David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Joshua H Walker joins The Sweetshop.The Sweetshop have completed the signing of Joshua H Walker for work in Australia and New Zealand.
    • Cock it.This Far Cry 6 promo introduces Chicharrón the rooster to the battlefield.
    • The wheel deal.Daredevils abound in this two-minute Lego caper, as the brand draw attention to their Stuntz range.
    • Safe on the slopes.Idaho-based ski patroller Hannah Baybutt stars in this intriguing documentary-style film for Helly Hansen.
    • Eclectic menu.Families all over the world bring their own flair to the table in this polished commercial for Ben's Original rice.
    • The darkest hours.A dire maths grade proves a feckless teenager’s downfall in this droll Canal+ commercial.
    • Meatless monster.Plant-based food is all the rage at present, and Wagamama ride the trend gleefully with this entertaining commercial.
    • Best foot forward.Tom Gould directs this engaging profile of Atlanta-born rapper J.I.D for Vans footwear.
    • Emily Maye goes RoguePhotographer-turned-director Emily Maye has joined Rogue for UK representation.
    • Back on the gravy train.Enduring friendships can be built on the strangest of foundations - shared hobbies, mutual interests, or even a love of gravy.

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Joshua H Walker joins The Sweetshop.

The Sweetshop have completed the signing of Joshua H Walker for work in Australia and New Zealand.

Walker's credits include a compelling ad for the Royal Australian Air Force that takes viewers back to the age when the only way was up and everything called for tilting your head back. A skilful blend of between domestic and airborne imagery emphasises how humble beginnings can be the ideal launchpad for recruits.


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Far Cry 6
"Chicharrón Run"
1 min 55s
15 October 2021

Ubisoft's Far Cry series is known for exotic settings, excess firepower, and - since Stone Age spin-off Far Cry Primal - animal companions. These include dogs, bears, lions, and even badgers that can terrorise enemies in exchange for a pat on the head. One of FC6's additions to this militant menagerie is Chicharrón the rooster, who offers a bird's-eye view of guerilla warfare.

As the chicken escapes a life of cockfighting, we see Yara (based on modern-day Cuba) descend into civil war. This signature blend of cartoony slapstick and geopolitics will satisfy most series veterans, though animal rights groups and victims of sexual harassment at Ubisoft studios may find the crowd-pleasing chaos harder to swallow.


Lego
"Stuntz"
2 mins
15 October 2021

Daredevils abound in this two-minute Lego caper, as the brand draw attention to their Stuntz range. Directed by Andy Lambert, the stop-motion animated film sees characters like Rocket Racer and Incognitro (a name so bad it's good) demonstrate their skills on the city streets. They may be miniature, but the crew put on a big show.

The thrill-seeking cast are earnest and charming, with both triumph and disaster celebrated (Eggs-treme Chicken Man, we hardly knew ye). Meanwhile, a few neat perspective jumps show how the target market can direct their own stunt displays. Of course, some grown-ups may insist they get first dibs... just to make sure it's safe.


Helly Hansen
"We Belong in the Mountains"
3 mins 15s
14 October 2021

Idaho-based ski patroller Hannah Baybutt stars in this intriguing documentary-style film for Helly Hansen. Baybutt explains her key role on the slopes against a crisp, snowy background, detailing her essential efforts to maintain the courses and keep people safe while they enjoy the popular winter sport.

The underlying narrative of self-confidence and trusting one's abilities in a challenging environment is enhanced by the fact Baybutt is one of the few women to take on the ski patroller role. Beautiful mountain shots combined with sleekly-filmed action further draw viewers into her unique story, which will make skiing enthusiasts yearn for a trip to the slopes.


Ben's Original
"Original"
55s
13 October 2021

Families all over the world bring their own flair to the table in this polished commercial for Ben's Original rice. Households of all colours, creeds, and compositions use the brand's microwavable rice as the basis for a meal during the 55" montage, proving that the kitchen is truly at the heart of every home.

Director Bob Harlow skilfully handles what could be a busy sequence here, balancing communal cooking with moments of personable humour. Whether it's a kid placing their toy dinosaur on the table or flatmates photographing their food for the 'gram, viewers of all stripes will recognise their dinnertime experience reflected onscreen.


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Recent Promos
(1-25 of 25)

François X
"XX LAB A Scream Into The Future"
3 mins 30s
12 Oct 2021
French beatmaker Francois X evokes dystopian sci-fi with his new track, 'XX Lab_A Scream into the Future'. A foreboding, synthesized soundscape recalls the likes of 'Blade Runner', 'A Clockwork Orange', and 'The Running Man', yet there is also a hopeful feel to the piece that pulses just beneath the surface like a resistance movement.

Hak Baker
"Irrelevant Elephant"
4 mins 32s
13 Oct 2021
Grief and addition take many forms, and in this bruise-tender Hak Baker promo they become the elephant in the room incarnate. Director Jon E Price's painterly visuals establish each shot like a canvas - one which reveals its darker details as time ticks on and the level of liquid in the bottles onscreen gets lower. This is what happens when the party's over, and there's nobody left to face but yourself.

Everyone You Know
"There for You"
3 mins 54s
12 Oct 2021
A newly released prisoner eases back into the party spirit in this promo for Everyone You Know. Directed by Calum Macdiarmid, the film tracks the protagonist from the prison gates to the tail end of a warehouse party, where those still compos mentis greet him like he's fashionably late. Yet he needs time to adjust to the floor space.

Alt-J
"U&ME"
3 mins 33s
6 Oct 2021
It's safe to say that a large chunk of Millennial film directors got their start shooting skate films for friends, so this nostalgic promo for Alt-J should resonate with many DAVID readers. The vintage vibes are in full force from the word go, as kickflips and hand-held camera action meets a hazy grade which brings summers past kicking and screaming back to life.

DeLaurentis
"Unica's Cloud"
2 mins 32s
5 Oct 2021
If there’s a drone shortage (not beyond the realm of possibility right now), then French electronic artist DeLaurentis has escaped unscathed. This promo for 'Unica's Cloud' features dozens of the blighters, with a manga-fied DeLaurentis as their operator. Of course, as recent events have shown, technology has a knack for disruption.

Years & Years
"Crave"
3 mins 19s
4 Oct 2021
With Years and Years now a solo project of prolific actor and musician Olly Alexander, this collaboration with director Tom Beard feels like a release of tension in the best way. Featuring a blue-painted Alexander writhing around with numerous nubile companions, the blend of kink and fantasy feels like a drug trip gone right - the end of a wild night out which just keeps on going.

Tina
"Closest Shave"
3 mins 12s
1 Oct 2021
There's a pleasantly heightened edge to this rain-soaked promo for Tiña's latest track 'Closest Shave'. The self-proclaimed "psych-pop cowboys" are in reflective mood as they shift from acoustic lament to keyboard-driven groove, with singer Josh Loftin's distinctive, reedy vocals riding the wave like foam on a stormy sea.

Joesef
"Fire"
4 mins 16s
30 Sep 2021
The incendiary end of a relationship takes centre stage in this moody promo for Joesef's latest single. 'Fire' finds the soulful crooner in reflective mood, lamenting the little moments of intimacy which make lost love so immensely painful. "That's why I had to burn my house down just to forget the way/ You'd stare at me and say that you could watch me all day."

Luca Wilding
"Song of Carmen"
4 mins 24s
23 Sep 2021
Luca Wilding's new single 'Song of Carmen' cushions the blow that is autumn somewhat, with its stirring vocals and folktronica vibe easing viewers into the season. It bodes well for Wilding's 'Book of Fate' EP, and is matched by an evocative promo courtesy of director Stuart Langfield ('The Space Between Us', 'We Shall Not Return').

Rosie Lowe
"Paris, Texas"
3 mins 13s
29 Sep 2021
Patient viewers will find themselves rewarded by this enthralling promo for Rosie Lowe's latest track 'Paris, Texas'. An ode to the eponymous Wim Wenders classic, the film examines the relationship one has with oneself through a series of delicately rendered scenes where Lowe is confronted with herself both inside and out.

Tinie Tempah
"Love Me Like This (ft. Maia Wright)"
2 mins 49s
23 Sep 2021
Tinie Tempah champions the sounds of his youth with latest track 'Love Me Like This'. Influenced by old school UK garage sounds, the song draws a beat from DJ Pied Piper and the Masters of Ceremonies' 'Do You Really Like It?', while the accompanying promo harks back to the days of finding love in the neighbourhood record shop.

Joel Corry
"Out Out"
3 mins 11s
28 Sep 2021
News bulletins are a masochist’s dream right now. Fuel shortages, Covid-19, global warming...all we need is Father Christmas to kick the bucket for good measure. Cue this irreverent promo for Joel Corry's 'Out Out', which provides a welcome twist on doom-laden media coverage and 'stay at home' warnings.

Radiohead
"If You Say The Word"
4 mins 20s
24 Sep 2021
This Radiohead promo reminds DAVID of a Nature Valley commercial from 2009, wherein a farmer must gather townies and take them back to the city. Suffice to say that the Radiohead version is far more melancholy. Two men search nearby woods and fields for anyone in office wear; some are easy prey, but others require cunning to take down.

Priya Ragu
"Lockdown"
2 mins 52s
22 Sep 2021
Tamil-Swiss singer-songwriter Priya Ragu tackles lockdown in stylish fashion in this latest promo. Rather than literally depict the purgatory of screens, silence, and the same four walls many have been suffering through over the course of the pandemic, the artist and director Dumas Haddad take a metaphorical approach - focusing on two dancers who mirror each other's movements despite the barriers between them.

Dave
"Verdansk"
5 mins 19s
21 Sep 2021
UK rapper Dave (aka David Orobosa Omoregie) brings a passion for video games to a whole new level in latest track 'Verdansk'. Named after a battle map in Activision's Call of Duty: Warzone, the artist raps about girls and luxury cars but seems mainly focused on logging online hours with his mates. "Man try beef with my dargy/ Warzone ting how I come third party."

Mac Miller
"Colours and Shapes"
4 mins 21s
20 Sep 2021
Late rapper Mac Miller's dog goes on a surreal journey during this poignant film. Commissioned by the artist's family following his untimely death at the age of 26, the video ruminates on the conscious and unconscious mind as the central pup takes a trip into dreamland - rivers of bed sheets, oceans of liquid music, and all.

BadBadNotGood
"Beside April"
5 mins 13s
16 Sep 2021
This surreal promo for BadBadNotGood's 'Beside April' has a feverish quality to it. Shot in Georgia and focusing on a horse, the film draws viewers into a strangely heightened world which is constantly in motion - close ups of characters flitting past with an unexplained significance which only enthrals the audience further.

Hak Baker
"Cool Kids"
3 mins 28s
15 Sep 2021
The grinding reality of life for many inner city youths takes centre stage in this enthralling promo for Hak Baker's 'Cool Kids'. Director Will Robson-Scott keeps things tightly focused on the central character, camera fixed on the young man's face as he grows up into a world of drug dealing, parental alienation, and bad ideas forced into being by circumstance.

Leo Bhanji
"Sea Demon"
3 mins 18s
13 Sep 2021
London-based artist Leo Bhanji offers an intriguingly rural take on mumble rap in this enthralling video. With a sound influenced by underground SoundCloud rappers, electronic R&B, and ASMR videos in equal measure, 'Sea Demon' is more about the vibe than the lyrics - snatched comments about being "too young and wild" for love slipping beneath the digital flow.

Iron Maiden
"Stratego"
5 mins 12s
10 Sep 2021
Iron Maiden continue to explore epic battlescapes in this promo for latest track 'Stratego', this time with Gustaf Holtenäs at the helm. In contrast to the apocalyptic future depicted in 'Writing on the Wall', this time viewers are transported back to a delicately animated version of ancient Japan, where two warring clans threaten to tear each other - and the very fabric of reality - apart.

Django Django
"Under Fire"
3 mins 55s
10 Sep 2021
Django Django's 'Under Fire' receives a nocturnal promo courtesy of director Drew Tyndell. We find frontman Vincent Neff behind the wheel of a classic BMW, cruising the streets of London with an inscrutable look on his face. One half expects Ryan Gosling's character from 'Drive' to catch up at the traffic lights.

Sigrid
"Burning Bridges"
2 mins 52s
9 Sep 2021
Scandi-pop artist Sigrid returns with a typically Scandi pop star Sigrid returns with a typically bittersweet outing in the form of latest track 'Burning Bridges'. The club-ready single features a dancey, synth-heavy beat, which sits in compelling contrast to lyrics about the end of a decaying relationship: "I could tell you the truth but you'd call me a liar/Tried to wave a white flag but you set it on fire".

Little Simz
"Point & Kill"
4 mins 57s
8 Sep 2021
Even die-hard Little Simz fans may be surprised by her new single, 'Point and Kill'. An intoxicating blend of north London hip hop and Afrobeat, the track enthrals with its funky backbone and freewheeling lyrics ("Reality will hit you 'cause not everywhere is pretty/But for now bring the Naira, come gimme").

Claptone
"Just a Ghost"
3 mins 54s
7 Sep 2021
What do you get the man who has everything during a pandemic? A golden plague doctor mask, of course. It's also the trademark of German electronic duo Claptone, and features throughout this artsy promo for new track 'Just a Ghost'. Those who toiled over a Bob Ross painting in lockdown will sympathise with the tortued protagonist.

Bastille
"Thelma and Louise"
2 mins 18s
6 Sep 2021
This experimental promo for Bastille picks up directly after June's 'Distorted Light Beam'. 'Thelma and Louise' accompanies the band's frontman and a mysterious engineer into a digital vortex where the laws of physics no longer apply, and wherein buildings and people alike are comprised entirely of tiny data cubes.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.