David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Bite serve up a tasty propositionGiven the personnel involved, it's inevitable that the Bite Collective – a newly formed film production company – will cause a stir in the realm of food commercials.
    • It's the dun thing.A dull dystopia receives a makeover in this well-designed ad for Dunelm.
    • The life cycle.Wattbike appeal to would-be cyclists with busy off-bike lives in this kinetic commercial.
    • Joshua H Walker joins The Sweetshop.The Sweetshop have completed the signing of Joshua H Walker for work in Australia and New Zealand.
    • Cock it.This Far Cry 6 promo introduces Chicharrón the rooster to the battlefield.
    • The wheel deal.Daredevils abound in this two-minute Lego caper, as the brand draw attention to their Stuntz range.
    • Safe on the slopes.Idaho-based ski patroller Hannah Baybutt stars in this intriguing documentary-style film for Helly Hansen.
    • Eclectic menu.Families all over the world bring their own flair to the table in this polished commercial for Ben's Original rice.
    • The darkest hours.A dire maths grade proves a feckless teenager’s downfall in this droll Canal+ commercial.
    • Meatless monster.Plant-based food is all the rage at present, and Wagamama ride the trend gleefully with this entertaining commercial.

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Bite serve up a tasty proposition

Given the personnel involved, it's inevitable that the Bite Collective – a newly formed film production company – will cause a stir in the realm of food commercials, and we're expecting Bite to have a huge impact.

When DAVID popped in to their Islington HQ recently to have a chat with Charlie Stebbings, Gus Filgate, Niall Downing, Alex Katz and Dominic Seymour about their new venture, their collective enthusiasm was a joy to behold, and we were left in little doubt about their ambition and their capability.


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Dunelm
"Your Way"
60s
15 October 2021

A dull dystopia receives a makeover in this well-made ad for Dunelm. The set-up is handled with great attention to detail by director Stephen Pipe and DOP Benedict Spence, with monochrome magazines, colourless TV channels, and uniform neighbourhoods all dedicated to relentless conformity. Yet once the advertised homeware retailers get involved, it's all change.

The transformation is colourfully executed, as one couple sets an example and enlivens their home with a riot of furniture and furnishings. This is bound to appeal to viewers jonesing for house guests in a post-lockdown world, and will encourage those in a rut to freshen up before the inevitable Christmas visits begin.


Wattbike
"For Real Athletes"
60s
15 October 2021

Wattbike appeal to would-be cyclists with busy off-bike lives in this kinetic commercial. An appealing blend of the small details of exercise - dripping sweat, bulging veins, intense looks of concentration - and real-world interruptions make the film feel lived in, as athletic fantasies are dampened by day-to-day realities.

Thus, sessions are skipped after a long day at work, babies are soothed from the saddle, and group chats are consulted for the motivation to continue. One particularly encouraging moment takes viewers outside the soundtrack and a bloke's headphones for a few seconds, allowing a glimpse at the breathless, ungainly reality of exercise.


Joshua H Walker joins The Sweetshop.

The Sweetshop have completed the signing of Joshua H Walker for work in Australia and New Zealand.

Walker's credits include a compelling ad for the Royal Australian Air Force that takes viewers back to the age when the only way was up and everything called for tilting your head back. A skilful blend of between domestic and airborne imagery emphasises how humble beginnings can be the ideal launchpad for recruits.


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Far Cry 6
"Chicharrón Run"
1 min 55s
15 October 2021

Ubisoft's Far Cry series is known for exotic settings, excess firepower, and - since Stone Age spin-off Far Cry Primal - animal companions. These include dogs, bears, lions, and even badgers that can terrorise enemies in exchange for a pat on the head. One of FC6's additions to this militant menagerie is Chicharrón the rooster, who offers a bird's-eye view of guerilla warfare.

As the chicken escapes a life of cockfighting, we see Yara (based on modern-day Cuba) descend into civil war. This signature blend of cartoony slapstick and geopolitics will satisfy most series veterans, though animal rights groups and victims of sexual harassment at Ubisoft studios may find the crowd-pleasing chaos harder to swallow.


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On This Day
(1-25 of 25)

Nom
"It's A Phenomenomenom"
30s
18 Oct 2010
This launch ad has 'Thinkbox Case Study' written all over it as it seems certain to generate huge sales. The product is called 'Nom' which lends itself to this approach, especially as 'nom' has become such a popular online shorthand for something delicious.

Genius Bread
"Albert Einstein"
30s
18 Oct 2010
One of a series of new ads featuring Albert Einstein pondering the equation with which he's most closely associated but finding himself distracted by the thought of the advertised bread. Here, the scientist suddenly starts thinking about a tuna niscoise sandwich while sat in an armchair.

Honda
"Illusions"
60s
18 Oct 2013
The combined talents of mcgarrybowen and Gorgeous's Chris Palmer have created one of the most striking Honda commercials to be broadcast in quite some time. The proposition is that we should expect the impossible from cars these days and using 'impossible' imagery proves the perfect way to illustrate this idea.

Halfords
"Brother-in-law"
30s
18 Oct 2013
We all know the type portrayed in this ad - over-hearty, overbearing and over the top. Just the sort you don't want to be in debt to at the Favour Bank. Halford's new campaign has loads of potential for fun while keeping that fundamental core of truth that makes us immediately relate to the proposition.

Google
"Skate Park"
90s
18 Oct 2013
The really clever thing about this ad for Google is the extent to which the search engine's role is understated. In no way is it being suggested that Andrew Willis couldn't have built his skate park without the advertised service... it just made it that little bit easier. And - critically - Willis doesn't mention Google once, he simply describes what he did and why he did it.

James Bond
"Spectre Ad Break"
3 mins 30s
18 Oct 2015
This weekend, an entire commercial break was given over to Spectre - the latest James Bond film featuring Daniel Craig as the world's best-known spy. Topped and tailed with trails for the film itself, it featured five recent commercials with a connection to the forthcoming release: Sony; Belvedere; Gillette; Land Rover and Heineken.

Belvedere Vodka
"Shaken, Not Stirred"
30s
18 Oct 2015
One of several spots with a James Bond theme to feature in an ad break dedicated to the new 007 film 'Spectre', this for Belvedere Vodka is as slick and stylish as you like. In a beautifully-contrived sequence, the bartender in an exclusive bar mixes a Martini - "shaken, not stirred" (of course) - for the lady who has ordered it. And guess what his name is...

Domino's Pizza
"Only Domino's Will Do"
30s
18 Oct 2015
There are times when only Domino's will do (as it did this weekend in the DAVID household). And this very funny spot for the pizza delivery service elucidates the point with brilliant silliness. Looking at fast food suggestions through the three decades that the brand has been around, it suggests that nothing can compare with the pleasure of sinking your teeth into cheese-sodden dough triangles that have been brought to your door.

Smirnoff
"Nadia Tehran"
1 min 55s
18 Oct 2016
The ad for Smirnoff focuses on Nadia Tehran, an Iranian/Swedish muscian best known for her song 'Refugee' and its accompanying, daring promo. Sharing causes things to change, she tells us in VO, and it's a timely reminder for an increasingly divided world. There's a great diversity of cast here that we appreciate at DAVID, and the nightclub scene is an energetic example of what 'life without borders' could - should - look like.

Prudential
"The Forest Man of India"
2 mins
18 Oct 2017
This atmospheric film for Prudential explores the work of Jadav Payeng - dubbed the 'Forest Man of India'. After being inspired as a teenager, Payeng has spent the last thirty-eight years planting trees on deserted sandbars near his home - eventually amassing a forest of over fourteen-hundred acres. His unwavering dedication to improving the environment is depicted lovingly here by director Asif Kapadia.

Bose
"Café"
60s
18 Oct 2018
Bose encourage customers to tune out the everyday with this classy ad. When the hustle and bustle of a busy coffee shop becomes too distracting, noise-cancelling headphones allow a designer to mute the world so inspiration can strike. The premise is skilfully executed by director Juan Cabral, whose restrained approach gives the film a deftly dreamlike quality.

McDonald's
"It Must Be"
40s
18 Oct 2018
A blossoming romance takes centre stage in this youth-focused ad for McDonald's. Directed by Sara Dunlop, the film sees a group of friends spending a day by the seaside together... although apparently most of them are joyless sods who don't like ice cream. One enterprising girl takes advantage of the group's reticence to stop for a cold treat, however.

Canal+
"The Idea"
90s
18 Oct 2018
Canal+ have a long history of weird and wonderful ads, spanning from the surreal to the sublime. This film fits neatly into that tradition, as it explores the true, earth-shattering power of a good idea. Directed by Ivan Grbovic, the film sees a mysterious light shooting through the sky. As gravity is disrupted and people pursue the unexpected visitor, increasingly strange things begin to happen.

Iris Tyres
"No Matter The Distance"
72s
18 Oct 2019
Algeria is the real star of this sweeping commercial for tyre manufacturer Iris, which features a sentient tyre rolling its way across the North African country's varied terrain. Fetchingly shot by director and DP Theo Gottlieb, the ad sees the holey protagonist come full circle, so to speak, as it's drawn to a car factory many miles away.

AA Insurance
"Dinosaur v Unicorn"
45s
18 Oct 2019
An epic showdown for the ages takes centre stage in this quirky Kiwi ad for AA Insurance. A Tyrannosaurus rex and a unicorn face off inside an ordinary home, attempting to hide from each other before battle commences. Needless to say, the house wasn't designed to contain such mighty beasts without some collateral damage.

Experian
"Anglers"
40s
18 Oct 2019
Experian's alternative spin on the Rapture continues with this 40" commercial set on a fishing lake. Like the credit score company's previous outing on a goth-filled train, it's the few, not the many that count - namely, a bloke called, erm, Rod. Before he takes centre stage, however, directors DOM&NIC treat us to another mass, amusing vanishing act.

Temptations
"Scaredy Cat"
4 mins 07s
18 Oct 2020
This fantastic short film for Temptations is built around a truth about cats of which many may be unaware… we can't tell you what it is without spoiling the ending so we'll leave you to discover it for yourselves. What we can tell you is that this is a hugely ambitious piece of animation and its very existence speaks volumes about this client's faith in adam&eveDDB.

McDonald's
"Surprising Breakfast Menu"
30s
18 Oct 2004
A young apprentice is given a list of fictional items to look for one his first day (including, inevitably, elbow grease) and he conscientiously searches for them. But when sent to McDonald's for healthy breakfast items he suspects it is a practical joke. He may be right.

Carphone Warehouse
"Days"
20s
18 Oct 2004
Ongoing campaign features a woman having a romantic holiday in Paris with her mobile phone as Ed Byrne explains that Carphone Warehouse will send you the difference if you spot your phone being sold for less after you have bought it from them. Ray Davies's Kinks provide the music.

Reveal
"Tide Awareness"
20s
18 Oct 2004
Amusing ad shows a woman so distracted by her copy of the magazine as she reads it ona beach that she fails to notice the incoming tide and ends up covered in sea water.

eBay
"Motorcyclist etc"
30s
18 Oct 2004
A woman on a motorcycle segues into a man with his mother's budgie which segues into a woman putting on rollerskates in her bikini wich segues into young parents with a baby which segues into an Indian man at a squash court.

Pro Evolution Soccer 4
"Thierry Henry"
30s
18 Oct 2004
Thierry Henry turns on the charm once more in this ad for a video game. He casually mentions his achievements: FA Cups, etc before saying he hasn't won everything because he is struggling with a Playstation Pro-Evolution Soccer.

Reveal
"Escalator"
20s
18 Oct 2004
A woman is so involved in her copy of Reveal magazine - with its celebrity gossip - that she forgets to step off the escalator and then continues to read while others step over her.

Bisto
"Grace"
30s
18 Oct 2006
Follow up to the pledge commercial has a number of suitably photogenic children exchanging lines from a specially adapted version of the prayer known as 'grace' that Christians sometimes recite before tucking into their food.

First Direct
"Machines"
30s
18 Oct 2007
Nicely crafted interplay between a pair of familiar looking actors in the first proper TV work for the online bank since the account shifted from WCRS to JWT. When the man in white explains that contacting First Direct results in you speaking to a person rather than a machine, the man in black perceives an irony.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.