David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • B-Reel Films become BRF.B-Reel Films have rung the changes in 2017 by rebranding themselves as BRF.
    • Well spotted.This live-action ad for 'Tom Clancy's Ghost Recon: Wildlands' sees a cat chase a mysterious red dot around the room.
    • How to save a life... live.Channel 4 and Cancer Research present television's first live colonoscopy.
    • What Goes Up...This promo for Channel 4's beleaguered reality show 'The Jump' features the smooth, sensual vocal stylings of Westlife.
    • Dancing as you're peeling.Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work fr its big new client.
    • Bosch Peps Up Friend LondonAward-winning Spanish director Pep Bosch signs to Friend London for UK representation.
    • Tom Noakes flocks to Prettybird.Filmmaker and skateboarding fanatic Tom Noakes has signed for Prettybird.
    • The French connection.This tongue-in-cheek ad from agency Glory Paris and language course website Speak Well offers sanctuary for Americans eager to escape whatever President Trump has in store.
    • Been Here Since ForeverThis year's Australia Day ad features a controversial sped-up re-colonisation of the country... all for the love of a barbie.
    • Laughing with despairSebastien Petretti's short film offers hope, humour and despair in equal measure.
    • Endless runner.Here’s a film you just want to keep running and running and running. Bulgarian parkour artist Ilko Iliev turns the city streets into one endless assault course.
    • Alex Turner arrives at Fat Lemon.Commercial director and documentary filmmaker Alex Turner has joined Fat Lemon’s carefully assembled roster for representation.
    • Andrea Jade Colomb is an OutsiderOutsider have snagged South African-born director AJ Colomb for their roster.
    • Cracking line-up for CraftWorks.Our first CraftWorks of 2017 takes place on January 25th. In the morning. At the LSE Student Union building. It's going to be great. Come along.
    • A budding successThe first advertising push for Apple’s AirPod earphones has a job on its hands.
    • A sleeper hitAn Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod?


On 25th January - between 9.30am and 11.30am - DAVID REVIEWS and the APA are putting on the next CraftWorks show at the LSE Student Union building in Lincoln's Inn Fields.

The event costs just £20 plus VAT per ticket.

We'll be talking Heathrow's bears; meeting director Sebastien Petretti; looking back at Green Wing with Victoria Pile; and reuniting some of the people who made Sony Bravia 'Paint'.


"Food Dancing"
18 January 2017

Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client.

Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

Part of its boldness lies in the lack of slickness. Siri Bunford has delivered a film which - like the food prepared in the majority of British homes - looks like it's been thrown together rather than carefully assembled using tweezers. It gives it a relatable authenticity... very much advertising's plat de jour and, judging by the response on social media, the public are buying into the conceit with precisely the positivity hoped for by both Sainsbury's and their new agency.

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Bosch Peps Up Friend London

After a long hiatus from the UK market, acclaimed Spanish director Pep Bosch has signed to Friend London for UK representation. He's known for shunning the 'aspirational' style of advertising and instead focusing on individuality and championing the underdog.


Tom Noakes flocks to Prettybird.

Filmmaker and skateboarding fanatic Tom Noakes has signed for Prettybird.

Both parties unsurprisingly have good things to say about each other. Executive Producer Juliette Larthe describes Noakes as “a breath of fresh air”, while Noakes thinks his new home is “sexy”. Such enthusiasm - combined with an entertaining commercial and promo reel - makes Noakes a name to watch out for at Prettybird.


"Save an American"
2 mins
18 January 2017

France and the United States of America have always enjoyed a rather volatile relationship. Despite The Simpsons coining the phrase “cheese-eating surrender monkeys” and Congress turning French fries into ‘freedom fries’, it seems our friends across the Channel aren’t ones to hold grudges.

This tongue-in-cheek ad from agency Glory Paris and language course website Speak Well offers sanctuary for Americans eager to escape whatever President Trump has in store. After all, Canada can’t accommodate everyone.

The website offers English learning materials to potential hosts. If any French viewers are yet to settle on a New Year’s resolution, helping an American through hard times may do the trick.

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Meat & Livestock Australia
"Boat People"
2 mins 36s
13 January 2017

The annual ad from Meat & Livestock Australia encouraging people to celebrate Australia Day with a lamb barbecue has become a cultural event Down Under, and has picked up its share of plaudits and controversies over the years (last year they released 'the most diverse ad ever').

This year's ad is no exception: it opens with indigenous people having a barbecue on the beach, which quickly fills up as a sped-up re-enactment of colonisation takes place. In period costume, the French, English, Dutch, Germans, Chinese, and Serbians all arrive one after another.

So far, so historical. But then things take a turn for the weird when a gay pride float turns up (colonial homosexuals?) and - upon another batch of 'boat people' arriving - MasterChef Australia's Poh Ling Yeow asks "Aren't we all boat people?"

Yeah... apart from the indigenous guys who were having a peaceful barbie in their own spot before everyone showed up and ate their lamb. And then implemented systemic racial discrimination which continues to have knock on effects to this day... but we're sure they finished the lamb first.

The intention of this ad is to illustrate the diversity of modern Australia and say that no matter where you've come from, you never lamb alone. Framing colonialism as benevolent party crashing to deliver that message is a bold move, and while the ad is funny and well executed... it does leave an aftertaste if you think about it too hard.

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On This Day

20 Jan 2009
Pfizer is not just protecting its bottom line when it urges us not to buy cloned drugs from the Internet. Apparently such purchases can be a danger to our health as they contain unconventional ingredients (such as rat poison in one extreme case).

"Pack Up Your Troubles"
20 Jan 2014
This promising trail for the BBC's coverage of the centenary of World War I suggests much excellent programming lies ahead. With David Cameron proposing a "celebration" of this year's centenary and seeking to draw parallels with the London Olympics in orer to generate a bit of pre-election feelgood factor, our government is going to do what it can to avoid a thoughtful reflection provoked by this most poignant of anniversaries.

"A New Image"
20 Jan 2014
Well, now: this looks like fun. A brilliantly put-together selection of excerpts suggest up-coming comedy-drama Babylon really is must-see TV. Directed by Danny Boyle and coming "from the creators of Peep Show and Fresh Meat" this fast-paced trail is bound to appeal to anyone who likes their humour a bit edgy. Add Paterson Joseph, Jonny Sweet and James Nesbitt into the mix and you've got something that could cause quite a stir.

"Sausage Twist"
20 Jan 2016
Hats off to BOLD's Zach Math for going the extra mile with Mike Crowe and Rob Messeter's promising script to create a really funny flight of fantasy. As in the previous ad, someone cooking a fairly pedestrian meal wonders what they can do to make it more exciting and starts day-dreaming. In this execution, a mum starts thinking about eating in the great outdoors... sausages cooked over a naked flame and the whole family ready to enjoy the sense of well-being you get from fresh air and wild possibilities.

St John Ambulance
"Nursery Rhymes"
2 mins 17s
20 Jan 2016
The DAVID household has been intending to take up first aid lessons ever since an incident two years ago involving the near-tragic mis-swallowing of a spring roll, which has now gone down in family lore. This resolve has been strengthened on watching the new spot for the St John Ambulance in which famous nursery characters create a mnemonic song to aid CPR on babies.

"Tough Love, Soft Love"
20 Jan 2016
If you're looking for sympathy on account of your winter cough, good luck finding it from John C McGinley. Well, sort of - it depends which side of the bed you're looking at. Halls assign their menthol and honey variants to two very different spokespeople - both played with gusto by the 'Scrubs' and 'Platoon' actor.

"Speak Up"
20 Jan 2004
This ad provides a powerful portrayal of an abusive parent, and manages to do so without actually showing her on screen. The effect is seen clearly on the face of a boy who doesn't speak a word throughout. His silence allows viewers to focus on the sharp words coming from his mother, cleverly illustrating the idea that talking would help it to stop.

Peugeot 407
"Men Are Back"
20 Jan 2006
It's a Woman's World according to this ad for the new Peugeot 407 Coupé which is shown catching the attention of all the women in this commercial. Plainly men have been banished as we see all the macho jobs such as construction workers and fire fighters have been taken by women.

Virgin Atlantic
20 Jan 2008
It's rare these days for a commercial to successfully describe a problem and then successfully describe a solution to it. But that's exactly what happens here as a rather wan-looking John Hannah talks about the preciousness of time and then explains what Virgin Atlantic has done to help.

20 Jan 2009
A re-edit of a commercial from last year has people holding placards bouncing up towards the camera before the car itself does the same. The black background brings emphasis to proceedings, improving on what was already a strong idea.

Cadbury Crème Eggs
"Egg Slicer"
20 Jan 2009
This year's cruelty commences with a brilliant leap onto some kitchen scales which act as a trampoline enabling the suicidal chocolate egg to dive through an egg slicer and reducing itself to slices of even thickness.

20 Jan 2009
This American ad has more than a little in common with last year's Hovis ad as it attempts to show the role played by Pepsi across the generations. This slightly veers towards an unwise suggestion that Pepsi played a role in the events it depicts.

Chemistry Ireland
"Mad Men Sponsorship"
20 Jan 2010
This series of bumpers bracketing the broadcasts of Mad Men in the Irish Republic do something that's very unusual in advertising... they advertise an advertising agency. But it's an excellent idea... all the more so because it's been pulled off with such aplomb.

Cyber Mentors
"Cyber Bully"
20 Jan 2010
A teenage girl's sense of alienation and isolation is illustrated through a brutal act of self harm in this hard-hitting film warning about the dangers of cyber bullying. There appears to be no limits to Graham Fink's appetite for shock tactics.

The British Family
"The British Family"
20 Jan 2010
The BBC is launching an ambitious examination of the British family and this trail uses a combination of effects to suggest that our homes are a repository of considerable knowledge about us as we pass through them on our journey through life.

"Next Top Model Sponsorship"
20 Jan 2010
The idea that supermodels are catty is rendered literal in this series of bumpers advertising ASOS's sponsorship of America's Next Top Model. They're good fun but cats have English accents, don't they?

20 Jan 2010
A reprise of a technique which has been used for Toyota before shows people unveiling a skin from the car to reveal another beneath. At the end of the journey, the driver is able to pull the entire car away before it can be given a ticket by a traffic warden. If only.

BBC Knowledge
"Eat Up Brain"
20 Jan 2010
This impressive animated ad for BBC Knowledge suggests that it's regretful that we forget 80% of what we learn in any given day. But is it? In reality, we'd be driven insane by retaining all of the data we encounter but it provides a neat basis for a charming commercial.

"Bring It On"
20 Jan 2011
A series of people are ready to face extraordinary challenges after downing a small bottle of the advertised gloop. It appears to have the same property as a gallon of lager to judge by these peoples' displays of ostentatious courageousness.

Visit Scotland
20 Jan 2013
As part of the "Year of Natural Scotland" campaign, this ad provides an excellent portrait of what the country has to offer by way of landscapes and outdoor activities. Impressive scenery, wildlife, and shots of the northern lights are combined with white water rafting, mountain biking and more to communicate that there's a diverse choice to be enjoyed.

Visit Scotland
20 Jan 2013
This does a nice job of conveying what people want from a trip to Scotland, taking in everything from the Orkney's mysterious standing stones to full-on kilt-wearing, castle-based entertainment. It's promoting the "Year of Natural Scotland", so it's not clear how theatre plays a part in that, but to say that's a flaw would just be pedantry.

"Isn't This Life Enough?"
20 Jan 2014
Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Six Nations
20 Jan 2014
The annual Six Nations rugby tournament is almost upon us and - as usual - the BBC has put together an impressive trail to trumpet its advent. Differently accented-voices from these islands (but alas none from France or Italy) extol the virtues of "rugby's greatest championship*"
* Apart from any involving New Zealand, Australia and South Africa, obvs.

20 Jan 2014
Mel Giedroyc is really getting into her stride as the voice of Asda. Sounding charming, quirky and spontaneous, she explains - with the help of a few scarecrows - how Green Supermarket could save you 10% on your shopping bills. We'd love to have seen the producer's face when they realised they were going to need the services of a crow wrangler for this job.

Sky Go
"Bear Grylls"
20 Jan 2014
"Mirror, mirror on the the wall... who's the gamest of them all?" Joanna Lumley, of course. The veteran actress parks her dignity at the door once again and throws herself whole-heartedly into playing a version of herself who cannot live without Sky's entertaining output. They are really getting their money's worth.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.