David Reviews

 Biting the hand that feeds us since 2002.

David Reviews and the APA present
CraftWorks - 26 April 2017

The next CraftWorks event is on Wednesday, 26th April at the LSE Student Union building in Lincolns Inn Fields between 2.30pm and 4.30pm and will be followed by a drinks reception.

Tickets are £20.00 (plus VAT) each.


PURCHASE TICKETS

 



The event will be compered by David Reviews editor Jason Stone:

THE CRAFT PANEL - McDONALD'S McCAFE
Director Tony Barry will be joined by other panellists including Matt Lee, Sara Cummins and Sam Sneade to discuss the making of his hugely popular McDonald's McCafe commercial.

THE CROSSOVER CLUB - PETER SOUTER
You know him as CCO at TBWA but did you know that Peter Souter is also a TV and radio writer? We talk to him about his work away from advertising.

VCCP HAVE 24 HOURS TO SAVE MOTHER'S DAY
Jim Thornton, Greta Wynn Davies and Laurie Ogden explain how they made a mum in Belfast cry so they could broadcast it twenty-four hours later.

THE REUNION
Some of the people behind a classic piece of advertising will explain how they put it together.


The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.

Date: Wednesday, 26th April.
Time: 2.30 - 4.30.


PURCHASE TICKETS

 



QUICK SEARCH

On This Day

Spies Rejser
"Do It For Denmark"
2 mins
30 Mar 2014
This commercial for a Danish travel agency has garnered a lot of press attention and little wonder. It suggests to Danes that they should take foreign holidays because it increases the chance that they'll conceive a baby... something that will apparently help to reverse Denmark's population decline. Some dubious statistics are bandied about as evidence but it's all good natured fun.

Grief Encounter
"Mother's Day"
60s
30 Mar 2014
This impressive film supporting the work of the charity Grief Encounter offers a timely reminder that Mother's Day is a difficult time for young families who've suffered a bereavement. An apparently self-sufficient yet lonely little boy represents children who've had to get by without the support of a mother.

Batchelors Deli Box
"Awesome Mums"
60s
30 Mar 2014
Multi-tasking mums march down a suburban street in this amusing ad suggesting that the advertised snack is perfect for women who need to be able to take food in their stride... literally. They solve problems for their less mentally-able menfolk as they move through the streets looking like The Spice Girls on their way to a 25th anniversary gig.

Budweiser
"Dream Goal"
90s
30 Mar 2015
Every amateur footballer has on one occasion or another held court down the pub with an exaggerated summary of a wonder goal they scored. Budweiser taps into this by offering the chance for Sunday leaguers to have their playing field screamers analysed by the likes of Gary Neville and Jamie Redknapp.

Heineken Light
"Grocery Store"
2 mins
30 Mar 2015
This amusing spot for Heineken Light features the drink's celebrity endorser, Neil Patrick Harris, being a victim of his own success in a supermarket. Quietly shopping for Asian pears (which is, for no particular reason, amusing in itself) he is stopped by a man who recognises him. Despite his best efforts to disengage, he merely ends up attracting more people.

Volvo
"Life Paint"
2 mins 30s
30 Mar 2015
This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights. It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

Inter-LGBT
"The Obstacle Course"
2 mins 15s
30 Mar 2016
This unflinching film from equality collective Inter-LGBT depicts the desire for acceptance amidst discrimination as an endless assault course. Filmed from a first-person perspective, the audience is thrown head first into a frightening gauntlet - one that is still unnecessarily endured by members of 'modern' society.

Guinness
"Alive Inside"
80s
30 Mar 2016
Up-and-coming director Kibwe Tavares helms this electric commercial for Guinness Africa Special with nary a pub nor bar in sight. Instead, the film is a restless celebration of what it means to get that heart-rate pounding - and it's not afraid to get in your face about it.

Grand Designs
"Nursery"
40s
30 Mar 2006
Kevin McCloud is distracted as he chats to another parent at a nursery. one of the children's attempts to build something catches his attention and before long he joins and constructs a weird and wonderful structure himself. All in the name of celebrating Britons' taste for unusual architecture.

Asda George
"Doh Wah Diddy Diddy"
30s
30 Mar 2006
Propositions don't get much simpler (or more effective) than this. The clothes at Asda may be cheap but that doesn't mean they don't look good. A woman walking down the street in a £3 top is joined by other similarly inexpensively attired women.

Lurpak
"Mushroom"
30s
30 Mar 2007
Praise is heaped here on the brave food warrior who first discovered that mushrooms are edible. Which is true enough really as anyone who has ever tried to persuade a young child to eat one will know. Once again terrific photography well used makes for a very effective ad.

The Sun on Sunday
"Heroes"
60s
30 Mar 2009
Johnny Vegas voices this ad for The Sun which talks about the success of the newspaper in raising money for returning soldiers. A series of images are shown representing the activities carried out by the public to contribute to the fund.

Haribo
"Wedding Photo"
30s
30 Mar 2010
If you've ever found yourself wondering why there's never been a hit German comedy on our cinema screen, look no further than this excruciating piece of business. And while you're doing it... see if you can figure out what the dickens is going on.

Microsoft X-Box
"Everyone's Doing It"
30s
30 Mar 2010
A grumpy old man jealously explains how everyone's doing it. From the way he saying it, we are clearly supposed to believe that he's talking about sex... but he's not. He's talking about playing video games on the advertised games console.

Film 4
"Films For Life"
90s
30 Mar 2011
In a scene reminiscent of The Road, a bleak-looking young man crosses a desperate landscape and enters a small hut. Inside, he's able to watch old movies on a cosy looking old sofa... but who's this coming to join him?

Lucozade Revive
"Witness My Revival"
30s
30 Mar 2012
When Channel 4 goes to the trouble to trailing an ad, we expect it to be pretty spectacular. Imagine our disappointment then when we tuned in to The Million Pound Drop (Davina McCall shouting at stupid people) to see this piece of dance vaguely enhanced by a few animated sparkles. Make sure advertised ads are worth it.

Save The Children
"Hawking's Voice"
60s
30 Mar 2014
The distinctive voice of Stephen Hawking is used to bring to life the sad utterances of Syrian children in this touching film for Save the Children. Because the crisis in Syria has rumbled along for so long without any useful intervention from other countries, it would be easy to imagine that the situation over there has eased for the civilian population but - as this film makes clear - it hasn't.

Foster's
"Paddle of Rebuke"
30s
30 Mar 2014
This tightly-directed commercial for Foster's takes the campaign back to where it started with the Australian protagonists dishing out social advice to awkward UK callers. We're introduced to the 'paddle of rebuke' which sounds like something you might find in the sixth form common room of a public school but is actually a light-hearted reminder not to be too serious on a lads' night out. This ad neatly and simply underlines the brand's 'relaxed' values.

Three
"Nickname Service"
55s
30 Mar 2014
Another of the delightful animated films drawing attention to the specially-commissioned services which highlight Three's decision to allow their users to connect for free to 0800 numbers. This one tells us all about a service that enables punters to get themselves an appropriate nickname.

Läkerol
"Interview"
40s
30 Mar 2014
A second commercial in this series suggesting that bad breath can be a terrible distraction for the people around you. The woman attending a job interview appears to be a shoo-in... all they want from her is a few words confirming that they've made the right choice but when she opens her mouth but all they get is 'garlic'.

Läkerol
"Proposal"
30s
30 Mar 2014
This amusing commercial is one of two designed to impress on people the importance of clean breath. When a man makes the moves associated with a marriage proposal, his fiancée-to-be couldn't be more excited but all she hears is the word 'salami' repeated over and over again... which would, in fairness, ruin the moment a bit.

Virgin Media
"Pitch to Rich"
2 mins 56s
30 Mar 2015
Virgin Media Business has created a competition aimed at budding entrepreneurs who are looking for a platform for their business ideas. Richard Branson tells us that fear is a key component in start-ups as images flash past from close calls in his life. It's moody and atmospheric, although the model of him at the end looks like he's been surgically removed from the prow of a ship.

BBC
"All You Need Is Love"
30s
30 Mar 2015
This shortened version of Vaughan Arnell's ad for the BBC iPlayer retains the same flair and atmosphere of the original. Rae Morris's cover of "All You Need Is Love" accompanies a montage of viewers displaying their affection for various programmes. Those of a similar disposition are invited to press the heart button on the service to show their appreciation.

Finish
"Heartbreak"
30s
30 Mar 2016
Finish note that a broken heart is often swiftly followed by a hearty appetite. These unlucky-in-lovers are shown wallowing in the depths of despair and comfort eating in a nicely OTT sequence, leaving behind a trail of filthy dishes. With their characteristic reasoned approach to life and washing up, the brand boast they can provide the necessary cleaning power... if not a shoulder to cry on.

EE
"Stephen Fry"
30s
30 Mar 2016
A rather subdued Stephen Fry is the latest to be put on the spot and dumbfounded by the generous offering from EE. As Kevin quizzes him, he leafs through a dictionary and grasps feebly for a word - any word - that will express his amazement. Unable to find anything suitable in English or even Latin, he makes up a half-hearted term that fools nobody.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.