David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Full-throttle fibre.Sometimes more is more, and Virgin Media prove it with this full-throttle commercial.
    • Joakim Reveman joins Another Film Company.Swedish-born director Joakim Reveman has joined Another Film Company for UK representation.
    • By the power of GrayskullSkeletor saved with moneysupermarket.com, and now he feels epic.
    • All together now.This 30" profile of England midfielder James Blackwell shines a light on the FA's support of cerebral palsy football.
    • Fruit salad.If you're a little rusty on the Big Bang theory (no, not the sitcom), then let frozen smoothie brand Dole bring you up to speed.
    • Just the ticketMcDonald's annual Monopoly ad returns - this time with a scientific twist.
    • Scrubbing brush bluesSpecsavers's long-running campaign has rarely focused on children's glasses, so this latest entry is a welcome diversion.
    • Denim: the universal languageJohn Lewis have created their own in-house denim and lifestyle brand, And/Or - and here's the ad that launches it.
    • Railing about the railwaysThe Rail Delivery Group paints a rosy picture of Britain's trains but is this a reasonable claim?
    • Flower powerWe love the way JD Williams has been brought into the 21st century.
    • Board to death.1stAveMachine's Baz takes board games over to the dark side in his new feature film, 'Game of Death'.
    • Life still moves pretty fastHaving starred in ‘Stranger Things,’ Joe Keery should feel at home in Eighties throwbacks. Now the tousled heartthrob takes the lead in this lovely homage to 'Ferris Bueller's Day Off' from Domino's.

CRAFTWORKS

Wednesday, 26th April.
Betwen 2.30pm and 4.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20 plus VAT.

● How We Made... McDonald's McCafe.

● plus much more.

TICKETS AND DETAILS HERE.


Joakim Reveman joins Another Film Company.

Swedish-born director Joakim Reveman has joined Another Film Company for UK representation.

Another's latest signing brings both agency experience and filmmaking nous to the table. Having established himself as a creative whizz at the likes of TBWA Paris, Reveman decided directing was his next port of call... and he's taken to it rather well.


CLICK HERE TO READ MORE...

moneysupermarket.com
"Skeletor"
60s
23 March 2017

Skeletor saved with moneysupermarket.com, and now he feels epic. So epic, in fact, that he's ready to renounce a life of universe-conquering and dance triumphantly through the streets to Irene Cara's 'Fame'.

The villain quickly wins the town over with his hip-thrusting moves... which we can't quite imagine Frank Langella busting out. Even He-Man is impressed, showing that sometimes all that's needed to bury the hatchet - sorry, Sword of Power - is astutely managed finances.

It remains to be seen whether the brand has retired the 'squads' conceit but this feels like a shrewd move even if it's only to provide a bit of respite from a well-loved but relentless campaign. Epic Skeletor has a weirdness factor and nostalgic twist sure to inspire the Twittersphere. Mother and Fredrik Bond have certainly made this one #epic.

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The FA
"James Blackwell"
30s
23 March 2017

As Gareth Southgate becomes the latest man tasked with bringing glory to English football, the FA signal a belief that bringing more players into the game is just as important as anything achieved by the national team. This 30" profile of England midfielder James Blackwell shines a light on the body’s support of cerebral palsy football. It's a support which has allowed Blackwell to be defined by his talent, rather than his disability.

This is one of two ads from English football's governing body promoting inclusivity. Coupled with last year’s enlightening Allianz ad starring Blackwell’s teammate, Jack Rutter, this should help the disabled game gain a better profile.

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Dole
"The Process"
30s
23 March 2017

If you're a little rusty on the ol' Big Bang theory (no, not the sitcom), then let frozen smoothie brand Dole bring you up to speed. A sage VO charts how just a few billion days brought us from molten rock to fruit and ice ("Ooh, convenient!"); now Dole have perfected the process with their range of frozen confections. A wry, eye-catching introduction to the brand.

It's a really captivating piece of animation and subtly reminds us of the fruit company's global clout but surely it's time for Dole to update their logo as well as their packaging.

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McDonald's
"Monopoly"
20s
21 March 2017

McDonald's annual Monopoly ad returns to launch their sticker-based sweepstakes game - this time with a scientific twist.

While the pair of researchers here aren't exactly Indiana Jones, they react with appropriate excitement when they stumble upon a pristine artefact. As they rush to preserve the precious parchment, however, disaster strikes...

Cue a consolation meal in their local Maccy D's. But while they're dejectedly mulling over their loss, the young assistant makes a fresh discovery.

This is a rather smart way to introduce create excitement around the promotion - and winning actual money has to be more fun than playing the board game with testy relatives at Christmas.

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Recent Promos

High Contrast
"Questions (ft. Boy Matthews)"
3 mins 15s
23 Mar 2017
They say you should always put your smartphone to one side at bedtime. Give the brain a chance to switch off. Well, someone forgot to tell this young man. This hyperactive promo for High Contrast’s ‘Questions’ shows what happens when desire refuses to rest. Starting with his dream woman, the film dives deeper and deeper into the protagonist’s subconscious.

Joe Goddard
"Home"
4 mins 56s
23 Mar 2017
Hot Chip's Joe Goddard pays tribute to those hazy cab rides home with his latest solo effort. This clubber's all tuckered out after pulling an all-nighter... but the party's only just begun. His imagination (possibly chemically-enhanced) takes flight as early morning London morphs into a Technicolour discotheque with an animated Goddard on the decks.

Police Dog Hogan
"Tyburn Jig"
3 mins 41s
22 Mar 2017
The bluegrass band formed by Blink's James Studholme gets a promo packed with Victorian ne'er-do-wells for their latest single 'Tyburn Jig'. Director Fred Rowson turns the band into arrestingly sinister crims bound for Tyburn over misdemeanours such as organ harvesting, hysteria, and cat strangling. Even their names are inspired: with a moniker like Mildred Battyfang, you're doomed from the word go.

Goldie
"I Adore You"
3 mins 37s
22 Mar 2017
The talented Stephen Graham steps up for Goldie's single 'I Adore You', playing a prisoner whose sole purpose in life is maintaining a bond with his young daughter. All-too-brief visits on day release leave him seeking other ways to connect with her, and so he records tapes she can listen to as he replays precious moments with her in his mind.

Unkle
"Cowboys or Indians"
4 mins 04s
20 Mar 2017
Unkle may be a constantly changing act, but they know when consistency pays off. 'Cowboys or Indians' is their latest collaboration with directors Warren du Preez and Nick Thornton-Jones, and the pair deliver a typically trippy promo. Murky shades and hues ooze across the screen as bodies shift in and out of focus.

The Moonlandingz
"The Strangle Of Anna"
3 mins 40s
20 Mar 2017
Ah... Lias Saoudi. Where to start? The louche frontman of Fat White Family has an alter ego - Johnny Rocket - who sings with The Moonlandingz; a band that is, in itself, an alter ego for the Eccentronic Research Council. Here, his wasted hero sings an elegy to a woman called Anna while Slow Club's Rebecca Taylor comes on like a Yorkshire Julee Cruise.

The Weeknd
"I Feel It Coming (ft. Daft Punk)"
4 mins 56s
21 Mar 2017
Fresh from their on-stage collaboration at the Grammys, The Weeknd and Daft Punk star in this slice of retro sci-fi for ‘I Feel It Coming’. The Canadian singer mourns the loss of his celestial amour as he mooches about, stranded on a rocky planet like an ill-fated love interest from Space 1999. The early MTV video aesthetic - complete with control track flickers – is terrific; ideal for the track’s summery Eighties vibe.

Refuge
"Grow"
4 mins 04s
20 Mar 2017
Delicate animation and an apt song choice drive this emotive piece of work from Refuge. Lyrics from Frances's 'Grow' take on new meaning as Melanie drifts through her daily life, knowing an abusive partner awaits at home. While she appears transparent throughout, the advertised charity provides the vital support she needs to feel whole again.

Oyinda
"Serpentine"
4 mins 48s
16 Mar 2017
Born in Nigeria and raised in London, Oyinda could be the artist who saves contemporary R&B from disappearing up its own stultified fundament. Her music is intelligent and unexpectedly shot through with electronic influences: surprisingly it reminds us of early Portishead in its after-the-party mood of alienation. Pussykrew's accomplished video takes that mood and runs with it... to a very different place.

Glass Animals
"Pork Soda"
4 mins 14s
15 Mar 2017
The Oxford quartet have released another track from last August's album 'How To Be A Human Being' - their alluringly-named 'Pork Soda'. Catchy but bonkers in a way only Glass Animals can be, the song comes with an equally out-there video by Eoin Glaister and involves an elderly couple, a human dog, and some very strange infomercials.

6lack
"Free"
4 mins 16s
15 Mar 2017
6lack's new release seems to be all about those miserable relationships where you're never into each other at the same time. And Andrew Donoho's promo suggests that the unhinged fan 6lack wants more from him than he expected. Yes: it turns out she is a black widow spider weaving her web around her prey.

Ray Blk
"Patience"
3 mins 18s
9 Mar 2017
BBC Sound of 2017 winner Ray BLK urges caution for those with pound signs in their eyes. In today's get-rich-without-trying world, "Don't let the moolah make you blind" sounds even more pertinent. The promo's close-knit setting serves her grounded lyrics well, with director Hector Dockrill deftly flitting between BLK and the salon’s clientele.

Vaults
"Hurricane"
3 mins 20s
9 Mar 2017
The moody new track from Vaults explores the familiar subject of broken relationships, and comes with a promo suggesting the ties that bind us can sometimes drag us down. Like a contemporary tableau vivant, it opens on a man and woman in a stylised woodland glade... but their innocent-looking intimacy is as oppressive as it is tender. Classily directed by Bullion's Alexander Green.

High Contrast
"Shotgun Mouthwash"
3 mins 50s
8 Mar 2017
What do you do when your audience violently accosts you while you perform? You make like Marina Abramovic and carry on regardless. The promo for High Contrast's 'Shotgun Mouthwash' by Favourite Colour: Black takes the artist as its inspiration and shows the band playing on even as singer Lincoln Barrett is spat on, stabbed, and finally strangled.

Marika Hackman
"Boyfriend"
4 mins 06s
28 Feb 2017
Marika Hackman’s ‘Boyfriend’ receives a wry promo courtesy of Libby Wilde Burke. We watch an all-male band begin their set. They’ve got it all: sleeve tattoos, leather jackets, and well-managed manes… if only their instruments were plugged in. While the crowd automatically sways to these faux-rockers, Hackman and backing band The Big Moon bring the noise upstairs.

Vancouver Sleep Clinic
"Someone To Stay"
4 mins 11s
22 Feb 2017
There’s a hint of Bon Iver to Vancouver Sleep Clinic’s ‘Someone to Stay’. Mister Clinic a.k.a. Tim Bettinson delivers a wistful ballad which should chime with anyone who’s endured a rough patch. Director Georgia Hudson brings an other-worldly feel to suburbia as Bettinson chases a will-o'-the-wisp through the streets. Suitably dreamlike.

The Chainsmokers
"Paris"
3 mins 42s
22 Feb 2017
This promo for 'Paris' reminds us of the Ikea 'Beds' ad by Juan Cabral, with a dash of 'Up' thrown in for good measure. A mournful young woman (Victoria's Secret model Martha Hunt) drifts through her home and realises it's floating into the sky. She prepares to jump out of the window... what will happen? Classy photography and grading enhances the dreamlike feel.

Leningrad
"Kolshik"
4 mins 16s
17 Feb 2017
Ilya Naishuller turns a night at the circus into a symphony of destruction in this astonishing promo for Leningrad’s ‘Kolshik’. Beginning on a thick plume of black smoke, the video slowly reveals what caused this audience to flee in terror. It’s one of the more demented examples of the butterfly effect you’re likely to see.

Skott
"Glitter And Gloss"
3 mins 33s
14 Feb 2017
Skott's 'Glitter and Gloss' has the kind of electro alt-pop sound you expect from your typical Scandi artist, and brings with it a cool promo to match. Cryptic journeys across frozen landscapes, singers lurking in freezing mansions; a colour palette that gives your eyeballs frostbite. Good stuff... brrrrrr.

Arman Cekin
"California Dreaming (ft Paul Rey & Snoop Dogg)"
3 mins 46s
14 Feb 2017
Arman Cekin's release gets a trippy video courtesy of directing trio Youth Hymns. Snoop, elegantly spotlit at a piano, plays a few chords... then takes a hit of his joint. The mood changes as we're led into his mind; a brightly-coloured cartoonish world where he and singer Paul Rey conjure up a California lifestyle full of the requisite babes, boulevards and, er, bongo brains.

Katy Perry
"Chained To The Rhythm (ft Skip Marley)"
3 mins 55s
15 Feb 2017
A human hand reaches down from above deus ex machina-style - to prepare a miniature meal in a miniature kitchen in Katy Perry's latest single. The diner? A celebrity hamster jaded by life in a bubble. We love the conceit and the painstaking care with which it's executed, although the track itself will probably have limited appeal for anyone over eight years old.

M.I.A.
"P.O.W.A."
3 mins 49s
10 Feb 2017
M.I.A. has had some epics promos to accompany her music - one of our all-time faves being 'Bad Girls' by Romain Gavras. Quite a lot to live up to - but this self-directed promo is up there with the best and features some of the most compelling choreography we've seen in a while.

Big Sean
"Halfway Off The Balcony"
3 mins 54s
8 Feb 2017
The message in Big Sean's new album 'I Decided' is summed up by the promo for this track. Director Andy Hines creates a time-slip aspect to the clip, in which 'future Sean' switches places with 'current Sean' as a reminder that one day his decisions will come back to haunt him. Choose your path well, 'future Sea'n is saying; listen to your older, wiser self.

Sampha
"(No-One Knows Me) Like The Piano"
3 mins 50s
8 Feb 2017
Sampha - starting to become known as 'the musician's musician' - tinkles the ivories sparingly as he explains how the piano in his mother's home set him on his journey. British model Adwoa Aboah moves around the almost empty room listening as if he were her son. There is a 3D VR version available, which suits the promo's minimalism.

Alexandra Savior
"Mirage"
3 mins 41s
8 Feb 2017
Newcomer Alexandra Savior - who reminds us very much of Anna Calvi - brings us a haunting track complemented by an equally haunting promo courtesy of Irrum Khan. The young singer has an alter ego: a 1920s performer named Anne-Marie who, unlike the fresh-faced ingenue, is a cynical chanteuse with the voice of a Siren and a face to match.

Recent Promos

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.