to corporate environments.
    • Thirsty work.Water Aid have news for anyone who thinks the charity will swoop in and save the day: they can't.
    • Supernova head to You Are HereYou Are Here have added South American directing duo Supernova to their roster for representation.
    • The Corner Shop nab Vincent René-Lortie.The Corner Shop have signed director Vincent René-Lortie for work in the UK, the US, and the Netherlands.
    • An important call.This is really interesting way to make an important point... by using a comic take on the awkward questions we sometimes face from our nearest and dearest, it lures us towards its reveal – which is as serious as it gets.
    • Treks in the cityThis beguiling glimpse of New York City, as seen through the eyes of a quartet of women is like a cultural antidote to 'Sex & The City'.
    • Same Time Next YearThis moving love story illustrates the patience and fortitude required if the object of your amour is only able to put in an appearance once a year.

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The Big Issue
"Opportunities"
75s
23 November 2021

This nimble commercial marks thirty years of The Big Issue, with the brand keen to recognise former magazine vendors and their accomplishments. Whether they've returned to work, learned new skills, or are just back on an even keel, previous sellers retain the brand's respect long after they've retired the red vest.

This is illustrated by some neat transition shots that show how individuals progress with The Big Issue's help. Their surroundings change, their clothes change, and soon they're the ones buying a copy of the magazine for themselves. It's an effective bit of storytelling, and reacquaints viewers with the brand's mission after a disruptive period.


Erste
"Believe in Tomorrow"
1 min 43s
26 November 2021

Everyone DAVID's shown this quaint film for Erste bank to has expressed the urge to pitch the child at the heart of the narrative into the nearest recycling bin. That being said, a little annoyance goes a long way when it comes to a dad doing his bit to tackle the issue of climate change.

Rather than sleigh bells, the poor man is beset by the insistent jingling of his offspring's favourite teddy bear. He's chided over all manner of environmental sins (leaving the tap or lights on, taking the car to work, accepting a plastic bag with his shopping), yet somehow manages to take it all in good humour and adjust his behaviour accordingly.

Cynical viewers may be less impressed at the final narrative twist - that the child is actually a shaming projection of an unborn fetus - but it tugs at the heartstrings nonetheless. Tactile animation and hearts clearly in the right place go a long way to fostering affection for the story, although the persistent emphasis on individuals rather than major corporations solving the climate crisis does leave a less than festive taste in one's mouth.


Jean-Paul Gaultier
"The Boxer"
50s
26 November 2021

This kinetic ad for Jean-Paul Gaultier has a curious narrative progression. There's plenty of glitz and glamour on show as a collection of bright young things attend a boxing match with a difference - namely that it ends in what's implied to be a wall-shaking shag.

Run-DMC's 'It's Like That and That's The Way It Is' brings some requisite energy to the film's soundtrack, with rapid cuts and well-designed visuals ensuring audiences never have the chance to get bored. A broad variety of punters watch the explosive fight unfold, barely noticing when the ceiling begins to crack above them.

Perhaps the Eiffel Tower showstopper is a bit over the top, but then that's an essential part of the brand's appeal. Glossy and camp, it wouldn't be Gaultier if there was anything restrained about promoting a fragrance called 'Scandal'.


timeTo
"It's Time To Draw The Line"
48s
26 November 2021

While it would be remiss to say that sexual harassment ever stopped in light of the pandemic, being out of office spaces did give many a break from bad bosses, creepy co-workers, and other such workplace nasties. This tense campaign from timeTo draws attention to the risks of returning to corporate environments, projecting a red line through empty offices to illustrate the need to be vigilant about such behaviour.

Director Lexi Kiddo viscerally captures the dread many will be feeling at the prospect of seeing inappropriate co-workers in person again, as a diverse cacophony of voices swells with complaints as yet unheard. Speaking up can be a deeply frightening prospect, the film asserts, but there is support and help to be found from the advertised organisation.


Water Aid
"Can"
60s
26 November 2021

Water Aid have news for anyone who thinks the charity will swoop in and save the day: they can't. This 60" commercial argues that climate change is already past the point of no return, with floods, droughts, and rising sea levels now beyond their capabilities. Hardly the pep talk we need after a bumpy COP26.

Yet before anyone gets too downhearted, one of the cast reveals what the organisation can do, and that's help those worst affected thrive in spite of climate change. Of course, Water Aid still need viewers to help improve the odds of success.

Diverse, multigenerational casting helps the brand's cause, as it shows how anyone from any background can relate to these issues. Furthermore, incidental details like fish and chips juxtaposed with cracked earth neatly bring the reality of the situation to our doorstep.


QUICK SEARCH

Five Star Work
(1-25 of 25)

Jean-Paul Gaultier
"The Boxer"
50s
26 Nov 2021
This kinetic ad for Jean-Paul Gaultier has a curious narrative progression. There's plenty of glitz and glamour on show as a collection of bright young things attend a boxing match with a difference - namely that it ends in what's implied to be a wall-shaking shag. Perhaps the Eiffel Tower showstopper is a bit over the top, but then that's an essential part of the brand's appeal.

Posten Norge
"When Harry Met Santa"
3 mins 55s
24 Nov 2021
This moving love story illustrates the patience and fortitude required if the object of your amour is only able to put in an appearance once a year. It isn't a particularly enticing proposition, and this film doesn't shy away from the negative aspect of this idea... the man eagerly awaiting Santa's annual visit appears full of sadness and uncertainty.

Carsome
"Mr. Handsome"
3 mins 42s
25 Nov 2021
A bloke goes to pieces over a new car in this delightfully weird ad from Thai website Carsome... though perhaps not in a way audiences will anticipate. Usually DAVID would baulk at the prospect of an almost four-minute long car ad, but this film only gets better as time goes on.

Women's Aid
"Spot the Abuse"
2 mins
23 Nov 2021
There's been a real awakening in recent years about the nature of domestic abuse. Whereas, once upon a time, our understanding of it was limited to cuts and bruises, most of us are now aware that psychological abuse and coercive control can be incredibly damaging too. And while physical abuse often leaves evidence which needs to be explained, psychological abuse can leave those subjected to it feeling helpless as they struggle to be completely certain that they are, indeed, victims.

SuperValu
"Share the Magic"
90s
23 Nov 2021
This Irish commercial for Supervalu provides yet another gorgeous bundle of Christmas sentimentality. A little girl called Aoife wakes to find an injured reindeer in her back garden. The impressionable child painstakingly nurses the fawn back to health, believing him to be one of Santa's fleet. Her parents indulge her, but only just... and eventually her dad gently tries to tell her the 'truth'.

Apple
"Saving Simon"
3 mins
23 Nov 2021
Father and son Oscar nominees Ivan and Jason Reitman have combined forces to make this rather beautiful Christmas film for Apple... and they've done it using the tech giants latest phone - the iPhone 13 Pro. The pair have drawn a fantastic central performance from a little girl who decides that she must preserve the life of a small snowman – whom she's dubbed Simon – no matter what it takes.

Albert Bartlett
"Amazing Hands"
40s
24 Nov 2021
Albert Bartlett's commitment to starchy excellence shines through this well-designed commercial. Staff members sail though the air in choreographed fashion as a fantastical production line takes place, with spuds treated to a full spa experience which includes a wash, blow dry, and trip on a model train for good measure.

Niantic
"Meet You Out There"
2 mins 07s
24 Nov 2021
Augmented reality (AR) firm Niantic declare the outdoors open again in this well-staged adventure ad. Perhaps best known for public nuisance app Pokémon GO, the brand now draw attention to other games and tools in their wheelhouse. Scored by The Mae Shi's 'Lamb and the Lion', the film tracks five smartphone users ready to leave home for as long as their legs-slash-battery life will allow them.

Chipotle
"A Future Begins"
2 mins 23s
21 Nov 2021
It's been almost ten years since a Johnny Kelly commercial for Chipotle cleaned up at the Cannes Advertising Festival, and the restaurant chain have decided to mark that anniversary by asking Kelly to revisit the world he created, and tell a new story about its characters. Kelly's animation is such a perfect vehicle for the story – it's so recognisable that it's iconic, and immediately delivers us back into this world.

Google
"Black-Owned Businesses"
3 mins 16s
21 Nov 2021
This fantastic commercial for Google brings a whole new dimension to Black Friday. The American retail phenomenon is said to owe its name to the profitability of Christmas shopping which starts in earnest once Thanksgiving is over, theoretically moving stores' balance sheets from red to black in one fell swoop.

Vodafone
"Each Christmas"
1 min 36s
21 Nov 2021
This immensely sweet commercial for Vodafone in Ireland depicts a slow burning romance between two people whose orbits are misaligned. While she left the rural community where they grow up to seek adventures in the wider world, he remained behind to tend the family farm. Christmas was the one opportunity they had to reconnect in person, and we witness their growing attachment over the years.

Mind
"Heroes"
40s
21 Nov 2021
The label 'hero' is thrown around rather glibly. These days, it's possible to be declared a hero for an act of common decency like helping a stranger in distress or for contracting a disease or – if you happen to be a first responder – simply for doing your job. And, as this film for MIND demonstrates, while it is undoubtedly flattering to be called a 'hero', it can also be a burden.

Channel 4
"Altogether Different"
1 min 40s
18 Nov 2021
You have to love Channel 4. As it approaches its fortieth anniversary next year, it remains a purveyor of the kind of broadcasting that you simply won't find anywhere else. That was true in 1982 when – as its name implies – it became the fourth of four options available to television viewers in the UK; and it remains true today even though there are literally thousands of channels to choose from.

Optus
"Tis the season of Yes"
60s
18 Nov 2021
An intrepid sugar glider is the hero of this marvellous commercial for Optus – the Australian telecoms company. He is a possum on a mission (almost a Mission Impossible, at one point) as he embarks on a scouting mission in the house of his human neighbours. But what project has he embarked upon? And, more pertinently, what has inspired his determination?

Amazon Prime
"An Unlikely Friendship"
2 mins
18 Nov 2021
A rather sullen zookeeper gains the most extraordinary friend in this touching commercial for Amazon Prime. His new pal is a hyena... not – it has to be said – an animal celebrated for its friendliness despite its proclivity for 'laughter'. This is one of those ideas where you have to admire the imagination of its author almost as much as the tenacity of those who managed to bring it to life.

Levi's
"Re/Done"
2 mins 07s
18 Nov 2021
This snappy film for Levi's dives head-first into the world of sustainable fashion. Director Java Jacobs establishes a zippy tone from the start, as viewers are taken on a whistle-stop tour of all things Re/Done - the brand's effort to upcycle their old denim and create less waste for the planet's sake.

Morrisons
"Farmer Christmas"
60s
16 Nov 2021
Morrisons celebrate the behind the scenes actors who make Christmas happen in this playful outing. The film focuses on food, with Farmer Christmas playing a major role in making the big day special with his home-grown feasts. His sleigh-riding counterpart still features, of course, but it's the culinary version who takes the spotlight here.

Waitrose & Partners
"Best Bit of Christmas"
60s
16 Nov 2021
According to Waitrose's Christmas commercial, the festive season is all about food... but, to paraphrase the immortal words of Mandy Rice-Davies: they would say that, wouldn't they? Thankfully for the middle-class's favourite supermarket, they have Ashley Jensen setting out their case, and the Scottish actress is in very persuasive form.

Chilly's
"A Reusable Way of Living"
60s
16 Nov 2021
Disposable plastic is truly a thing of the past in this interesting look into a hopeful future from Chilly's. The reusable container brand envision a world in which their products have replaced potential waste - whether at coffee shops, the chippy, or hiking for one's health. The ghosts of plastics past haunt each vignette here, as director India Sleem makes sure to highlight the potential savings from each use of sustainable packaging.

Arizona Coyotes
"We Hockey"
72s
12 Nov 2021
Airton Carmignani AKA Tino directs this punchy commercial for the Arizona Coyotes ice hockey team. A spirited voiceover reveals that Arizonans are "made in the valley of the heat and lightning", which may not seem feasible for ice hockey in truth. However, the Southwestern state have made it work to a degree.

Vodafone
"Gift of Connection"
40s
15 Nov 2021
Secret Santa takes on a new meaning in Vodafone's altruistic Christmas campaign. The ad from agency Ogilvy and director Jack Driscoll encourages people to donate their used handsets so more people can stay connected this winter; thus, people dress up St Nick-style in their reflections as they head off to do the good deed of the season.

Sainsbury's
"At Last"
60s
12 Nov 2021
Small moments of Christmas cheer are teased into the spotlight in this relatable commercial for Sainsbury's. Orange Supermarket reckon we've waited long enough for a proper expression of festive cheer, and director Ninian Doff makes judicious use of VFX to take us on a swooping trip through a seasonal glee.

McDonald's
"Invisible Iggy"
90s
13 Nov 2021
Judging from the social media response to this gorgeous commercial for McDonald's, the fast food giant may have won adland's annual Christmas competition. And this resonance with the public is perfectly in keeping with the principles laid out by Leo Burnett's CCO Chaka Sobhani at this year's Ciclope Festival in Berlin, because this is a film with cultural populism at its heart.

Amazon
"Kindness, The Greatest Gift"
2 mins 30s
13 Nov 2021
This moving commercial for Amazon identifies 'kindness' as the greatest gift it's possible to receive at Christmas... and who could argue that? The film introduces us to a young woman who is struggling in a new setting – she's at university, and her coursework looks demanding. On top of that, she appears overwhelmed by life in the city. It's a sharp depiction of a burgeoning mental health crisis.

Tesco
"Nothing Stopping Us"
90s
13 Nov 2021
This is fully deserving of five stars for two reasons: first, it is joyous and, second, it has provoked the UK's anti-vaxxers into a frothing fury. But, good as it is, it also has the whiff of a baton being passed imperfectly as it headed down the home straight. While most of the vignettes land beautifully – most notably, the Santa section which has so inflamed Britain's dimwits – some of them aren't quite there, and this interrupts the flow.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.