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| Breaking Ads |
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| Ireland is made to look utterly beautiful in this smashing commercial which seeks to remind those living on the island that they don't need to look for an exotic location for their next holiday as they're already living in paradise. Of course... they don't really focus on the rain. |
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| Nurofen | 8-Mar-10 |
| "There's That Annoying Pain" | 30s |
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| This is the first, as far as we know, where Nurofen has sought to combat the cheaper unbranded Ibuprofen available in supermarkets. The Express variant is being specifically marketed as being better than those cheaper offerings. |
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| Bold | 8-Mar-10 |
| "Just Hug" | 30s |
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| A little boy is hugged by every woman who smells him in this commercial for Bold 2 In 1. He's resigned to his fate and doesn't seem to mind too much... even appearing to welcome the prospect of a hug from a pretty little girl watching on. |
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| Lenor | 8-Mar-10 |
| "Product Of The Year 2010" | 20s |
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| The reliance of this attractive commercial on the dodgy proposition that the advertised product is the 2010 Product Of The Year renders it a little bit feeble. Having looked into 'Product Of The Year' last year, we remain unconvinced that it has any real meaning. |
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| Wickes | 8-Mar-10 |
| "New Paint Range" | 30s |
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| Wickes take on Dulux in their latest commercial even if they aren't explicit about who they mean by the "brand leader". Once again, a combination of precise photography and Tim Spall's voice are used to get the point across. |
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| Another excellent contribution to this charming series features an old couple standing in front of the dinosaur skeleton. The male half of the duo can't resist tapping the creature's ankle with his walking stick and the consequences are disastrous. |
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| To illustrate the claim that it's hard to fit fun into a small space, we're shown a man in an elevator trying to avoid a woman in a dodgem car. This theory is used to back the proposition that a new packaging for the crisps benefits the consumer. Hmmm. |
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| This Canadian commercial has a whole family at an indoor climbing centre but only Dad is participating. His family roll their eyes and enjoy their crisps as he makes a huge drama out of his climb. He'll have the last laugh when their clogged arteries fail them. |
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| This is a very curious road safety film indeed. As a gang of bank robbers get ready for a raid, they see a security guard was a huge hulking figure. Similarly, a passing police car looks enormous. But the cyclist is harder to spot because they're not looking out for her. |
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